Pacific Institute for Sport Education

What Pacific Institute for Sport Education does

Pacific Institute for Sport Education (PISE) is a registered Canadian charitable non-profit organization founded in 2008 and headquartered at 4371 Interurban Road, Victoria, BC, on the Camosun College Interurban campus. It operates a multi-purpose sport and physical literacy facility serving children, youth, adults, seniors, and people with disabilities across the Greater Victoria and South Vancouver Island region. PISE's offering spans summer camps (ages 2–17), kids and youth physical literacy programs, adult strength and conditioning classes, the Canadian Sport School for student-athletes, performance training and personal training, cycling camps, birthday parties, and a fitness centre membership, supported by accessibility-oriented services such as the Adapted Strength & Conditioning program, the Canadian Paralympic Committee-funded Power Physical Literacy program, and the Inclusion Support Service.

PISE monetizes through five primary revenue streams: recurring fitness centre memberships, transactional program and camp registration fees (ranging from $55 to $375 per program), facility rentals to community organizations, schools, and corporate entities (with non-profit and commercial rate tiers ranging from $25 to $205 per hour), personal training services, and donations/grants including the Play Your Way Grant and the $500,000 Gift of Play / Gift of Potential campaign. The organization reaches over 10,000 children annually through school-based physical literacy programs and aims to scale to 15,000, while also serving approximately 300 people with disabilities per year. The technology stack is operationally oriented rather than proprietary: program registration runs through the Active Communities platform, donations are processed via CanadaHelps, and the facility includes a specialized Regeneration Room for hot/cold contrast therapy recovery.

PISE operates as a community hub within the British Columbia sport ecosystem through its membership in the Regional Sport Alliance (alongside Canadian Sport Institute Pacific and PacificSport) and through partnerships with TD Bank, Peninsula Co-op, Songhees Nation, W̱SÁNEĆ Leadership Secondary School, and the Canadian Paralympic Committee. Distribution is hybrid: direct-to-consumer through the facility front desk and website, plus outreach delivery into schools and community centres throughout South Vancouver Island. Governance is overseen by an independent Board of Directors chaired by Stephen Chang, with Robert Bettauer serving as CEO and founder Liz Ashton (former three-time Canadian Olympic equestrian team athlete and former Camosun College President) continuing as a founding partner.

Name

Pacific Institute for Sport Education

Legal name

Pacific Institute for Sport Excellence

Website

https://pise.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Institute for Sport Education (PISE) is a Victoria, BC-based charitable non-profit founded in 2008 that delivers physical literacy, sport education, and inclusive recreation programs to children, youth, adults, seniors, and people with disabilities across South Vancouver Island from its Camosun College Interurban campus facility.

Ownership category

akta.pro rank

Product category

Community Sport Education and Physical Literacy Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Physical Education (PE) & Fitness Programs (EDAJAJAC)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Sports Performance Personal Training (HSADAAAF), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Sport education services
• Physical literacy programs
• Youth sport camps
• Athletic performance training
• Community fitness facility

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Memberships: PISE sells fitness and facility memberships granting access to the performance fitness centre, Track & Training Zone, 4-lane track, and field. Membership is a recurring revenue stream.
2. Program & Camp Registration Fees: Revenue from registration fees for summer camps (ages 2-17), adult programs (Strength & Conditioning, Sunset Sweat, Rise and Grind, PISE Fusion, Adapted S&C), and youth programs. Fees range from $55 to $375 per program.
3. Facility Rental: PISE rents its facilities (gymnasium, field, movement studio, multi-purpose rooms, boardroom, Power Play Dome, four-lane track) to external groups. Pricing varies by facility type and whether the renter is non-profit or commercial.
4. Personal Training: One-on-one personal training sessions with PISE-certified coaches, required for participants in the Adapted Strength & Conditioning program before joining group classes.
5. Donations & Grants: PISE is a charitable non-profit that raises funds through donations, matching campaigns (e.g., Peninsula Co-op matching up to $100,000), and the Play Your Way Grant program for financial assistance to families. Charity number: 85703 8327 RR0001.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PISE is a charitable non-profit sport education and physical literacy organization that operates a 14,800 sq ft facility plus 400m track, artificial turf field, fitness centre, movement studio, Power Play Dome and Regeneration Room at Camosun College's Interurban campus. It sells memberships, summer camps and youth/adult programs, personal training, performance training, the Canadian Sport School for student-athletes, and rents its facilities to community groups, schools and corporate users. It supplements fee-based revenue with donations, grants and sponsorships to deliver inclusive, accessible sport education across south Vancouver Island.

