Mobiem

What Mobiem does

Mobiem is a Warsaw-based mobile marketing agency founded in 2011 that delivers mobile advertising, app development, and strategic consulting services to brand advertisers and media agencies operating primarily in Poland. The company's service portfolio spans Rich Media creative production, mobile application development across Android, iOS, and Windows Phone platforms, media planning and buying, mobile strategy consulting, and responsive web design. Its enterprise client base includes multinational brands such as Nike, Nivea, Coca-Cola, Nokia, Sony, TVN, Raiffeisen Bank, Pekao, PKO BP, Opel, and Pizza Hut (AmRest), supported by agency partnerships with MediaCom, Havas, Starcom, and Zenith. Industry recognition includes the 2014 Mobiler Award, the 2014 Golden Arrow, and the 2015 Google Play Best Developer distinction.

Mobiem's technology capabilities center on HTML5, CSS3, and JavaScript-based Rich Media advertising formats featuring touch-screen interactivity, full-size video, 3D animations, and rewarded video units. A 2020 strategic partnership with AdColony granted the firm access to a video ad network spanning over 22,000 mobile games, reaching approximately 9 million unique Polish users monthly and generating 54 million full video completions. In parallel, Mobiem developed and published a consumer-facing app portfolio spanning utility applications (Transportoid, Bankomaty PL, Smog Info, Twójprogram.tv), family and lifestyle applications (Moja Ciąża, Moje Dziecko, Kalendarzyk Miesiączkowy, Księga Imion), health platforms (a medical points directory covering 40,000+ facilities, DIETA.PL, Tabela Kalorii), and a racing game (PRO Street Racing).

The company's revenue model is primarily professional services-driven, generating income from media planning and buying commissions, Rich Media creative production fees, mobile app development contracts structured as one-time licenses, and strategic consulting engagements. Its go-to-market is direct enterprise sales targeting brand advertisers and media buying agencies in Poland, supplemented by a B2C distribution channel through Google Play consumer app listings. The company announced in 2025 that it would discontinue its consumer app portfolio by May 2026, signaling a strategic contraction of the B2C product business while continuing its core agency services. The firm is privately held, has not disclosed any external funding rounds, and operates with 11–50 employees.

Name

Mobiem

Legal name

Mobiem sp. z o.o.

Website

https://mobiem.pl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobiem is a Warsaw-based mobile marketing agency founded in 2011 that provides Rich Media advertising, app development, media planning, and mobile strategy services to brand advertisers and media agencies in Poland, supported by a 2020 AdColony rewarded-video partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile Advertising Services: Planning and media purchase services for mobile advertising campaigns, including optimization of campaign costs and implementation of campaign objectives.
2. Rich Media Creative Production: Creation of modern Rich Media creative advertisements for mobile devices, including interactive formats and animations.
3. Mobile Application Development: Development of mobile applications and games for various platforms including Android, iOS, and Windows.
4. Strategic Mobile Marketing Consulting: 360-degree approach to mobile advertising including strategy development and campaign target setting.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mobiem is a Warsaw-based mobile marketing agency that provides end-to-end mobile marketing services to brand advertisers and media agencies, including Rich Media advertising creation, native mobile application development across Android, iOS, and Windows Phone, mobile media planning and buying, and mobile marketing strategy. The company complements its agency services with a portfolio of direct-to-consumer mobile utility, lifestyle, and entertainment applications distributed through major app stores.

