What Cloud Vapor does

Cloud Vapor is a French e-liquid and e-cigarette company founded in 2013 and headquartered in Nantes, France, operating as a 100% French-made manufacturer ("fabricant nantais"). The company sells proprietary e-liquid sub-brands — Vintage, Zenko, Terrible Cloud, Kung Fruits, Kung Freeze, Grand Taste City, and Basik — alongside curated third-party e-cigarette hardware from manufacturers including Voopoo, GeekVape, Vaporesso, Aspire, Lost Vape, Innokin, and Smoktech. Co-branded collections with Hellfest and Antidote x Pandemic extend the portfolio into collector and lifestyle editions. Core technology is e-liquid formulation (balanced PG/VG ratios, food-grade flavorings, Bio Ecocert-certified bases, nicotine strengths from 0 to 18 mg/ml) plus standard e-commerce platform architecture for catalog, payment, and order fulfillment.

The business operates a dual-channel go-to-market: direct-to-consumer e-commerce through cloudvapor.com targeting individual French vapers, and a dedicated B2B portal (b2b.cloudvapor.com / Espace Pro) supplying professional vape shops and resellers at wholesale pricing, with Chronopost 24-hour shipping across France. Pricing spans €5.90 (10ml e-liquid) to €79.90 (1L Zenko XL), with hardware ranging €9.45–€87.90 and frequent promotional discounts (Prix Rouges) of up to 50%. Customer segments span smokers seeking tobacco cessation, DIY vapers creating custom e-liquides from concentrates, experienced sub-ohm users, and SMB vape retailers. Marketing combines SEO-driven e-commerce, blog content marketing, email/newsletter, social media (Facebook, YouTube, Instagram), and event marketing (Hellfest 2022 was a marquee activation). Revenue figures, headcount, funding history, and management team are not disclosed in available sources.

Name

Cloud Vapor

Legal name

Cloud Vapor

Website

https://cloudvapor.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloud Vapor is a Nantes-based French e-liquid and e-cigarette manufacturer founded in 2013, selling proprietary sub-brands and curated third-party hardware through DTC e-commerce and a B2B wholesale portal to individual vapers and vape retailers across France.

Ownership category

akta.pro rank

Product category

Vaping Products and E-liquids

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

akta.pro primary industry

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

akta.pro secondary industries

E-Liquid & Nicotine Salt Retail (CRANAEAH), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Vape Wholesale Cash & Carry / Trade Retail (CRANAEAF)

Keywords

• Premium e-liquids
• E-cigarette hardware
• DIY vaping concentrates
• Vape e-commerce
• French vape manufacturing

Headquarters

HQ city

Saint-herblain

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-Liquid Product Sales: Cloud Vapor generates primary revenue through the sale of proprietary e-liquid products including their own brand ranges (Vintage, Zenko, Terrible Cloud, Grand Taste City, and others) and curated third-party brands. Products are sold in various formats: 10ml, 50ml, 100ml, and 1L sizes with different nicotine levels.
2. E-Cigarette Hardware Sales: The company sells a wide range of vaping hardware including pods, kits, clearomizers, batteries, and accessories from brands such as Voopoo, GeekVape, Vaporesso, Aspire, Lost Vape, and others.
3. B2B Professional Sales: Cloud Vapor operates a dedicated B2B platform (b2b.cloudvapor.com) to supply professional vape shops and retailers with products at wholesale pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cloud Vapor manufactures and sells premium e-liquids under proprietary sub-brands (Vintage, Zenko, Terrible Cloud, Kung Fruits, Kung Freeze, Grand Taste City, Basik) in 10ml, 50ml, 100ml and 1L formats, plus DIY concentrated aromas. It also distributes third-party e-cigarette hardware (pods, kits, batteries, clearomizers) from over 30 brands such as Voopoo, GeekVape, Vaporesso, Aspire and Lost Vape. A separate B2B professional platform (Espace Pro) supplies vape shops and retailers at wholesale pricing.

