What 7Fridays does

7Fridays is a privately held web development agency founded in 2014 and headquartered at 18645 Hatteras St. Unit 248, Tarzana, Los Angeles, California (7Fridays INC., Tax ID 61-1919893). The firm operates as a full-cycle professional services provider, building custom WordPress sites (with Advanced Custom Fields expertise, headless WordPress + Gatsby/Next.js architecture, and lightweight custom themes/plugins), React/Next.js web applications, WooCommerce and Shopify e-commerce stores, custom booking/scheduling systems, and Flutter/React Native mobile apps. Notable technical content includes the delivery of 200+ corporate websites since 2016, 500+ websites in total, and a stated focus on clean code and 90+ Google Speed scores, executed by a 15-person team with 5-10 year average tenure led by co-founders Anton Pavliv (CEO) and Max Verentsov (CTO).

The business operates two revenue streams. The primary stream is project-based custom web development sold via direct sales — website contact forms, phone inquiries, and bespoke proposals — targeting SMBs, startups, and enterprises globally across the US, UK, Ireland, and the Netherlands. Pricing is quote-driven and not publicly disclosed; billing is structured around multi-year contracts. The secondary stream, introduced in June 2026, is the AI Custom Blocks WordPress plugin — a free/freemium self-serve product that orchestrates third-party AI providers (OpenAI, Anthropic Claude, Google Gemini) alongside Figma integration to convert text prompts, screenshots, or design references into native Gutenberg blocks. The plugin is distributed directly via the 7Fridays website and supported by a YouTube tutorials channel (@AICustomBlocks).

7Fridays is bootstrapped with no external institutional investment, no subsidiaries, and no disclosed mergers, acquisitions, or patent portfolio. The go-to-market combines a sales-led services motion with a newly introduced product-led growth motion for the AI plugin. Marketing relies on technical SEO blog content and a newsletter, without paid advertising or notable social media presence beyond the YouTube tutorials channel. The co-founders retain ownership and operational control, and the firm is incorporated under US jurisdiction.

Name

7Fridays

Legal name

7Fridays INC.

Website

https://7fridays.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

7Fridays is a Los Angeles-based web development agency building custom WordPress, e-commerce, React/Next.js, and booking-system sites for SMBs, startups, and enterprises globally. It also offers a free AI-powered WordPress plugin that generates custom Gutenberg blocks from prompts and designs.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Low-Code/No-Code Application Development & Modernization (BPAEAFAF)

akta.pro secondary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Custom web development
• WordPress development services
• E-commerce site development
• Booking system development
• Mobile app development

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Web Development Services: Full-cycle web development agency providing corporate websites, e-commerce solutions, software development, React/web applications, booking systems, and mobile apps. Revenue from project-based custom development engagements.
2. AI Custom Blocks Plugin: Free WordPress plugin with freemium model - free tier provides 3-5 block generations; users connect their own AI provider API keys (OpenAI, Anthropic, Google) for continued use.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

7Fridays is a full-cycle web development agency that designs, builds, and supports custom websites, e-commerce stores, booking systems, web applications, and mobile apps for businesses worldwide. The firm specializes in WordPress with headless CMS architecture (React/Next.js front-ends) and also builds cross-platform mobile apps using Flutter and React Native. Complementary offerings include UI/UX design, API integrations, third-party service connections, and a free AI Custom Blocks WordPress plugin that converts Figma designs, screenshots, or text prompts into native Gutenberg blocks.

Product overview

7Fridays is a web development agency offering a portfolio of services and one product (AI Custom Blocks). The core offering consists of professional web development services: WordPress development, React/Next.js site development, e-commerce store development (WooCommerce, Shopify, custom), booking system development, and mobile app development (Flutter, React Native). Their primary product is the AI Custom Blocks WordPress plugin, a free tool that generates custom Gutenberg blocks from text prompts, screenshots, or Figma designs using AI. Services are complemented by design, support, and integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• AI Custom Blocks: Free WordPress plugin that creates custom Gutenberg blocks from text prompts, screenshots, or Figma designs using AI.

