ADRC-CW
ADRC-CW is a nonprofit Aging and Disability Resource Center providing free nutrition, benefit counseling, caregiver, and dementia services to older adults and adults with disabilities across Langlade, Lincoln, Marathon, and Wood counties in central Wisconsin.
- Company typePrivate
- Founded2006
- HeadquartersAntigo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ADRC-CW does
ADRC-CW is a nonprofit Aging and Disability Resource Center serving older adults aged 60+ and adults with disabilities aged 18-59 across four counties in central Wisconsin (Langlade, Lincoln, Marathon, and Wood). Marathon County serves as its fiscal agent and employer, and the organization is governed by a board comprising two county board members from each member county plus seven citizen representatives. It functions as a single-entry-point information and referral hub, providing free, confidential access to aging and disability services regardless of ability to pay.
The organization delivers a broad service portfolio spanning nutrition programs (Meals on Wheels home delivery at a 2026 full cost of $13.22 per meal, group Senior Dining at $15.51 per meal, Cafe 60 restaurant partnerships with Mama K's and Vino Latte, and the Senior Farmers Market Nutrition Program issuing $25 vouchers), Benefit Specialist counseling for Medicare/Medicaid enrollment, Caregiver Support coordination and grants (AFCSP/NFCSP), Dementia Care Specialist services and Memory Cafes, fall-prevention education (Stepping On), and the Powerful Tools for Caregivers workshop series. Services are delivered through five regional offices, phone/text contact (888-486-9545), online forms, home visits, Meals on Wheels delivery routes, and partner-hosted dining sites at local churches and community centers. ADRC-CW has no proprietary technology platform, no mobile app, and no API; service delivery is entirely human-mediated.
ADRC-CW's revenue model is government-funded with charitable supplementation. Primary funding flows from Older Americans Act programs supporting Meals on Wheels, Senior Dining, and aging services, with secondary Medicare/Medicaid reimbursement through Benefit Specialist services. Marathon County acts as fiscal agent and likely contributes county-level appropriations. Voluntary meal contributions are suggested at $6.00 per meal, with no eligible customer denied service for inability to contribute. The ADRC-CW Community Fund, managed through the Community Foundation of North Central Wisconsin, accepts charitable donations earmarked for senior nutrition, caregiver, dementia, disability, and fall-prevention programs. Customer segments are diffuse individual long-tail constituents rather than enterprise accounts, and pricing on nutrition units is published but effectively subsidized by government funding.
ADRC-CW firmographics
Firmographics- Name
- ADRC-CW
- Legal name
- Aging and Disability Resource Center of Central Wisconsin
- Website
- https://adrc-cw.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADRC-CW is a nonprofit Aging and Disability Resource Center providing free nutrition, benefit counseling, caregiver, and dementia services to older adults and adults with disabilities across Langlade, Lincoln, Marathon, and Wood counties in central Wisconsin.
- Ownership category
- akta.pro rank
ADRC-CW industry classification
Industry- Product category
- Aging and Disability Resource Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
- akta.pro secondary industry
- Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)
Keywords
Where ADRC-CW is headquartered
LocationHeadquarters
- HQ city
- Antigo
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
ADRC-CW business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Government Funding: Primary funding from Older Americans Act programs including Meals on Wheels, Senior Dining, and other aging services. Also receives federal and state Medicaid/Medicare program support through benefit specialist services.
- Program Contributions: Suggested voluntary contributions for nutrition programs: $6.00 per meal suggested contribution. No eligible customer is denied service due to inability to contribute. Full meal costs are $13.22 for Meals On Wheels and $15.51 for Senior Dining and Cafe 60.
- Community Fund Donations: ADRC-CW Community Fund, managed through Community Foundation of North Central Wisconsin, accepts donations to support senior nutrition, caregiver resources, dementia support, disability services, and fall prevention programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Meals on Wheels - $13.22 per meal |
| Unit Pricing | Pay-as-you-go | Senior Dining and Cafe 60 - $15.51 per meal |
| Unit Pricing | Annual | Senior Farmers Market Nutrition Program - $25 vouchers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
ADRC-CW product offering
Product offeringCore offering
ADRC-CW provides free, coordinated access to information and resources for older adults (60+) and adults with disabilities across four central Wisconsin counties. Its core offerings include home-delivered and congregate nutrition programs, free benefit counseling (Medicare/Medicaid and disability benefits), caregiver and dementia support services, fall prevention education, and community-based resource navigation, funded primarily through the Older Americans Act, Medicaid/Medicare programs, and community donations.