Product overview

Mobiem is a Polish mobile marketing agency and app developer operating as a comprehensive platform offering Rich Media advertising creations, mobile application development, media planning and purchasing, mobile strategy, and responsive web design (HTML5/CSS3/JavaScript). The portfolio includes proprietary consumer mobile apps spanning lifestyle (DIETA.PL, Tabela Kalorii), family (Moja Ciąża, Moje Dziecko, Kalendarzyk Miesiączkowy), utilities (Pogoda w Polsce, Transportoid, Bankomaty PL, Smog Info), and entertainment (PRO Street Racing, Twójprogram.tv). The platform's core marketing services are complemented by an extensive app portfolio developed for Android, iOS, and Windows Phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Rich Media Advertising Kreacje
• Mobile Application Development
• Media Planning and Buying
• Mobile Marketing Strategy
• Responsive Web Design (RWD)
• Smog Info (consumer app)
• Transportoid (consumer app)
• DIETA.PL (consumer app) Diet and meal-planning mobile application targeted at Polish consumers seeking nutrition guidance and weight management tools.
• Tabela Kalorii / Wiem co jem (consumer app) Calorie and food reference mobile application giving Polish consumers nutritional data for everyday food products.
• Moje Dziecko (consumer app) Parenting companion mobile application for Polish parents tracking child development, milestones, and care activities.
• Księga Imion (consumer app) Polish baby names reference mobile application providing name meanings, popularity, and selection tools for expecting parents.
• Moja Ciąża (consumer app) Pregnancy tracker mobile application supporting expecting Polish mothers with week-by-week content and health tracking.
• Pogoda w Polsce - 16 dni (consumer app) Weather forecast mobile application for Polish users providing 16-day forecasts and meteorological data.
• Bankomaty PL / ibankomaty.pl (consumer app) ATM locator mobile application that helps Polish consumers find nearby cash machines and bank branches.
• Twójprogram.tv (consumer app) TV listings and program guide mobile application targeted at Polish viewers.
• Medical Points Platform (consumer app) Locator mobile application for Polish users to find nearby medical facilities, pharmacies, and healthcare services.
• Kalendarzyk Miesiączkowy (consumer app) Menstrual cycle tracking mobile application for Polish users.
• Pierwsza Pomoc (consumer app) First-aid reference mobile application providing Polish users with step-by-step emergency medical guidance.
• PRO Street Racing (consumer app) Mobile street-racing game published in Mobiem's consumer entertainment app portfolio.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AdColonycoreTechnology or Integration · 1 May 2020Strategic partnership with AdColony, a global leader in mobile video advertising. The partnership enables Mobiem to offer rewarded video ads in mobile games to Polish advertisers. AdColony reaches 9 million unique users in Poland generating 54 million full video completions monthly, with access to over 22,000 mobile games from developers including Zynga, EA Mobile, Rovio, and Ubisoft. The platform supports dedicated and programmatic sales with measurement integrations including Moat, DV, and IAS.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• GroupM Poland: GroupM is WPP's media investment arm operating in Poland, providing media planning and buying across digital channels including mobile. It is comparable to Mobiem because both compete for Polish brand and media agency budgets on mobile media buying and planning, though GroupM does so as part of a global network rather than as a mobile specialist.
• Publicis Groupe Poland: Publicis operates multiple creative, media, and digital agency brands in Poland (Publicis, Leo Burnett, Publicis One). It competes with Mobiem for the same enterprise advertisers — Nike, Coca-Cola-class brands — on integrated mobile and digital campaigns, but at significantly broader scale across multiple disciplines.
• WPP / Ogilvy Poland: WPP's Polish agencies (Ogilvy, VMLY&R, Grey) deliver creative, content, and mobile marketing for the same enterprise client base. Overlap with Mobiem is strongest in digital creative production and brand campaigns, but WPP plays across the full marketing stack rather than specializing in mobile.
• Dentsu Aegis Network Poland: Dentsu Aegis operates Carat, iProspect, Isobar and other digital brands in Poland, providing media buying and digital campaign execution including mobile. It is structurally similar to Mobiem's media planning arm but with significantly broader service portfolio and international reach.

Direct peers

• K2 Agency (K2 Precise / K2 Create): K2 is one of Poland's largest independent digital marketing groups, offering mobile marketing, programmatic, creative production, and analytics. Comparable to Mobiem because it serves many of the same Polish enterprise advertisers with full-funnel mobile and digital campaign services.
• VMLY&R Poland: VMLY&R is a WPP digital/creative agency operating in Poland, offering connected brand experiences including mobile creative, app development, and media. Its full-stack mobile and digital transformation offering directly overlaps with Mobiem's strategic, creative, and development services.
• Spin Digital Agency: Spin is a Polish independent digital agency specializing in performance marketing, mobile campaigns, and digital creative for enterprise clients. As a domestically-rooted digital specialist, it competes with Mobiem for the same Polish brand and agency-of-record mandates on mobile-led campaigns.
• Isobar Poland: Isobar is Dentsu's digital creative and commerce agency active in Poland, delivering mobile campaigns, Rich Media, app development, and digital transformation for enterprise clients. It is one of the closest functional peers to Mobiem's full-stack mobile marketing and Rich Media offering.

Others

• AdColony (Digital Turbine): AdColony, now part of Digital Turbine, is Mobiem's strategic partner for rewarded video ads in mobile games. It is comparable as the underlying technology and inventory source powering Mobiem's mobile gaming advertising service, but functions as a partner/supplier rather than direct competitor.

Emerging players

• InMobi: InMobi is a global mobile advertising platform offering programmatic and direct inventory across mobile apps and games. It is comparable to Mobiem's mobile game video advertising arm (via AdColony partnership) as it competes for the same advertiser budgets shifting into mobile programmatic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mobiem793
• LinkedInlinkedin.com/company/mobiem

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobiem