ADRC-CW

What ADRC-CW does

ADRC-CW is a nonprofit Aging and Disability Resource Center serving older adults aged 60+ and adults with disabilities aged 18-59 across four counties in central Wisconsin (Langlade, Lincoln, Marathon, and Wood). Marathon County serves as its fiscal agent and employer, and the organization is governed by a board comprising two county board members from each member county plus seven citizen representatives. It functions as a single-entry-point information and referral hub, providing free, confidential access to aging and disability services regardless of ability to pay.

The organization delivers a broad service portfolio spanning nutrition programs (Meals on Wheels home delivery at a 2026 full cost of $13.22 per meal, group Senior Dining at $15.51 per meal, Cafe 60 restaurant partnerships with Mama K's and Vino Latte, and the Senior Farmers Market Nutrition Program issuing $25 vouchers), Benefit Specialist counseling for Medicare/Medicaid enrollment, Caregiver Support coordination and grants (AFCSP/NFCSP), Dementia Care Specialist services and Memory Cafes, fall-prevention education (Stepping On), and the Powerful Tools for Caregivers workshop series. Services are delivered through five regional offices, phone/text contact (888-486-9545), online forms, home visits, Meals on Wheels delivery routes, and partner-hosted dining sites at local churches and community centers. ADRC-CW has no proprietary technology platform, no mobile app, and no API; service delivery is entirely human-mediated.

ADRC-CW's revenue model is government-funded with charitable supplementation. Primary funding flows from Older Americans Act programs supporting Meals on Wheels, Senior Dining, and aging services, with secondary Medicare/Medicaid reimbursement through Benefit Specialist services. Marathon County acts as fiscal agent and likely contributes county-level appropriations. Voluntary meal contributions are suggested at $6.00 per meal, with no eligible customer denied service for inability to contribute. The ADRC-CW Community Fund, managed through the Community Foundation of North Central Wisconsin, accepts charitable donations earmarked for senior nutrition, caregiver, dementia, disability, and fall-prevention programs. Customer segments are diffuse individual long-tail constituents rather than enterprise accounts, and pricing on nutrition units is published but effectively subsidized by government funding.

Name

ADRC-CW

Legal name

Aging and Disability Resource Center of Central Wisconsin

Website

https://adrc-cw.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

ADRC-CW is a nonprofit Aging and Disability Resource Center providing free nutrition, benefit counseling, caregiver, and dementia services to older adults and adults with disabilities across Langlade, Lincoln, Marathon, and Wood counties in central Wisconsin.

Ownership category

akta.pro rank

Product category

Aging and Disability Resource Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industry

Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Aging services
• Disability resource center
• Senior nutrition programs
• Benefit counseling
• Caregiver support

Headquarters

HQ city

Antigo

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Government Funding: Primary funding from Older Americans Act programs including Meals on Wheels, Senior Dining, and other aging services. Also receives federal and state Medicaid/Medicare program support through benefit specialist services.
2. Program Contributions: Suggested voluntary contributions for nutrition programs: $6.00 per meal suggested contribution. No eligible customer is denied service due to inability to contribute. Full meal costs are $13.22 for Meals On Wheels and $15.51 for Senior Dining and Cafe 60.
3. Community Fund Donations: ADRC-CW Community Fund, managed through Community Foundation of North Central Wisconsin, accepts donations to support senior nutrition, caregiver resources, dementia support, disability services, and fall prevention programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

ADRC-CW provides free, coordinated access to information and resources for older adults (60+) and adults with disabilities across four central Wisconsin counties. Its core offerings include home-delivered and congregate nutrition programs, free benefit counseling (Medicare/Medicaid and disability benefits), caregiver and dementia support services, fall prevention education, and community-based resource navigation, funded primarily through the Older Americans Act, Medicaid/Medicare programs, and community donations.

