Balloon Market

What Balloon Market does

Balloon Market is a UK-based B2B wholesale distributor of balloons, party supplies, helium and inflation equipment, floristry supplies, and craft materials, operating an e-commerce storefront (balloonmarket.co.uk) built on BigCommerce infrastructure. The company serves trade customers — primarily party shops, professional balloon decorators, event planners, and retail businesses — through an application-based trade account system that gates wholesale pricing. Its catalog spans latex, foil, bubble, and Clearz balloons from more than 70 manufacturers including Sempertex, Qualatex, Anagram, Amscan, Belbal, Flexmetal, and Grabo, complemented by licensed character partyware, seasonal collections, balloon accessories, floristry and craft supplies, and cutting tools from Cricut and Silhouette.

The business operates from a single distribution headquarters in Totton, Southampton, under the legal entity Total Party Ltd (Company No. 10369386), with same-day dispatch offered on orders placed by 3:30pm Monday–Friday. The company self-positions as the UK's largest balloon wholesaler and supports its trade customers with owned content (BMTV YouTube channel), multi-platform social media presence, email marketing, trend forecasts, and training resources. Balloon Market also operates two sister wholesale brands — Floristry Market and Craft Market — under the same corporate entity, extending its footprint into adjacent craft and floristry verticals.

Revenue is generated through one-time product sales to approved trade accounts at wholesale pricing, with no disclosed subscription, recurring, or SaaS component. No external funding rounds, acquisitions, or leadership changes have been disclosed, and no AI/ML, API, or platform-extension capabilities are present in the public footprint.

Name

Balloon Market

Legal name

Total Party Ltd

Website

https://balloonmarket.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Balloon Market is a UK-based B2B wholesale e-commerce platform distributing balloons, party supplies, helium, floristry, and craft products to trade customers including party shops, balloon decorators, event planners, and retailers through a multi-brand catalog of 70+ manufacturers.

Ownership category

akta.pro rank

Product category

Wholesale Party and Balloon Supplies

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

akta.pro primary industry

Party Games, Novelty & Impulse Toy Distribution (CRAOAMAI)

akta.pro secondary industries

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ), Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• Wholesale balloons
• Party supplies
• Balloon accessories
• Floristry supplies
• Event decor

Headquarters

HQ city

Totton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Wholesale distribution of balloons, party supplies, helium, and event décor through e-commerce platform. Products include latex balloons, foil balloons, bubble balloons, accessories, floristry supplies, and craft materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Balloon Market operates as a B2B wholesale e-commerce platform distributing balloons (latex, foil, bubble, Clearz), party supplies, balloon accessories, helium and inflation equipment, and floristry/craft materials to trade customers. The platform stocks products from over 70 manufacturers including Sempertex, Qualatex, Anagram, Amscan, Belbal, and Flexmetal, with same-day dispatch for orders placed by 3:30pm Monday-Friday and trade account-based wholesale pricing.

Product overview

Balloon Market is the UK's largest balloon wholesaler operating as a comprehensive B2B e-commerce platform for event decoration supplies. The product portfolio centers on balloons (latex, foil, bubble, and Clearz varieties) from multiple manufacturers including Flexmetal, Sempertex, Qualatex, Anagram, Belbal, Grabo, and Amscan, complemented by party supplies, balloon accessories (weights, ribbons, decorations), helium/inflation equipment, and floristry/craft supplies. The platform serves trade customers through a curated multi-brand marketplace model, offering licensed character products, seasonal collections, and professional tools like Cricut and Silhouette machines alongside core balloon products.

