Innovative Hub

What Innovative Hub does

Innovative Hub (SG) Pte Ltd is a Singapore-headquartered, private professional services firm founded in 2016 that operates as a digital commerce enabler for small and medium enterprises across Southeast Asia. The company delivers one-stop B2B and B2C e-commerce solutions spanning social commerce marketing on Xiaohongshu, TikTok Shop, and Dianping; B2B export enablement through Alibaba.com Gold Supplier onboarding; and adjacent digital marketing services including performance marketing, SEO, web and e-commerce store development, and cross-border market-entry consulting. Its primary customer base is SMEs in Singapore, Malaysia, and Vietnam seeking to expand digitally or enter regional markets, particularly brands targeting Chinese-speaking consumers and exporters reaching international B2B buyers.

The company's core technology stack is human expertise layered on top of partner-platform tools rather than a proprietary software product: it operates as the #1 TikTok Shop MCN in Singapore, an authorized Xiaohongshu marketing agency, an Alibaba.com Authorised Global Service Partner, and (as of November 2025) an appointed Dianping partner across Singapore, Malaysia, and Vietnam. Service delivery is organized around five PSG-approved digital marketing packages under Singapore's IMDA Productivity Solutions Grant (covering Xiaohongshu content, Xiaohongshu paid advertising, TikTok livestreaming, TikTok creative video, and SEO/content marketing), plus bespoke retainer and project-based engagements for cross-border market entry into Vietnam and other regional markets.

Innovative Hub generates revenue through professional services fees — a mix of monthly retainers, multi-year TikTok Shop MCN contracts, and project-based campaigns — with government subsidy (PSG) providing eligible Singapore SMEs with up to 50% funding. The firm employs 120+ people across wholly-owned offices in Singapore, Ho Chi Minh City, and Kuala Lumpur, has served over 1,000 clients with 1,500+ completed projects, and has won the MARKies Awards 2025 Silver (Social Commerce) and Topklout Overseas Influence Agency of the Year (2025). The business remains privately held with no disclosed funding rounds and no parent company.

Name

Innovative Hub

Legal name

Innovative Hub (SG) Pte Ltd

Website

https://innovativehub.com.sg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Innovative Hub is a Singapore-based digital commerce enabler serving SMEs across Southeast Asia with Xiaohongshu and TikTok Shop marketing, Alibaba.com Gold Supplier B2B enablement, Dianping marketing, and cross-border market entry services in Malaysia and Vietnam.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Digital marketing services
• Social commerce marketing
• B2B e-commerce enablement
• Cross-border trade facilitation
• TikTok Shop MCN services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Fees charged for social commerce campaigns, influencer/KOL collaborations, paid advertising management, and content creation across Xiaohongshu, TikTok, and other platforms. Delivered as project-based or retainer engagements, often PSG-funded.
2. Alibaba.com Gold Supplier Onboarding & Management: Fees for B2B e-commerce enablement including account setup, product posting, shop design, and ongoing platform management for Alibaba.com Gold Supplier members. One-time onboarding fees plus recurring management retainers.
3. Market Entry & Business Matching Services: Fees for guided market entry consulting and B2B business matching services in Vietnam and other Southeast Asian markets, including facilitated introductions and cross-cultural support.
4. E-Commerce Store Development & SEO: Fees for website/e-commerce store development, performance marketing, and SEO optimization services as part of comprehensive digital transformation engagements.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels9 records

Core offering

Innovative Hub is a Singapore-based e-commerce enabler and full-service digital marketing agency that helps SMEs and brands expand across Southeast Asia and into Chinese-speaking consumer and B2B buyer markets. Core service lines include Xiaohongshu (Rednote) marketing, TikTok Shop MCN services, Alibaba.com Gold Supplier B2B e-commerce enablement, performance marketing, SEO and content optimization, e-commerce store and web development, global market entry consulting, cross-border trade partnerships, and B2B business matching. Services are delivered through platform-native tools on Alibaba.com, TikTok, Xiaohongshu, and Dianping, supported by a 120+ person team across Singapore, Malaysia, and Vietnam.

