Highland Rivers Health

What Highland Rivers Health does

Highland Rivers Behavioral Health (legal name; DBA "Highland Rivers") is a Dalton, Georgia-based non-profit behavioral healthcare provider founded in 2002 and self-described as one of the largest in the state. The organization delivers a comprehensive suite of community-based behavioral health services — mental health, substance use treatment, intellectual and developmental disabilities (IDD), youth and family services, veterans services, and 24/7 crisis stabilization and detoxification — across 11 Georgia counties (Bartow, Cherokee, Cobb, Floyd, Gilmer, Gordon, Haralson, Paulding, Pickens, Polk, and Whitfield) through physical locations in Marietta, Cedartown, Ellijay, and Cartersville.

The operating model is built on direct patient care delivered by a 251-500 person clinical and administrative workforce, with intake driven by telephone scheduling (1-800-729-5700), a 24/7 crisis helpline, a Peer Connection Line, and referral forms from community partners. Underlying technology is conventional healthcare services infrastructure: a website with a patient portal, online bill payment via BalanceCollect, Georgia Relay (7-1-1) accessibility integration, and a FindHelp.com social-determinants-of-health referral portal. No proprietary technology platform, AI/ML capabilities, or software products are disclosed.

The revenue model is standard healthcare reimbursement — insurance, Medicaid, and other government healthcare programs — supplemented by charitable contributions channeled through the affiliated Highland Rivers Foundation. The organization holds CARF International accreditation and is a member of the Georgia Association of Community Service Boards (GACSB), positioning it within Georgia's publicly funded community service board ecosystem.

Name

Highland Rivers Health

Legal name

Highland Rivers Behavioral Health

Website

https://highlandrivershealth.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Highland Rivers Behavioral Health is a Dalton, Georgia-based non-profit providing community-based mental health, substance use, IDD, youth, veterans, and crisis services across 11 Georgia counties, primarily through Medicaid and insurance reimbursement and a 24/7 crisis helpline.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Behavioral health services
• Mental health treatment
• Substance abuse treatment
• Crisis intervention services
• Community mental health

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Services Reimbursement: Behavioral health services delivered to patients with reimbursement through insurance, Medicaid, and other government healthcare programs. As one of Georgia's largest behavioral healthcare providers, the organization operates on standard healthcare billing models.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Highland Rivers Health (legally Highland Rivers Behavioral Health) is a community-based behavioral healthcare provider delivering mental health, substance use, intellectual and developmental disability (IDD), youth, veterans, and 24/7 crisis stabilization services to individuals and families across 11 Georgia counties through outpatient and crisis service locations.

