Wheeler Chiropractic and Acupuncture Clinic

What Wheeler Chiropractic and Acupuncture Clinic does

Wheeler Chiropractic and Acupuncture Clinic is a single-location, founder-owned healthcare practice in Wichita, Kansas, led by Dr. John Wheeler, DC, that has operated since 2002. The clinic delivers non-invasive chiropractic spinal adjustments, traditional acupuncture (including cupping, PEMF, and dry needling), and integrated wellness programs to a broad patient base spanning infants, children, pregnant women, working professionals, athletes, and seniors. The clinical team consists of the owner-physician and two chiropractic assistants, operating on a limited schedule of roughly 28 hours per week (Monday–Wednesday split shifts, Thursday mornings, closed Friday–Sunday). There is no digital product, no mobile application, and no AI/ML technology in use; the technology footprint is limited to online scheduling, digital intake forms, and local SEO/social media marketing.

The business model combines three pricing layers: per-visit unit pricing ($45 single visit; $39–$129 initial consultation), monthly recurring subscription wellness plans ($49 youth, $89 adult with a two-month minimum commitment), and pre-paid visit packages (6/10/20 visits at $209–$499). Revenue is generated from a mix of insurance reimbursement across eight or more major carriers (Aetna, BCBS, CIGNA, Medicare, United Healthcare, Humana, Allied, UMR) and self-pay/cash patients, with a free initial consultation serving as the primary conversion mechanism. The practice has been recognized as Best of Wichita Winner in both 2023 and 2024, and leverages community awards, Google Business optimization, blog content, and word-of-mouth referrals as its primary acquisition channels. The go-to-market is exclusively direct-to-consumer within the Wichita metropolitan area, with all services delivered in-person at the single clinic location.

Name

Wheeler Chiropractic and Acupuncture Clinic

Legal name

Wheeler Chiropractic

Website

https://wheelerchiropractic.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Wheeler Chiropractic and Acupuncture Clinic is a single-location, founder-owned healthcare practice in Wichita, Kansas, led by Dr. John Wheeler, DC, offering chiropractic adjustments, acupuncture, and integrated wellness care to patients of all ages.

Ownership category

akta.pro rank

Product category

Chiropractic and Acupuncture Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Reflexology & Acupressure Services (HSALAFAM)

Keywords

• Chiropractic care services
• Acupuncture therapy
• Spinal adjustment
• Wellness care
• Pain management

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic Treatment Services: Revenue generated from individual chiropractic adjustment sessions, acupuncture treatments, and therapeutic services. Patients pay per visit or through subscription wellness plans.
2. Wellness Plans: Monthly subscription plans (Wellness Plans) offering 4 treatments per month with additional visits at discounted rates. Provides recurring monthly revenue with minimum 2-month commitment.
3. Package Plans: Prepaid visit packages (6, 10, or 20 visits) purchased upfront at discounted rates. Generates immediate revenue from bundled service delivery.
4. Insurance Reimbursement: Revenue from insurance claims processing for covered chiropractic services. Accepts multiple major insurance providers including Aetna, BCBS, CIGNA, Medicare, United Healthcare, and others.
5. Self-Pay/Cash Patients: Direct payment from patients without insurance coverage or choosing not to use insurance. Offers cash discounts and payment plans for affordability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Wheeler Chiropractic and Acupuncture Clinic provides in-person chiropractic adjustments, acupuncture therapy (including cupping, PEMF, and dry needling), and integrated wellness care at a single clinic in Wichita, KS. The practice serves patients of all ages—infants, children, adults, pregnant women, athletes, and seniors—focused on non-invasive, drug-free pain relief, injury recovery, and preventive health. Services are delivered by Dr. John Wheeler, DC, and support staff, with payment options including insurance, cash, prepaid visit packages, and monthly wellness subscriptions.

