What EuroBLECH does

EuroBLECH is the world's largest international trade fair dedicated to sheet metal working technology, held biennially at the Hanover Exhibition Grounds in Germany and organized by Reed Exhibitions Limited (RX), part of RX Global within the RELX Group. Founded in 1969 and now in its 28th edition (scheduled for 20-23 October 2026), the four-day event covers the full sheet metal working value chain across halls 11-17 and 27, serving exhibitors and professional visitors from machine construction, automotive, electrical engineering, HVAC, aerospace, medical technology, iron and steel, and alternative energy verticals. The 2024 edition recorded 38,946 trade visitors from 114 countries and 1,317 exhibitors from 40 nations on 160,000 square meters of gross exhibition space.

The underlying technology stack consists of an ADITUS GmbH-hosted online ticketing system (shop.euroblech.com), Microsoft Azure cloud infrastructure (C5-compliant, Germany-located), Google Analytics with IP anonymization, and payment processing via Visa, Mastercard, PayPal, Klarna, and Sofortüberweisung. On top of the physical exhibition, EuroBLECH has built a suite of digital exhibitor tools: the Exhibitor Dashboard (real-time profile and lead analytics), Lead Manager App (mobile lead capture), Lead Booster (content-based lead generation), and Colleqt QR Code (digital business card system launched in 2024), together reaching 235,000+ industry professionals through the website and 53,000+ via email sponsorship.

Revenue is generated through five transaction-based streams: exhibition stand bookings (pricing varies by location, size, and timing), sponsorship packages (email, website, guided tours, conferences, outdoor, branded materials), digital promotional products (Priority and Priority Plus exhibitor profiles), visitor ticket and press accreditation sales, and catalogue sales. Go-to-market is event-driven and biennial, supported by a multi-channel global marketing effort spanning LinkedIn, Facebook, YouTube, email, multilingual print, and international press events. Exhibitor and sponsorship pricing is quote-based and not publicly disclosed; visitor tickets are sold via the online shop. EuroBLECH is a registered trademark of Reed Exhibitions Limited, which is incorporated in England and Wales (Company No. 678540) and headquartered in Richmond, Surrey, United Kingdom.

Name

EuroBLECH

Legal name

Reed Exhibitions Limited

Website

https://euroblech.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

EuroBLECH is the world's largest biennial trade fair for sheet metal working technology, held at the Hanover Exhibition Grounds by Reed Exhibitions (RX). It serves B2B exhibitors and decision-makers across automotive, aerospace, HVAC, and industrial manufacturing verticals via exhibition space, sponsorship, and digital exhibitor tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Exhibition Stand Bookings: Exhibitors pay for stand/booth space at the exhibition venue. The pricing varies based on location, size, and timing of booking.
2. Sponsorship Packages: Various sponsorship opportunities including email sponsorship reaching 53,000+ industry professionals, website advertising, Lead Booster, guided tours, conference sponsorship, outdoor advertising, and branded materials.
3. Digital Promotional Products: Priority and Priority Plus exhibitor profiles for enhanced visibility on the event website. Priority profiles feature double height and highlighted placement, while Priority Plus guarantees top 2 positioning and homepage promotion.
4. Ticket Sales: Visitor tickets sold through the online ticketing shop. Press accreditation available for qualified media personnel.
5. Catalogue Sales: Official event catalogues sold at pre-sale prices through the ticketing platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

EuroBLECH is a biennial B2B trade exhibition for the global sheet metal working industry, organized by Reed Exhibitions Limited (RX) at the Hanover Exhibition Grounds in Germany. The event rents exhibition stand space to manufacturers and suppliers of sheet metal working machinery, tools, and production systems, and offers complementary sponsorship packages, digital promotional products (Priority/Priority Plus Profiles), and visitor ticketing services.

Product overview

EuroBLECH is a B2B trade exhibition serving the global sheet metal working industry. The core product is exhibition space rental at the Hanover Exhibition Grounds, Germany. The company offers a platform of digital tools for exhibitors including the Lead Manager App, Colleqt QR Code system, Exhibitor Dashboard, and various sponsorship products (Priority/Priority Plus Profiles, Lead Booster, Guided Tours, Email Sponsorship). These digital products work together as an integrated exhibitor services suite: exhibitors use the Dashboard for analytics, Lead Manager for on-site contact capture, Colleqt for visitor engagement, and sponsorship products for enhanced visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Space Rental Core service: rental of exhibition floor space at the Hanover Exhibition Grounds across halls 11-17 and 27 for sheet metal working manufacturers and suppliers, with booth customization and technology sector allocation by hall.
• Email Sponsorship Sponsored email marketing campaigns reaching over 53,000 industry professionals for exhibitor brand promotion.
• Guided Tours Curated themed tours bringing targeted visitors directly to participating exhibitor stands, with up to 20 professionals per tour and moderated 10-minute presentations plus 5-minute Q&A per station.
• Innovation Zone Designated exhibition area within the show for showcasing innovative developments, machines, and technologies to decision-makers interested in sheet metal manufacturing innovations.
• Priority Profile / Priority Plus Profile Enhanced exhibitor profiles on the EuroBLECH website. Priority Profile features double height and highlighted placement with product previews. Priority Plus Profile guarantees top 2 positioning and homepage promotion in chosen product categories.
• Visitor Ticket Sales Online ticketing shop for visitor registration and badge issuance for the trade exhibition.
• Official Event Catalogue Official printed exhibition catalogue sold at pre-sale prices through the ticketing platform.