Products and services

• Web Development Services Full-service web development agency providing end-to-end design, development, deployment, and ongoing support for WordPress sites, React applications, booking platforms, mobile apps, and custom software. Targeted at startups, SMBs, and enterprises globally.
• WordPress Development Professional WordPress website development using custom themes and unique functionality (no template bloat). Specializes in corporate sites, e-commerce solutions, and software development on the WordPress platform, with Advanced Custom Fields (ACF) expertise for meta fields, admin panels, quiz logic, multi-step forms, and tour plans.
• React Site Development Modern JavaScript web development using React.js, Next.js, and Node.js. Suitable for larger projects with extensive functionality, headless CMS implementations, and complex user interactions.
• Store Development (E-commerce) E-commerce website development including WooCommerce stores, Shopify stores, and custom e-commerce solutions. Specializes in high-performance online stores with complex product variables and global delivery systems.
• Booking System Development Custom booking system development for service companies including tour operators, car rentals, hotels, and appointment scheduling. Includes online booking calendars, payment gateways, and CRM integration with services such as Google Calendar, accounting programs, and cloud storage.
• App Development Mobile application development using Flutter and React Native for cross-platform solutions. Delivers pixel-perfect implementations for both Android and iOS with native module support.
• Design Services Web design services covering visual appearance, layout, and user experience. Includes brand-oriented design, responsive mobile-friendly design, and UX optimization following F-shaped reading patterns.
• AI Custom Blocks Free WordPress plugin that creates custom Gutenberg sections from text prompts, screenshots, or Figma references using AI. Generates native Gutenberg blocks that inherit theme typography, colors, and buttons. Works inside existing WordPress themes and outputs editable blocks. Supports OpenAI, Anthropic Claude, and Google Gemini as AI providers.

Quantifiable outcome

• 200+ corporate websites delivered since 2016
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Yoast SEOcoreTechnology or IntegrationYoast SEO plugin integration for technical SEO optimization on WordPress sites. One of the most widely used SEO tools providing easy-to-use basic SEO adjustment without specialized expertise.
• WPML (WordPress Multilingual Plugin)coreTechnology or IntegrationWPML plugin for rapid translation of websites to multiple languages, enabling international business websites.
• WooCommercecoreTechnology or IntegrationWooCommerce e-commerce platform integration for online stores. Even big shops with 1000+ products are easy to manage. Properly structured data and hundreds of addons available.
• Advanced Custom Fields (ACF)coreTechnology or IntegrationACF plugin expertise for creating different types of meta fields, user roles, taxonomies, post types. Makes life for content managers easy. Plain PHP code that doesn't influence website speed score.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• WebDevStudios: Long-established US-based WordPress agency of similar size, offering custom development, enterprise WordPress builds, and design services. Closest comparable to 7Fridays in specialty, team scale, and enterprise delivery model.
• Human Made: Premium WordPress agency serving enterprise clients globally with custom development, hosting, and platform engineering. Comparable to 7Fridays' enterprise WordPress focus, headless CMS practice, and project-based delivery.
• rtCamp: Enterprise WordPress engineering agency specializing in complex, large-scale WordPress and WooCommerce implementations. Comparable in custom-theme, performance, and headless WordPress practices.
• Multidots: WordPress and WooCommerce-focused agency offering custom development, plugin/theme work, and enterprise integrations. Directly comparable in service mix, target verticals, and productized WordPress expertise.
• Codeable: Vetted WordPress freelancer marketplace matching customers with specialized WP developers for custom builds. Directly comparable in the custom WordPress development services space 7Fridays occupies.

Broad incumbents

• SmartSites: Multi-service digital agency offering web design, development, SEO and PPC. Comparable as a mid-sized custom web development competitor serving SMB and enterprise customers.
• Coalition Technologies: Larger web design and SEO agency offering custom web development, e-commerce, and digital marketing. Comparable offerings but broader portfolio and greater scale than 7Fridays' boutique focus.
• Lounge Lizard: Established US web design and development agency with custom website, e-commerce, and branding services. Comparable in custom WordPress and e-commerce service mix for SMB/enterprise clients.
• Blue Fountain Media: Large US digital agency providing web design and custom development across industries. Comparable as an enterprise custom website builder, though at meaningfully larger scale and broader service scope.

Emerging players

• 10Web: AI-driven WordPress website builder and hosting platform that automates much of the work 7Fridays sells as bespoke service. Highly relevant adjacency — represents both the disruption threat and a model 7Fridays' AI Custom Blocks aspires to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AICustomBlocks
• LinkedInlinkedin.com/company/7fridays-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7Fridays