Product overview

Pacific Institute for Sport Education (PISE) is a charitable non-profit organization offering a comprehensive suite of sport, fitness, and physical literacy programs. The organization operates a multi-module offering centered around its facility at 4371 Interurban Road in Victoria, BC. Core offerings include Summer Camps (Ages 2-17) and Kids & Youth Programs providing physical literacy development, Adult Programs featuring strength and conditioning classes, Performance Training for competitive athletes, and the Canadian Sport School for student-athletes. Supporting services include Cycling Camps, Birthday Parties, Memberships with full fitness centre access, Facilities Rental, Play Your Way Grant for financial assistance, Inclusion Support Service, Scholarships & Bursaries, Safe Sport initiatives, Mental Training modules, the Regeneration Room for athletic recovery, and Personal Training. The portfolio spans early childhood development through adult fitness and elite athlete preparation, unified by a focus on physical literacy and inclusive access to sport.

Differentiator

Problem solved

Functional benefit

Brands

• Canadian Sport School (CSS): A program at PISE designed for high school students on the athletic path, to help them progress as competitors while also succeeding at school.
• Gift of Play
• Gift of Potential
• Play Your Way Grant

Products and services

• Summer Camps Multi-age summer camps (Ages 2-17) offering sport-based skills, wheelchair sports, slacklining, dance, boccia, frisbee golf, yoga, sledge hockey and more, taking place at PISE's facility utilizing its turf field, 400m track, gymnasium and movement studio.
• Kids & Youth Programs Physical literacy programs for children ages 1-17, including Kindergym, Active Development, Power Physical Literacy (free, Canadian Paralympic Committee-funded), Youth Fitness, Female Youth Fitness and Active Girls camps.
• Adult Programs Group fitness and conditioning programs for adults including Strength & Conditioning, Strength & Conditioning 50+, Adapted Strength & Conditioning (for adults with mobility limitations), PISE Fusion (Pilates/Yoga), Sunset Sweat and Rise and Grind.
• Performance Training Personalized training programs for individuals, small groups and teams from youth to master athletes, including Off-Season Performance Training and Intro to Performance Training delivered by PISE-certified coaches.
• Canadian Sport School High school athletic program combining sport training with academic education for student-athletes, featuring mental performance, nutrition seminars and performance coaching to prepare athletes for post-secondary or professional sport pathways.
• Cycling Camps Bike skills camps including Freewheelers (Ages 4-8), Coasters (Ages 6-10), Kids on Wheels (Ages 3-5) and Kids on Wheels Junior Balance Bike Camp (Ages 2-3), developing balance, pedalling and cycling skills.
• Birthday Parties Inflatable Playground and Nerf Battle birthday party packages for children ages 1-12, hosted at the PISE facility.
• Fitness Centre Membership Recurring membership granting access to PISE's performance fitness centre with Olympic-lifting platforms, cardio equipment, 21-cable machines, free weights, barbells, kettlebells, recovery equipment, accessible equipment, Track & Training Zone, 4-lane track and field.
• Facilities Rental Hourly rental of PISE's facilities — gymnasium (14,800 sq ft), fitness centre, movement studio (2,798 sq ft), multi-purpose rooms, boardroom, international-sized artificial turf field, Power Play Dome, Peninsula Co-op Four-Lane Track and Regeneration Room — at differentiated non-profit and commercial rates.
• Personal Training One-on-one personal training sessions and athletic/exercise therapy services with PISE-certified trainers, including required onboarding sessions for participants in the Adapted Strength & Conditioning program.
• Mental Performance Training Mental performance consulting services and seminars covering goal setting, mental resilience and competition psychology, delivered by CSI Pacific mental performance consultants and PISE staff to student-athletes and teams.

