DAV

What DAV does

DAV srl is a privately held Italian company headquartered in Riccione that designs, engineers, and manufactures home accessibility and wellness products targeted at elderly individuals and people with reduced mobility, as well as their family caregivers. Its portfolio is organized into four branded product lines: Poltrona Lucrezia (motorized recliner/lift chairs, with the Lucrezia Med sub-line certified as a medical device and integrating magnetotherapy, Shiatsu/pressotherapy massage, hot-cold Climate Therapy, and pre-set stretching programs), Vasca Easylife (walk-in bathtubs with lateral or front door access, anchored by the Zaffiro model with 10,000+ units sold in Italy), Doccia Easylife (custom walk-in showers in 8mm glass), and Bagno Easylife (turnkey bathroom renovations supported by an EasyCAD 3D visualization tool). The company has more recently extended into adjacent home wellness categories with the PMT100 magnetotherapy device and the Buonacqua home water purifier.

The business model is direct-to-consumer and sales-led: DAV sells custom-made, artisanal products through a network of door-to-door sales agents and a toll-free call center (with a dedicated number per product line), supported by continuous mass-market TV advertising (telepromozioni and televendite) on major Italian local stations. All products are Made in Italy, with self-lubricating mechanisms, non-toxic adhesives, and certified quality materials; pricing is quote-based and varies with customization, and the company actively facilitates Italian state incentives for architectural barrier removal (up to 75% off invoice). The company has no public funding, no external investors disclosed, and operates exclusively in Italy under a private limited (srl) structure, with 51-100 employees and a founder-led management team under Christian Ronchetti.

Name

DAV

Legal name

DAV srl

Website

https://davsrl.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

DAV srl is a Riccione-based Italian manufacturer of custom-made home accessibility and wellness products — motorized lift chairs, walk-in bathtubs, accessible showers, and turnkey bathroom renovations — sold direct-to-consumer across Italy, primarily to elderly and mobility-impaired individuals and their families.

Ownership category

akta.pro rank

Product category

Home Accessibility Products

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF)

akta.pro secondary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Accessible bathroom fixtures
• Mobility lift chairs
• Walk-in bathtubs
• Home accessibility products
• Elderly care equipment

Headquarters

HQ city

Riccione

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Hardware Product Sales: Sale of motorized wellness furniture (poltronas), accessible bathroom fixtures (vasche with doors, docce, complete bathroom renovations). Products are custom-made per customer specifications and sold as one-time purchases with professional installation included.
2. Professional Installation Services: Turnkey bathroom renovation services including free site surveys, installation completed in 8 hours, and full project management. Installation is part of the product offering and included in pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

DAV srl designs, manufactures, and sells Italian-made home accessibility and wellness products for elderly and mobility-impaired individuals. Its core offerings include the Poltrona Lucrezia line of motorized lift recliner chairs, walk-in bathtubs (Vasca Easylife), accessible showers (Doccia Easylife), and turnkey bathroom renovations (Bagno Easylife). All products are custom-made to customer specifications, sold direct-to-consumer with professional installation, and supported by dedicated toll-free customer care for each product line.

Product overview

DAV is an Italian company selling physical wellness and accessibility products for the home, focused on elderly and disabled individuals. The product portfolio centers on four core branded offerings: Poltrona Lucrezia (motorized recliner chairs in Decò, Soft, Lift, and Med variants), Vasca Easylife (walk-in bathtubs with door, including Zaffiro model), Doccia Easylife (custom walk-in showers), and Bagno Easylife (turnkey bathroom renovation). Supplementary wellness products include PMT100 magnetotherapy devices and Buonacqua water purifiers. All products are designed, engineered, and manufactured in Italy with customization options. DAV sells through direct-to-consumer door-to-door sales, TV advertising, and a network of installers across Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Poltrona Lucrezia: Electric lift chairs with recliner systems, designed for comfort and mobility assistance for elderly and disabled individuals.
• Vasca Easylife
• Doccia Easylife
• Bagno Easylife
• Lucrezia Med

Products and services

• Poltrona Lucrezia

Quantifiable outcome

• Over 10,000 Vasca Easylife units sold in Italy
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered minor.

