Auburn Recreation District

What Auburn Recreation District does

Auburn Recreation District (ARD), legally the Auburn Area Recreation and Park District, is a California public special district established in 1948 under California Public Resources Code 5780. It is headquartered at 123 Recreation Drive in Auburn, California, and serves the Auburn-area community through parks, recreational facilities, classes, and community events. ARD is governed by an elected Board of Directors and operates as a public government entity rather than a privately held company.

ARD's service portfolio spans four core categories: (1) parks — 18+ maintained properties including Ashford Park, Ashley Memorial Dog Park, Auburn Bike Park, Auburn Skate Park, Regional Park, Recreation Park, and others; (2) aquatic facilities — Sierra Pool and Placer Hills Pool offering public swim, swimming lessons, and aquatics classes; (3) sports facilities — tennis courts, pickleball facilities, bocce ball courts, disc golf, and ball fields; and (4) indoor rental venues such as Canyon View Community Center and picnic areas for private events. The district also runs an extensive calendar of recurring community events (Food Truck Fiesta, Auburn Harvest Festival, Party in the Park, Cars & Coffee in the Park, Kidzapalooza, Movies in the Park, and others) and offers educational/recreational classes across youth, adult, and family segments.

ARD's revenue model is dual-track: a recurring property tax base derived from its special district status (the primary funding source under California law), supplemented by transactional user fees from facility rentals, class registrations, pool admissions, and event participation. Distribution is fully direct — community members access facilities in person or register online at auburnrec.com — with active marketing via social media (Facebook, Instagram, Twitter) and local earned media (Auburn Journal). Customer segments span youth/families, adults/seniors, and event organizers/private groups. The district employs 11-50 staff and operates within a single domestic geography (Auburn, CA).

Name

Auburn Recreation District

Legal name

Auburn Area Recreation and Park District

Website

https://auburnrec.com

Company type

Public

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Auburn Recreation District is a California public special district established in 1948 that operates 18+ parks, two pools, sports facilities, and community centers serving the Auburn, CA community. It funds operations through local property taxes and user fees for classes, facility rentals, and recreational programs.

Ownership category

akta.pro rank

Product category

Public Parks and Recreation Services

NAICS

Amusement Parks and Arcades (7131), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL)

Keywords

• Public parks and recreation
• Community recreation services
• Aquatic programs
• Facility rentals
• Youth sports programs

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Facility Rentals and Class Fees: ARD generates revenue through facility rental fees (indoor rentals, picnic areas, fields), class fees for youth and adult programs (swimming lessons, sports leagues, camps), and public swim fees at Sierra Pool and Placer Hills Pool.
2. Property Tax Funding: As a special district established in 1948 under California Public Resources Code 5780, ARD is primarily funded through local property taxes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Auburn Recreation District (ARD) is a public special district that operates and maintains a network of more than 15 parks, two public pools (Sierra Pool and Placer Hills Pool), and assorted sports facilities (tennis, pickleball, bocce ball, disc golf, ball fields). It sells fee-based access through public swim sessions, swimming lessons, youth and adult classes, sports leagues, day camps, indoor facility rentals (Canyon View Community Center), and picnic area reservations, and runs a year-round calendar of community events such as Food Truck Fiesta, Auburn Harvest Festival, Party in the Park, and Kidzapalooza.

Product overview

Auburn Recreation District is a community recreation organization established in 1948 that provides recreational and educational activities for all age groups. The organization operates a network of over 15 parks and manages various facilities including pools (Sierra Pool and Placer Hills Pool), sports courts (tennis, pickleball, bocce ball), disc golf, and indoor facilities like the Canyon View Community Center. The district offers classes in aquatics, youth development, and adult programming, along with community events throughout the year. The services are available to the Auburn, California community for recreation, education, and social activities.

Differentiator

Problem solved

Functional benefit

Products and services

• ARD Parks

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Friends of ARDsupportingOthersFriends of ARD is a support organization affiliated with the Auburn Recreation District. The organization likely provides volunteer support, fundraising, and advocacy for ARD's parks and programs.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Life Time Fitness: National premium fitness operator with locations offering pools, tennis, pickleball, group fitness, kids' programming, and seasonal events. Comparable amenity breadth and family-oriented programming, though private/membership-based rather than publicly funded.
• Placer County Parks and Recreation: County-level parks system covering unincorporated areas of Placer County, including areas adjacent to ARD. Overlapping facilities, aquatics programs, and event programming with broader geographic footprint.
• Sacramento County Regional Parks: Larger county-level parks operator managing regional parks, trails, and recreation facilities across Sacramento County. Broader geographic scope and budget, but overlapping service categories and public funding model.

Direct peers

• Sunrise Recreation & Park District: Another California special district operating parks, pools, sports facilities, and community programs in the greater Sacramento region. Closely comparable in funding mechanism (property tax) and service mix.
• Roseville Parks, Recreation & Arts: City of Roseville's combined parks, recreation, and arts department operating pools, sports facilities, classes, and signature community events. Closely comparable regional peer with similar demographic and funding profile.
• Folsom Parks & Recreation: City-operated parks and recreation department serving Folsom, CA with pools, sports facilities, classes, and community events. Comparable in scale, programming breadth, and Northern California suburban market dynamics.
• City of Rocklin Parks & Recreation: Nearby Placer County municipality offering parks, aquatics, sports leagues, and community programming. Comparable in scale, suburban Placer County service area, and municipal governance.
• Cordova Recreation & Park District: A neighboring California special district under similar Public Resources Code authority, operating parks, pools, sports facilities, and community programs for Rancho Cordova residents. Directly comparable in funding model, service mix, and governance structure.

Regional players

• Mission Viejo Community Services: Southern California community services department operating parks, aquatics, sports, and recreation classes. Comparable municipal recreation operator serving a planned suburban community, though in a different regional market.

Emerging players

• YMCA of Superior California: Regional nonprofit operating fitness centers, pools, youth programs, and community recreation across the greater Sacramento area. Comparable aquatics, youth development, and fitness programming but with a membership-based model and broader regional presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/auburnrec
• Facebookfacebook.com/ard.auburnca
• Instagraminstagram.com/ard_auburnca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Auburn Recreation District