Product overview
ADRC-CW is a community resource center providing a comprehensive suite of services for seniors (age 60+) and adults with disabilities across Langlade, Lincoln, Marathon, and Wood counties in Central Wisconsin. The organization operates as a single unified service platform offering nutrition programs (Meals on Wheels, Senior Dining, Cafe 60, Senior Farmers Market Nutrition Program), benefit counseling (Elder and Disability Benefit Specialists), caregiver and dementia support services, fall prevention education (Stepping On), and volunteer coordination. Services are delivered through multiple office locations and community partners, with no technology product or API offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Farmers Market Nutrition Program (SFMNP) Provides $25 in vouchers annually to eligible low-income seniors (age 60+, or 55+ for Native Americans) to purchase Wisconsin-grown fresh fruits, vegetables, and herbs from approved farmers markets and roadside stands. Targets food-insecure older adults with limited access to fresh produce.
- Meals on Wheels Home-delivered hot, nutritious meals for adults aged 60 and older who are unable to leave their home due to accident, illness, disability, frailty, or isolation, combined with volunteer wellness checks. Suggested voluntary contribution is $6.00 per meal (2026 full cost $13.22).
- Senior Dining Congregate group dining program offering nutritious meals, socialization opportunities, and education for adults age 60 and older at multiple dining sites across Langlade, Lincoln, Marathon, and Wood counties. Suggested voluntary contribution $6.00 per meal (2026 full cost $15.51).
- Cafe 60 Restaurant-based dining program partnering with local restaurants to provide approved senior menu options for adults 60+, offering flexible meal choices through coupon-based payments at participating venues across Marathon County.
- Benefit Specialist Services Free, confidential, non-selling advice and assistance program staffed by Elder Benefit Specialists (adults 60+) and Disability Benefit Specialists (adults 18-59), helping clients understand, apply for, and appeal denials of benefits including Medicare, Medicaid, Social Security, and other cost-saving programs.
- Caregiver Support Services Coordinated support program for family caregivers of older adults and individuals with disabilities, including assigned Caregiver Support Coordinators, access to Alzheimer's Family Caregiver Support Program (AFCSP) and National Family Caregiver Support Program (NFCSP) grants, respite care information, and tailored educational resources.
- Dementia Care Specialist Services One-on-one consultations with Dementia Care Specialists providing personalized guidance on understanding dementia, future planning, behavior management strategies, safety planning, and caregiver stress reduction for individuals with memory loss and their families.
- Memory Cafes Welcoming community gathering spaces for individuals living with mild to moderate dementia and their care partners, providing structured socialization, shared learning experiences, and respite in a supportive setting.
- Stepping On Fall Prevention Program Interactive 7-week evidenced-based workshop for adults 60+ who have experienced a fall or have a fear of falling, featuring guest experts (physical therapists, healthcare providers) and trained leaders to build strength, balance, and confidence for fall prevention.
- Powerful Tools for Caregivers 6-week structured workshop teaching family caregivers practical self-care tools, communication strategies, and decision-making techniques while caring for a family member with a chronic condition or disability.
- Roadmap to Medicare Class On-demand educational class led by ADRC-CW Benefit Specialists covering Original Medicare, Medicare Advantage, Supplement policies, enrollment timelines, and key healthcare decision-making considerations for approaching enrollees.
- Alzheimer's & Dementia Caregiver Support Groups Recurring facilitated peer support groups for family and friends caring for someone with Alzheimer's disease or other dementias, hosted in partnership with the Alzheimer's Association at locations such as St. Andrew Lutheran Church in Rib Mountain and Covenant Community Presbyterian Church in Weston.
- Resource Services General information and assistance service that connects older adults and adults with disabilities to local services and resources matching their individual needs, values, and preferences to support independent living in the community.
- Volunteer Coordination Volunteer recruitment and coordination program supporting Meals on Wheels home delivery, meal packaging, Senior Dining site support, educational program facilitation, Memory Cafe assistance, and general office support.
- Advocacy Services Guidance and resources to help clients, families, and community members advocate on issues affecting older adults and adults with disabilities, including support for communicating with legislators about critical programs such as Meals on Wheels.
Quantifiable outcome
- Free benefit specialist services available to all eligible individuals regardless of ability to pay
- +1 more outcomes
Companies that use ADRC-CW
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
ADRC-CW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ADRC-CW partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Hmong American CenterminorCultural Senior Dining program partnership offering specialized nutrition programming for Hmong seniors. Located at 1109 N. 6th Street, Wausau, serving Thursdays at 4:00pm.
- Mama K's RestaurantminorCafe 60 partner restaurant in Stratford offering approved senior dining menu options for adults 60+. Serves Monday - Friday 6:00am - 1:00pm.
