Better Days
Better Days is a Milan-based Italian creative agency founded in 2004 that produces live music events, operates the Rockit online music community platform, and delivers web development and brand identity services to brands, nonprofits, and music-industry clients across Italy.
- Company typePrivate
- Founded2004
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Better Days does
Better Days S.r.l. is an Italian creative agency founded in 2004 and headquartered in Milan, specializing in live event production, editorial content, and digital solutions centered on new Italian music. The company operates two flagship proprietary platforms: the MI AMI Festival, an annual Milan-based music festival featuring five stages and approximately 100 live performances, and Rockit, an online music community hosting 38,000 registered artists and 120,000 enthusiasts with integrated streaming radio, video series (NOTTURNI, NATURAE), a podcast (VENTICINQUE produced with LifeGate), a chart and live event (CBCR), and a talent contest (PALCHIBELLI). Better Days monetizes through event production fees, B2B brand sponsorship and activation deals with partners including Dr. Martens, Champion, Sephora, Samsung, and Vans, project-based web development and brand identity services for external clients (EMEE, DeAgostini's Digitalmerenda, Lomac, Micatuca, Seleggo), and a subscription product called Rockit PRO launched in 2022 for musicians and industry professionals.
The technology stack is built primarily on WordPress and WooCommerce supplemented by proprietary CMS implementations supporting multilingual content, dealer management portals, accessible reading interfaces (including a custom text-to-speech reader for Seleggo serving students with learning difficulties), and automated content classification via feed imports. The company is founder-controlled under CEO Stefano Bottura with a registered share capital of €11,800, has received only small public grants and COVID-era SME support with no venture capital or institutional investment, and operates exclusively within Italy's Lombardy region. An environmental initiative planting 600 trees in partnership with the Milan municipality since 2020 represents the company's principal ESG positioning.
Better Days firmographics
Firmographics- Name
- Better Days
- Legal name
- Better Days S.r.l.
- Website
- https://betterdays.it
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Better Days is a Milan-based Italian creative agency founded in 2004 that produces live music events, operates the Rockit online music community platform, and delivers web development and brand identity services to brands, nonprofits, and music-industry clients across Italy.
- Ownership category
- akta.pro rank
Better Days industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Convention and Trade Show Organizers (56192), Musical Groups and Artists (711130)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industry
- Vendor Sourcing & Contract Management (HSACAAAE)
Keywords
Where Better Days is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Better Days business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Production Services: Creative agency services for ideation, development and distribution of events including festivals, concerts, exhibitions, in-store events, and corporate events. Revenue generated through professional service fees and production costs.
- Brand Sponsorship and Activation: B2B brand partnerships where companies sponsor music events and festivals managed by Better Days, providing marketing exposure to youth audiences.
- Digital Development Services: Web development, brand identity, e-commerce, and custom tech solutions created for third-party clients. Projects include EMEE, Digitalmerenda, Lomac, Micatuca, and Seleggo.
- Community and Content Platforms: Rockit PRO subscription service launched 2022 connecting musicians with industry professionals, offering exclusive content and promotional opportunities within the community.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Better Days product offering
Product offeringCore offering
Better Days is an Italian creative agency with 20 years of experience that designs and produces music festivals (including the owned MI AMI Festival), operates the Rockit online music community platform, and delivers brand identity, web development, and digital production services to corporate clients such as Dr. Martens, EMEE, and DeAgostini. The company combines event production, editorial/community operations, and digital/tech services into an integrated offering that supports both B2B brand partners and B2C music audiences and artists.
Product overview
Better Days is a creative agency specializing in live events and communication projects focused on new Italian music. The company's core products include the MI AMI Festival (Milan's most important new Italian music festival) and Rockit (the largest Italian music community with 38,000 artists and 120,000 fans). Rockit encompasses multiple sub-products: Rockit PRO (subscription service for music professionals), RADIO ROCKIT (streaming), CBCR (chart/event), PALCHIBELLI (talent contest), and video series NOTTURNI and NATURAE. The company also operates Better Days School for music education and produces Dr. Martens Fest. Additionally, Better Days offers web development and brand identity services to external clients.
Differentiator
Problem solved
Functional benefit
Brands
- MI AMI Festival: The most important festival for new Italian music, organized annually in Milan with 5 stages and 100 live performances.
- Rockit
- Better Days School
Products and services
- MI AMI Festival
Quantifiable outcome
- 38,000 artists and 120,000 music enthusiasts engaged on Rockit platform
- +2 more outcomes
Companies that use Better Days
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Better Days technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Better Days partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core, minor and major.
- Dr. MartensflagshipAnnual multi-performative festival supporting emerging creative talents and progressive communities. Better Days has curated the entire project from first edition (2021, 2022, 2023) through 2023.
- SeleggocoreNonprofit partnership to digitize school textbooks and make them freely available in simplified form for students with learning difficulties (DSA). Better Days developed custom accessible reader with text-to-speech and annotation features.
- EMEE (European Music Exporters Exchange)coreBetter Days created the website and brand identity for EMEE, a nonprofit association composed of 33 national and regional music export offices from 28 countries, headquartered in Brussels. The partnership supports European musicians and music industry professionals in export strategies.
