What View Point Health does

View Point Health is a public behavioral health authority created by Georgia state law and one of 22 community service boards serving as the designated safety-net provider for behavioral health and developmental disability services. The organization operates across Gwinnett, Rockdale, and Newton counties (with select services extending to DeKalb and Fulton), delivering a full continuum of care across four departments — Outpatient Services, Community Services, Specialty Services, and Acute Services — including assessment, counseling, psychiatric medication management, crisis stabilization (adult, adolescent, and autism-specific CSUs), residential treatment, supported employment, and integrated primary care. Specialty programs include a 32-bed GRAN Recovery Center, a 15-bed recovery residence, the 15-team Co-Responder Program with law enforcement, the unique Autism Crisis Stabilization Unit for adolescents aged 10–14, APEX in-school mental health, the bilingual Alianza Terapeutica Latina program, and six clubhouses (Titans, Mixtura, N.E.S.T., DR3AM'R5, STRIVE, Beacon Place).

The underlying clinical model is person-centered, recovery-oriented, and evidence-based, drawing on High Fidelity Wraparound, Dialectical Behavior Therapy, Applied Behavior Analysis, the Seven Challenges curriculum, and integrated co-occurring disorder treatment, supported by an EHR system. On-site pharmacy services are delivered through Genoa Healthcare, and primary care integration is delivered via Four Corners Primary Care (FQHC) at two outpatient centers. The technology stack is operationally mature but does not include disclosed AI/ML, proprietary platforms, or differentiated software products.

View Point Health is funded primarily through the Georgia Department of Behavioral Health & Developmental Disabilities (DBHDD) under a statutory mandate, supplemented by sliding-scale client fees (state-mandated), insurance billing across a narrow roster of Medicaid managed care plans, court service fees, and donations via givebutter.com/VPCares. Go-to-market is community-led: five outpatient centers offer walk-in open access Monday–Friday, with the remaining demand generated by 80+ referral partners including three county Boards of Commissioners, three school districts, three police departments, major hospital systems (Piedmont, Northside, Children's Healthcare of Atlanta), the Georgia Crisis & Access Line, and multiple universities. Marketing is limited to earned media, social, and community channels — no paid acquisition.

Name

View Point Health

Legal name

View Point Health

Website

https://myviewpointhealth.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

View Point Health is a Georgia public community service board providing behavioral health, substance use, and developmental disability services across Gwinnett, Rockdale, and Newton counties through outpatient centers, crisis stabilization units, residential programs, school-based services, and law-enforcement co-responder teams.

Ownership category

akta.pro rank

Product category

Community Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Residential Intellectual and Developmental Disability Facilities (62321), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Behavioral health services
• Community mental health
• Substance use treatment
• Developmental disabilities services
• Crisis stabilization

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. State of Georgia Funding: View Point Health is one of 22 public community service boards created by the state of Georgia to provide a safety net of care for behavioral health and developmental disabilities. Funded through the Georgia Department of Behavioral Health & Developmental Disabilities (DBHDD).
2. Client Fees (Sliding Scale): Fees are established by the State of Georgia on a sliding scale based on family size and income. For uninsured clients, fees are determined by a state-mandated sliding fee scale.
3. Insurance Billing: Accepts Aetna, Ambetter, Amerigroup, Blue Cross Blue Shield, CareSource, Cenpatico/Peachstate, United Behavioral Health, and Wellcare/Peachcare. Payment due at time of service.
4. Court Services Fees: Court Services Program provides assessment and evaluation services funded entirely by fees from individuals served.
5. Donations: Accepts charitable donations through givebutter.com/VPCares to support individuals and families served by the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

View Point Health is a public community behavioral health authority that provides the full continuum of mental health, intellectual/developmental disabilities (IDD), and substance use disorder services across four operational departments: Outpatient Services, Community Services, Specialty Services, and Acute Services. Offerings include crisis stabilization (adult, adolescent, and autism-specific), outpatient counseling and psychiatry, residential treatment (including the 32-bed GRAN Recovery Center), Assertive Community Treatment, school-based mental health, supported employment, IDD services under NOW/COMP waivers, integrated primary care, on-site pharmacy, and substance use treatment at all ASAM levels.

