DRNK coffee + tea

What DRNK coffee + tea does

DRNK coffee + tea is a private, quick-service specialty coffee and tea franchise founded in 2013 by Thomas Nariman in Los Angeles, California. The company operates a franchise-led distribution model targeting health-oriented consumers seeking specialty-grade organic espresso, teas, matcha, chai, and cold brew alongside a fresh food program of breakfast wraps, paninis, and bagels. Its product platform is built around signature categories including the S'Blendids blended beverage line, a 20-hour toddy cold brew process, and in-house concentrates such as earl grey with vanilla infusion and organic masala chai, with an expanding specialty menu (Super Coffee, Pink Matcha, Chai Blanc, PB Banana Brew) targeted at differentiated, on-trend occasions.

The business monetizes through two principal streams: (1) franchise fees — a $40,000 initial fee per unit with a total franchisee investment range of $253,150–$515,500, plus ongoing royalties and continued operational support — and (2) indirect retail beverage and food sales generated by franchisees through the 14+ operating locations across Arizona, California, Florida, Texas, New York, Virginia, and Jeddah, Saudi Arabia. Franchisee qualification requirements include a minimum $500,000 net worth and $150,000 in liquid assets, and the brand explicitly recruits multi-unit operators. Customer-facing technology consists of a third-party online ordering platform (togoorder.com) and the Spendgo-based 'Loyalist' loyalty program.

The company is founder-owned and operated, with no disclosed institutional investors, no public listing, and no parent organization. Corporate headcount is reported at 1–10 employees, consistent with a small franchisor structure that relies on the operating experience of its founder, who previously operated 7 F&B concepts including Johnny Rockets and Pinkberry across 40 locations. Forward growth is signaled by planned units in California, Florida, Hawaii, and New York, alongside ongoing menu and digital channel development, but no AI/ML capability is in evidence.

Name

DRNK coffee + tea

Legal name

DRNK coffee + tea

Website

https://drnkcoffee.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

DRNK coffee + tea is a private Los Angeles-based quick-service specialty coffee and tea franchise founded in 2013, operating 14+ franchise locations across the U.S. and Saudi Arabia and serving health-oriented consumers with organic espresso, signature S'Blendids, cold brew, and fresh food.

Ownership category

akta.pro rank

Product category

Specialty Coffee and Tea Quick-Service

NAICS

Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industry

Tea Rooms & Tea Cafes (THAFADAF)

Keywords

• Specialty coffee franchise
• Quick-service beverages
• Coffeehouse franchise
• Organic espresso tea
• Blended coffee drinks

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: Initial franchise fee of $40,000 charged to franchisees for the right to open and operate a DRNK location. Part of a comprehensive franchise support system.
2. Franchise Royalties: Ongoing royalty fees from franchisees. The franchise page mentions quarterly franchise meetings and continued support indicating ongoing revenue streams from franchise operations.
3. Retail Beverage Sales: Direct retail sales of hot and cold coffees, teas, espresso beverages, and specialty drinks (S'Blendids) to consumers at franchise locations. Menu includes organic espresso, cold brew, chai lattes, matcha lattes, and unique signature drinks.
4. Food Program Sales: Freshly made breakfast items, paninis, wraps, and salads sold alongside beverages. Food items include egg wraps, ciabattas, paninis (Chicken Pesto, Turkey Gouda, Roast Beef, BBQ Chicken), and bagels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

DRNK coffee + tea is a quick-service coffeehouse franchise concept that sells specialty hot and cold coffees, teas, handcrafted espresso beverages, proprietary blended S'Blendids, and freshly made breakfast items, paninis, wraps, and salads. The company also licenses its brand and operating model to franchisees through a multi-step franchise program including training, site selection, and ongoing support.

