Maria Cher
Maria Cher is an Argentine women's fashion brand (Mil Cien S.A., Buenos Aires) selling ready-to-wear apparel, denim, footwear, accessories, eyewear, jewelry, and beauty to consumers through owned e-commerce stores in five Latin American markets and a domestic boutique retail network, with a minority wholesale/franchise channel.
- Company typePrivate
- Founded-
- HeadquartersCórdoba, Argentina
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Maria Cher does
Maria Cher is an Argentine women's fashion brand operated by Mil Cien S.A., a privately held sociedad anónima headquartered at Paraguay 5008, Buenos Aires. The company designs, distributes, and retails women's ready-to-wear apparel and adjacent lifestyle categories — denim (Maria Cher Jeans with five fits: Straight, Slim, Flare, Wide, Barrel), shirts, tops, dresses, pants, outerwear, footwear, leather goods (cueros), bags (carteras), accessories, eyewear (biodegradable acetate), jewelry (Bijoux), and beauty/fragrance (CHER Onyx Rouge, Zarci Elixir) — under the main Maria Cher brand, the CHER accessories sub-brand, and the Salomon & Cher co-branded collaboration. The technical backbone is a Magento-based e-commerce platform with integrated payment gateways (MercadoPago, Decidir) and logistics orchestration (primary: Andreani; secondary: Shipnow by postal code), supporting both domestic (Argentina) and international storefronts across the USA, Chile, Uruguay, and Paraguay.
Revenue is generated primarily through one-time direct-to-consumer sales of apparel and lifestyle goods via the company's own e-commerce sites and a network of physical boutique stores in Argentina, with a secondary wholesale/franchise contact channel ([email protected]). Pricing is in Argentine Pesos (ARS), includes VAT (IVA), spans approximately ARS 39,000 to ARS 1,198,000 per unit, and is structured around unit pricing with 3 interest-free installments by default and 6 installments via the ICBC partnership, supported by a free-shipping threshold of ARS 390,000 and a 30-day return/exchange policy. Customer acquisition relies on email newsletter (Comunidad Mariacher), organic social community engagement, live shopping events, and high-frequency promotional cycles (Carnaval up to 50% off, Mid Season events, FERIA clearance up to 70% off). Marketing and customer-service channels are operationalized via dedicated email accounts (eshop, atencion, facturacion, ventas, rrhh) and a single customer-service phone line. The single disclosed leadership figure is founder Maria Chernajovsky.
Maria Cher firmographics
Firmographics- Name
- Maria Cher
- Legal name
- Mil Cien S.A.
- Website
- https://maria-cher.com.ar
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Maria Cher is an Argentine women's fashion brand (Mil Cien S.A., Buenos Aires) selling ready-to-wear apparel, denim, footwear, accessories, eyewear, jewelry, and beauty to consumers through owned e-commerce stores in five Latin American markets and a domestic boutique retail network, with a minority wholesale/franchise channel.
- Ownership category
- akta.pro rank
Maria Cher industry classification
Industry- Product category
- Women's Apparel Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industries
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Sunglasses & Luxury Eyewear (CRAKAEAE), Statement & Trend Jewelry (CRAKABAB), Luxury & Designer Footwear (CRAAACAI)
Keywords
Where Maria Cher is headquartered
LocationHeadquarters
- HQ city
- Córdoba
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Maria Cher business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Clothing Sales: One-time retail sales of women's clothing, accessories, footwear, eyewear, and beauty products through e-commerce and physical retail stores.
- Wholesale/B2B Sales: Bulk sales to wholesale buyers and potential franchisees through dedicated B2B contact channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with installment options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Maria Cher product offering
Product offeringCore offering
Maria Cher is an Argentine women's fashion brand that designs, sources, and sells ready-to-wear clothing, denim, footwear, handbags, accessories, eyewear, jewelry, and beauty/fragrance products. The brand operates a direct-to-consumer model through its own e-commerce platform and physical boutique stores across Argentina, the USA, Chile, Uruguay, and Paraguay, complemented by wholesale and franchise inquiry channels.