Quantifiable outcome

• 10,000+ children reached annually through school programs and camps
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Regional Sport Alliance (RSA)coreStrategic or Co-development PartnerPISE is a partner in the Regional Sport Alliance, a collective of provincial sport-delivery organizations in British Columbia dedicated to enriching lives through sport. RSA partners include Canadian Sport Institute Pacific, PacificSport (multiple regional branches), Engage Sport North, and Whistler Sport Legacies. PISE participates in this ecosystem to connect community members to provincial sport pathways.
• TD BankflagshipGTM or Marketing PartnerTD Bank served as Title Sponsor of the Family Sport & Recreation Festival for the second consecutive year. The festival, which raised over $2,300 for the Play Your Way Grant, brings families together for sports and recreation activities. TD Bank's sponsorship enables PISE to host this community event.
• Greater Victoria Sports Hall of FameminorStrategic or Co-development PartnerGreater Victoria Sports Hall of Fame partnered with PISE to co-host the annual Family Sport & Recreation Festival, providing ongoing dedication and support to the event.
• Songhees NationcoreStrategic or Co-development PartnerPISE partners with Songhees Nation to deliver inclusive physical literacy programming for Indigenous students. PISE aims to serve 500 Indigenous students through such school and community partnerships.
• W̱SÁNEĆ Leadership Secondary SchoolcoreStrategic or Co-development PartnerPISE partners with W̱SÁNEĆ Leadership Secondary School to deliver Indigenous youth sport and physical activity programming as part of its goal to serve 500 Indigenous students.
• Canadian Sport Institute PacificcoreStrategic or Co-development PartnerCSI Pacific is a key partner in the Regional Sport Alliance and collaborates with PISE on athlete development, providing mental performance consultants (Geoff Hackett) and sports nutritionists (Stephen Gurr) for PISE programs like the Canadian Sport School Pro-D Day seminars.
• Canadian Sport Institute Pacific (Expert Staff)minorStrategic or Co-development PartnerGeoff Hackett (Mental Performance Consultant) and Stephen Gurr (Registered Dietitian and Sports Nutritionist) from CSI Pacific deliver seminars at PISE's Canadian Sport School events, providing elite-level expertise to student athletes.
• Camosun CollegecoreStrategic or Co-development PartnerPISE is co-located on Camosun College's Interurban campus. Liz Ashton, former President of Camosun College, was a founding partner of PISE. The partnership combines sport education, high-performance sport, community programming, and sport research under one roof.
• CanadaHelpsminorOthersPISE partners with CanadaHelps to process online donations. CanadaHelps is a Canadian non-profit dedicated to increasing charitable giving, processing donations at a 3.75% fee.
• Will PowerminorGTM or Marketing PartnerPISE partners with Will Power, a national campaign encouraging Canadians to leave a legacy through estate gifts. Will Power connects donors with resources to support charities via wills.
• KidSport Greater VictoriaminorOthersPISE refers families who cannot afford programs to KidSport Greater Victoria for additional financial assistance. KidSport Canada offers support to children who need financial help to participate in sport.
• Recreation Integration VictoriaminorOthersPISE refers families of children with disabilities who need aids to contact Recreation Integration Victoria or Queen Alexandra Centre for Children's Health, as PISE cannot provide personal care aids.
• Richardson SportminorStrategic or Co-development PartnerRichardson Sport co-hosted the Mini Nations Soccer Cup with PISE, a community soccer event for children ages 5-12 designed to promote participation, teamwork, and the joy of movement.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GoodLife Fitness: Canada's largest fitness chain with multiple Victoria-area clubs offering memberships, personal training, and group fitness. Comparable in fitness-centre membership and personal training services, but as a commercial chain rather than a charitable non-profit with school-based outreach.
• viaSport British Columbia: Provincial sport funding and policy body that distributes government sport grants across BC. Comparable as a sector-level funding and policy organization; PISE could be a recipient or partner for provincial sport funding.
• Sport BC: Provincial sport federation coordinating amateur sport organizations across British Columbia. Comparable in coordinating provincial sport delivery but operates at a broader governance level rather than directly delivering programs.
• Steveston Community Centre / City of Vancouver Recreation: Municipal recreation providers offering camps, fitness facilities, youth programs, and facility rentals. Comparable in delivering a mix of fitness membership, youth programming, and facility rentals, though at municipal scale and on the mainland rather than Vancouver Island.

Direct peers

• PacificSport Vancouver Island: A Regional Sport Alliance partner of PISE that delivers sport development and high-performance programming for athletes on Vancouver Island. Highly comparable as a regional sport-development organization operating in the same geography and ecosystem.
• Canadian Sport Institute Pacific: Provincial high-performance sport organization providing mental performance, nutrition, and athlete services across BC. Directly comparable as a partner in the Regional Sport Alliance with overlapping athlete-development mandate.
• Special Olympics BC: Provides year-round sport training and competition for individuals with intellectual disabilities across BC. Directly comparable to PISE's inclusive programming for children and adults with disabilities, serving an overlapping population.
• YMCA-YWCA of Greater Victoria: Operates a membership-based fitness facility in Greater Victoria offering fitness, child/youth programs, camps, and inclusive recreation. Comparable as a community-focused, membership-driven sport and recreation organization serving overlapping families in the same region.

Emerging players

• BC Wheelchair Sports Association: Provides wheelchair sport programming, including wheelchair basketball and Power Physical Literacy-style programs, across BC. Directly comparable to PISE's Power Physical Literacy program and adaptive sport offerings for children using mobility devices.
• KidSport Canada / KidSport Greater Victoria: National charity providing financial assistance for children to access sport. PISE refers families to KidSport and operates a parallel Play Your Way Grant; comparable as an access-to-sport funder with overlapping beneficiary base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PISEworld
• Instagraminstagram.com/piseworld
• Xx.com/PISEworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Institute for Sport Education