Simply Morzine

What Simply Morzine does

Simply Morzine Ltd is a privately held, family-owned alpine holiday accommodation business operating since 1995, founded by Mike Marshall as one of the first British chalet operators in Morzine, France. The company is headquartered administratively in Nether Broughton, Leicestershire, with in-resort operations across Morzine and Les Gets in the Portes du Soleil ski area. Its portfolio comprises seven chalets (Chalet des Montagnes, Zormine, Central, Carving, Stade, Coeur de Morzine, Petit Central, plus newer Chalet Visage), three self-catered apartments, and Hotel la Chaumiere, offered in catered, self-catered, and hotel configurations across winter ski and summer activity seasons.

The business runs on a direct-to-consumer model, with all bookings handled via the company's UK website (simply-morzine.co.uk), a UK phone line, and a Chalet Manager booking portal, with no third-party OTA distribution. Revenue is generated through per-person per-week catered chalet pricing, per-property per-week self-catered rates, per-night hotel rates at Hotel la Chaumiere (operated by the Blanchi family under a longstanding co-commercial partnership), and ancillary services including Geneva airport transfers, lift passes, ski and bike hire via partner shops, ski school, and the award-winning Multi Pass summer activity programme. Customer segments centre on UK and Irish families with children, groups of friends and extended families, active couples seeking self-catered flexibility, and short-break ski holidaymakers, served by an in-resort team of representatives and professional chefs and supplemented by a sub-brand, Simply Salema Villas, indicating early geographic experimentation beyond Morzine.

Name

Simply Morzine

Legal name

Simply Morzine Ltd

Website

https://simply-morzine.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Alpine Holiday Accommodation

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain & Ski Luxury Resorts (THAGACAB), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Alpine ski holidays
• Catered chalet rentals
• Summer activity holidays
• Self-catered accommodation
• Morzine ski accommodation

Headquarters

HQ city

Nether Broughton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Catered Chalet Accommodation: Full-service catered chalet holidays (e.g., Chalet des Montagnes, Chalet Zormine, Chalet Central, Chalet Carving) where guests pay for room-by-room or sole-occupancy bookings including accommodation, professional chef-prepared meals (breakfast, afternoon cake, 4-course dinner with wine), dedicated chalet hosts, resort representatives, and shared facilities such as hot tubs and saunas. Revenue is earned on a per-person per-week basis (e.g., £815/adult/week for summer 2026 at Chalet des Montagnes).
2. Self-Catered Chalet & Apartment Rental: Self-catered accommodation in chalets (e.g., Chalet Coeur de Morzine, Chalet Stade, Chalet Petit Central) and apartments (Apartment Montagnes, Apartment Sautaillet, Apartment du Centre Les Gets). Guests rent the property independently, managing their own meals. Revenue is generated on a per-property per-week basis with optional add-ons such as hot tub use, airport transfers, and activity planning.
3. Hotel Accommodation (Hotel la Chaumiere): Hotel la Chaumiere operates on a bed & breakfast or half-board basis, offering 24 ensuite bedrooms to ski and summer guests. Revenue is generated per room per night, with the hotel managed by the Blanchi family under a longstanding partnership with Simply Morzine.
4. Ancillary Travel & Activity Services: Additional revenue streams include airport transfers (Geneva), ski lift pass pre-ordering, ski/snowboard equipment hire through partner shops (Felix Ski, Désiré Sport), ski school bookings, and summer activity programme bookings (Multi Pass, guided excursions, parapenting, mountain biking). These are either commission-based or margin-generating add-ons booked through the Simply Morzine UK office.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Simply Morzine operates a portfolio of alpine holiday accommodation in Morzine and Les Gets, France, comprising 7 chalets (catered and self-catered), 3 self-catered apartments, and 1 family-run hotel. The company delivers fully catered chalet holidays with professional chef-prepared meals, dedicated hosts, and resort representatives, alongside self-catered options for independent travellers. Services span winter ski holidays in the Portes du Soleil area and summer activity holidays with a complimentary Multi Pass programme.