Product overview

Wheeler Chiropractic and Acupuncture Clinic offers a unified suite of healthcare services centered on three core offerings: Chiropractic Adjustments (non-invasive spinal manipulation for pain relief and alignment), Acupuncture (traditional needle therapy plus cupping, PEMF, and dry needling), and Wellness Care (holistic approach combining nutrition, exercise, and lifestyle guidance). These services work together to address acute pain, chronic conditions, and preventive care for patients of all ages including infants, pregnant women, and seniors.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments Non-invasive spinal manipulation and musculoskeletal adjustments to relieve pain, improve alignment, reduce inflammation, relieve tension, and enhance nerve function and overall wellness. Delivered in-person at the Wichita clinic to adults, children, and seniors with conditions such as back pain, neck pain, headaches, sciatica, joint pain, and sports or work-related injuries.
• Acupuncture Traditional Chinese medicine technique using thin, sterile needles inserted into specific body points to stimulate energy flow, balance body systems, and promote healing. The acupuncture offering also includes cupping, Pulsed Electromagnetic Field (PEMF) therapy, and dry needling, and is complemented by nutritional counseling. Targeted at patients seeking drug-free pain relief, stress reduction, and improved well-being.
• Wellness Care Holistic healthcare program combining personalized chiropractic adjustments, acupuncture, stretching, strengthening, and balancing exercises with nutrition advice and lifestyle modifications. Designed to promote optimal physical, mental, and emotional well-being and is delivered through monthly subscription wellness plans or prepaid visit packages.

Quantifiable outcome

• Chiropractic care has been shown to be more effective than medication for low back pain (2017 JAMA study) and more effective than usual medical care (2011 Annals of Internal Medicine study)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• AetnaminorOthersInsurance provider accepted at Wheeler Chiropractic. Patients with Aetna coverage can receive chiropractic care with insurance reimbursement.
• Blue Cross Blue ShieldminorOthersMajor health insurance provider accepted at the clinic for covered chiropractic services.
• CIGNAminorOthersHealth insurance provider whose members can access covered chiropractic care at Wheeler Chiropractic.
• MedicareminorOthersFederal health insurance program for seniors accepted for chiropractic services.
• United HealthcareminorOthersLarge national health insurance provider accepted for chiropractic care coverage.
• HumanaminorOthersHealth insurance provider accepted for chiropractic services.
• AlliedminorOthersInsurance provider accepted for chiropractic care services.
• UMRminorOthersInsurance provider accepted for covered chiropractic treatments.
• Parker Chiropractic CollegeminorOthersDr. John Wheeler earned his Doctor of Chiropractic degree from Parker Chiropractic College of Dallas, Texas.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chiro One Wellness Centers: Midwest-focused chiropractic clinic network offering adjustments and integrated wellness services. Comparable to Wheeler in service mix, insurance acceptance, and patient education-led acquisition model.
• The Joint Chiropractic: National chiropractic franchise operating walk-in, membership-based clinics. Directly comparable to Wheeler on core service (spinal adjustments) and subscription-style wellness pricing, though it competes on convenience and brand scale rather than multi-modality integration.
• HealthSource Chiropractic: Franchise system delivering chiropractic adjustments plus progressive rehab, nutrition, and wellness services. Overlaps with Wheeler's multi-modality offering and recurring wellness plan structure.
• 100% Chiropractic: Full-service chiropractic franchise providing adjustments, massage, stretching, and supplements. Comparable to Wheeler on integrated service bundles and family-focused positioning.
• Arrowhead Clinic: Multi-location chiropractic clinic specializing in auto accident and personal injury recovery, also offering general chiropractic care. Comparable to Wheeler on insurance-based reimbursement and auto-injury patient segment.
• Palmercare Chiropractic: Chiropractic clinic group with a wellness membership model and multi-modality services including acupuncture-adjacent therapies. Comparable recurring revenue model and integrated service philosophy.
• Tuck Chiropractic Clinic: Regional Virginia-based chiropractic group offering adjustments, acupuncture, massage, and wellness programs. Comparable to Wheeler in its integrated acupuncture-plus-chiropractic service bundle.

Broad incumbents

• ATI Physical Therapy: National outpatient physical therapy and musculoskeletal care provider. Competes with Wheeler for patients with back/neck pain and sports injuries, though its core modality is PT rather than chiropractic manipulation.
• FYZICAL Therapy & Balance Centers: National franchise network focused on physical therapy, balance, and vestibular rehabilitation. Comparable outpatient musculoskeletal-care positioning and franchise-style clinic model.

Others

• WebMD / Healthline (Consumer Health Information): Major consumer health information platforms that shape patient awareness of chiropractic vs. other care options. Indirectly comparable as a top-of-funnel influence on Wheeler's patient acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wheeler-chiropractic-and-accupuncture-clinic
• Xx.com/wheelerchiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheeler Chiropractic and Acupuncture Clinic