Differentiator

Problem solved

Functional benefit

Brands

• Floristry Market: A sister brand to Balloon Market, operating at floristrymarket.co.uk, focusing on floristry supplies.
• Craft Market

Products and services

• Latex Balloons Wholesale latex balloons in various sizes (5" to 2ft), colors, and styles including plain, printed, modelling, occasion, themed, heart-shaped, and stuffing balloons for trade customers.
• Foil Balloons Foil balloons including plain foils by colour, licensed characters, occasion/message foils, themed foils, numbers & letters, Orbz, Diamondz & Cubez, and air-fill foils for balloon decorators and party retailers.
• Bubble Balloons Transparent bubble balloons in deco bubble and themed bubble varieties, suitable for helium inflation with decorations inside for event decorators.
• Clearz Balloons Clear transparent balloons available in 10 inch and 18 inch sizes, plus themed clearz options for trade balloon decorators.
• Party Supplies Licensed party products (Avengers, Barbie, Batman, Baby Shark, Bluey, etc.), birthday ranges, partyware by occasion, theme, and colour, plus plain and themed tableware for party shops and event planners.
• Balloon Accessories Decorating accessories, weights, ribbons, flower/hat boxes, balloon tails, confetti, vinyl and digital cutting supplies, balloon sticks, and related tools for balloon decorators.
• Helium & Inflation Equipment Helium hire services, helium accessories, disposable helium canisters, plus air inflation and helium inflation equipment for trade balloon decorators and event companies.
• Floristry & Craft Supplies Artificial flowers and garlands, dried flowers and leaves, floristry accessories, vinyl and digital cutting tools, die cutting equipment, art supplies, craft supplies, papercraft materials, ribbons, sewing and needlecraft supplies, and cake decoration products for trade florists and crafters.
• Seasonal Collections Seasonal party and balloon products including Pride, Graduation, School Events, Diwali, Halloween, Hanukkah, Christmas, New Year, Valentine's Day, Mother's Day, St. Patrick's Day, Ramadan, Easter, Eid, and Father's Day themed items.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Total Party LtdcoreOthersParent company of Balloon Market, Company No. 10369386. Also operates sister brands Floristry Market (floristrymarket.co.uk) and Craft Market (craftmarket.co.uk).

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ginger Ray: UK party supplies brand specialising in themed paper plates, napkins, balloons, and decorations. Comparable product mix (balloons, tableware, licensed characters) and shared B2B/B2C trade customer base in the UK events market.
• Talking Tables: UK-based designer and supplier of themed partyware, balloons, and decorations. Direct peer with overlapping licensed and seasonal product lines serving the same UK party and event décor trade customers.
• Party Delights: UK-based direct-to-consumer and trade supplier of party supplies, balloons, and decorations. Closest direct comparable given overlapping product categories (balloons, partyware, licensed themes) and shared UK customer base of party decorators and event planners.

Broad incumbents

• Hobbycraft: UK's largest specialist craft and hobby retailer with a broad product range including balloons, party supplies, floristry, and craft materials. Comparable breadth and customer overlap (decorators, event planners, craft enthusiasts), though Hobbycraft operates a large store-based retail model rather than a pure wholesale platform.
• The Range: UK mass-market home, leisure, and party retailer stocking balloons, partyware, floristry and craft supplies. Overlaps in party/craft categories but addresses the value end of the UK consumer market through large-format retail rather than trade accounts.
• Amscan International: Major global party goods manufacturer and wholesaler with deep product overlap in balloons, tableware, and licensed party themes. Acts as both supplier and direct competitor depending on channel.

Emerging players

• Etsy: Global marketplace for handmade, vintage, and craft supplies, including balloons, party décor, and floristry. Adjacent channel that competes for some decorator and small-business customer spend in the UK.
• Burro Brand: Balloon-focused brand and supplier operating in the party décor category. Comparable in core balloon assortment and balloon accessories; smaller and more niche than Balloon Market's multi-brand wholesale platform.

Others

• Sempertex: Global latex balloon manufacturer and Balloon Market supplier. Relevant upstream peer whose pricing, brand strategy, and distribution decisions directly influence Balloon Market's unit economics.
• Qualatex (Pioneer Balloon Company): US-headquartered balloon manufacturer and one of the most recognised balloon brands globally. Listed as a key Balloon Market supplier; relevant because manufacturer-owned or direct-to-consumer moves by Qualatex could materially reshape UK wholesale competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbCOm-si-sZQUZLylx4fyAQ
• Facebookfacebook.com/BalloonMarket
• Instagraminstagram.com/balloonmarket.uk
• TikToktiktok.com/@balloon_market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balloon Market