Sport Truck USA

What Sport Truck USA does

Sport Truck USA, Inc. is a wholesale distributor and manufacturer of aftermarket suspension products for trucks, SUVs, Jeeps, and UTVs, operating as a wholly-owned subsidiary of Fox Factory Holding Corp. (NASDAQ:FOXF) since March 2014. The company designs, produces, and distributes lift kits, leveling kits, shocks, sway bar disconnects, and related components through a portfolio of seven proprietary brands: BDS Suspension, Zone Offroad, JKS Manufacturing, Crawltek Revolution, RT Pro UTV, 4x4 Posi-Lok, and Baja Kits (acquired 2023). Core technology includes patented and branded innovations such as the 4x4 Posi-Lok cable-actuated front axle engagement system, the original JKS Quick Disconnect sway bar system, and FMVSS 126 compliance-certified suspension kits verified through SEMA-sponsored testing. Products are sold via B2B ordering systems to a network of authorized dealers with exclusive territories, with same-day shipping on in-stock orders from its 100,000+ sqft Coldwater, Michigan headquarters and distribution facility.

The company's go-to-market combines a traditional wholesale distribution model serving off-road shops and aftermarket installers with an enterprise channel called Factory+, which packages Zone Offroad suspension with BFGoodrich tires, Method wheels, and FOX shocks as single-SKU turnkey solutions for OEM truck dealerships (Ford, RAM, GM, Jeep). Pricing is unit-based, with retail kits ranging from $499.95 (Zone Offroad UCA kits) to $953.23 (lift system combos) and complete Factory+ packages materially higher. The 560 Plus extended warranty program offers 5-year/60,000-mile protection free with qualifying BDS, Zone Offroad, or JKS installations. Customer segments span SMB aftermarket installers, wholesale distributors and jobbers, OEM truck dealerships, and the UTV/side-by-side market served by RT Pro UTV, with no material concentration in any single account. The company has operated continuously since its roots in 1982 (as Halls Off Road), was consolidated under the Sport Truck USA name in 2013, and benefits from Fox Factory's global supply chain, engineering, and distribution resources.

Name

Sport Truck USA

Legal name

Sport Truck USA, Inc.

Website

https://blog.sporttruckusainc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Sport Truck USA is a wholesale manufacturer and distributor of aftermarket suspension lift kits and accessories for trucks, SUVs, Jeeps, and UTVs, selling through authorized dealers and OEM dealership channels under seven proprietary brands as a division of Fox Factory Holding Corp.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Suspension

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Parts Manufacturing (3363)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

akta.pro secondary industries

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA), Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA), Truck Chassis, Axle, Suspension & Brake Systems Manufacturing (IMACABAL)

Keywords

• Aftermarket suspension parts
• Lift kit distribution
• Off-road vehicle suspension
• Truck suspension systems
• Wholesale auto parts

Headquarters

HQ city

Braselton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Suspension Product Distribution: Sport Truck USA designs, manufactures, and distributes suspension lift kits, leveling kits, shocks, and accessories through multiple branded divisions to authorized dealer/installers. Products are sold at wholesale pricing to distributors and retailers who resell to end consumers.
2. Branded Product Lines: Revenue generated through multiple proprietary brands including BDS Suspension, Zone Offroad, JKS Manufacturing, Crawltek Revolution, RT Pro UTV, 4x4 Posi-Lok, and Baja Kits, each serving different market segments (trucks, Jeeps, UTVs).
3. Factory+ Dealership Program: Complete suspension packages sold to OEM truck dealerships (Ford, RAM, GM, Jeep) as single SKU solutions including suspension, wheels, tires, and warranty coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sport Truck USA designs, manufactures, and wholesale-distributes aftermarket suspension lift kits, leveling kits, shocks, sway bar disconnects, and related accessories for trucks, SUVs, Jeeps, and UTVs. It operates through seven branded divisions (BDS Suspension, Zone Offroad, JKS Manufacturing, Crawltek Revolution, RT Pro UTV, 4x4 Posi-Lok, Baja Kits) and sells through an authorized dealer network plus an OEM Factory+ dealership program.

Product overview

Sport Truck USA is a wholesale distributor and manufacturer of aftermarket suspension products operating as a division of Fox Factory Inc. The company offers a portfolio of suspension lift kits and accessories through multiple brands: BDS Suspension (primary truck/SUV suspension brand), Zone Offroad (budget-friendly lift kits), JKS Manufacturing (Jeep-specific products including Quick Disconnect sway bars), RT Pro UTV (side-by-side/UTV products), 4x4 Posi-Lok (front axle engagement systems), Crawltek Revolution (crawling suspension), and Baja Kits (long-travel racing suspension, acquired 2023). The company also operates Factory+ (dealership turnkey package program) and 560 Plus (extended warranty program). Products are distributed through independent dealers with same-day shipping on in-stock items from Coldwater, Michigan facilities.

Differentiator

Problem solved

Functional benefit

Brands

• BDS Suspension: Premium aftermarket suspension lift kits and components for trucks, SUVs, and off-road vehicles. One of the company's core operating divisions.
• Zone Offroad
• JKS Manufacturing
• Crawltek Revolution
• RT Pro UTV
• 4x4 Posi-Lok
• Baja Kits
• Factory Protection Plus (560 Plus)
• Factory+