Product overview

Simply Morzine is a portfolio of luxury vacation accommodation properties in Morzine and Les Gets, France, operating since 1995. The company offers a range of accommodation options including catered and self-catered chalets (Chalet des Montagnes, Chalet Zormine, Chalet Central, Chalet Carving, Chalet Stade, Chalet Coeur de Morzine, Chalet Petit Central), self-catered apartments (Apartment Montagnes, Apartment Sautaillet, Apartment du Centre), and Hotel la Chaumiere. Properties are complemented by seasonal activity programmes (summer activity holidays with Multi Pass), transport services (ski shuttle, Geneva airport transfers), and booking management through Chalet Manager. The portfolio spans winter ski holidays and summer alpine adventure experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Chalet des Montagnes Flagship catered chalet with 7/9 ensuite bedrooms sleeping 14-21 guests, featuring outdoor hot tub, dining terraces, and landscaped gardens in a peaceful residential area of Morzine. Privately owned by the Marshall family since the 1990s and the cornerstone of the company's catered chalet offering.
• Chalet Zormine Luxury 6-bedroom catered or self-catered chalet in central Morzine with outdoor hot tub, pool table room, sauna, and panoramic mountain views, sleeping 12-14/17 guests.
• Chalet Central Luxury 6/7 bedroom catered or self-catered chalet with outdoor hot tub, sauna, wellness area, and games room in central Morzine location, sleeping 12-15 guests. Located opposite the Felix Ski partner ski shop.
• Chalet Carving Premium 5-bedroom self-catered or catered chalet with sauna, outdoor hot tub, and TV/play room, located immediately next to the main Pleney lift in Morzine, sleeping 10-12 guests.
• Chalet Stade 4-bedroom self-catered chalet with outdoor hot tub and large sun terrace, located close to the main Pleney lift in central Morzine, sleeping 8-10 guests.
• Chalet Coeur de Morzine Luxury 4/5 bedroom self-catered chalet with outdoor hot tub in the heart of Morzine, just metres from the main Pleney lift and village square, sleeping 8-10 guests.
• Chalet Petit Central Brand new 3-bedroom self-catered chalet with private outdoor hot tub, built to highest standard in central Morzine's golden triangle location.
• Apartment Montagnes 2-bedroom apartment on ground floor of Chalet des Montagnes, available catered or self-catered, sleeping 2-5 guests with shared outdoor hot tub access. 4-star rated, 40m².
• Apartment Sautaillet Self-catered 2-bedroom apartment with south-facing balcony, garden, and patio, sleeping 2-5 guests, located close to central Morzine. 3-star rated, 43m².
• Apartment du Centre (Les Gets) 3-bedroom plus mezzanine self-catered apartment with private terrace, located centrally in Les Gets, 70 metres from Chavannes lift, sleeping 6-8 guests. 4-star rated, 105m².
• Hotel la Chaumiere 3-star family-friendly hotel with heated indoor/outdoor pool, 24 ensuite bedrooms, restaurant, and bar, offering half board or bed and breakfast options. Operated by the Blanchi family under longstanding partnership with Simply Morzine, accommodating 50-64 guests.
• Summer Activity Holidays Family alpine adventure activity programme including walking, mountain biking, road biking, water activities, and air activities in the Portes du Soleil region, available as a complement to catered and self-catered accommodation bookings.
• Multi Pass Award-winning activity pass included free with all catered summer holiday bookings, providing free and discounted access to swimming pools, tennis courts, lifts, local bus service, and 100+ other attractions in the Portes du Soleil area.

