ICON Multimedia
ICON Multimedia is a Spanish software company founded in 1993 that develops proprietary digital signage, passenger information, smart mirror, and AI-based kiosk solutions, serving enterprise customers in transportation, retail, and corporate sectors across EMEA and LATAM.
- Company typePrivate
- Founded1993
- HeadquartersPalencia, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ICON Multimedia does
ICON Multimedia, S.L. is a privately held Spanish software company founded in 1993 and headquartered in Palencia, Spain, that develops and sells digital signage and customer-experience software to enterprise customers across EMEA and LATAM. The company's product portfolio consists of four proprietary, in-house developed lines: DENEVA Digital Signage (a central content management system for managing user digital experiences across display networks), DENEVA.transit (an advanced CMS for passenger information display systems at smart stations and metros), MIRANDDA (a smart-mirror solution for fitting-room omnichannel retail), and KOMMANDA (an AI-based kiosk software integrated into existing POS systems to optimize customer ordering). The technical stack is built around in-house development, with the firm's stated differentiators being integration and interoperability, domain specialization for transit, and ease of implementation at retail sites.
The firm earns revenue through software licenses and turnkey solutions delivered to enterprise customers in transportation (Metro Madrid, Metro de Medellín, Metro de Santiago de Chile, ADIF, Brittany Ferries), retail (Decathlon, Toy Planet), pharmaceuticals (GSK), energy (Repsol), automotive (Hyundai), and financial services (BBVA). Its go-to-market combines direct sales from its Palencia headquarters with LATAM coverage through branch offices in Mexico City and Colombia, supplemented by a worldwide partner network. Distribution is supported by membership in industry associations including AVIXA, DS-LATAM, MAFEX, PTFE, AETICAL, EFCL, and CEOE, and by participation in major trade events such as InnoTrans, ISE, and Rail Live. The company has received regional industry recognition (Premios Nacionales de Digital Signage, Total Media Awards, CECALE de Oro, Cámara de Comercio Award, Cyl Digital Recognition) and achieved ENS (Esquema Nacional de Seguridad) certification in 2024.
ICON Multimedia firmographics
Firmographics- Name
- ICON Multimedia
- Legal name
- ICON MULTIMEDIA, SL
- Website
- https://iconmm.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ICON Multimedia is a Spanish software company founded in 1993 that develops proprietary digital signage, passenger information, smart mirror, and AI-based kiosk solutions, serving enterprise customers in transportation, retail, and corporate sectors across EMEA and LATAM.
- Ownership category
- akta.pro rank
ICON Multimedia industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industries
- Transit, Traffic & Mobility Data Platforms (BPAMANAH), Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds) (THADALAE)
Keywords
Where ICON Multimedia is headquartered
LocationHeadquarters
- HQ city
- Palencia
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
ICON Multimedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses and Solutions: Software-first company providing digital signage solutions, passenger information systems, smart mirrors, and digital kiosks. Operates with turnkey solutions tailored to each customer's needs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ICON Multimedia product offering
Product offeringCore offering
ICON Multimedia is a digital signage software manufacturer that develops and sells proprietary software products—DENEVA Digital Signage, DENEVA.transit (passenger information systems), MIRANDDA (smart mirrors for retail), and KOMMANDA (AI-powered kiosk software)—for enterprises to control and optimize digital experiences across display networks, transportation hubs, retail fitting rooms, and customer ordering points. The company delivers turnkey software solutions tailored to each customer and supports a non-stop service model with an in-house staff and helpdesk.
Product overview
ICON Multimedia is a digital signage software manufacturer offering a portfolio of four core products: DENEVA Digital Signage (the core platform for controlling and optimizing digital experiences across displays), DENEVA.transit (a Passenger Information System for Smart Stations), MIRANDDA (a smart mirror solution for retail fitting rooms), and KOMMANDA (an AI-powered kiosk software for ordering optimization). The company operates from headquarters in Palencia, Spain with branch offices in Mexico and Colombia, serving international clients in transportation, retail, and corporate sectors since 1993.
Differentiator
Problem solved
Functional benefit
Brands
- DENEVA Digital Signage: Digital signage software that allows businesses to control and optimize their users' digital experience across innovative solutions.
- DENEVA.transit
- MIRANDDA
- KOMMANDA
Products and services
- DENEVA Digital Signage DENEVA is ICON Multimedia's core digital signage software platform—a centralized content management system that enables businesses to control and optimize their users' digital experience across display networks. It is sold to enterprises needing to digitalize physical spaces and run multi-site screen networks.
- DENEVA.transit Passenger Information System DENEVA.transit is an advanced Content Management System for Passenger Information Display Systems designed for Smart Stations and transportation environments, including metros, railways, bus rapid transit, and smart stations. It is sold to public and private transit operators requiring real-time passenger information, schedule updates, arrival times, and station navigation.
