Roberts Travel Group

What Roberts Travel Group does

Roberts Travel Group is a Leicestershire-based coach and bus operator founded around 1996, operating from Hugglescote with a 51–100 employee headcount. The company provides private coach hire (corporate events, weddings, school trips, airport transfers, sports supporter travel, minibus hire), contracted bus services (home-to-school, park & ride, staff transport), and bespoke packaged group tours under its core brand and two sub-brands: Roberts Holidays (package coach holidays and day trips, distributed via a dedicated e-commerce site and travel-agent portal) and Roberts Luxe (premium chauffeur services for weddings and special occasions). Its customer base spans schools (Repton School, Loughborough University), local government (Derbyshire County Council), corporate clients, sports organisations (Derbyshire CCC, LCFC), airline partners (Jet2), and the general public for holidays.

The business monetises through a combination of one-time private hire bookings, recurring contracted services (school transport, staff shuttles, medium- and long-term corporate contracts), and packaged leisure holidays priced via tiered deposits (from £350 per person on UK holidays up to £2,500 per person for river cruises). Distribution runs through direct phone sales, a website quote-request form, a physical travel centre, an agent login portal for B2B travel-agent partners, and a separate holiday storefront. Compliance with UK Package Travel Regulations 2018 and BCH/ABTOT bonding underpins the holidays business.

The technology base is operational rather than intelligence-driven: fleet management supported by online booking and quote-request systems, with no disclosed AI/ML, APIs, integrations, or proprietary software IP. Strategic emphasis is on regional brand-building (30-year history, two consecutive years of SME Gold awards) and a multi-segment portfolio that lets the same fleet, drivers, and depot be redeployed across private hire, contracted services, and leisure packages.

Name

Roberts Travel Group

Legal name

Roberts Travel Group

Website

https://robertstravelgroup.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Roberts Travel Group is a Leicestershire-based private UK coach and bus operator providing private coach hire, contracted bus services, corporate transport, packaged holidays, and luxury chauffeur services to schools, councils, corporates, sports clubs, and leisure travellers across the East Midlands.

Ownership category

akta.pro rank

Product category

Ground Passenger Transportation (Coach and Bus Services)

NAICS

Charter Bus Industry (48551), Charter Bus Industry (485510), Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Charter & Tour Coach Operators (TLAFAFAB)

akta.pro secondary industries

Corporate & Employee Shuttle Charters (THAIAIAC), Escorted Coach & Bus Package Tour Operators (THAKADAA), Tour & Sightseeing Coach Charters (THAIAIAB)

Keywords

• Private coach hire
• School transport services
• Corporate coach hire
• Coach holidays tours
• Airport transfer services

Headquarters

HQ city

Hugglescote

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Coach Hire: Hourly and daily coach and minibus rental with professional drivers for events, weddings, corporate functions, and general transportation needs
2. Holidays and Day Trips: Package coach holidays and day trips to various destinations, including mystery tours, theatre trips, and European adventures
3. Bus Services: Contracted school transport services (home-to-school), park and ride operations, and staff transport services for businesses
4. Corporate Transportation Contracts: Medium and long-term contracted services for businesses requiring regular employee commuter shuttles and corporate event transport
5. Event Transport Management: Transport logistics management for corporate events, team-building retreats, and client outings

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Roberts Travel Group is a Leicestershire-based coach and bus operator that provides private coach and minibus hire (corporate, school, wedding, airport, and event transport), contracted bus services (home-to-school, park & ride, staff transport), and packaged coach holidays and day trips under the Roberts Holidays and Roberts Luxe sub-brands. The company runs an executive fleet with professional uniformed drivers and serves both consumer and corporate clients across the East Midlands, UK and selected European destinations.