Product overview

Innovative Hub is a Singapore-based digital commerce enabler and full-service digital marketing agency offering a multi-module service portfolio. The core offering spans social commerce (Xiaohongshu and TikTok Shop marketing), B2B e-commerce enablement (Alibaba.com Gold Supplier services), and broad digital marketing (performance marketing, SEO, web design). These services are supported by strategic consulting capabilities including global market entry, cross-border trade, and business matching across Southeast Asia (Singapore, Vietnam, Malaysia). The company also offers five PSG-approved digital marketing packages funded by Singapore's Productivity Solutions Grant. The portfolio is delivered through a platform-agnostic, channel-specialist model rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Xiaohongshu (Rednote) Marketing Service Social commerce marketing service on the Xiaohongshu (Little Red Book) platform, including content management, KOL/KOC collaborations, and paid advertising campaigns (Ads Promote, Aurora Ads) targeting Chinese-speaking consumers in Southeast Asia; delivered as a packaged monthly retainer with 8 static posts, SEO, hashtag creation, and graphic design. Intended for brands seeking to reach Xiaohongshu's 312M+ monthly active users.
• TikTok Shop MCN Services Full-service TikTok Shop management including store setup, creator/influencer marketing, live commerce streaming, TikTok Ads campaign management, and affiliate program operations. Includes multi-month livestream campaigns (2 livestreams/month for 3 months) and creative video packages (10 campaigns, 10 KOL posts) for brands targeting Southeast Asian and Chinese-speaking consumers via TikTok Shop.
• Alibaba.com Gold Supplier (B2B eCommerce) B2B e-commerce enablement service connecting Singapore SMEs with international buyers via Alibaba.com's Gold Supplier membership. Includes account setup, account planning, product posting, shop design, ongoing platform management, and performance reporting. Combines one-time onboarding fees with recurring management retainers; provides access to Alibaba.com's 20M+ active buyers across 190 countries.
• E-Commerce Store Development End-to-end e-commerce website and store development services to help brands establish their online sales presence. Aimed at SMEs and brands launching or scaling direct-to-consumer storefronts.
• Performance Marketing Data-driven digital advertising campaigns across multiple channels to maximize ROI, encompassing paid search, display, and social media advertising. For SMEs and brands seeking measurable, conversion-oriented campaign execution.
• SEO, Content & Conversion Optimization Search engine optimization and content marketing services to improve organic search visibility, drive quality traffic, and optimize conversion rates. Includes 40 Google Singapore keywords, blog articles, on-page/off-page SEO, Google Analytics setup, and Google My Business configuration. Targets SME websites seeking inbound lead generation.
• Web Design & Development Custom website design and development services for brands seeking a professional digital presence and corporate websites to support broader digital marketing programs.
• Global Market Entry Consulting Strategic consulting services to help brands enter new markets with localized strategies, regulatory guidance, and trade facilitation across Southeast Asia. Aimed at SMEs and brands lacking local market knowledge for cross-border expansion.
• Cross Border Trade & Partnerships Facilitation of cross-border trade partnerships and international business expansion across Southeast Asia markets, including last-mile delivery solutions and connections to Vietnam's 68 million active internet users. For brands seeking B2C cross-border distribution.
• Business Matching Services B2B networking and matchmaking services that connect brands with suitable buyers, agents, or distributors in target Southeast Asian markets, particularly Vietnam. Includes 1-on-1 meeting facilitation, translation, and cross-cultural negotiation support. Validated by 50+ Singapore companies helped into Vietnam.