Product overview

DRNK coffee + tea is a quick-service coffeehouse franchise offering hot drinks (espresso-based lattes, Americanos, drip coffee), iced beverages (cold brew, iced lattes), blended S'Blendids, and fresh food (breakfast wraps, paninis, bagels). The product portfolio includes core beverage categories plus specialty items like Matcha Latte, Chai Blanc, Super Coffee, and PB Banana Brew. The company operates as a franchise model with locations across the US and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Drinks Traditional hot beverage line including espresso-based drinks such as lattes, cappuccinos, and Americanos, plus hot teas and specialty coffee beverages, served at DRNK locations for individual consumers.
• Iced Drinks Cold beverages including iced espresso drinks, iced teas, and cold brew coffee served over ice at DRNK locations for individual consumers.
• S'Blendids Blended Beverages Proprietary blended frozen beverages combining espresso, chai, matcha, or other bases with milk, ice, and flavors such as caramel, vanilla, and earl grey, topped with whipped cream. Signature drinks include Vanilla Latte S'Blendid, Caramel Latte S'Blendid, Mocha Latte S'Blendid, Matcha Green S'Blendid, and Earl Grey S'Blendid.
• DRNK Eats Fresh food offerings including breakfast items (egg wraps, egg muffins, sausage/vegetarian ciabattas), paninis (Chicken Pesto, Turkey Gouda, Roast Beef, BBQ Chicken), wraps, salads, and specialty bagels (turkey bacon avocado, Greek salad, cucumber dill turkey).
• Super Coffee Turmeric, guarana, coconut oil, and special cinnamon concentrate blended coffee beverage designed as a morning energy kickstarter, available hot or iced.
• PB Banana Brew Cold brew coffee blended with banana and honey, served as a frozen S'Blendid beverage.
• Organic Cold Brew Organic 3rd Planet coffee steeped for 20 hours through a toddy process to remove bitterness and acidity, served over ice.
• Matte Latte Yerba mate-based latte with milk of choice and vanilla, available hot or iced.
• Matcha Latte Green matcha tea powder blended with steamed milk, available hot, iced, or as a S'Blendid frozen beverage.
• Earl Grey Latte Homemade earl grey concentrate with vanilla infusion, available hot, iced, or blended.
• Chai Blanc Organic masala chai combined with hyper-caffeinated white coffee, available hot, iced, or blended.
• The Green Coconut Matcha blended with coconut oil and coconut milk for a creamy, healthy treat, available hot or iced.
• Pink Matcha Matcha tea with beetroot powder for a naturally pink-colored beverage, available hot, iced, or blended.
• Copper Coffee Drip coffee brewed with cinnamon sticks, cloves, and brown sugar for a cinnamon-flavored twist.
• Sunrise Coffee Coffee with light orange notes featuring turmeric, orange, coconut oil, and almond milk.
• Caramel Latte Organic espresso with caramel and steamed milk, available hot, iced, or blended.
• DRNK Franchise Program Business opportunity offering franchise partnerships for opening and operating DRNK coffee + tea locations across the US and internationally, including qualification review, FDD delivery, Discovery Day in LA, franchise agreement signing, on-boarding, site selection assistance, multi-week training program, and grand opening support. Initial franchise fee $40,000 with total investment range $253,150 - $515,500.

Quantifiable outcome

• 64% of U.S. consumers drink coffee daily (NCA Trends 2018)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 7 Brew Coffee: 7 Brew is a fast-growing drive-thru specialty coffee franchise with hundreds of units across the US. It competes directly with DRNK in the specialty QSR coffee franchise space, targeting similar multi-unit franchisee operators and offering an extensive custom drink menu at quick-service speed.
• Black Rock Coffee Bar: Black Rock Coffee Bar is a specialty coffee chain with 100+ company-owned and franchised locations across the western US. It competes with DRNK in Arizona, California, and other western states on similar handcrafted beverages and quick-service formats.
• Dutch Bros Coffee: Dutch Bros is a major specialty coffee drive-thru chain with 1,000+ company-operated and franchised locations. It directly competes with DRNK on specialty beverage variety, drive-thru convenience, and similar health-oriented/fun beverage positioning, though at much greater scale.
• Scooter's Coffee: Scooter's Coffee is a franchise specialty coffee chain with 700+ locations primarily in the Midwest, focused on drive-thru specialty espresso beverages and handcrafted drinks. Like DRNK, it operates a franchise model targeting multi-unit operators and competes for franchisee capital and real estate.
• The Human Bean: The Human Bean is a franchise specialty coffee company with 1,000+ drive-thru locations across the western US. It directly competes with DRNK in California and the Southwest for franchisees, real estate, and similar coffee enthusiast customers.
• Biggby Coffee: Biggby Coffee is a franchise specialty coffee chain with 350+ locations in the Midwest and East Coast, offering a broad menu of espresso, cold brew, and signature beverages. It competes with DRNK for multi-unit franchisees in the specialty coffee franchise segment.
• It's A Grind Coffee House: It's A Grind is a small specialty coffee franchise with a comparable number of US locations to DRNK, offering specialty espresso beverages, smoothies, and pastries. It is one of the most directly comparable specialty coffee franchise concepts in terms of scale and franchise model.
• PJ's Coffee: PJ's Coffee is a specialty coffee franchise with 200+ locations, founded in New Orleans and known for its signature beignet-inspired beverages and cold brew. It targets similar franchisee profiles to DRNK and operates in comparable specialty QSR coffee franchise channels.

Broad incumbents

• Coffee Bean & Tea Leaf: The Coffee Bean & Tea Leaf is a specialty coffee and tea cafe chain with 1,000+ global locations and a comparable menu of signature drinks, iced beverages, and tea-forward offerings. It is much larger than DRNK but competes in the same specialty coffee/tea cafe category.
• Peet's Coffee: Peet's Coffee is a major specialty coffee roaster and cafe chain with 400+ US locations, focused on premium coffee and signature beverages. It competes with DRNK on specialty coffee positioning and consumer segment, though it is a much larger incumbent with broader retail and grocery distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/drnkcoffee
• Facebookfacebook.com/drnkcoffee
• LinkedInlinkedin.com/company/drnk-coffee-tea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRNK coffee + tea