Product overview

View Point Health is a public behavioral health agency created by Georgia state law, offering a full continuum of behavioral health services to underserved individuals needing mental health, developmental disability, or substance use services. The organization operates through four core departments: Outpatient Services (assessment, counseling, psychiatric services), Community Services (home-based behavioral healthcare), Specialty Services (mental health, substance abuse, IDD programs), and Acute Services (Crisis Stabilization Units). Key programs include multiple Crisis Stabilization Units (Adult, Adolescent, Autism-specific), school-based mental health services (APEX), Assertive Community Treatment (ACT), various Clubhouse programs (Titans, Mixtura, N.E.S.T., DR3AM'R5, Strive), substance use treatment (GRAN Recovery Center, outpatient programs), residential services, and integrated care partnerships with FQHCs and Genoa Pharmacy. The organization also provides specialized programs including Project LIGHT for early intervention, Mobilizing MARCH for youth support, and the Co-Responder Program for law enforcement partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Mixtura Clubhouse: Prevention Clubhouse offering free afterschool prevention education services for youth 11-17 years old designed to support at-risk youth through positive guidance and substance use prevention.
• DR3AM'R5 Clubhouse
• The N.E.S.T.
• STRIVE Clubhouse
• The Titans Clubhouse
• GRAN Recovery Center

Products and services

• Outpatient Services Outpatient clinics offering assessment, counseling, and psychiatric services for behavioral health needs of children, adolescents, young adults, adults, and families with the goal of promoting wellness through quality treatment services and recovery support.
• Community Services Behavioral healthcare provided out of the clinic for youth, families, young adults, and adults, helping individuals thrive in their community through home- and community-based interventions.
• Specialty Services Specialized services for individuals with mental health, substance use, or intellectual and developmental disabilities (IDD), offering a tailored approach beyond one-size-fits-all care.
• Acute Services (Crisis Stabilization Units) Crisis Stabilization Units providing a higher level of care than outpatient settings, offering short-term medically monitored stays for psychiatric services or substance use detoxification.
• Adult Crisis Stabilization Unit (CSU) A medically monitored, short-term stabilization program providing psychiatric and behavioral healthcare for adults experiencing mental health crisis or needing substance use detoxification, operating 24/7.
• Adolescent Crisis Stabilization Unit A medically monitored, short-term stabilization program providing psychiatric and behavioral healthcare for adolescents aged 14-17 experiencing mental health crisis or needing substance use detoxification, operating 24/7 and accepting referrals throughout the state.
• Autism Crisis Stabilization Unit A medically monitored, short-term stabilization program for adolescents with Autism Spectrum Disorder (ASD) aged 10-14, providing psychiatric stabilization, Applied Behavior Analysis (ABA), and mental health services through a multi-disciplinary approach.
• Assertive Community Treatment (ACT) Comprehensive team-based mental health services with 24/7 availability for individuals recovering from severe and persistent mental illness, providing intensive services in natural settings and promoting sustained recovery in the least restrictive environment.
• APEX (In-School Mental Health Care) School-based mental health services provided in Gwinnett, Rockdale, and Newton County Schools, offering early identification, timely access, and convenient services close to children's homes with collaboration between View Point clinicians and school staff.
• Care Management Entity (CME) Statewide intensive care coordination for youth with significant behavioral health needs who are at risk of out-of-home placements, using the High Fidelity Wraparound evidence-based practice model.