Quantifiable outcome

• TikTok Shop Seller Center has helped businesses increase their sales by up to 35% within just three months of launching their stores
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• DianpingcoreChannel Partner/ Reseller/ Distributor · 26 November 2025Innovative Hub was appointed as a Dianping partner in Singapore, Malaysia, and Vietnam to enable Dianping marketing, listing optimization, and group-buy solutions primarily for F&B and lifestyle brands. This partnership enhances Innovative Hub's position as a Xiaohongshu marketing leader and allows brands to connect with Chinese-speaking consumers across Southeast Asia by integrating Xiaohongshu and Dianping platforms.
• Enterprise SingaporecoreGTM or Marketing Partner · 1 March 2025Enterprise Singapore supports the PSG (Productivity Solutions Grant) programme and partnered with Alibaba.com and IMDA in the Go Global initiative. Innovative Hub is a pre-approved vendor under this government programme, enabling Singapore SMEs to receive up to 50% funding for digital marketing services.
• Alibaba.comcoreChannel Partner/ Reseller/ Distributor · 1 December 2024Innovative Hub is the official Alibaba.com channel partner and Authorised Global Service Partner in Singapore, helping local SMEs expand globally through B2B online channels. The partnership involves the Go Global programme with Enterprise Singapore and IMDA, offering curated packages for SMEs to access Alibaba.com's tools, services, and 20 million+ global buyers across 190 countries. The company supports Gold Supplier onboarding, account management, and cross-border trade facilitation.
• Infocomm Media Development Authority (IMDA)coreGTM or Marketing Partner · 1 December 2024IMDA partnered with Alibaba.com and Enterprise Singapore through a Memorandum of Intent to assist local companies in connecting with global customers. Innovative Hub serves as the official channel partner executing the Go Digital programme under this collaboration, offering pre-approved digital marketing solutions eligible for PSG Grant funding.
• TikTok (Co-Hosted Seller Workshop)majorGTM or Marketing Partner · 1 November 2024Innovative Hub partnered with TikTok to host a seller workshop focused on unlocking sales growth through TikTok Ads. The event brought together sellers to learn about ad campaign strategies, TikTok LIVE, and Q4 media support opportunities, with Innovative Hub sharing strategies as a top TikTok partner.
• Singapore Chinese Chamber of Commerce & Industry (SCCCI)majorGTM or Marketing Partner · 1 November 2024Innovative Hub hosted a 'Winning on Xiaohongshu' seminar at SCCCI with strong SME turnout. The event featured founder Zoe Zuo sharing Xiaohongshu marketing strategies and was joined by Tina Zhao from Xiaohongshu as official platform representative, showcasing the platform's endorsement of Innovative Hub's expertise.
• JTC CorporationminorGTM or Marketing Partner · 1 August 2020In partnership with JTC, Innovative Hub hosted a webinar in August 2020 to share business opportunities for local SMEs on Alibaba.com amidst the COVID-19 pandemic, discussing Alibaba.com ecosystem and Grow Digital Initiative from IMDA.
• TikTokcoreChannel Partner/ Reseller/ DistributorInnovative Hub is a top TikTok partner and the #1 TikTok Shop MCN in Singapore, delivering TikTok Shop services, influencer management, and social commerce campaigns. The partnership includes co-hosted seller workshops, TikTok LIVE campaigns, affiliate program management, and exclusive media support opportunities. Innovative Hub is also an authorized TikTok Shop partner providing full-funnel campaign solutions combining content strategy with commerce outcomes.
• Xiaohongshu (Little Red Book)coreChannel Partner/ Reseller/ DistributorInnovative Hub is an authorized Xiaohongshu marketing agency in Singapore, providing Xiaohongshu marketing services, content strategy, KOL/KOC collaborations, and paid advertising (Ads Promote, Aurora Ads) to brands. Tina Zhao, Xiaohongshu's official representative, joined Innovative Hub's SCCCI seminar, confirming the official agency relationship.
• Singapore Institute of Retail StudiesminorGTM or Marketing PartnerInnovative Hub collaborated with Singapore Institute of Retail Studies to launch a Cross-border E-commerce sharing session, helping SMEs expand globally through informative sessions on global logistics and business expansion strategies.
• Singapore Business Federation (SBF)minorGTM or Marketing PartnerInnovative Hub participated in SBF's joint seminar on Market Entry Strategy Consulting at SBF Center, sharing insights on the future economy, regulatory hurdles, and Alibaba.com Global Service Partner solutions.
• Ngee Ann PolytechnicminorGTM or Marketing PartnerInnovative Hub conducted the 4th run of Ngee Ann Polytechnic Digital Branding Bootcamp, sharing Alibaba.com ecosystem knowledge and B2B cross-border e-commerce techniques with students and faculty.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Verz Design: Singapore web design and digital marketing agency offering e-commerce development, SEO and performance marketing. Comparable in overlapping services around e-commerce store development, SEO and digital marketing for SMEs.
• The 8 Finz: Singapore digital marketing and e-commerce agency serving SMEs with social media, performance marketing and platform enablement. Comparable as a Singapore-based agency with a similar SME-focused service portfolio.
• MediaOne: Singapore digital marketing agency providing SEO, social media marketing, performance ads and content services. Comparable as a full-service Singapore agency targeting SMEs and mid-market clients with similar bundled digital offerings.
• First Page Digital: Singapore-headquartered digital marketing agency with strong SEO, performance marketing and social commerce capabilities. Comparable in client segment (regional SMEs and mid-market brands) and integrated digital service model.
• Primal: Singapore- and Indonesia-based digital marketing agency offering performance marketing, social media and e-commerce enablement services. Comparable as a regional agency serving SME and mid-market brands with cross-border digital ambitions.
• Hashmeta: Singapore-based digital marketing agency offering Xiaohongshu, TikTok, and cross-border e-commerce enablement services. Highly comparable in target customer (SEA SMEs), platform focus (China-SEA social commerce), and service portfolio.
• ClickrMedia: Singapore social media and digital marketing agency offering paid social, content and influencer marketing services. Comparable in target SME customer segment and integrated social commerce offering.
• Involve Asia: Southeast Asia influencer and affiliate marketing platform connecting brands with creators across the region. Comparable as a digital commerce enabler focused on influencer/KOL-driven performance marketing in SEA.
• Resonance Digital: Singapore digital agency providing performance marketing, social media management and e-commerce enablement. Comparable as a Singapore-based agency serving SMEs with cross-border digital ambitions.

Emerging players

• Ripple Asia: Asia-focused digital and influencer marketing agency with presence in Singapore and other SEA markets. Comparable as a regional social commerce enabler, though typically focused on a narrower influencer marketing niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alibaba.comglobalservicepartner
• LinkedInlinkedin.com/company/innovative-hub-sg-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Hub