Nini Mayorista
Nini Mayorista (Ricardo Nini S.A.) is an Argentine cash-and-carry wholesale operator selling bulk FMCG goods to 4,500+ independent retailers, autoservicios, and end consumers across Buenos Aires Province, GBA, and CABA via two large-format showrooms, a robotized distribution center, and an in-house delivery fleet with 24-48 hour service.
- Company typePrivate
- Founded1980
- HeadquartersGonnet, Argentina
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Nini Mayorista does
Nini Mayorista (legal entity Ricardo Nini S.A.) is an Argentine cash-and-carry wholesale operator headquartered in Gonnet, La Plata, with a predecessor business dating to the 1940s-1970s and its wholesale format formalized in 1980. The company sells fast-moving consumer goods in bulk to independent retailers, autoservicios, merchants, and end consumers through two large-format showrooms: the original La Plata branch (14,000 m² sales floor plus a 30,000 m² distribution center with capacity for 38,000 pallets and 15,000+ product references) and the Moreno branch inaugurated in 2022 (12,500 m² sales hall, 20 commercial corridor units). Its flagship technology asset is Argentina's only robotized order fulfillment and distribution center at Moreno, used for automated picking and dispatch of wholesale orders. Distribution is handled by an in-house delivery fleet dispatching 80+ trucks daily, with 24-48 hour door-to-door delivery to 4,500+ active merchant clients across Buenos Aires Province, GBA, CABA, and neighboring provinces.
The business model is one-time sale of wholesale merchandise at cash-and-carry prices, with an in-house sales team providing personalized follow-up at each client's business. Revenue also comes from a retail consumer section at La Plata serving end consumers. Pricing is not publicly disclosed; the principal demand-generation layer is a set of bank-funded cashback promotions (15-40% rebates) offered through partnerships with Banco Provincia, Banco Galicia, Banco Macro, Banco Nación, Banco Supervielle, Banco Credicoop, and Tarjeta Naranja, executed via the MODO digital payment platform. Supporting commercial channels include a digital ordering platform (ecommerce.nini.com.ar), weekly digital catalogs (Revistas Online), a WhatsApp broadcast channel, and an Instagram presence. The company employs 1,000+ people across its two branches and distribution centers, is privately held with no institutional investors or parent company disclosed, and has no public listing or funding rounds on record.
Nini Mayorista firmographics
Firmographics- Name
- Nini Mayorista
- Legal name
- Ricardo Nini S.A.
- Website
- https://nini.com.ar
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Nini Mayorista (Ricardo Nini S.A.) is an Argentine cash-and-carry wholesale operator selling bulk FMCG goods to 4,500+ independent retailers, autoservicios, and end consumers across Buenos Aires Province, GBA, and CABA via two large-format showrooms, a robotized distribution center, and an in-house delivery fleet with 24-48 hour service.
- Ownership category
- akta.pro rank
Nini Mayorista industry classification
Industry- Product category
- Wholesale Retail (Cash-and-Carry Distribution)
- NAICS
- Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), General Merchandise Retailers (455), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)
- SIC
- Wholesale-Groceries, General Line (5141), Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- National Big-Box Mass Merchandisers (CRAGABAA)
Keywords
Where Nini Mayorista is headquartered
LocationHeadquarters
- HQ city
- Gonnet
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Nini Mayorista business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale merchandise sales: Revenue generated from bulk sales of fast-moving consumer goods (FMCG) to retailers, autoservicios, and independent merchants across Buenos Aires province, GBA, CABA, and neighboring provinces. Operates on a cash-and-carry wholesale basis.
- Retail consumer sales: The La Plata branch includes a retail section serving end consumers alongside wholesale trade, generating additional revenue from individual purchases.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Nini Mayorista product offering
Product offeringCore offering
Nini Mayorista operates a cash-and-carry wholesale and retail business selling fast-moving consumer goods (FMCG) in bulk through two large-format physical showrooms in La Plata (14,000 m²) and Moreno (12,500 m²). It serves small and medium merchants, autoservicios, traders, and end consumers with more than 15,000 product references, supported by a 30,000 m² distribution center and Argentina's only robotized order fulfillment facility, an in-house delivery fleet of 80+ daily trucks, a web-based online ordering platform, and weekly digital promotional catalogs.
Product overview
NINI Mayorista is an Argentine wholesale retailer operating a physical multi-format business model. The company offers three interconnected service lines: (1) Physical wholesale showrooms at La Plata (14,000m²) and Moreno (12,500m²) locations serving retailers and end consumers, (2) Revistas Online — digital weekly catalogs for browsing current offers, and (3) an online shopping platform (Compra Online) for remote wholesale ordering. The business also runs a subscription-based newsletter for promotions and maintains bank payment integrations through QR codes and digital wallets.
Differentiator
Problem solved
Functional benefit
Products and services
- Cash-and-carry wholesale merchandise (FMCG)
- Door-to-door delivery service
Companies that use Nini Mayorista
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Nini Mayorista technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nini Mayorista partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Banco ProvinciacoreBanco Provincia offers promotional cashback on purchases made through Cuenta DNI at Nini Mayorista stores. Promotions include 15% cashback on Tuesdays with a $20,000 monthly cap, and additional 5% for retirees. Nini is listed as an adherent merchant under the 'MAYORISTA NINI' banner in Banco Provincia's promotional program.
- Banco GaliciacoreBanco Galicia provides installment plans (up to 3 cuotas sin interés) and cashback promotions (20-25%) for Galicia cardholders shopping at Nini Mayorista stores on specific days (thursdays, wednesdays). Benefits include cash refunds credited within 10 business days.