• PMT100minorStrategic or Co-development Partner · 31 July 2024PMT100 is an advanced magnetotherapy device introduced by DAV as part of expanded product offerings. DAV promotes this wellness product alongside their core accessibility furniture line.
• BuonacquaminorStrategic or Co-development Partner · 31 July 2024Buonacqua is a water purifier/depurifier promoted by DAV, ensuring pure and safe water directly from home taps. Part of DAV's expanded wellness product range.
• Sangrem Volley MorcianominorGTM or Marketing Partner · 18 May 2024Collaborating partner in the Dav Tensor Volley youth volleyball team, along with Cattolica Volley. The team represents a consortium of local volleyball clubs including Misano Volley 2.0, Polisportiva Junior Coriano, Nuova Consolini volley maschile, and ASD Alta Valconca.
• Cattolica Volley A.S.D.minorGTM or Marketing Partner · 4 August 2023DAV became one of the main sponsors of Cattolica Volley A.S.D., an established women's volleyball club founded in 1978. The sponsorship supports youth sports and promotes an active and healthy lifestyle. DAV's Under-18 team plays under DAV colors and name.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Artweger: Austrian maker of walk-in shower solutions, level-access shower trays, and accessible bathroom systems. Directly competes with Doccia Easylife in the premium 'walk-in / barrier-free' shower category.
• Teuco: Italian wellness bathtub, shower enclosure, and home-spa manufacturer. Domestic peer selling premium hydromassage tubs and accessible bathing solutions through an Italian dealer network closely mirroring DAV's Bagno/Vasca Easylife positioning.
• Pressalit Care: Danish accessibility specialist (subsidiary of Pressalit A/S) selling height-adjustable basins, shower seats, grab rails, and accessible changing solutions for elderly and disabled users—directly adjacent to DAV's bathroom accessibility kit.
• Jacuzzi (walk-in bath division): Jacuzzi's walk-in bath line competes head-on with Vasca Easylife Zaffiro: door-access tubs built for the elderly/disabled. Both sell premium, accessibility-graded bathing solutions through direct and retail channels targeting the same 'aging-in-place' customer.
• Golden Technologies: U.S. lift-chair leader (Comfort, Relaxer, MaxiComfort lines). Closest peer to DAV's Poltrona Lucrezia lift/recliner line for elderly users, selling through direct and dealer channels in a similar motorized-chair-plus-accessories format.
• Pride Mobility / Pride Lift Chairs: U.S.-based mobility manufacturer including a substantial lift-chair portfolio (Heritage, Infinity, etc.). Comparable competitor to Lucrezia/Lucrezia Med in the powered lift-recliner segment served to elderly buyers.
• Kaldewei: Germany-based premium steel/enamel bathtubs and shower surfaces manufacturer with a documented accessible-shower product line. Comparable to DAV's Doccia Easylife for premium accessible shower trays and walk-in solutions.

Broad incumbents

• Geberit: Swiss-listed broad bathroom systems group (prewall frames, ceramics, shower drainage) including age-friendly / accessible product lines. Indirect overlap with Bagno Easylife at the higher end of the renovation value chain.
• Duravit: German premium bathroom manufacturer with walk-in showers, accessible bathroom ranges, and international showrooms. Larger, broader player whose accessible 'Open Space' shower products are an alternative for premium customers in the same segment.
• Villeroy & Boch: Major German premium bathroom (ceramics, bathtubs, wellness) brand with shower trays, accessible tubs, and senior-friendly lines. Broad incumbent incumbent whose premium accessible ranges overlap DAV's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUt6PSyIcrOaTss7FaEgo-g
• LinkedInlinkedin.com/company/dav-s-r-l

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAV