What Sequential Soft does

Sequential Soft FZ LLC is a Dubai-based IT consulting and services company founded in 2002 that delivers a bundled portfolio of business technology solutions to retail, hospitality, restaurant, salon, and SME clients across the Middle East and Africa. The firm operates primarily as an authorized implementation partner and reseller for tier-1 enterprise platforms — ICG Software (POS, ERP, Van Sales, Stock Management), Freshworks (Freshdesk omnichannel helpdesk), Microsoft (Power BI, ERP), and Capillary Technologies (Retail CRM, Loyalty) — alongside its own adjacent products including Anywhere Commerce (omnichannel e-commerce), Store2Door+ (WhatsApp Commerce), HioPOS Analytics, and bundled free POS hardware/software offerings. The architecture is a platform-plus-services model in which third-party vendor platforms are combined with the firm's vertical-specific integration expertise and value-added services. Supporting service lines span cybersecurity assessment, robotic process automation implementation across UiPath, Blue Prism, Automation Anywhere, and OpenSpan, data analytics consulting, talent-as-a-service staffing, and outsourced financial managed services including bookkeeping, tax compliance, and auditing.

Revenue is generated through a mix of recurring SaaS subscriptions on POS, ERP, loyalty, CRM, and helpdesk software; professional services fees on RPA, cybersecurity, analytics, and integration projects; and managed services contracts for financial outsourcing and ongoing support. Pricing is quote-based and not publicly disclosed, with go-to-market executed through consultative direct sales (phone + email), supported by vendor partnership channels. The firm maintains a headquarters in Dubai Studio City free zone, with documented service delivery in Ghana, Tanzania, and South Africa, and a customer base that includes named enterprises such as ADNH Compass, Adventure HQ, Al Aqili Group, and Al Yousuf alongside a long-tail of SME clients acquired through free-POS promotional sign-ups and consultative outreach. The company is privately held, has no disclosed external funding, and operates with 11–50 employees.

Name

Sequential Soft

Legal name

Sequential Soft FZ LLC

Website

https://sequentialsoft.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sequential Soft FZ LLC is a Dubai-based IT services firm founded in 2002 that implements and resells POS/ERP, e-commerce, helpdesk, analytics, RPA, and managed financial services — primarily via partnerships with Freshworks, ICG Software, Microsoft, and Capillary — for retail, hospitality, restaurant, and SME clients across the Middle East and Africa.

Ownership category

akta.pro rank

Product category

Retail and Hospitality IT Solutions

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Retail POS systems
• Enterprise resource planning
• Cloud infrastructure services
• Cybersecurity consulting
• Data analytics solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Services: Financial managed services including bookkeeping, accounting, financial planning, tax compliance, auditing, and regulatory services offered to businesses across retail, restaurants, hair salons, and spas in Ghana, Tanzania, South Africa, and Dubai.
2. Software Solutions: Revenue from POS & ERP systems, e-commerce platforms (Anywhere Commerce), cloud solutions (SaaS offerings in POS, Loyalty, CRM, Helpdesk), and data analytics tools (ICG Analytics, Power BI implementations).
3. Free Software & Hardware Promotion: Limited time promotional offer providing free software (world-class retail, restaurant, hair salon & spa solution) and free hardware (POS machine) to sign up customers, likely as a customer acquisition strategy.
4. Cybersecurity Services: Cybersecurity evaluation, threat assessment, security posture improvement, and strategic security planning services for small businesses and large corporates.
5. RPA Implementation Services: Implementation and consulting services for robotic process automation tools including UiPath, Blue Prism, Automation Anywhere, and OpenSpan.
6. Talent as a Service: On-demand technology talent provisioning, allowing businesses to access screened technology professionals without hiring full-time employees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sequential Soft is a Dubai-based IT solutions provider that sells, implements, and supports a portfolio of business technology products aimed at retail, hospitality, restaurant, salon, and spa operators. Its core offerings span POS & ERP systems, an omnichannel enterprise e-commerce platform (Anywhere Commerce) with WhatsApp Commerce (Store2Door+), cloud SaaS in POS/Loyalty/CRM/Helpdesk, mobility solutions, and implementation services for Freshworks Freshdesk, ICG Analytics, Microsoft Power BI, and leading RPA tools, bundled with cybersecurity, data analytics, RPA, financial managed services, and Talent-as-a-Service offerings.

Product overview

Sequential Soft is a Dubai-based IT consulting and services company offering a portfolio of technology solutions for the retail and hospitality industries. The core offering combines POS & ERP systems for retail and hospitality with an enterprise e-commerce platform (Anywhere Commerce) and cloud/SaaS offerings. The product portfolio also includes free POS software and hardware offered as part of managed services promotions, HioPOS Analytics for real-time stock analytics, and a WhatsApp commerce solution (Store2Door+). Sequential Soft additionally implements and resells partner platforms including Freshworks Freshdesk (omnichannel helpdesk), ICG Analytics, and Microsoft Power BI. Supporting service lines span cybersecurity, data analytics, RPA implementation, talent-as-a-service, and managed financial services. The overall architecture is a platform-plus-services model where proprietary and co-delivered solutions are bundled with partner platforms to address end-to-end retail technology needs.

