Good Karma Tea

What Good Karma Tea does

Good Karma Tea Co. is a privately held, owner-operated specialty tea company headquartered in Lynchburg, Virginia. The company was founded in 2015 by two women with a wellness-focused mission and was acquired in February 2022 by Jeff and Pam Reed, who continue to operate the business. It designs, blends, and sells organic, premium loose-leaf teas across five core categories: Black, Green, Red (rooibos), Herbal, and Matcha, alongside accessories (whisks, strainers, cups, frothers) and gift items (gift boxes, favor bags, eGift Cards in $25/$50/$100 denominations). Tea SKUs are priced at $12–$21, gift boxes at $49, and accessories at $2–$25, with free shipping offered on orders over $60.

The underlying operation is hand-blending rather than technology-driven: SKUs are differentiated by proprietary flavor combinations and wellness positioning (e.g., adaptogen-forward herbal blends such as Relax + Rest and Cortisol Calm), with sourcing described as organic and globally distributed. The technology surface is a standard Wix-hosted DTC e-commerce storefront (sipgoodkarma.com), supplemented by an active blog, Facebook, Instagram, and email marketing, and an offline experiential touchpoint — a Tea Blending Room inside James River Yoga Studio in Lynchburg offering personalized tastings by appointment.

The business model is direct-to-consumer online sales as the primary revenue stream, augmented by five local retail channel partners in Lynchburg (Nomad Coffee, Health Nut Nutrition, County Sunrise, Isabella's Italian Trattoria, The Flour District) and gift-shopper use cases (favor bags, gift boxes, eGift Cards). Customer segments are health-conscious individual consumers and gift shoppers, with no enterprise or B2B channel of meaningful scale. There is no institutional funding, no parent company, no patents, and no disclosed employees; the company operates with a single-city geographic footprint focused on Virginia.

Name

Good Karma Tea

Legal name

Good Karma Tea Co.

Website

https://sipgoodkarma.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Good Karma Tea Co. is a family-owned, Lynchburg, Virginia-based specialty tea company that hand-blends and sells organic premium loose-leaf teas, matcha, accessories, and gift items direct-to-consumer online and through five local retail partners.

Ownership category

akta.pro rank

Product category

Specialty Loose Leaf Tea

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Tea Blending & Flavoring (AFAFADAG), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH), Tea Rooms & Tea Cafes (THAFADAF)

Keywords

• Loose leaf tea
• Organic tea blends
• Matcha tea
• Herbal tisane blends
• Tea accessories

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Tea Sales: Direct-to-consumer online sales of loose leaf teas, matcha, accessories, and gift boxes. One-time purchase model with free shipping over $60.
2. Gift Cards: Electronic gift cards sold in $25, $50, and $100 denominations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Good Karma Tea Co. hand-blends and sells premium organic loose-leaf teas across black, green, red, herbal, and matcha categories, alongside tea preparation accessories (matcha cups, bamboo whisks, frothers, strainers, steep bags), curated gift boxes, favor bags, and electronic gift cards, sold direct-to-consumer online and through local Lynchburg, Virginia retailers.