• Co-Responder Program Partnership with law enforcement agencies utilizing combined expertise of peace officers and behavioral health professionals on emergency calls involving behavioral health crises to de-escalate situations and link individuals to services.
• GRAN Recovery Center A 32-bed intensive residential treatment facility offering a highly structured program with 5-6 hours of daily programming including group, individual, education, and skills training for substance use recovery.
• Substance Use Residential Program Longer-term residential recovery program for individuals farther along in their recovery journey, with a 15-bed recovery residence providing person-centered care tailored to individual strengths and interests.
• Mixtura Clubhouse Free afterschool prevention education services for at-risk youth aged 11-17, focusing on preventing substance use through safe spaces, prevention education, alternative recreational options, academic support, and vocational guidance in both English and Spanish.
• STRIVE Clubhouse Mental health resiliency clubhouse in Covington, Georgia for children and adolescents (grades K-12) and their families, promoting positive mental health and building resilience through leadership skills, relationships, and family and community engagement.
• The N.E.S.T. Clubhouse Mental health clubhouse providing services to improve well-being and functional outcomes for children and youth aged 6-21 with mental health diagnoses, using creative, evidence-based, and culturally competent techniques.
• DR3AM'R5 Clubhouse Comprehensive recovery support program for children and families coping with substance use, co-occurring disorders, and related behavioral health challenges in Gwinnett County.
• The Titans Clubhouse Community-based, family-centered after-school recovery support program for youth overcoming drug and alcohol challenges, utilizing The Seven Challenges Program and providing evidence-based outpatient drug treatment, family support, and educational services.
• Intellectual & Developmental Disabilities (IDD) Services Services for individuals with developmental disabilities including residential services, community integration, family support, and supported employment to achieve highest level of skill development, independence, and health.
• Supported Employment Program helping people in Mental Health or IDD programs develop and hone skills needed to obtain and maintain stable employment.
• Project LIGHT Early support model for youth and young adults aged 16-30 experiencing signs of significant mental health challenges, offering supported employment, case management, nursing and psychiatric services, and 24/7 on-call support.
• Mobilizing MARCH Holistic support service for youth aged 6-21 with mental health diagnoses to maintain community and family stability and prevent higher levels of system involvement, available in Gwinnett, Rockdale, Newton, Fulton, DeKalb, and Clayton Counties.
• Zero Suicide Initiative Community engagement and suicide-specific care service for youth and young adults aged 10-24 who have contemplated or attempted suicide, utilizing specific suicide awareness training and youth peer supports.
• System of Care Statewide program helping youth and families access needed therapeutic services and community resources, engaging in Local Interagency Planning Teams and with Children In Need of Services partners.
• Federally Qualified Health Center (FQHC) Integration Integration of primary care services into two outpatient centers in Gwinnett and Rockdale County through partnership with local FQHCs, improving access to primary care for clients at higher risk for mortality from general medical conditions due to serious mental illness.
• Genoa Pharmacy Services On-site pharmacy fulfillment services provided through partnership with Genoa Healthcare, offering convenient fulfillment, free mailing and delivery, consultation, prior authorization assistance, after-hour on-call service, and refill reminders.