Products and services

• BDS Suspension Aftermarket suspension lift kits, leveling kits, shocks, and steering stabilizers for trucks, SUVs, and off-road vehicles, sold wholesale to authorized dealers and distributors.
• Zone Offroad Suspension lift kits and accessories for trucks and SUVs (Ford, GM, RAM, Toyota, Jeep), with UCA kits standardized at $499.95 MSRP and lift system combos ranging from $499.95 to $953.23 MSRP.
• JKS Manufacturing Specialized suspension products for Jeep vehicles including the original Quick Disconnect sway bar system, ACOS height-adjustable coil spring spacers, and SwitchBlade variable-rate swaybar system.
• RT Pro UTV Aftermarket suspension, lift kits, coilover braces, gusset plates, and protection products for UTV/side-by-side vehicles, manufactured in the USA.
• 4x4 Posi-Lok Patented front axle engagement system allowing driver to engage the front axle from inside the cab via cable pull, replacing failure-prone OEM vacuum and electric engagement systems on 4WD vehicles.
• Crawltek Revolution Off-road suspension components designed for extreme crawling and technical terrain performance on Jeep vehicles.
• Baja Kits Long-travel off-road suspension components engineered with race-proven technology for trucks, designed for the harshest conditions including Baja racing applications.
• 560 Plus (Factory Protection Plus) Extended warranty protection program offering 5-year/60,000-mile coverage free to qualifying vehicles lifted with BDS, Zone Offroad, or JKS suspension kits.
• Factory+ Dealership turnkey program combining Zone Offroad suspension systems with BFGoodrich tires, Method wheels, and FOX shocks as complete single-SKU packages for Ford, RAM, GM, and Jeep OEM dealerships, including 3-year/36,000-mile warranty.
• BDS Performance Towing Towing-specific suspension products and solutions offered under the BDS Suspension brand.
• Magellan TRX7 GPS Navigation Offroad GPS navigation device distributed by Sport Truck USA featuring 7-inch touchscreen, 100,000+ preloaded OHV trails, 2D/3D mapping, route recording, and crowd-sourced trail database; MSRP $649.99-$679.99.

Quantifiable outcome

• Orders received by 1pm EST ship same day
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Baja Kits (Brenthel Brothers)coreStrategic or Co-development Partner · 1 January 2023Baja Kits was founded in Southern California by trophy-truck racing brothers Jordan and Jonathan Brenthel. In 2023, Baja Kits was sold to Sport Truck USA. The brand specializes in long-travel suspension components engineered with race-proven technology. Same engineering used for Fox Factory dealer-sold Silverado 1500 kits has been tested and race-proven.
• JKS ManufacturingcoreStrategic or Co-development Partner · 14 March 2013Sport Truck USA acquired JKS Manufacturing, a privately held company located in Alliance, Nebraska. JKS developed the original sway bar Quick Disconnect system and specializes in innovative suspension products for Jeep vehicles. The acquisition strengthened Sport Truck's position as a leader in Jeep aftermarket products.
• Method Race WheelscoreChannel Partner/ Reseller/ DistributorIndustry partner for wheel products. Method Race Wheels featured on Sport Truck USA Line Card with jobber sheet pricing and in-stock inventory available through the free-freight program. Wheels complement suspension lift kit offerings.
• BF Goodrich TirescoreChannel Partner/ Reseller/ DistributorFactory+ program bundles BF Goodrich All-Terrain T/A KO2 tires with suspension packages. Tires are Baja Champion rated with Severe Snow Rated certification and CoreGard Technology derived from Baja T/A KR2 race-proven tires.
• FOX Factory (shocks)coreTechnology or IntegrationFOX provides 2.0 Adventure Series shocks and 2.5 coil-overs as premium options in BDS kits. Since 2011, FOX shocks have been offered in most kits, with valving specific to Sport Truck systems. Factory+ packages include FOX Adventure Series shocks built to complement Zone Offroad suspension.
• Magellan (GPS Navigation)minorChannel Partner/ Reseller/ DistributorSport Truck USA distributes Magellan eXplorist TRX7 Offroad GPS Navigation devices. TRX7 features 7-inch touchscreen, 100,000+ preloaded OHV routes, 2D/3D mapping, and crowd-sourced trail database.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Rough Country: Direct competitor offering lift kits, leveling kits, shocks and suspension accessories for trucks, Jeeps and UTVs through a similar dealer/wholesale model. Closest analog to BDS Suspension and Zone Offroad.
• Readylift Suspension: Specializes in leveling kits and smaller lift kits for trucks and SUVs at value-oriented price points. Direct competitor to Zone Offroad in the entry-level segment.
• King Shocks: High-performance off-road shock absorbers and bypass shocks for race and recreational off-road vehicles. Comparable to Baja Kits and FOX-shock-equipped BDS products.
• Skyjacker Suspensions: Long-established manufacturer of suspension lift kits, shocks and steering stabilizers for trucks, Jeeps and SUVs. Comparable product breadth and dealer distribution model.
• Fabtech Motorsports: Manufacturer of aftermarket suspension lift kits, shock systems and off-road components for trucks and SUVs. Competes directly with BDS Suspension in the premium truck lift segment.
• Teraflex: Jeep-specific suspension specialist offering lift kits, control arms, sway bars and shocks. Most direct competitor to JKS Manufacturing within the Jeep aftermarket.
• ICON Vehicle Dynamics: Premium off-road suspension systems including coilovers, bypass shocks and complete lift kits for trucks and SUVs. Competes in the same premium segment as BDS and Baja Kits.
• Superlift Suspension: Aftermarket suspension lift kit manufacturer for trucks, Jeeps and SUVs. Competes with BDS and Zone Offroad in lift kit categories with similar dealer-based distribution.

Broad incumbents

• Fox Factory (parent): Public parent company (Nasdaq:FOXF) manufacturing FOX shocks and suspension products across powersports, automotive, and specialty vehicle markets. Owns Sport Truck USA and provides the shock technology bundled into its kits.
• Bilstein: Established global manufacturer of shock absorbers and suspension components with broad OEM and aftermarket coverage. Competes broadly with FOX shocks and offers aftermarket lift kit components.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sport-truck-usa-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Truck USA