Product overview

Roberts Travel Group is a Leicestershire-based coach and bus travel operator offering a multi-service portfolio of transportation solutions. The core offerings include private coach hire (encompassing corporate, school, wedding, airport, and event transport), bus services (home-to-school transport, park & ride, and staff transport), and bespoke group travel packages. These services are supported by a fleet of 16-seater minibuses available in standard or executive configurations. The company operates under distinct sub-brands: Roberts Holidays handles packaged holidays and day trips, while Roberts Luxe provides premium chauffeur car services for special occasions. The portfolio is unified by shared fleet assets, professional drivers, and a focus on comfort and reliability across all service lines.

Differentiator

Problem solved

Functional benefit

Brands

• Roberts Holidays: Holiday packages including coach holidays and day trips
• Roberts Luxe

Products and services

• Private Coach Hire Hourly and daily coach hire with professional drivers for events, weddings, corporate functions, school trips, airport transfers and group transportation across Leicestershire and beyond.
• Corporate Coach Hire

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Derbyshire County Cricket ClubcoreStrategic or Co-development Partner · 24 June 2026Roberts Travel Group became the Official Travel Partner for Derbyshire County Cricket Club, providing transportation services for the club's operations and supporter travel.
• LCFC (Leicester City Football Club)minorGTM or Marketing PartnerPartnership logo displayed on Roberts Travel Group website indicating a commercial relationship
• Jet2minorGTM or Marketing PartnerPartner logo displayed on website indicating airline transfer partnership for airport transport services
• Derbyshire County CouncilminorChannel Partner/ Reseller/ DistributorPartnership logo displayed on website indicating local government transportation services
• AlbatrossminorGTM or Marketing PartnerPartner logo displayed on website
• Ride TandemminorGTM or Marketing PartnerPartner logo displayed on website
• Repton SchoolminorChannel Partner/ Reseller/ DistributorPartnership logo displayed on website indicating school transportation services
• Loughborough UniversityminorChannel Partner/ Reseller/ DistributorPartnership logo displayed on website indicating university transportation services
• Manor AdventureminorGTM or Marketing PartnerPartnership logo displayed on website

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anderson Travel: UK-based independent coach operator offering private coach hire, school transport, corporate travel and packaged coach holidays. Closely comparable mid-sized regional operator with a similar multi-segment service mix.
• Leger Holidays: UK escorted coach tour operator offering UK and European holidays, mystery tours and theatre breaks. Closely comparable to Roberts Holidays' escorted and themed coach tour products.
• Galleon Travel: UK-based coach and minibus hire specialist serving corporate, school and private customers. Comparable in size and service mix to Roberts' core coach hire and minibus hire business.
• Newmarket Holidays: UK holiday operator offering coach-air, rail and self-drive packages. Comparable to Roberts Holidays for the packaged UK and European holiday segment, including theatre and event breaks.
• Alfa Travel: UK coach holiday specialist selling escorted multi-day tours and short breaks. Directly comparable to the Roberts Holidays / Bespoke Groups segment for UK packaged coach holidays.
• Horseman Coaches: UK charter coach operator providing private hire, corporate contracts and group tours. Comparable as a regional fleet operator competing for the same corporate, school and event hire work.
• Buckleys Coaches: UK coach operator offering private hire, corporate and school transport. Comparable as a regional full-service coach hire competitor targeting the same customer segments.

Broad incumbents

• Stagecoach Group: Large UK regional bus operator with significant scheduled bus and coach services. Comparable as a regional UK bus operator serving schools, councils and corporate clients, but at much greater scale and with scheduled-route focus.
• First Bus: Major UK regional bus operator with school transport, corporate shuttles and coach services. Comparable on school and contract bus work, though operates a large scheduled network rather than private charter.
• National Express: Major UK scheduled coach and bus operator. Broader incumbent with overlapping coach capability (especially airport transfers and large event movement), but operating scheduled long-distance services rather than private charter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roberts_travel
• Facebookfacebook.com/RobertsTravelGroup
• LinkedInlinkedin.com/company/roberts-travel-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Travel Group