Quantifiable outcome

• During FY2018, View Point Health served more than 14,000 clients, contributing to reduction in homelessness, reduction in crime and incarceration, higher graduation rates, lower dropout rates, decreased ER visits, and decreased inpatient admissions.

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

41 partnerships are on record, tiered core, strategic and minor.

• Genoa HealthcarecoreTechnology or IntegrationGenoa Healthcare provides on-site pharmacy services for all View Point Health patients, fulfilling medication needs on-site at the Lawrenceville location. Services include free mailing and delivery, consultation, prior authorization assistance, after-hours on-call service, refill reminders, and easy prescription transfers. Genoa Healthcare hours: Monday–Friday 8am–5pm, closed 12:00pm–1:00pm for lunch.
• Four Corners Primary Care (FQHC)coreStrategic or Co-development PartnerView Point Health has partnered with Four Corners Primary Care, a Federally Qualified Healthcare Center, to integrate primary care services into two outpatient centers in Gwinnett and Rockdale County. This partnership improves access to primary care for clients who face 2–3x elevated mortality from general medical conditions due to serious mental illness.
• Children's Healthcare of AtlantastrategicStrategic or Co-development PartnerHealthcare partner for integrated pediatric care coordination and behavioral health referrals.
• Piedmont Healthcare (Eastside, Newton, Rockdale, South Campus)strategicStrategic or Co-development PartnerHospital system partner for coordinated patient care, emergency department referrals, and inpatient-to-outpatient transitions across Piedmont's Atlanta-area campuses.
• Northside Hospital GwinnettstrategicStrategic or Co-development PartnerHospital partner providing emergency and inpatient care coordination with View Point Health's behavioral health services in Gwinnett County.
• Gwinnett, Newton, Rockdale Public Health DepartmentstrategicStrategic or Co-development PartnerLocal public health department partner for community health initiatives and population health coordination.
• Hospital Authority of Rockdale CountystrategicStrategic or Co-development PartnerHospital authority partner serving Rockdale County for coordinated healthcare services.
• Gwinnett County Police DepartmentcoreStrategic or Co-development PartnerCo-Responder Program partnership with 15 embedded behavioral health clinician teams responding to behavioral health crises alongside police. Includes a Police Mental Health Collaboration Pilot Program and Behavioral Health Unit with trained officers and partnered clinicians connecting residents to appropriate resources. VPH clinicians responded to a Greyhound bus standoff on I-85, contributing to a peaceful resolution.
• Conyers Police DepartmentminorStrategic or Co-development PartnerLaw enforcement partner in the Co-Responder Program for Rockdale County.
• Lawrenceville Police DepartmentminorStrategic or Co-development PartnerLaw enforcement partner in the Co-Responder Program for Gwinnett County.
• Norcross Police DepartmentminorStrategic or Co-development PartnerLaw enforcement partner in the Co-Responder Program for Gwinnett County.
• Emory UniversitycoreStrategic or Co-development PartnerAcademic partner providing clinical training affiliations for graduate-level social work and counseling students. View Point Health offers internships for master's level students in social work and clinical counseling.
• Georgia State University Center of ExcellencestrategicStrategic or Co-development PartnerAcademic partner for research collaboration and clinical training affiliations.
• Morehouse School of MedicinestrategicStrategic or Co-development PartnerAcademic partner for medical education and training affiliations.
• Brenau UniversityminorStrategic or Co-development PartnerEducational partner for clinical training affiliations.
• Kennesaw State UniversityminorStrategic or Co-development PartnerEducational partner for clinical training affiliations.
• Clark Atlanta University (School of Social Work)minorStrategic or Co-development PartnerEducational partner providing social work student internships.
• University of Georgia (School of Social Work)minorStrategic or Co-development PartnerEducational partner providing social work student internships.
• Mercer UniversityminorStrategic or Co-development PartnerEducational partner for clinical training affiliations.
• Saint Leo UniversityminorStrategic or Co-development PartnerEducational partner for clinical training affiliations.
• Georgia Department of Behavioral Health & Developmental Disabilities (DBHDD)coreImplementation/ SI/ Consulting PartnerState agency funder and regulator. View Point Health is one of 22 community service boards created by state law to provide behavioral health and developmental disability services under DBHDD oversight. DBHDD establishes agency fee scales and program standards.
• Division of Family & Children Services (DFCS)strategicStrategic or Co-development PartnerState social services partner providing referrals and coordinated care for families and children involved with child welfare services.
• Georgia Department of CorrectionsstrategicStrategic or Co-development PartnerJudicial partner for re-entry services linking incarcerated individuals to behavioral health services upon release to reduce recidivism.
• Department of Juvenile JusticestrategicStrategic or Co-development PartnerJudicial partner for youth-focused programs including Titans Clubhouse and court services for juveniles.
• Gwinnett County Courts and Juvenile CourtcoreStrategic or Co-development PartnerCourt Services Program provides assessments, evaluations, case coordination, and referral information to Gwinnett County courts. Includes mental health court coordination.
• Rockdale County CourtsminorStrategic or Co-development PartnerCourt partner for Rockdale County providing behavioral health assessments and referrals.
