Electric Lodge

What Electric Lodge does

Electric Lodge is a nonprofit performing arts venue founded in 1996 and located at 1416 Electric Ave in Venice Beach, California, one block from Abbot Kinney Blvd. The organization operates a multi-space facility comprising the 99-seat Kelman Theater (a black-box with theatrical lighting, sound system, projection, and attached dressing rooms), a 41' by 27' Dance Studio with oak floors and mirrors, and a 22' by 22' Yoffe Classroom, plus a 35-space parking lot with four EV charging stations. Itself the first solar-powered theater in California, Electric Lodge combines physical infrastructure with sustainability commitments (solar, environmental stewardship) as a brand differentiator.

The venue generates revenue through three primary streams: (1) space rentals to theatrical productions, dance performances, dance and martial arts classes, film shoots, conferences, parties, and receptions via a quote-based online rental questionnaire; (2) ticket sales for its own signature programming, including MAX10 (monthly $10 variety show), High Voltage (monthly $15 curated performance series), the summer Daredevil Arts Festival ($15 per show, 50+ shows over two weekends in partnership with Pacific Resident Theatre), Storyteller Night ($20), and Pasion Flamenco & Tango ($35 presale/$40 door); and (3) donations and fundraising, including a 30th anniversary capital campaign in 2026 with a $300,000 goal for solar panel replacement, Dance Studio floor replacement, lobby renovations, and artist stipends. Independent instructors rent space to deliver recurring weekly classes spanning dance, movement, martial arts (taekwondo, capoeira), acting (Meisner training, improv), and children's music.

Electric Lodge serves three interlocking customer groups: performing artists and companies seeking well-equipped venues in Venice Beach, community members attending diverse weekly classes and signature events, and event organizers (filmmakers, conferences, receptions) needing flexible space. Distribution is direct through the electriclodge.org website, Eventbrite for ticketed events, walk-in attendance, and community partnerships (e.g., Red Cross blood drives). The organization has 11-50 employees, is privately operated with no parent company or institutional investors, and celebrated its 30th anniversary in 2026.

Name

Electric Lodge

Legal name

Electric Lodge

Website

https://electriclodge.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Electric Lodge is a nonprofit performing arts venue in Venice Beach, California, operating three rental spaces (99-seat Kelman Theater, Dance Studio, Yoffe Classroom), signature programs (MAX10, High Voltage, Daredevil Arts Festival), and a diverse schedule of weekly dance, acting, and martial arts classes for the local arts community.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Community arts center
• Theater space rental
• Arts education classes
• Event venue rental

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Space Rentals: Electric Lodge generates revenue by renting its facilities (Kelman Theater, Dance Studio, Yoffe Classroom) to theatrical productions, dance performances, classes, workshops, film shoots, conferences, parties, and receptions. Pricing varies based on space, rental length, type of event, and technical requirements.
2. Ticket Sales: The venue sells tickets to its own produced and co-presented events including MAX10, High Voltage, Daredevil Arts Festival, Storyteller Night, and Flamenco & Tango performances. Tickets range from $10-$40 depending on the event.
3. Class and Workshop Revenue: Weekly classes in dance, movement, martial arts, acting, and music are hosted at the venue. Instructors rent space or run classes through partnerships, creating revenue through class fees.
4. Donations and Fundraising: As a nonprofit arts organization celebrating 30 years, Electric Lodge conducts fundraising campaigns. Their 30th anniversary campaign has a goal of $300,000 to fund building renovations and artist support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Electric Lodge operates a multi-space performing arts venue in Venice Beach, California, renting three distinct spaces (the 99-seat Kelman Theater, the Dance Studio, and the Yoffe Classroom) to performing artists, theater companies, dance troupes, filmmakers, and event organizers. The venue also produces and presents its own signature programming (MAX10 variety show, High Voltage curated series, Daredevil Arts Festival) and hosts a weekly schedule of community classes covering dance, movement, martial arts, acting, and music.

Product overview

Electric Lodge is a performing arts venue in Venice Beach offering a portfolio of rental spaces and signature programs. The core offering consists of three rental spaces: the 99-seat Kelman Theater (a black-box theater with full theatrical lighting, sound, and projection capabilities), a 41'x27' Dance Studio with oak floors and mirrors, and a 22'x22' Yoffe Classroom. These are complemented by signature programs including MAX10 (monthly variety show), High Voltage (curated monthly performance series), and the Daredevil Arts Festival (summer fringe festival). The venue also hosts a diverse schedule of weekly classes spanning dance, martial arts, acting, and movement disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• MAX10: A monthly variety show where 10 performers get 10 minutes each to share new works including performance art, poetry, dance, music, and comedy.
• High Voltage
• Daredevil Arts Festival

Products and services

• MAX10 Monthly Variety Show
• High Voltage Curated Performance Series
• Daredevil Arts Festival
• Kelman Theater Rental
• Dance Studio Rental
• Yoffe Classroom Rental
• Weekly Arts and Movement Classes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pacific Resident TheatrecoreStrategic or Co-development PartnerElectric Lodge partners with Pacific Resident Theatre for the Daredevil Arts Festival, presenting over 50 shows across two weekends at both venues in Venice Beach. This partnership expands the festival's reach and provides additional performance venues for local artists.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Odyssey Theatre Ensemble: Long-running West Los Angeles theater complex with multiple performance spaces, presenting experimental and international work. Comparable multi-space rental model serving independent producers and class/workshop renters.
• Bootleg Theater: Former warehouse performance space in downtown Los Angeles presenting independent theater, dance, and live music. Comparable small-capacity venue model with multi-space rentals, residency programs, and community-focused nonprofit governance.
• Son of Semele Theater: Small Santa Monica-based ensemble theater operating a flexible black-box space for original productions, classes, and rentals. Comparable intimate-scale nonprofit performance model in the Westside LA market.
• The Actors' Gang: Culver City-based nonprofit theater company operating its own performance space with classes, workshops, and ticketed productions. Comparable nonprofit governance model with combined programming, education, and venue-rental operations.
• Pacific Resident Theatre: Independent theater in Venice Beach that co-presents the Daredevil Arts Festival with Electric Lodge. Operates a similar intimate venue model serving the same Westside Los Angeles performing arts community, with overlapping artistic and audience bases.
• Highways Performance Space: Santa Monica-based small performance venue presenting experimental theater, dance, and music. Directly comparable as a small-capacity black-box rental space and presenter of fringe and emerging-artist programming in the Westside LA market.
• The Fountain Theatre: Intimate 99-seat (originally) East Hollywood theater presenting original and curated productions, with associated education programs. Directly comparable venue scale and nonprofit artistic programming model.

Regional players

• The Echo & Echoplex: Independent music and performance venue complex in Echo Park, Los Angeles. Comparable in operating multiple spaces, hosting emerging and established artists, and providing rental/event services — but oriented more toward live music than theatrical performance.

Broad incumbents

• REDCAT (Roy and Edna Disney CalArts Theater): CalArts-operated downtown LA venue presenting contemporary performance, music, and dance. Larger institutional peer with deeper funding, but competes for the same experimental and emerging-artist audience that Electric Lodge serves.
• Theatre at Ace Hotel: Restored 1927 theater in downtown Los Angeles operated as part of a hotel and broader entertainment portfolio. Comparable in offering live performance and event rentals, but at much larger capacity and with corporate parent backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/@electriclodge
• Facebookfacebook.com/electriclodge
• Instagraminstagram.com/electriclodge
• Xx.com/electriclodge
• LinkedInlinkedin.com/company/the-electric-lodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Lodge