- DeAgostini - DigitalmerendacoreBetter Days developed Digitalmerenda, an online platform for children's stories and reading activities for DeAgostini. The platform features automatic content import and classification via feeds, serving as a resource for parents and teachers.
- LifeGatecoreJoint production of the VENTICINQUE podcast celebrating 25 years of Italian music revolution with 25 artists, 25 stories. LifeGate Radio and Rockit collaboration.
- Triennale MilanocoreCultural partnership producing special concert films, including Andrea Laszlo De Simone performance specifically designed for cameras.
- Puglia SoundsminorCreated minisite 'Vieni a suonare in Puglia' for Puglia Sounds with original editorial content, interactive maps, videos, and exclusive promotion within Rockit community.
- ChampionmajorBrand partner for MI AMI Festival, supporting the largest festival for new Italian music.
- SephoramajorBrand partner for MI AMI Festival.
- SamsungmajorBrand partner for MI AMI Festival.
- TidalmajorMusic streaming partner for MI AMI Festival.
- SIAEmajorItalian music rights society partner for MI AMI Festival and Rockit activities.
- RaimajorItalian public broadcaster partnership for MI AMI Festival.
- XFactormajorMusic competition partnership with Rockit for talent development and promotion.
- VansmajorFootwear brand partner for Rockit community initiatives.
- DurexminorBrand partner for Rockit community and music initiatives.
- RilegnominorSustainability partner for Rockit community initiatives.
- TunecoreminorMusic distribution platform partner for Rockit artist community.
- BelieveminorMusic label and distribution partner for Rockit artist community.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Better Days competitors and assessment
Company assessmentEmerging players
- Songkick: Live music discovery and ticketing platform aggregating concert listings worldwide. Comparable to Rockit on the artist-to-fan discovery and event-listing axis, with overlapping monetization via ticketing and partnerships.
- Bandsintown: Music community platform connecting artists with fans via concert discovery, recommendations, and live-event data. Directly comparable to Rockit as a music community + live-events platform, though at significantly larger global scale.
Direct peers
- Vivo Concerti: Italian concert and festival promoter producing major live events for established and emerging artists. Comparable to Better Days on event production scale and Italian-music market positioning, including artist curation and tour operations.
- Barley Arts: One of Italy's largest concert promoters, organizing live tours and festival productions for Italian and international artists. Directly comparable to Better Days' MI AMI Festival and live event production business, with a similar Italian-market focus.
- BPM Concerti: Italian concert and event promoter focused on indie and emerging Italian artists, with comparable festival and live-event operations. Closely matches Better Days' positioning around emerging Italian music talent.
- Friends & Partners: Italian music event production company managing festivals and concerts across the country, often in partnership with brands. Direct peer to Better Days on Italian festival production, sponsorship activation, and brand-music partnerships.
- Sofar Sounds: Global intimate live-music events platform operating concerts in 400+ cities with a community-driven model around emerging artists. Comparable to Better Days' emphasis on intimate artist discovery events (NOTTURNI, PALCHIBELLI) and community building.
Regional players
- Resident Advisor: Globally recognized electronic and indie music community platform with editorial, ticketing, and event listings. Comparable to Rockit as a music-community platform with editorial video/podcast content, though focused on electronic music rather than Italian indie.
Broad incumbents
- AEG Presents: Global live event promoter and venue operator producing major festivals and tours. Comparable as a broad incumbent defining the addressable market and partnership expectations for sponsors that also work with Better Days (e.g., Dr. Martens, Samsung).
- Live Nation Entertainment: Global live entertainment and ticketing giant operating festivals, concerts, and sponsorship platforms worldwide. A broad incumbent that frames the scale ceiling and competitive context for boutique Italian festival operators like Better Days.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Better Days social profiles
Digital presenceBetter Days financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Days leadership team
Management profileNumber of profiles
Profiles9 records
Better Days funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Days M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Days
What does Better Days do?
Better Days is an Italian creative agency with 20 years of experience that designs and produces music festivals (including the owned MI AMI Festival), operates the Rockit online music community platform, and delivers brand identity, web development, and digital production services to corporate clients such as Dr. Martens, EMEE, and DeAgostini. The company combines event production, editorial/community operations, and digital/tech services into an integrated offering that supports both B2B brand partners and B2C music audiences and artists.
Is Better Days a public or private company?
Better Days is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Days founded?
Better Days was founded in 2004. It employs 11 to 50 people.
Where is Better Days based?
Better Days is headquartered in Milan, Italy, in the Europe region.
How does Better Days make money?
Four revenue lines are on record. Event Production Services are the primary driver. The others are brand Sponsorship and Activation, digital Development Services and community and Content Platforms.
Who are Better Days's main competitors?
Emerging players on record are Songkick and Bandsintown. Direct peers are Vivo Concerti, Barley Arts, BPM Concerti, Friends & Partners and Sofar Sounds. Resident Advisor is listed as a regional player. Broad incumbents are AEG Presents and Live Nation Entertainment.
Does Better Days have an API?
No public API is recorded for Better Days.
What industry is Better Days in?
Better Days's product category is Creative Agency Services. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of HSACAAAE, Vendor Sourcing & Contract Management. Its NAICS code is 56192 and its SIC code is 7900.