• Newton County CourtsminorStrategic or Co-development PartnerCourt partner for Newton County providing behavioral health assessments and referrals.
• NAMI GwinnettstrategicStrategic or Co-development PartnerMental health advocacy partner providing community education, support groups, and awareness initiatives.
• United WaystrategicStrategic or Co-development PartnerUR Home Project is a direct partnership with United Way of Greater Atlanta and Partners for Home, providing intensive care coordination for individuals being relocated from homeless shelters to permanent supportive housing.
• Partners for HomestrategicStrategic or Co-development PartnerPartnership with United Way for the UR Home Project providing homelessness diversion and permanent supportive housing coordination in Newton and DeKalb counties.
• Georgia Supportive Housing AssociationminorStrategic or Co-development PartnerAwards partner that recognized Chad Jones, Chief Community Engagement Officer, with the 2019 Mission Champion Award for supportive housing advocacy.
• Corners OutreachminorStrategic or Co-development PartnerCommunity partner for youth and family services in Gwinnett County.
• DevereuxminorStrategic or Co-development PartnerBehavioral health provider partner for specialized services and referrals.
• Georgia Crisis & Access Line (GCAL)coreTechnology or IntegrationStatewide crisis hotline partner (1.800.715.4225) for 24/7 behavioral health crisis access. GCAL Bed Board coordinates statewide referrals to Adolescent CSU and Autism CSU.
• Gwinnett County Board of CommissionerscoreImplementation/ SI/ Consulting PartnerCounty government partner providing financial and political support for behavioral health services in Gwinnett County.
• Rockdale County Board of CommissionerscoreImplementation/ SI/ Consulting PartnerCounty government partner providing financial and political support for behavioral health services in Rockdale County.
• Newton County Board of CommissionerscoreImplementation/ SI/ Consulting PartnerCounty government partner providing financial and political support for behavioral health services in Newton County.
• Gwinnett Chamber of CommercestrategicStrategic or Co-development PartnerChamber partner supporting IMPACT Regional Business Awards recognition and community business engagement.
• The Enterline FoundationminorStrategic or Co-development PartnerFoundation partner supporting behavioral health programs and initiatives.
• Latin American AssociationminorStrategic or Co-development PartnerCommunity partner supporting the Alianza Terapeutica Latina (ATL) bilingual outpatient program and Latino community outreach.
• Veterans AdministrationstrategicStrategic or Co-development PartnerFederal partner providing behavioral health services coordination for veterans.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Centerstone: Largest U.S. nonprofit behavioral health provider delivering mental health, substance use, and IDD services across multiple states with CSB-like safety-net mission. Operates residential, outpatient, crisis, and co-responder-style programs with sliding-scale fee structures — directly comparable to View Point Health's full continuum model.
• Cobb Community Services Board (Cobb CSB): One of the other 22 Georgia Community Service Boards serving Cobb County with the same DBHDD mandate, sliding-scale fee structure, and statutory safety-net role. Direct comparator given identical regulatory environment and service mix spanning mental health, substance use, and IDD.
• DeKalb Community Service Board: Another Georgia Community Service Board providing behavioral health and developmental disability services to DeKalb County under identical DBHDD oversight. Operates overlapping service lines (CSU, outpatient, IDD residential) and shares crossover referrals with View Point Health.
• Fulton County Department of Behavioral Health: Fulton's publicly operated behavioral health authority serving the Atlanta metro region adjacent to View Point Health's catchment. Comparable peer on safety-net mandate, regional scale, and continuum-of-care service mix.
• Aspire Health Alliance: Massachusetts-based nonprofit behavioral health provider offering outpatient, crisis, residential, and community-based services with a strong public-system partnership orientation. Comparable to View Point Health in mission, payer mix, and full-continuum service design.
• Riverside Community Care: Massachusetts nonprofit operating outpatient mental health, substance use, and IDD services across a multi-county region with sliding-scale fees and strong school- and court-based programming. Direct analog to VPH's community-anchored, public-mandated service model.
• Chestnut Health Systems: Illinois-based nonprofit providing mental health, substance use, and primary care services with residential and crisis programs. Comparable in mission-driven, public-contract-funded operations and integrated-care orientation.

Broad incumbents

• Devereux Advanced Behavioral Health: National nonprofit specializing in behavioral health and IDD services across autism, residential, and community settings. Listed as a VPH referral partner and operates as a broader-market incumbent in the IDD/autism space where VPH's Autism CSU sits.
• Volunteers of America National Services: National nonprofit operating behavioral health, housing, and human services across 40+ states. Comparable as a broad-portfolio, mission-driven safety-net peer with similar funding structures and integrated service models.

Regional players

• BayCare Behavioral Health: Florida-based, hospital-affiliated behavioral health provider serving inpatient, outpatient, and community programs in a defined regional geography. Comparable in operating structure but serves a different Southeast U.S. geography than VPH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/View-Point-Health-250764328374867
• LinkedInlinkedin.com/company/viewpointhealth/mycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about View Point Health