What Launch Media does

Launch Media is a Baton Rouge, Louisiana-based video production company founded in 2005 that, in 2025, merged with StudioE, the in-house marketing division of diversified media conglomerate Melara Enterprises, LLC. The combined entity operates as a full-service creative agency offering video production, native and sponsored content, custom glossy magazine-style publications, strategic communications, digital operations, branding, and social media services, delivered to B2B businesses, institutions, and nonprofit organizations across Louisiana and the broader Gulf South region. The agency's flagship customer programs include multimedia campaigns for Shell Louisiana (1.3M impressions, 73% email open rate) and Pennington Biomedical Research Center (5.7M impressions, 15% estimated increase in local awareness), alongside a full rebrand for Sasquatch Waste tied to a 38% client revenue increase, plus landing page and full-funnel marketing work for East Baton Rouge Schools.

The business model is project-based and retainer professional services, with no public pricing or standardized product catalog; engagements are scoped per client deliverable and priced through consultation. Revenue is generated through custom content creation, video production, strategic communications, and multimedia campaign services. The team includes a President & CEO (Julio Melara), COO (Guy Barone), Director of StudioE (Mark Lorando), and specialists in multimedia production, video production, digital operations, content strategy, marketing, and a CTO function.

A key structural advantage is the embedded distribution access to Melara Enterprises' portfolio of regional B2B and B2C media brands — Baton Rouge Business Report, 225, inRegister, and 1012 Industry Report — which provides multi-platform distribution for client content and a captive content-distribution pipeline that independent creative agencies cannot easily replicate. The team has earned 30+ national awards including five Telly Awards and has delivered 200+ completed content campaigns across 40+ years of business and nonprofit client service. The technology stack is not publicly disclosed and no proprietary platform, AI capabilities, patents, or certifications are referenced in the available source material.

Name

Launch Media

Legal name

Melara Enterprises, LLC

Website

https://launchmedia.tv

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Launch Media is a Baton Rouge-based video production company that merged with StudioE in 2025 to offer full-service creative agency capabilities, including video production, custom publications, strategic communications, and digital marketing, to businesses, institutions, and nonprofits across Louisiana.

Ownership category

akta.pro rank

Product category

Creative and Content Marketing Services

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Video production services
• Content creation
• Custom publications
• Strategic communications
• Digital marketing services

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services / Creative Agency Retainers and Project Fees: StudioE / Launch Media generates revenue through custom content creation, video production, strategic communications, and multimedia campaign services billed on a project or retainer basis. Services include branded content, custom publications, video campaigns, and digital marketing, with engagements structured around specific client deliverables and ongoing partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Launch Media has merged with StudioE, the in-house marketing division of Melara Enterprises, to offer a full-service creative studio delivering video production, native content creation, custom magazine-style publications, strategic communications, branding, digital marketing, and social media services to businesses and institutions. Services are delivered as project-based and retainer engagements that craft compelling brand narratives across video, print, and digital channels, with multi-platform distribution enabled by Melara Enterprises' trusted B2B and B2C media brands.

Product overview

Launch Media has merged with StudioE to form a full-service creative agency offering strategy, content, video, and digital services under one roof. The integrated offering combines video production as a core strength with complementary services including content creation, custom publications, strategic communications, digital operations, branding, and social media services. StudioE leverages Melara Enterprises' trusted B2B and B2C media brands for multi-platform distribution capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Five-time Telly Award-winning video production service that creates branded video content, video series, and campaign materials to bring brand narratives to life with personality and expanded reach. Targeted at businesses and institutions seeking visual storytelling campaigns.
• Native Content Content creation service that develops engaging story frameworks including sponsored content features and special advertising sections, putting clients in control of their narrative through strategic storytelling. For businesses and institutions seeking owned-narrative content.
• Custom Publications Creates glossy magazine-style custom publications featuring award-winning writing, photography, and graphic design with long shelf life for elevated brand presentation. For brands seeking premium long-form content platforms.
• Strategic Communications Builds client narratives and develops clear, strategic communication plans to ensure messages reach the right audience with maximum impact. For organizations needing narrative strategy and message development.
• Digital Impact / Digital Operations Digital Ops team provides expertise in driving the right audience to clients' digital platforms through targeted digital strategies. For businesses seeking measurable digital front-door traffic and conversions.
• Branding Services Creates distinct brand identity and voice that embodies core values, establishing a strong, unforgettable presence through cohesive visual and messaging frameworks. For organizations seeking brand identity development or rebrands.
• Social Media Services Designs user-friendly social media templates for brand consistency across platforms while allowing flexibility for daily content creation, plus social media reels content production. For brands requiring ongoing social presence and content production.
• Leadership Training Develops leadership training programs in partnership with Leadership Academy to equip leaders with knowledge and tools to champion brand values and initiatives. Delivered as an add-on service within StudioE's integrated offering.

Quantifiable outcome

• Shell Louisiana campaign: 1,300,000 campaign impressions, 73% email open rate, 324,000 combined video views
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leadership Academy (sister company of StudioE)coreStrategic or Co-development PartnerStudioE partnered with its sister company, the Leadership Academy, to develop and deliver a leadership training program for Shell Louisiana. The program equipped Shell's leaders and vendors with tools to champion brand values and initiatives, exemplifying an integrated internal advisory capability within the Melara Enterprises ecosystem.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mekanism: Independent creative agency producing brand storytelling, video content, and integrated campaigns. Comparable as an independent mid-sized agency with a strong emphasis on video-led branded content and integrated campaign work similar to StudioE's positioning.
• The Richards Group: Dallas-based independent full-service agency offering brand strategy, creative, media planning, and content production. Comparable as a Texas/South-Central regional full-service agency competing in similar B2B and consumer verticals with a comparable integrated offering.
• Barkley: Kansas City-based independent full-service agency with brand strategy, creative, media, and content capabilities. Comparable as an independently-held, employee-owned regional agency offering integrated creative services to mid-market and enterprise clients.
• Tool of North America: Independent creative content studio specializing in video production, branded content, and commercial filmmaking. Comparable as a similarly-sized independent production-led shop competing for branded video and campaign work from enterprise and agency clients.
• EP+Co: Greenville, South Carolina-based full-service creative agency providing brand strategy, creative, digital, and content production. Comparable as a regional full-service agency with a similar mix of brand storytelling, content, and video production serving enterprise clients.
• Tombras: Knoxville, Tennessee-based independent full-service creative agency offering advertising, digital, media planning, and content production for regional and national brands. Closely comparable as a mid-sized, independently-owned full-service agency competing outside the major coastal markets with integrated creative and production capabilities.
• Arts&Science: Independent creative agency with strong video and branded content production capabilities. Comparable as a mid-sized independent agency emphasizing premium creative, video production, and storytelling—directly overlapping Launch Media's core video production and branded content offering.
• LRXD: Denver-based independent creative agency providing advertising, digital, social, and content services. Comparable as a mid-sized regional creative agency with similar full-funnel marketing and content production capabilities serving enterprise and institutional clients.

Broad incumbents

• VMLY&R: Global advertising holding-company agency offering full-service creative, digital, content, and media capabilities. Comparable as a much larger incumbent offering overlapping integrated creative services, against which Launch Media/StudioE competes for enterprise accounts.
• Deloitte Digital: Global consultancy's creative and digital agency arm providing strategy, creative, content, and technology services at enterprise scale. Comparable as a broad incumbent that increasingly targets the same mid-market and regional enterprise client base with bundled strategy-to-execution offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LAUNCHMEDIAtv
• Facebookfacebook.com/launchmediatv

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Media