- MIRANDDA Smart Mirror MIRANDDA is a smart mirror solution for retail environments that delivers an omnichannel shopping experience, focused on the fitting room area. It is sold to retail chains seeking to enhance in-store digital experience and customer engagement.
- KOMMANDA Digital Kiosk KOMMANDA is a kiosk software solution powered by AI, integrated with existing POS systems to optimize and automate customer ordering processes. It is sold to enterprises in retail and hospitality that want to streamline ordering through interactive kiosks without replacing existing POS infrastructure.
Companies that use ICON Multimedia
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
ICON Multimedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
ICON Multimedia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ICEX-Next Export Initiation ProgrammoderateICON Multimedia participated in the ICEX-Next Export Initiation Program with support from ICEX (Spanish Export and Investment Agency) and co-financing from European FEDER funds. This partnership supports the company's international expansion efforts and contributes to economic growth of the company, its region, and Spain.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ICON Multimedia competitors and assessment
Company assessmentDirect peers
- YCD Multimedia: YCD provides enterprise digital signage and in-store media solutions for retail and corporate clients. It overlaps directly with ICON on the retail signage use case and serves a similar customer profile.
- Navori Labs: Navori Labs offers a digital signage software platform with strong analytics and CMS capabilities, used in retail, transportation, and corporate environments. Comparable to ICON in product scope and customer verticals.
- Broadsign: Broadsign is a digital signage software vendor focused on out-of-home and place-based media networks, with growing presence in transit and retail. It competes with ICON for enterprise signage CMS RFPs and is comparable in software-first, multi-vertical delivery.
- Signagelive: Signagelive is a cloud-based digital signage CMS serving retail, corporate, and transportation customers in EMEA and globally. Comparable in scale and software-only approach to ICON's DENEVA platform.
- Scala (now part of Stratacache): Scala is a long-standing digital signage CMS platform used by retailers, transit authorities, and enterprises worldwide. It is the most direct competitor to ICON's DENEVA platform, serving overlapping verticals with similar software-led delivery.
Broad incumbents
- Stratacache: Stratacache is a large digital signage, in-store media, and customer engagement technology company with global reach across retail, transit, and stadiums. It is a broad incumbent that competes with ICON on enterprise signage RFPs and has acquired Scala.
- LG SuperSign / LG Business Solutions: LG's SuperSign CMS is bundled with LG commercial displays and competes in the same enterprise and retail signage RFPs as ICON's DENEVA platform, particularly in EMEA and LATAM markets.
- Samsung MagicINFO: Samsung's MagicINFO is a hardware-plus-software signage platform bundled with Samsung commercial displays. It competes with ICON's DENEVA in enterprise rollouts where buyers prefer integrated display + CMS stacks.
Emerging players
- Luminator Technology Group: Luminator supplies passenger information displays and systems for transit agencies globally. It is comparable to ICON's DENEVA.transit offering for rail, bus, and metro operators.
- Teleste: Teleste provides passenger information systems and display solutions for rail and metro networks in Europe. It is a direct peer in the transit PIS vertical where ICON's DENEVA.transit competes, though Teleste is more hardware-tilted.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
ICON Multimedia social profiles
Digital presenceICON Multimedia compliance and trust
Trust signalCompliance1 record
ICON Multimedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICON Multimedia leadership team
Management profileNumber of profiles
Profiles1 record
ICON Multimedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICON Multimedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICON Multimedia
What does ICON Multimedia do?
ICON Multimedia is a digital signage software manufacturer that develops and sells proprietary software products—DENEVA Digital Signage, DENEVA.transit (passenger information systems), MIRANDDA (smart mirrors for retail), and KOMMANDA (AI-powered kiosk software)—for enterprises to control and optimize digital experiences across display networks, transportation hubs, retail fitting rooms, and customer ordering points. The company delivers turnkey software solutions tailored to each customer and supports a non-stop service model with an in-house staff and helpdesk.
Is ICON Multimedia a public or private company?
ICON Multimedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ICON Multimedia founded?
ICON Multimedia was founded in 1993. It employs 11 to 50 people.
Where is ICON Multimedia based?
ICON Multimedia is headquartered in Palencia, Spain, in the Europe region.
How does ICON Multimedia make money?
One revenue line is on record: software Licenses and Solutions.
Who are ICON Multimedia's main competitors?
Direct peers on record are YCD Multimedia, Navori Labs, Broadsign, Signagelive and Scala (now part of Stratacache). Broad incumbents are Stratacache, LG SuperSign / LG Business Solutions and Samsung MagicINFO. Emerging players are Luminator Technology Group and Teleste.
Does ICON Multimedia have an API?
No public API is recorded for ICON Multimedia.
What industry is ICON Multimedia in?
ICON Multimedia's product category is Digital Signage Software. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of BPAMANAH, Transit, Traffic & Mobility Data Platforms. Its NAICS code is 513210 and its SIC code is 7373.