- Vino LatteminorCafe 60 partner restaurant in Wausau offering approved senior dining menu options. Serves Monday-Friday 6am-7pm, Saturday 8am-2pm.
- Alzheimer's AssociationcorePartnership for Alzheimer's & Dementia Caregiver Support Groups. ADRC-CW partners with the Alzheimer's Association to host support groups at St. Andrew Lutheran Church in Rib Mountain and Covenant Community Presbyterian Church in Weston.
- Local Churches and Community CentersminorPartnership with local churches (Antigo Community Church, St. Mary's Church) and community centers (Elcho Community Center, Senior Center of Langlade County, Tomahawk Senior Center) for Senior Dining site locations.
- Local Guest Experts and Healthcare ProvidersminorLocal guest experts including physical therapists and healthcare providers participate in educational programs like Stepping On fall prevention and A Sense of Balance presentations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ADRC-CW competitors and assessment
Company assessmentRegional players
- Bay Aging: Virginia-based Area Agency on Aging providing nutrition, benefits navigation, and caregiver support across a multi-county region. Operates a comparable consolidated-resource-center model outside Wisconsin.
Broad incumbents
- Meals on Wheels America: National umbrella organization that channels federal Older Americans Act funding to local Meals on Wheels programs including ADRC-CW's. Comparable on the nutrition service line as the macro funder and standards-setter.
- National Council on Aging: National advocacy and service organization for older adults. Operates benefits navigation programs (like NCOA's BenefitsCheckUp) that overlap directly with ADRC-CW's Benefit Specialists Services.
- USAging (formerly n4a): National association representing Area Agencies on Aging and Title VI Native American Aging Programs. Sets policy and training frameworks that ADRC-type organizations follow.
Direct peers
- ADRC of Brown County: Single-county Wisconsin Aging and Disability Resource Center providing benefits counseling, nutrition, and caregiver support to Brown County residents — same statutory model as ADRC-CW.
- ADRC of Dane County: Wisconsin Aging and Disability Resource Center following the same single-entry-point model, serving Dane County. Directly comparable in mandate, funding structure, and service mix to ADRC-CW.
- ADRC of Eagle Country: Multi-county Wisconsin ADRC serving Adams, Columbia, Juneau, and Sauk counties with the same resource-center model. Direct functional peer for ADRC-CW.
- ADRC of the Lakeshore: Multi-county Wisconsin ADRC serving Manitowoc, Sheboygan, and surrounding counties. Operates the same ADRC model with nutrition, benefits, and caregiver programs, making it a structurally comparable peer.
- ADRC of the North: Wisconsin ADRC serving Forest, Iron, Oneida, Price, and Vilas counties. Operates a similar regional resource-center structure with nutrition and benefits programming.
Others
- Alzheimer's Association: National dementia advocacy organization with which ADRC-CW partners on caregiver support groups. Operates overlapping dementia education and support programming and is a strategic ecosystem partner rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ADRC-CW social profiles
Digital presenceADRC-CW financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADRC-CW leadership team
Management profileNumber of profiles
Profiles5 records
ADRC-CW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADRC-CW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADRC-CW
What does ADRC-CW do?
ADRC-CW provides free, coordinated access to information and resources for older adults (60+) and adults with disabilities across four central Wisconsin counties. Its core offerings include home-delivered and congregate nutrition programs, free benefit counseling (Medicare/Medicaid and disability benefits), caregiver and dementia support services, fall prevention education, and community-based resource navigation, funded primarily through the Older Americans Act, Medicaid/Medicare programs, and community donations.
Is ADRC-CW a public or private company?
ADRC-CW is a private company. It is classified as state government owned and is currently operating.
When was ADRC-CW founded?
ADRC-CW was founded in 2006. It employs 11 to 50 people.
Where is ADRC-CW based?
ADRC-CW is headquartered in Antigo, United States, in the North America region.
How does ADRC-CW make money?
Three revenue lines are on record. Government Funding is the primary driver. The others are program Contributions and community Fund Donations.
Who are ADRC-CW's main competitors?
Bay Aging is listed as a regional player. Broad incumbents are Meals on Wheels America, National Council on Aging and USAging (formerly n4a). Direct peers are ADRC of Brown County, ADRC of Dane County, ADRC of Eagle Country, ADRC of the Lakeshore and ADRC of the North. Alzheimer's Association is listed as an others.
Does ADRC-CW have an API?
No public API is recorded for ADRC-CW.
What industry is ADRC-CW in?
ADRC-CW's product category is Aging and Disability Resource Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility), with a secondary code of HSABAEAL, Post-Diagnosis Transition & Hospital-to-Home Dementia Support. Its NAICS code is 62412 and its SIC code is 8300.