Product overview
Maria Cher is an Argentine women's fashion brand operated by Mil Cien S.A., headquartered in Buenos Aires, Argentina. The brand offers a broad ready-to-wear and accessories portfolio through its e-commerce platform (maria-cher.com.ar) and physical stores. The main collection encompasses clothing across categories including denim (Maria Cher Jeans with five distinct fits: Straight, Slim, Flare, Wide, and Barrel), shirts and tops, t-shirts, dresses and jumpsuits, pants, shorts and skirts, outerwear and coats, sweaters and hoodies, leather goods (cueros), shoes, handbags (carteras), accessories, jewelry (bijoux), and belts. The brand extends into adjacent categories through dedicated sub-brands: Salomon & Cher (footwear collaboration), Maria Cher EYEWEAR (sunglasses and optical frames), Maria Cher BIJOUX (fashion jewelry), and Maria Cher Beauty (fragrances including CHER Onyx Rouge and Zarci Elixir). The CHER sub-brand focuses on refined accessories including shoes, handbags, scarves, and eyewear. Seasonal offerings include the Carnaval campaign, Mid Season Events, and FERIA clearance. Editorial content, lookbooks, and brand stories are published under the Universo Maria Cher section. The brand also operates regional sites for USA, Chile, Uruguay, and Paraguay.
Differentiator
Problem solved
Functional benefit
Brands
- Maria Cher Jeans: A dedicated denim sub-brand featuring multiple fit options including Straight Fit, Slim Fit, Flare Fit, Wide Fit, and Barrel Fit.
- Cher
Products and services
- Maria Cher Jeans The brand's signature denim sub-brand offering multiple fit styles (Straight, Slim, Flare, Wide, Barrel) with varied silhouettes and washes, designed for everyday wear by women.
- Salomon & Cher Footwear-focused collaboration line between Salomon and Maria Cher combining technical outdoor performance with the brand's fashion aesthetic. Includes athletic-inspired pieces and footwear.
- Maria Cher EYEWEAR Eyewear collection including sunglasses and optical frames, featuring models such as Keith, Depeche, and Blondie, with frames made from biodegradable acetate and UV protection.
- Maria Cher BIJOUX Jewelry and accessory line including statement earrings, necklaces, and fashion jewelry pieces that complement the clothing collection.
- Maria Cher Beauty Beauty and fragrance line, including perfumes and body care products. Features include the CHER Onyx Rouge Parfum 100ml and the Zarci Elixir perfume.
- CHER Sub-brand Refined accessories-focused sub-brand offering shoes (Zueco Amy, Mocasin Ambar), handbags (Cartera Colomera, Cartera Dyckia, Cartera Lutea, Tote Nutans), eyewear (Keith, Depeche, Blondie), scarves (Pañuelo Delancey, Pañuelo Scabra), and the CHER Onyx Rouge perfume.
Companies that use Maria Cher
Customer profileSegments1 record
Ideal customer profiles2 records
Maria Cher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Maria Cher partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- AndreanicorePrimary logistics partner for order fulfillment and delivery across Argentina. Handles both home delivery and pickup at branch locations.
- ShipnowminorSecondary logistics operator designated automatically based on postal code for domestic shipments.
- MercadoPagocorePayment gateway for processing credit card transactions and facilitating secure online payments.
- DecidircorePayment processing gateway for secure credit card transactions with SSL encryption.
- ICBCminorBanking partner offering 6 interest-free installments on purchases.
- SantanderminorBanking partner offering promotional installment options.
- Galicia BankminorBanking partner offering installment promotions.
- SalomonflagshipCollaboration line 'SALOMON & CHER' featuring athletic-inspired fashion pieces combining Salomon footwear/sportswear with Maria Cher aesthetics.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Maria Cher competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Maria Cher social profiles
Digital presenceMaria Cher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maria Cher leadership team
Management profileNumber of profiles
Profiles1 record
Maria Cher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maria Cher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maria Cher
What does Maria Cher do?
Maria Cher is an Argentine women's fashion brand that designs, sources, and sells ready-to-wear clothing, denim, footwear, handbags, accessories, eyewear, jewelry, and beauty/fragrance products. The brand operates a direct-to-consumer model through its own e-commerce platform and physical boutique stores across Argentina, the USA, Chile, Uruguay, and Paraguay, complemented by wholesale and franchise inquiry channels.
Is Maria Cher a public or private company?
Maria Cher is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maria Cher founded?
Maria Cher was founded in -1. It employs 251 to 500 people.
Where is Maria Cher based?
Maria Cher is headquartered in Córdoba, Argentina, in the Latin America region.
How does Maria Cher make money?
Two revenue lines are on record. Retail Clothing Sales are the primary driver. The others are wholesale/B2B Sales.
Does Maria Cher have an API?
No public API is recorded for Maria Cher.
What industry is Maria Cher in?
Maria Cher's product category is Women's Apparel Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex). Its NAICS code is 458 and its SIC code is 5621.