Product overview

Cloud Vapor operates a French online e-commerce platform for premium e-liquides and e-cigarettes, founded in 2013 in Nantes. The product portfolio consists of two main pillars: (1) Proprietary e-liquid sub-brands — Vintage (historic classic range), Zenko (economical 1L format), Terrible Cloud (complex mystery flavors), Kung Fruits (fruity), Kung Freeze (freshness), Grand Taste City (gourmet), Basik (beginner-friendly), and co-branded lines with Hellfest and Antidote x Pandemic — plus concentrated DIY aromas sold under the same brand families; and (2) Third-party e-cigarette hardware including Pods, Kits, Batteries/Accus, and Clearomizers from partnered manufacturers (Voopoo, Vaporesso, GeekVape, Aspire, Innokin, Lost Vape, Smoktech, Oxva, X-Bar). A B2B professional portal (Espace Pro) serves retail partners. The company also retails third-party e-liquid brands. The offering spans the full vaping ecosystem from DIY ingredients to ready-to-vape hardware for beginners through expert users.

Differentiator

Problem solved

Functional benefit

Brands

• VINTAGE: Historic and emblematic collection of e-liquids by the Nantes-based manufacturer, available in 10ml or 50ml formats.
• KUNG FREEZE
• KUNG FRUITS
• ZENKO
• TERRIBLE CLOUD
• GRAND TASTE CITY

Products and services

• Vintage e-liquid collection Cloud Vapor's historic and iconic e-liquid collection featuring classic, fruity, mentholated, dessert, and beverage flavors in 10ml and 50ml formats, with best-sellers including Red Leaf (classic blond) and Blue Velvet (caramelized RY4). Aimed at adult vapers seeking benchmark French-made flavors.
• Zenko e-liquid range (1L XL) Economical e-liquid range in 1L XL format for intensive users, inspired by Japanese Kitsune mythology. Features classic Virginia flavors with fresh grass and fruit notes on a 50/50 PG/VG base certified Bio Ecocert, priced at €79.90.
• Terrible Cloud e-liquid range E-liquid range renowned for mysterious and surprising flavor recipes with complex sensory profiles, including the best-seller Chaman (classic-dessert with intense coffee and macadamia notes). Available in 10ml (3, 6, 11 mg/ml nicotine) and 50ml Shake & Vape formats.
• Kung Fruits e-liquid range Fruity e-liquid range featuring flavors such as Ryugan, Tsuri, and Pitaya in 10ml bottles, with additional variants like Mystery Box containing 4 surprise fruity e-liquids. Aimed at adult vapers who prefer fruit profiles.
• Kung Freeze e-liquid range Signature freshness e-liquid range featuring flavors Black, Dragon, Midnight, Red, Sunrise, Dark, Sunset, Sunlight, and Bloodmon in 50ml and 100ml Shake & Vape formats, with menthol and cool profiles.
• Grand Taste City e-liquid range Gourmet e-liquid range made in France, offering rich and complex dessert and confectionery-inspired flavors in 50ml format for adult vapers seeking premium gourmet profiles.
• Basik e-liquid range Beginner-oriented e-liquid range with simple, effective flavors and five different nicotine levels, including salt nicotine in 10mg and 20mg for smooth smoking cessation. Targets smokers in transition.
• DIY Concentrated Aromas DIY (Do It Yourself) concentrated flavorings in 10ml and 30ml bottles allowing users to create custom e-liquids by mixing with a neutral PG/VG base and nicotine boosters. Spans ranges from Kung Freeze, Call of Vape, Rutsu, Terrible Cloud, Diyster, and more, with a 50–70% cost advantage over ready-to-vape products.
• Vape Pod devices Compact e-cigarette devices using replaceable cartridges/pods, available from brands including Voopoo (Argus, Vinci, VMate series), Vaporesso (Xros, Armour, Luxe series), GeekVape (Aegis, Wenax series), Aspire (CloudFlask), and Innokin (CoolFire). Power ranges from entry-level to 60W; pricing €9.45–€32.90.
• Complete Vape Kits Complete starter packages bundling a battery (integrated or external) with a compatible clearomizer, including Box, Tube, and Pod-style kits from Voopoo (Drag series), Vaporesso (Gen series), GeekVape (Aegis series), Lost Vape (Centaurus), and Aspire (Boxxer), with power ranging from 30W to 220W. Pricing €17.95–€43.95.
• Batteries and Accus Replacement batteries and battery cells for e-cigarettes, including compact batteries with built-in USB-C charging (e.g., X-Bar CUB-X) and external 18650/21700-format battery cells, sold for adult vapers running their own setups.
• Clearomizers Replaceable or rebuildable atomizer tanks that hold e-liquid and house the heating coil, including GeekVape Zeus X RTA with adjustable airflow and sub-ohm capabilities for advanced vapers.
• Hellfest co-branded e-liquid and hardware collection Co-branded e-liquid collection created in partnership with the Hellfest heavy metal music festival (Hellfest 2022), featuring rock/metal-themed flavors and exclusive Hellfest x Voopoo x Cloud Vapor Argus G2 Mini+ co-branded hardware, distributed to adult consumers and at the festival itself.
• Antidote x Pandemic co-branded e-liquid range Co-branded e-liquid and concentrated aroma range created in partnership with the Pandemic brand, offered alongside other co-branded lines for adult vapers.
• Third-party e-liquid brands resale Third-party e-liquid brands sold through the platform alongside Cloud Vapor's proprietary lines, including Ocha, Power Punch, Rutsu, Shojo, Signature, Tatsu, Call of Vape, and Diyster. Available to consumers via cloudvapor.com and to professional retailers via Espace Pro.
• Espace Pro B2B Wholesale Portal Business-to-business portal at b2b.cloudvapor.com offering exclusive wholesale pricing, dedicated support, and personalized assistance for professional retailers and resellers of vaping products. Serves independent vape shops across France.