Product overview

ADRC-CW is a community resource center providing a comprehensive suite of services for seniors (age 60+) and adults with disabilities across Langlade, Lincoln, Marathon, and Wood counties in Central Wisconsin. The organization operates as a single unified service platform offering nutrition programs (Meals on Wheels, Senior Dining, Cafe 60, Senior Farmers Market Nutrition Program), benefit counseling (Elder and Disability Benefit Specialists), caregiver and dementia support services, fall prevention education (Stepping On), and volunteer coordination. Services are delivered through multiple office locations and community partners, with no technology product or API offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Farmers Market Nutrition Program (SFMNP) Provides $25 in vouchers annually to eligible low-income seniors (age 60+, or 55+ for Native Americans) to purchase Wisconsin-grown fresh fruits, vegetables, and herbs from approved farmers markets and roadside stands. Targets food-insecure older adults with limited access to fresh produce.
• Meals on Wheels Home-delivered hot, nutritious meals for adults aged 60 and older who are unable to leave their home due to accident, illness, disability, frailty, or isolation, combined with volunteer wellness checks. Suggested voluntary contribution is $6.00 per meal (2026 full cost $13.22).
• Senior Dining Congregate group dining program offering nutritious meals, socialization opportunities, and education for adults age 60 and older at multiple dining sites across Langlade, Lincoln, Marathon, and Wood counties. Suggested voluntary contribution $6.00 per meal (2026 full cost $15.51).
• Cafe 60 Restaurant-based dining program partnering with local restaurants to provide approved senior menu options for adults 60+, offering flexible meal choices through coupon-based payments at participating venues across Marathon County.
• Benefit Specialist Services Free, confidential, non-selling advice and assistance program staffed by Elder Benefit Specialists (adults 60+) and Disability Benefit Specialists (adults 18-59), helping clients understand, apply for, and appeal denials of benefits including Medicare, Medicaid, Social Security, and other cost-saving programs.
• Caregiver Support Services Coordinated support program for family caregivers of older adults and individuals with disabilities, including assigned Caregiver Support Coordinators, access to Alzheimer's Family Caregiver Support Program (AFCSP) and National Family Caregiver Support Program (NFCSP) grants, respite care information, and tailored educational resources.
• Dementia Care Specialist Services One-on-one consultations with Dementia Care Specialists providing personalized guidance on understanding dementia, future planning, behavior management strategies, safety planning, and caregiver stress reduction for individuals with memory loss and their families.
• Memory Cafes Welcoming community gathering spaces for individuals living with mild to moderate dementia and their care partners, providing structured socialization, shared learning experiences, and respite in a supportive setting.
• Stepping On Fall Prevention Program Interactive 7-week evidenced-based workshop for adults 60+ who have experienced a fall or have a fear of falling, featuring guest experts (physical therapists, healthcare providers) and trained leaders to build strength, balance, and confidence for fall prevention.
• Powerful Tools for Caregivers 6-week structured workshop teaching family caregivers practical self-care tools, communication strategies, and decision-making techniques while caring for a family member with a chronic condition or disability.
• Roadmap to Medicare Class On-demand educational class led by ADRC-CW Benefit Specialists covering Original Medicare, Medicare Advantage, Supplement policies, enrollment timelines, and key healthcare decision-making considerations for approaching enrollees.
• Alzheimer's & Dementia Caregiver Support Groups Recurring facilitated peer support groups for family and friends caring for someone with Alzheimer's disease or other dementias, hosted in partnership with the Alzheimer's Association at locations such as St. Andrew Lutheran Church in Rib Mountain and Covenant Community Presbyterian Church in Weston.
• Resource Services General information and assistance service that connects older adults and adults with disabilities to local services and resources matching their individual needs, values, and preferences to support independent living in the community.
• Volunteer Coordination Volunteer recruitment and coordination program supporting Meals on Wheels home delivery, meal packaging, Senior Dining site support, educational program facilitation, Memory Cafe assistance, and general office support.
• Advocacy Services Guidance and resources to help clients, families, and community members advocate on issues affecting older adults and adults with disabilities, including support for communicating with legislators about critical programs such as Meals on Wheels.

Quantifiable outcome

• Free benefit specialist services available to all eligible individuals regardless of ability to pay
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Hmong American CenterminorStrategic or Co-development PartnerCultural Senior Dining program partnership offering specialized nutrition programming for Hmong seniors. Located at 1109 N. 6th Street, Wausau, serving Thursdays at 4:00pm.
• Mama K's RestaurantminorChannel Partner/ Reseller/ DistributorCafe 60 partner restaurant in Stratford offering approved senior dining menu options for adults 60+. Serves Monday - Friday 6:00am - 1:00pm.
• Vino LatteminorChannel Partner/ Reseller/ DistributorCafe 60 partner restaurant in Wausau offering approved senior dining menu options. Serves Monday-Friday 6am-7pm, Saturday 8am-2pm.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerPartnership for Alzheimer's & Dementia Caregiver Support Groups. ADRC-CW partners with the Alzheimer's Association to host support groups at St. Andrew Lutheran Church in Rib Mountain and Covenant Community Presbyterian Church in Weston.
• Local Churches and Community CentersminorChannel Partner/ Reseller/ DistributorPartnership with local churches (Antigo Community Church, St. Mary's Church) and community centers (Elcho Community Center, Senior Center of Langlade County, Tomahawk Senior Center) for Senior Dining site locations.
• Local Guest Experts and Healthcare ProvidersminorOthersLocal guest experts including physical therapists and healthcare providers participate in educational programs like Stepping On fall prevention and A Sense of Balance presentations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bay Aging: Virginia-based Area Agency on Aging providing nutrition, benefits navigation, and caregiver support across a multi-county region. Operates a comparable consolidated-resource-center model outside Wisconsin.

Broad incumbents

• Meals on Wheels America: National umbrella organization that channels federal Older Americans Act funding to local Meals on Wheels programs including ADRC-CW's. Comparable on the nutrition service line as the macro funder and standards-setter.
• National Council on Aging: National advocacy and service organization for older adults. Operates benefits navigation programs (like NCOA's BenefitsCheckUp) that overlap directly with ADRC-CW's Benefit Specialists Services.
• USAging (formerly n4a): National association representing Area Agencies on Aging and Title VI Native American Aging Programs. Sets policy and training frameworks that ADRC-type organizations follow.

Direct peers

• ADRC of Brown County: Single-county Wisconsin Aging and Disability Resource Center providing benefits counseling, nutrition, and caregiver support to Brown County residents — same statutory model as ADRC-CW.
• ADRC of Dane County: Wisconsin Aging and Disability Resource Center following the same single-entry-point model, serving Dane County. Directly comparable in mandate, funding structure, and service mix to ADRC-CW.
• ADRC of Eagle Country: Multi-county Wisconsin ADRC serving Adams, Columbia, Juneau, and Sauk counties with the same resource-center model. Direct functional peer for ADRC-CW.
• ADRC of the Lakeshore: Multi-county Wisconsin ADRC serving Manitowoc, Sheboygan, and surrounding counties. Operates the same ADRC model with nutrition, benefits, and caregiver programs, making it a structurally comparable peer.
• ADRC of the North: Wisconsin ADRC serving Forest, Iron, Oneida, Price, and Vilas counties. Operates a similar regional resource-center structure with nutrition and benefits programming.

Others

• Alzheimer's Association: National dementia advocacy organization with which ADRC-CW partners on caregiver support groups. Operates overlapping dementia education and support programming and is a strategic ecosystem partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aging.and.disability.resource.center.cw
• Instagraminstagram.com/adrccw

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADRC-CW