Differentiator

Problem solved

Functional benefit

Products and services

• POS & ERP Point-of-sale and enterprise resource planning solution for retail and hospitality businesses, delivered as a cloud-based infrastructure supporting multi-terminal, multi-venue operations.
• Anywhere Commerce Omnichannel enterprise e-commerce platform providing end-to-end order lifecycle management, complex fulfillment and warehousing across multiple distribution centers, AI-powered product recommendations, and Progressive Web App-based mobile commerce.
• Store2Door+ (WhatsApp Commerce) WhatsApp-based commerce solution enabling businesses to sell directly to consumers via real-time videos, images, and personalized catalogs, leveraging WhatsApp's high engagement rates.
• HioPOS Analytics Real-time analytics solution providing statistics on stock movement accessible via smartphone, enabling users to retrieve, analyze, and transform business information for real-time decision-making.
• Freshworks Freshdesk Omnichannel Helpdesk AI-powered omnichannel helpdesk solution implemented and supported by Sequential Soft for organizations managing customer interactions across email, phone, chat, social media, and messaging platforms, with intelligent ticket routing, automated prioritization, AI chatbots, and SLA tracking.
• Cloud SaaS Solutions Cloud infrastructure and software-as-a-service offerings including POS, Loyalty, CRM, and Helpdesk solutions for businesses migrating from on-premise environments to the cloud.
• Mobility Solutions Retail mobility solutions including Mobile POS, in-store operations, stock management, asset tracking, Palms Warehouse Management System, van sales, and retail analytics for Android and Windows platforms.
• Cybersecurity Services Cybersecurity evaluation, threat assessment, security posture improvement, and strategic security planning services for small businesses and large corporates handling customer data.
• Data Analytics Services (ICG Analytics and Microsoft Power BI) Business intelligence and data analytics consulting using ICG Analytics (cloud-based BI connected to ICG ERP databases) and Microsoft Power BI to deliver real-time reporting, KPI dashboards, and data visualization.
• Robotic Process Automation (RPA) Implementation RPA implementation and consulting services using OpenSpan, UiPath, Automation Anywhere, and Blue Prism to automate business processes across Windows, Siebel, SAP, CRM, Mainframe, and Power Builder applications.
• Managed Financial Services Financial managed services including financial planning and analysis, financial reporting, tax compliance, regulatory compliance, internal control implementation, cash flow management, risk management, outsourced accounting, and financial auditing for retail, restaurant, hair salon, and spa businesses.
• Talent as a Service On-demand technology talent provisioning that allows businesses to access screened technology professionals without hiring full-time employees.

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• ICG SoftwarecoreTechnology or IntegrationICG Software provides POS & ERP solutions for retail and hospitality industries. Sequential Soft offers ICG Software Suite including POS, Van Sales, Stock Management, connected to ICG Analytics for real-time business intelligence. This partnership enables the delivery of comprehensive retail management solutions.
• FreshworkscoreTechnology or IntegrationFreshworks provides Freshdesk, an AI-powered omnichannel helpdesk solution. Sequential Soft is an authorized Freshworks partner providing implementation and consulting services for Freshdesk deployments across email, phone, chat, social media, and messaging platforms.
• MicrosoftcoreTechnology or IntegrationMicrosoft provides ERP and Analytics solutions including Power BI. Sequential Soft leverages Microsoft technologies as part of their solution portfolio, offering Power BI implementations and Microsoft-based analytics solutions.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Toast: Dominant cloud-based restaurant POS and management platform. Directly comparable on restaurant vertical POS/ERP functionality but operates at far greater scale across geographies Sequential Soft is targeting.
• Shopify: Omnichannel commerce platform including Shopify POS for retail. Comparable as a broad commerce/POS incumbent competing with Sequential Soft's Anywhere Commerce and POS offerings for retail merchants.
• Square (Block): Integrated POS, payments, and commerce platform serving SMBs across verticals. Comparable as an end-to-end SMB POS-plus-software incumbent operating more broadly than Sequential Soft's vertical focus.
• NCR Voyix: Enterprise retail technology including POS and store-management software. Comparable as a broad retail-tech incumbent whose POS/ERP systems compete with Sequential Soft's retail and hospitality deployments.

Direct peers

• Lightspeed Commerce: Global POS and commerce platform for retail and hospitality. Directly comparable as a vertical POS/ERP suite targeting the same retail and restaurant customer segments Sequential Soft serves.
• Mindbody: Salon, spa, and wellness business management software including POS, appointment booking, and inventory. Directly comparable to Sequential Soft's hair-salon/spa vertical offering.
• Foodics: Saudi/UAE-headquartered restaurant and retail POS platform serving SMBs across the MENA region with POS, payments, and back-office tools. Directly comparable to Sequential Soft because both target MENA retail/hospitality SMBs with vertical-specific POS and ERP bundles.

Regional players

• Posist: India-based restaurant POS and management platform serving SMB and enterprise foodservice operators. Comparable as a region-specific restaurant/retail POS competitor; while India-focused, its product scope overlaps Sequential Soft's hospitality vertical.

Others

• ICG Software: UAE-based POS, ERP, and analytics software vendor whose Suite underpins Sequential Soft's POS/ERP offering. Included as an OTHERS peer because it sits upstream of Sequential Soft's core product and any change in their partnership would materially impact Sequential Soft's business.

Emerging players

• Zenoti: Cloud-based software for salons, spas, and medspas with POS, scheduling, and CRM. Directly comparable to Sequential Soft's salon/spa offering but at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sequential Soft