JournoLink
JournoLink is a Cardiff-based UK SaaS platform that uses its proprietary VOLT AI engine to help small businesses and PR agencies draft, distribute, and track press releases to a built-in UK journalist database.
- Company typePrivate
- Founded2014
- HeadquartersCardiff, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What JournoLink does
JournoLink Ltd is a Cardiff-based, privately held UK SaaS company that operates an AI-powered press release distribution platform targeting UK small businesses and marketing/PR agencies. Its core offering combines a built-in UK database of journalists, bloggers, publishers, influencers and broadcasters with a self-serve workflow for writing press releases, distributing them to that database and the customer's own contacts, receiving instant media request notifications, hosting a public press room, and tracking performance via an analytics suite. The platform is delivered as a web application with publicly listed monthly subscription plans (Starter at £59/month and Unlimited at £119/month) plus a referenced agency tier and a self-attested UK GDPR-aligned data processing infrastructure.
The platform's technical centerpiece is VOLT, a proprietary AI engine trained per-customer on the customer's business, market, sector, competitors and customers, and re-trained on PR best practices. VOLT provides generative press release drafting, monthly researched PR/story angle suggestions, automated journalist audience matching, and (for agency plans) Client Intelligence reports covering SWOT, industry trends, competitor media coverage and sector news. Distribution is reinforced by the BusinessNews online news property, which republishes hosted press releases to improve SEO discoverability, and by added Media Monitoring and Competitor Analysis modules surfaced through a February 2026 strategic partnership with FINTECH Circle targeting fintech customers.
JournoLink monetizes primarily through recurring monthly SaaS subscriptions bundled with live UK-hours PR expert support and manual press-release review, supplemented by add-on agency services. Go-to-market combines product-led self-serve sign-up, an inside sales motion with a UK phone line and Calendly demo flow, and partner-led distribution via ecosystem alliances such as FINTECH Circle. The company self-reports a base of 17,000+ UK businesses, operates with a 1-10 employee headcount, and has no disclosed funding rounds, parent company, or institutional investors in the source material; leadership comprises co-founders Gemma Guise and Peter Ibbetson and managing director Angus Denholm-Hay.
JournoLink firmographics
Firmographics- Name
- JournoLink
- Legal name
- JournoLink Ltd
- Website
- https://journolink.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JournoLink is a Cardiff-based UK SaaS platform that uses its proprietary VOLT AI engine to help small businesses and PR agencies draft, distribute, and track press releases to a built-in UK journalist database.
- Ownership category
- akta.pro rank
JournoLink industry classification
Industry- Product category
- Public Relations Software
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
- akta.pro secondary industry
- Publishing Networks & Multi-Author Publications (MPACAIAG)
Keywords
Where JournoLink is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
JournoLink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS subscription plans: Recurring monthly subscription revenue from two publicly listed plans: Starter (£59/mo) and Unlimited (£119/mo). Both plans include unlimited journalist responses, the VOLT AI engine, AI press release suggestions, AI press release writer, analytics and hosted press room; differentiation is on monthly press release volume (1 vs unlimited) and team members.
- PR professional services / add-on support: Live PR expert support and manual press release review during UK working hours is bundled into plans and functions as a value-added service element that supports plan premium positioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: 1 press release per month + unlimited journalist responses + 1 team member |
| Subscription | Monthly | Unlimited: Unlimited press releases + unlimited journalist responses + 1 team member |
Go-to-market motion3 records
JournoLink product offering
Product offeringCore offering
JournoLink is an AI-powered PR distribution platform that lets small businesses and agencies write press releases and distribute them to a built-in UK database of journalists, bloggers, publishers, influencers and broadcasters. Its proprietary AI engine, VOLT, drafts press releases, suggests story angles and automatically matches audiences, while the platform adds media-request notifications, analytics, a hosted press room and publication to the BusinessNews online news site.
Product overview
JournoLink is a single AI-powered PR distribution platform offered as a unified product (with pricing tiers for businesses and agencies: Starter £59/mo and Unlimited £119/mo). Built around its proprietary AI engine module VOLT, the platform combines three functional areas: (1) JournoLink Press Release Distribution to its built-in UK database of journalists, bloggers, publishers, influencers and broadcasters; (2) AI-driven features within VOLT including the VOLT Press Release Writer, VOLT PR Suggestions, and VOLT Client Intelligence (for agency plans); and (3) supporting modules — Media Request Notifications, the Analytics Suite, Hosted Press Room, Media Monitoring and Competitor Analysis — plus the BusinessNews online distribution channel where hosted press releases are published.
Differentiator
Problem solved
Functional benefit
Brands
- VOLT: JournoLink's proprietary AI engine for press release writing, researched PR suggestions, audience matching, and client intelligence reports (for agency plans). Marketed as an AI-driven PR agency in software form.
Products and services
- JournoLink PR Distribution Platform Cloud-based AI-powered PR distribution platform that lets UK small businesses and agencies write press releases and distribute them to JournoLink's built-in database of journalists, bloggers, publishers, influencers and broadcasters, with media-request notifications, an analytics suite, a hosted press room and publication on BusinessNews. Sold as monthly Starter (£59) or Unlimited (£119) subscriptions, with an agency tier for multi-client use.