Quantifiable outcome

• 38,946 professional visitors from 114 countries attended the 2024 exhibition
• +2 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RX (Reed Exhibitions Limited)coreOthersRX is the global event organizer and operator of EuroBLECH. The company manages the exhibition, ticketing, venue relations, and overall event operations. RX is headquartered in the UK with global operations.
• Deutsche MessecoreStrategic or Co-development PartnerDeutsche Messe operates the Hanover Exhibition Grounds where EuroBLECH is held. The venue provides the exhibition infrastructure including halls 11-17 and 27.
• ADITUS GmbHcoreTechnology or IntegrationADITUS GmbH provides the ticketing technology platform (Home Ticketing System) for EuroBLECH, enabling online ticket sales, registration, and barcode verification.
• HotelMapminorChannel Partner/ Reseller/ DistributorHotelMap is the official accommodation booking partner for EuroBLECH, providing hotel booking services for event attendees.
• Deutsche BahnminorGTM or Marketing PartnerDeutsche Bahn provides exclusive event tickets for EuroBLECH attendees, including discounted travel options from 16.19 EUR with flexible or fixed train options.
• ÜSTRA/GVHminorGTM or Marketing PartnerLocal transportation provider offering EuroBLECH Travel Card for unlimited travel on buses, trams, and trains in the GVH tariff area (zones A-C).

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FABTECH: FABTECH is North America's largest metal forming, fabricating, and welding event. It is a direct competitor for international sheet metal exhibitors seeking U.S. market exposure and draws an overlapping exhibitor base.
• AMB (Stuttgart): AMB is a leading international trade fair for metal working held biennially in Stuttgart, Germany. It directly competes for European sheet metal exhibitors and visits on an overlapping cadence.
• EMO Hannover: EMO Hannover is the world's leading trade fair for metalworking, held in Hanover at the same venue as EuroBLECH. It is the most direct peer — both are large industrial B2B exhibitions serving overlapping (and partially competing) exhibitor bases across machining and metalworking technology.
• SCHWEISSEN & SCHNEIDEN: SCHWEISSEN & SCHNEIDEN is the world's leading trade fair for joining, cutting, and surfacing technology, held in Essen, Germany. It overlaps with EuroBLECH's Trenntechnik (separating) and Verbindungstechnik (joining) categories.
• Hannover Messe: Hannover Messe is the world's leading industrial trade fair, also organized at the Hanover Exhibition Grounds by Deutsche Messe. It competes for overlapping exhibitor budgets in industrial automation, manufacturing technology, and adjacent sheet metal working categories.
• BLECHexpo: BLECHexpo is a leading international trade fair for sheet metal working held biennially in Stuttgart, Germany. It competes with EuroBLECH for European sheet metal exhibitors, though on an alternating cadence and smaller scale.

Regional players

• METALEX: METALEX is Southeast Asia's leading machine tool and metalworking trade fair held in Bangkok. It is a regional peer that competes for exhibitors targeting ASEAN manufacturing growth.
• TIMTOS (Taipei International Machine Tool Show): TIMTOS is a major machine tool and metalworking trade fair held in Taiwan. It serves a similar exhibitor base from an Asian manufacturing hub perspective, competing for international exhibitors targeting Asian markets.
• FEIMEC: FEIMEC is a leading industrial trade fair in São Paulo, Brazil, covering machinery, equipment, and metalworking. It is a regional peer competing for international exhibitors targeting Latin American industrial markets.

Broad incumbents

• IMTS (International Manufacturing Technology Show): IMTS is the largest manufacturing technology trade show in the Americas, held biennially in Chicago. It is broader than EuroBLECH but competes for overlapping exhibitors in metalworking and industrial automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/EuroBLECH
• Facebookfacebook.com/euroblech
• LinkedInlinkedin.com/company/euroblech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EuroBLECH