Quantifiable outcome

• 50-70% cost savings with DIY e-liquid compared to ready-to-vape products
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered notable and core.

• HellfestnotableGTM or Marketing Partner · 1 January 2022Cloud Vapor was the first vape company to participate in Hellfest 2022, operating a stand in the Hell City Square for two weekends. The company sold co-branded products with exclusive Hellfest designs and engaged with festival-goers about vaping and tobacco cessation. This marked a significant marketing partnership to reach the music festival demographic.
• VoopoocoreGTM or Marketing PartnerCloud Vapor collaborates with Voopoo on co-branded products, including the Argus G2 Mini+ Hellfest collector edition sold exclusively at Cloud Vapor. The partnership involves special product editions with custom branding for the French market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vuse (BAT): Global vape brand owned by British American Tobacco with closed-pod systems and broad retail distribution — a broad incumbent competing for the same adult smoker/vaper consumer with a much wider portfolio.
• Juul Labs: Established US-headquartered vape brand with closed-pod systems and pod-compatible e-liquid SKUs — a broad incumbent in the same vaping category competing for adult smoker conversion.

Direct peers

• Liquideo: French e-liquid manufacturer with branded ranges sold across French vape retail; directly comparable as a French-formulated, multi-SKU e-liquid brand competing for the same shelf and consumer.
• Le Petit Vapoteur: Largest French vape e-commerce retailer, selling own-brand and third-party e-liquids plus hardware to French consumers — directly comparable to Cloud Vapor's DTC + B2B model, product mix, and target customer base.
• VDLV (Vincent Dans Les Vapes): French e-liquid manufacturer based in Cestas producing premium ranges with their own brand and white-label offerings — directly comparable as a French manufacturer/brand competing in the same channels.
• Le Coq Qui Vape: French vape e-commerce and retail brand selling e-liquids and hardware to French consumers — directly comparable on product mix, French DTC positioning, and target smoker/vaper segment.
• Alfaliquid (Gaia Trends): Major French e-liquid manufacturer producing own-label and white-label ranges for vape shops and retailers — directly comparable in manufacturing, French positioning, and B2B distribution.

Emerging players

• Elf Bar / Lost Mary: Leading disposable vape brand with rapid growth in the French market — comparable as an emerging player that targets the same adult smoker conversion funnel with a different format (disposable vs. reusable e-liquid + hardware).

Others

• Vaporesso: Global vaping hardware brand distributed by Cloud Vapor — adjacent as a partner/supplier with potential to disintermediate wholesale distribution with direct-to-retail or DTC channels.
• Voopoo: Tier-1 vaping hardware manufacturer and Cloud Vapor's co-branding partner — adjacent as both a supplier and a competitive threat if it expands into own-brand e-liquids or DTC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mycloudvapor
• Facebookfacebook.com/mycloudvapor
• Instagraminstagram.com/cloud.vapor?igshid=MzRlODBiNWFlZA==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud Vapor