- Banco MacrocoreBanco Macro offers tiered cashback benefits (20-30%) on Wednesdays for Macro cardholders paying via MODO at Nini Mayorista. Higher tiers (Platinum 25%, Selecta 30%) provide increased monthly caps of $15,000-$25,000.
- Banco Nación Argentina (BNA)coreBanco Nación offers 30% savings on purchases made through BNA+ MODO on Wednesdays at Nini Mayorista, with a $10,000 monthly reimbursement cap. Valid for Visa and Mastercard credit cards.
- MODO (Play Digital S.A.)coreMODO is the digital payment platform that enables QR-code based payments across all major Argentine banks at Nini Mayorista stores. It serves as the technological infrastructure for the majority of banking promotions and cashback campaigns, including the 'Todos los Jueves' recurring promotion with $20,000 monthly caps.
- Tarjeta NaranjaminorTarjeta Naranja offers Plan Z zero-interest payment plans for Naranja X cardholders purchasing at Nini Mayorista. Valid July 2026 with 0% CFT, TEA, and TNA.
- Banco SupervielleminorBanco Supervielle provides 20% cashback on Tuesdays for clients paying via MODO with Visa debit or credit cards at Nini Mayorista, with an $8,000 monthly cap. Valid September-November 2024.
- Banco CredicoopminorBanco Credicoop offers 30-40% cashback on Saturdays for Cabal Credicoop cardholders paying via MODO at Nini Mayorista, with higher rates for account holders who receive salary through the bank.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Nini Mayorista competitors and assessment
Company assessmentDirect peers
- Maxiconsumo: Argentina's largest cash-and-carry wholesale club operating multiple branches across multiple provinces, serving retailers and autoservicios with FMCG bulk purchases. Directly comparable business model to Nini at larger national scale.
- Diarco: Argentine cash-and-carry wholesale club with multiple branches across the country, offering bulk FMCG to small retailers and merchants. Closely comparable model, customer base, and assortment to Nini.
- Vital: Argentine wholesale cash-and-carry chain serving autoservicios and small merchants with broad FMCG assortment. Operates multiple branches nationwide with comparable target customers to Nini.
- Makro Argentina: International cash-and-carry wholesale club operated by SHV Holdings with a presence in Argentina, serving HORECA and small retailers with bulk FMCG. Comparable model though with HORECA emphasis alongside merchant clients.
- Yaguar: Argentine cash-and-carry wholesale club focused on bulk distribution to small retailers and autoservicios. Closely mirrors Nini's model, customer segment, and product mix.
Broad incumbents
- Día Argentina: National proximity-store chain operating hundreds of stores across Argentina serving neighborhood retailers and consumers. Adjacent rather than direct competitor, but competes for end-consumer wallet share.
- Carrefour Argentina: Multinational hypermarket and supermarket operator with a large Argentine footprint and growing B2B services. Adjacent mass-merchandise competitor with broader geographic and category reach than Nini.
- Jumbo Argentina (Cencosud): Large hypermarket operator in Argentina owned by Cencosud, offering broad assortment and B2B capabilities through its stores. Larger and broader than Nini but overlaps in mass-merchandise and FMCG categories.
- Walmart Argentina (ChangoMás): Large mass-merchandise retailer in Argentina operating supercenters and wholesale-adjacent formats. Broader retail focus but overlaps in assortment and B2B2C customer base.
Regional players
- Costanera Mayorista: Argentine wholesale/cash-and-carry player operating in regional markets outside the Buenos Aires metro where Nini is absent. Comparable product mix and merchant customer base but different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nini Mayorista social profiles
Digital presenceNini Mayorista financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nini Mayorista leadership team
Management profileNumber of profiles
Nini Mayorista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nini Mayorista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nini Mayorista
What does Nini Mayorista do?
Nini Mayorista operates a cash-and-carry wholesale and retail business selling fast-moving consumer goods (FMCG) in bulk through two large-format physical showrooms in La Plata (14,000 m²) and Moreno (12,500 m²). It serves small and medium merchants, autoservicios, traders, and end consumers with more than 15,000 product references, supported by a 30,000 m² distribution center and Argentina's only robotized order fulfillment facility, an in-house delivery fleet of 80+ daily trucks, a web-based online ordering platform, and weekly digital promotional catalogs.
Is Nini Mayorista a public or private company?
Nini Mayorista is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nini Mayorista founded?
Nini Mayorista was founded in 1980. It employs 1,001 to 5,000 people.
Where is Nini Mayorista based?
Nini Mayorista is headquartered in Gonnet, Argentina, in the Latin America region.
How does Nini Mayorista make money?
Two revenue lines are on record. Wholesale merchandise sales are the primary driver. The others are retail consumer sales.
Who are Nini Mayorista's main competitors?
Direct peers on record are Maxiconsumo, Diarco, Vital, Makro Argentina and Yaguar. Broad incumbents are Día Argentina, Carrefour Argentina, Jumbo Argentina (Cencosud) and Walmart Argentina (ChangoMás). Costanera Mayorista is listed as a regional player.
Does Nini Mayorista have an API?
No public API is recorded for Nini Mayorista.
What industry is Nini Mayorista in?
Nini Mayorista's product category is Wholesale Retail (Cash-and-Carry Distribution). Its primary akta.pro industry code is CRAGABAA, National Big-Box Mass Merchandisers. Its NAICS code is 45521 and its SIC code is 5141.