Quantifiable outcome

• 95%+ of reviewed guests across multiple sources rate the holiday experience as excellent, with repeat booking intent consistently cited in testimonials.
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Felix SkicoreOthersFelix Ski is Simply Morzine's partner ski shop located opposite Chalet Central. The shop provides discounted ski and snowboard equipment hire to Simply Morzine guests, with a dedicated ski store and heated boot warmers connecting to Chalet Central. Simply Morzine pre-orders discounted equipment hire for guests as part of its holiday planning service.
• Désiré SportcoreOthersDésiré Sport is a partner ski shop in Les Gets offering discounted ski and snowboard equipment hire to Simply Morzine guests staying at Apartment du Centre Les Gets. The shop provides a dedicated ski store and heated boot warmers on the ground floor of the apartment building, with a connecting door for equipment storage. Simply Morzine offers preferential hire rates through this partnership.
• Activities MorzineminorOthersActivities Morzine is a partner bike hire shop located opposite Chalet Central. Simply Morzine guests are directed to this shop for mountain bike and cycling equipment hire during summer holidays in Morzine.
• Michele and Franck Blanchi (Hotel la Chaumiere)coreStrategic or Co-development PartnerHotel la Chaumiere is owned and managed by Michele and Franck Blanchi and their family, who have a longstanding partnership with Simply Morzine. The Blanchi family operates the hotel independently while Simply Morzine markets it as part of its accommodation portfolio and sells bed & breakfast and half-board packages to guests. This is a genuine co-commercial relationship spanning multiple years.
• Portes du SoleilcoreOthersSimply Morzine is commercially aligned with the Portes du Soleil ski area (displayed as a partner logo on the website). The company sells Portes du Soleil lift passes to guests, pre-orders ski passes on their behalf, and benefits from the resort area's marketing presence. The Portes du Soleil is the largest ski area linked by lifts in the world, spanning 13 resorts across France and Switzerland.
• Morzine Avoriaz TourismminorOthersSimply Morzine maintains a commercial relationship with Morzine Avoriaz Tourism, displaying its partner logo and promoting the resort to UK and Irish holidaymakers. This is a destination marketing alignment supporting mutual tourism growth.
• Multi Pass (Portes du Soleil)coreOthersSimply Morzine includes the Multi Pass in all catered summer holiday packages at no additional cost. The Multi Pass (award-winning activity pass) provides free and discounted access to over 100 summer activities and facilities across the Portes du Soleil, including ski lifts (for walking/mountain biking), Olympic swimming pools, tennis courts, ice rinks, museums, cinemas, and the local bus service. Simply Morzine acts as a distributor of the Multi Pass to its guests.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meriski: UK luxury catered chalet specialist focused on Méribel in the Three Valleys. Comparable as a UK-direct, premium-priced, family-targeted catered chalet operator in the French Alps, although concentrated in a different resort.
• Ski Independence: UK tailor-made ski holiday operator offering accommodation, transfers, and lift passes across the Alps. Comparable as a UK-direct, Morzine-active competitor, particularly for self-catered and short-break segments.
• Ski Amis: UK specialist chalet operator offering catered and self-catered chalets across multiple French Alps resorts. Comparable in product mix (catered chalets, self-catered apartments), UK customer base, and direct-to-consumer distribution.
• Powder Byrne: Premium UK ski specialist offering luxury chalets and hotels with concierge-level service to affluent UK families. Comparable in premium positioning, family-skewed customer base, and high-touch chalet product, though typically serving higher-end resorts.
• Peak Retreats: UK-based specialist in self-catered chalets, apartments and hotels across the French Alps, including properties in Morzine and Les Gets. Direct competitor for Simply Morzine's self-catered apartment and chalet inventory in the same resort.
• Alpine Elements: UK-based ski and summer holiday operator offering catered chalets, self-catered apartments and hotels across multiple French and Austrian resorts. Highly comparable to Simply Morzine in target customer (UK families and groups), direct-to-consumer model, and Alps-focused product mix.
• Oxford Ski Company: UK bespoke ski holiday specialist offering luxury chalets and hotels across the French and Swiss Alps, including Morzine. Comparable in UK-direct distribution, premium positioning, and family/group customer focus.
• Skiworld: One of the largest UK specialist ski chalet and apartment operators, offering catered and self-catered accommodation across the French and Austrian Alps. Directly comparable in distribution model (UK-direct), customer base, and chalet-portfolio structure.

Broad incumbents

• Booking.com (Morzine listings): Global OTA listing thousands of Morzine apartments and chalets from individual owners and small operators. Not a direct chalet competitor but a structural disintermediation risk for Simply Morzine's self-catered apartment and chalet pricing power.

Others

• Morzine Tourist Office / Portes du Soleil: Regional destination marketing body for Morzine-Avoriaz and the wider Portes du Soleil. Not a competitor but an ecosystem partner—Simply Morzine is a core commercial partner and listings partner, while Morzine tourist board activity shapes inbound demand the company captures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SimplyMorzine
• YouTubeyoutube.com/channel/UCOfBaeya4qeVBiOUU2NPvYw
• Facebookfacebook.com/simplymorzine
• Instagraminstagram.com/simplymorzine
• LinkedInlinkedin.com/company/simply-morzine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Morzine