Product overview

Highland Rivers Behavioral Health is a behavioral health healing organization providing a comprehensive suite of healthcare services rather than a software product platform. The organization offers multiple interconnected service lines including Mental Health Services, Substance Use Services, Intellectual & Developmental Disabilities Services, Youth Services, Crisis Stabilization & Detoxification, Veterans Services, and Crisis Services (including a 24/7 Crisis Helpline and Peer Connection Line). These services are provided across multiple Georgia counties through various locations and are designed to support individuals, families, and youth throughout their recovery journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Services Behavioral health counseling, therapy, and psychiatric treatment for adults and youth experiencing mental health conditions, delivered through community-based outpatient locations.
• Substance Use Services Assessment, treatment, and recovery support programs for individuals struggling with substance use disorders and addiction, including detoxification services.
• Intellectual & Developmental Disabilities Services Support services for individuals with intellectual and developmental disabilities including assessment, support coordination, and life skills training to enhance independence.
• Youth Services Behavioral health services designed for children and adolescents, including counseling, family therapy, and youth-specific behavioral interventions.
• Crisis Stabilization & Detoxification Emergency behavioral health crisis intervention and medical detoxification services available 24/7 for individuals experiencing acute mental health or substance-related emergencies.
• Veterans Services Specialized behavioral health services for military veterans and their families, including PTSD treatment, veteran counseling, and military-related support programs.
• 24/7 Crisis Helpline 24/7 telephone-based crisis helpline providing immediate support and intervention for individuals experiencing behavioral health emergencies.
• Peer Connection Line Phone-based peer support service (1-855-246-4475) connecting individuals with trained peer specialists for encouragement, guidance, and recovery support.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Georgia Relay (7-1-1)coreOthersPartnership with Georgia Relay service enabling deaf and hard-of-hearing individuals to access behavioral health services through relay communications. The organization prominently displays the 7-1-1 relay number alongside standard phone lines, demonstrating commitment to accessibility compliance.
• FindHelp.com (findhelp)minorStrategic or Co-development PartnerIntegration with findhelp.com platform providing community resources and social services directory. The organization links to a customized findhelp portal (highlandrivers.findhelp.com) enabling coordinated care referrals and social determinants of health resources.
• Georgia Association of Community Service Boards (GACSB)coreStrategic or Co-development PartnerMember of the Georgia Association of Community Service Boards, representing the state's network of behavioral health and developmental disability service providers. GACSB logo displayed on website indicating active membership in state-level behavioral health advocacy and coordination network.
• Highland Rivers FoundationcoreStrategic or Co-development PartnerThe Highland Rivers Foundation is the philanthropic arm of the organization, supporting fundraising and donor relations. The foundation maintains a separate website (highlandriversfoundation.org) and accepts donor pledges, supporting the parent organization's mission through charitable contributions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Skyland Trail: Skyland Trail is a Georgia-based nonprofit providing residential and outpatient mental health treatment. Comparable on mission and behavioral health focus, but specialized in higher-acuity residential care rather than community-based CSB service mix.

Broad incumbents

• Hazelden Betty Ford Foundation: Hazelden Betty Ford is a major nonprofit addiction treatment provider offering substance use disorder treatment and recovery services. Comparable on CARF accreditation and substance use treatment focus, though operating nationally with specialized residential programs rather than community-based CSB services.
• Devereux Advanced Behavioral Health: Devereux is a large national nonprofit operating behavioral health, IDD, and emotional disturbance services across many states. Comparable mission and IDD specialization, but significantly larger and broader geographic footprint than Highland Rivers.
• Easterseals: Easterseals is a large national nonprofit network providing disability services including behavioral health and IDD support. Comparable on IDD service line and non-profit community-based delivery model, but operating as a federation of independent affiliates at much larger national scale.
• Centerstone: Centerstone is one of the largest U.S. nonprofit behavioral health providers operating across multiple states with mental health, substance use, and IDD services. Comparable business model (nonprofit, multi-service behavioral health) and CARF accreditation, but at significantly larger national scale.

Direct peers

• ViewPoint Health: ViewPoint Health is a Georgia Community Service Board serving the DeKalb region with mental health, substance use, and IDD services. Directly comparable as a fellow Georgia CSB operating under similar DBHDD contracts, CARF accreditation standards, and Medicaid reimbursement models, though serving a different Atlanta-region catchment.
• McIntosh Trail Community Service Board: McIntosh Trail CSB provides mental health, substance use, and IDD services across a multi-county Georgia region. Same CSB governance structure, state contracting model, and CARF-aligned operating approach as Highland Rivers.
• Gateway Behavioral Health Services: Gateway is a Georgia CSB serving southeast Georgia with behavioral health and developmental disability services. Closely comparable in CSB structure, service portfolio, and reliance on state DBHDD funding, though operating in a different geographic region.
• Pineland Behavioral Health & Developmental Disabilities: Pineland BHDD is a Georgia CSB providing the same integrated mental health, substance use, and IDD service mix across southeast Georgia counties. Operates under identical state regulatory and reimbursement frameworks as Highland Rivers.
• Aspire Behavioral Health & Developmental Disabilities Services: Aspire is a Georgia CSB providing behavioral health and developmental disability services across the northwest Georgia region, overlapping with Highland Rivers' catchment. Operates under the same state funding and Medicaid framework with directly comparable service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=EjWfq4hvPe4
• Xx.com/highlandrivers
• Facebookfacebook.com/HighlandRiversHealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Rivers Health