- VOLT AI Engine Proprietary in-house AI engine powering press release drafting, monthly researched PR/story-angle suggestions and (for agency plans) Client Intelligence reports covering SWOT analysis, industry trends, competitor media coverage and sector news. Trained per customer and re-trained on PR best practices. Generally available to JournoLink subscribers as the AI layer within the platform.
- BusinessNews Online Distribution Channel Online news website owned and operated by JournoLink that publishes customer press releases from their hosted press rooms, making the underlying businesses more discoverable to searchers and the wider press. Used as an online distribution channel in addition to direct journalist outreach.
Companies that use JournoLink
Customer profileIdeal customer profiles3 records
JournoLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
JournoLink partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
JournoLink competitors and assessment
Company assessmentDirect peers
- Prowly: Prowly is a PR SaaS platform offering press release creation, journalist CRM, and media database access to SMBs and agencies. It directly overlaps with JournoLink's core offering of AI-assisted press release drafting and distribution to a journalist database at accessible price points.
- Muck Rack: Muck Rack is a PR platform combining a journalist database, press release distribution, media monitoring and PR analytics, serving brands and agencies. It overlaps with JournoLink's journalist-matching, distribution, and analytics capabilities, though at a higher enterprise ARPU.
- Prezly: Prezly is a PR software platform providing online newsrooms, press release distribution, journalist CRM, and media monitoring, primarily serving SMBs and PR agencies. It is directly comparable to JournoLink on core functionality (newsroom, distribution, journalist targeting) and customer profile.
- Presspage: Presspage offers a PR platform with online newsrooms, press release distribution, and media monitoring for brands and agencies. It is directly comparable to JournoLink on hosted press rooms and distribution, though Presspage typically serves mid-market and enterprise customers.
Broad incumbents
- Cision (PR Newswire): Cision owns PR Newswire and offers enterprise PR distribution, media monitoring, and analytics across global markets. It is a broad incumbent comparable to JournoLink in distribution and monitoring, though Cision targets larger enterprises with much higher ARPU and global reach.
- Business Wire (Berkshire Hathaway): Business Wire is a major press release distribution wire service owned by Berkshire Hathaway, distributing corporate press releases globally. It is a broad incumbent comparable to JournoLink's distribution function, though Business Wire serves larger enterprises at significantly higher per-release pricing.
- Meltwater: Meltwater provides media monitoring, social listening, and PR analytics to enterprise clients. It overlaps with JournoLink's monitoring and competitor analysis capabilities but operates at much larger scale, serving global enterprises rather than UK SMBs.
- Notified (formerly PR Newswire): Notified operates the legacy PR Newswire wire service alongside PR software and investor relations tools for enterprise clients. It is comparable to JournoLink on press release distribution and hosted newsrooms, though primarily serves enterprise IR and PR teams at significantly higher price points.
Emerging players
- CoverageBook: CoverageBook is a PR reporting and analytics tool that helps PR professionals and agencies showcase coverage results to clients. It is an emerging player with overlapping analytics functionality to JournoLink's Analytics Suite, targeting agencies managing multiple clients.
- Critical Mention: Critical Mention provides real-time media monitoring, PR analytics, and broadcast monitoring to PR and communications teams. It is an emerging player overlapping with JournoLink's media monitoring and analytics capabilities, though focused on broadcast and enterprise monitoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
JournoLink social profiles
Digital presenceJournoLink compliance and trust
Trust signalCompliance1 record
JournoLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
JournoLink leadership team
Management profileNumber of profiles
Profiles3 records
JournoLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JournoLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JournoLink
What does JournoLink do?
JournoLink is an AI-powered PR distribution platform that lets small businesses and agencies write press releases and distribute them to a built-in UK database of journalists, bloggers, publishers, influencers and broadcasters. Its proprietary AI engine, VOLT, drafts press releases, suggests story angles and automatically matches audiences, while the platform adds media-request notifications, analytics, a hosted press room and publication to the BusinessNews online news site.
Is JournoLink a public or private company?
JournoLink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JournoLink founded?
JournoLink was founded in 2014. It employs 1 to 10 people.
Where is JournoLink based?
JournoLink is headquartered in Cardiff, United Kingdom, in the Europe region.
How does JournoLink make money?
Two revenue lines are on record. SaaS subscription plans are the primary driver. The others are PR professional services / add-on support.
Who are JournoLink's main competitors?
Direct peers on record are Prowly, Muck Rack, Prezly and Presspage. Broad incumbents are Cision (PR Newswire), Business Wire (Berkshire Hathaway), Meltwater and Notified (formerly PR Newswire). Emerging players are CoverageBook and Critical Mention.
Does JournoLink have an API?
No public API is recorded for JournoLink.
What industry is JournoLink in?
JournoLink's product category is Public Relations Software. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C), with a secondary code of MPACAIAG, Publishing Networks & Multi-Author Publications. Its NAICS code is 54186 and its SIC code is 7331.