What Juana De Arco does

Juana De Arco is an Argentine direct-to-consumer apparel brand founded in 1996, specializing in women's clothing produced through an in-house serigraphy (hand-printing) process on modal-based fabrics (96% Viscosa, 4% Elastano). The catalog spans tops, dresses, sweatshirts, activewear/yoga pants, underwear, kids' garments, and a dedicated JDA DENIM line, with public price points ranging from approximately ARS 22,000 to ARS 280,000 per item. The brand serves style-conscious women and families seeking distinctive, artisanal apparel with a recognizable Argentine aesthetic, and has extended into adjacent categories such as children's wear and activewear to broaden household-level wallet share.

The business operates a hybrid retail model anchored by a single physical boutique in Palermo Soho, Buenos Aires, complemented by a Tiendanube-hosted e-commerce site. Cross-border shipping is configured for Spain, Japan, and the United States, providing a small international DTC channel in addition to the Argentine home market. The company monetizes through standard apparel retail margins on individual unit sales, with checkout configured for 3-12 interest-free installment payments via local card networks, a common lever in Argentina's high-inflation consumer environment to support conversion and average order value. No wholesale, B2B, or licensing revenue streams are disclosed.

The firm is privately held with an estimated 11-50 employees, no disclosed funding rounds, and no reported revenue. It competes in the mid-market DTC apparel segment against both local Argentine designers and global fast-fashion platforms, leaning on its serigraphy heritage, ~30-year brand history, and curated multi-category assortment rather than scale, technology, or aggressive pricing as its primary competitive levers.

Name

Juana De Arco

Legal name

Juana de Arco

Website

https://juanadearco.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Juana De Arco is an Argentine DTC apparel brand founded in 1996 that designs and sells hand-printed (serigraphy) modal-fabric clothing for women and children via a Palermo Soho boutique and Tiendanube e-commerce, with cross-border shipping to Spain, Japan, and the United States.

Ownership category

akta.pro rank

Product category

Apparel and Fashion

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Sportswear Customization & Printing Retail (CRAMACAK), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Hand-printed apparel
• Yoga activewear
• Sustainable fashion
• Screen-printed clothing
• Modal fabric clothing

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Apparel Sales: One-time transaction sales of fashion apparel and accessories through direct-to-consumer e-commerce and physical retail storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Juana de Arco designs, manufactures, and sells hand-printed apparel and accessories under its own brand, organized into product lines including AMANCAY seasonal collections, JDA DENIM, YOGA SPIRIT activewear, CLÁSICOS basics, ROPA INTERIOR underwear, and NIÑOS children's clothing. Products are made primarily from modal fabric (96% Viscosa, 4% Elastano) decorated through a manual serigraphy screen-printing process, and are sold directly to consumers through the company's own e-commerce site and a single physical retail store in Buenos Aires.

Product overview

Juana de Arco is a fashion/clothing brand with multiple product lines. The portfolio includes: AMANCAY INVIERNO 2026 (winter collection with blouses, pants, t-shirts, dresses, and outerwear), JDA DENIM (sustainable denim jeans), YOGA SPIRIT (activewear including tank tops, hoodies, leggings, bikers, tops, and jog suits), ROPA INTERIOR (underwear including thongs in packs), NIÑOS (children's clothing including AMI PATCH DRESS and KIDS WINGED t-shirts), CLÁSICOS (classic basics including Yoga Spirit, PIMA, and UNISEX items), and FERIA JUANA (selected garments). All products feature hand-printed modal fabric designs with unique patterns. Key materials include 96% Viscosa (modal) and 4% Elastano blend. The brand emphasizes sustainability through hand-printed screen printing, recycled materials, and small exclusive productions.

Differentiator

Problem solved

Functional benefit

Brands

• AMANCAY: Winter collection featuring blouses, pants, and dresses
• JDA DENIM
• FERIA JUANA
• CLÁSICOS
• ROPA INTERIOR
• NIÑOS
• Yoga Spirit
• PIMA
• UNISEX

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lululemon: Global yoga and activewear leader with strong DTC and retail footprint. Relevant as the dominant competitor in the yoga/activewear category in which Juana de Arco's Yoga Spirit line competes.
• Patagonia: Global outdoor apparel brand with deep sustainability credentials and recycled-fabric supply chain. Comparable as a sustainability-led apparel incumbent whose positioning validates the broader market Juana de Arco addresses.

Direct peers

• Ayres Argentina: Argentine sustainable fashion brand focused on handcrafted leather goods and apparel with an artisanal, slow-fashion positioning. Comparable as a homegrown Argentine brand emphasizing craftsmanship, sustainability, and small-batch production.
• Rapsodia: Argentine fashion brand offering women's apparel with distinctive prints and a DTC plus retail store model. Highly comparable in geography, customer demographic, and reliance on signature prints as a differentiation lever.
• Jazmín Chebar: Argentine contemporary women's fashion brand operating DTC and through boutiques with a focus on distinctive prints, premium fabrics, and locally produced apparel. Comparable as a homegrown Argentine designer label with a similar price band and customer demographic.
• María Cher: Premium Argentine fashion brand for women and kids with its own boutiques and online store. Directly comparable as a Buenos Aires-based design-led apparel brand with a similar product breadth including children's wear.

Emerging players

• Outdoor Voices: US-based DTC activewear brand emphasizing technical yoga and lifestyle apparel with a design-forward identity. Comparable as a smaller-scale activewear brand competing against larger players on differentiation and brand identity.

Regional players

• Bolsi Viajes: Argentine DTC activewear and lifestyle brand. Comparable as a Buenos Aires-based activewear brand with a similar target demographic for yoga and casual wear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juana De Arco