Product overview

Good Karma Tea Co. is a specialty tea company offering hand-blended, organic, premium loose leaf teas. The product portfolio includes Black Teas (Black Jasmine, Spiced Cranberry, Lifted, Lavendula Earl, 7 Hills Chai, Smoking Embers, Dark & Stormy, Cinnamon Sun), Green Teas (Pomegranate Green, Moroccan Mint, Rosie Grey), Red/Herbal Teas (Spiced Caramel Pear, Red Bush Chai, Relax + Rest, Cortisol Calm, Citrus Stillness, Parkway Sunset, Blueberry Olive, Golden Chai, Dreamcatcher, Mint Mate, Allerg-Ease, Mellow Mood), Matcha products (Ceremonial Matcha, Tea House Matcha), and accessories (Jade Matcha Cup, Bamboo Matcha Whisk, Handheld Frother, GKTC Tea Cup, Tea Steep Bags, Extra Fine Tea Strainer), as well as gift items (Favor Bags, Matcha Gift Box, Tea Gift Box) and eGift Cards. The company operates online sales with free shipping over $60, and maintains a physical presence in Lynchburg, Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Jasmine Indulgent black tea with a distinctive jasmine floral profile, steeped in jasmine aroma three times using cultivars from the Fujian province of China. Targeted at premium loose-leaf black tea drinkers.
• Spiced Cranberry Fall seasonal black tea with warm cinnamon and clove aroma and a taste of tart cranberry and earthy oats. Aimed at consumers seeking seasonal, flavor-forward black tea.
• Lifted Morning or afternoon lift blend of classic black teas, bright and full bodied, for consumers wanting an everyday energizing black tea.
• Lavendula Earl Relaxing lavender combined with a well-rounded Earl Grey for a floral and citrus black tea with lavender essence. Marketed as a customer favorite.
• 7 Hills Chai Distinctive South Indian black tea in balance with aromatic spices including cloves, ginger, cardamom pods, cinnamon, rainbow pepper, and fennel. For spice-forward chai drinkers.
• Smoking Embers Smoked spicy black tea blend with flavors of barbecue, campfire, and whiskey, made from lapsang souchong, black tea, ginger, and red chili flakes.
• Dark & Stormy Exquisite pu-erh blended with ginger and freshly roasted cacao nibs, a stout tea with a creamy finish. Marketed as a seasonal offering.
• Cinnamon Sun Spicy cinnamon and perky black tea blend with tobacco-noted pu-erh and cinnamon-spiced orange, designed to be enjoyed both hot and iced.
• Pomegranate Green Bright fruit pairs with premium green tea, with notes of cherry and orange finishing to flavors of grass and clove. For fruit-forward green tea drinkers.
• Moroccan Mint Cool and invigorating mint paired with gunpowder green tea for a traditional Moroccan-style green tea.
• Rosie Grey Subtle roses combined with bergamot for a citrus-forward cup of green tea.
• Spiced Caramel Pear Seasonal rooibos-based red tea reminiscent of freshly baked pear drizzled with caramel, with fall spices including cinnamon, ginger, and cloves. Marketed as a customer favorite.
• Red Bush Chai Balanced chai flavor inspired by traditional Indian spices, combining rooibos with ginger, clove, rainbow pepper, cardamom, fennel, and cinnamon.
• Relax + Rest Evening relaxation and sleep-prep herbal blend with adaptogens and herbs including ashwagandha, nettle leaf, raspberry leaf, oatstraw, dandelion root, lavender, and skullcap. Targeted at sleep and stress-conscious consumers.
• Cortisol Calm Caffeine-free tisane with stress-relieving herbs and flavorful fruits including rooibos, Holy Basil, lemon verbena, calendula, rose petals, lavender, hibiscus, rosehips, elderberry, orange peel, and blueberry extract.
• Citrus Stillness Caffeine-free tisane rich with lemon, ginger, lemongrass, and rooibos, designed for calming and stillness.
• Parkway Sunset Caffeine-free fruity and tart tisane with apple bits, rose hips, beetroot, orange peel, blood orange oil, hibiscus, and flower blossoms. Marketed as a customer favorite.
• Blueberry Olive Caffeine-free tisane blooming with blueberry aroma; earthy and herbal with dried blueberries, blackberry leaf, olive leaf, and blueberry flavor. Marketed as a seasonal blend.
• Golden Chai Spices of chai with earthy turmeric, including turmeric, ginger, cinnamon, cardamom, fennel, clove, and rainbow peppercorn.
• Dreamcatcher Sleep herbal blend with kava kava, lavender, skullcap, valerian root, passion flower, lemon balm, and chamomile to ease into sleep.
• Mint Mate Energy boost of yerba mate with refreshing spearmint, positioned as a coffee replacement.
• Allerg-Ease Allergy relief herbal blend with nettle leaf to reduce inflammation, peppermint and spearmint to clear nasal passages, licorice root to soothe sore throat, and ginger for flavor. Marketed as a seasonal blend.
• Mellow Mood Mood-mending herbal blend with delicate hibiscus, chamomile, and calendula for a tangy, tart, relaxing infusion. Marketed as a seasonal blend.
• Mateado Vanilla Yerba mate blend with bourbon vanilla bean and vanilla extract, offering a warm, creamy, slightly earthy flavor profile. Launched as a new blend in July 2022.
• Ceremonial Matcha Premium organic Japanese stone-ground green tea for ceremonial use, bright in color with superior taste for an elevated tea ritual.
• Tea House Matcha Organic Grade A Chinese green tea stone-ground matcha, smooth and ideal for lattes, similar to the matcha typically used in coffee shops.
• Jade Matcha Cup Perfect-size matcha ritual cup holding up to 4 ounces with a beautiful matte jade finish, designed to pair with a battery-operated frother.
• Bamboo Matcha Whisk Traditional bamboo whisk (chasen) made for mixing and frothing matcha tea powder.
• Handheld Frother (Battery Operated) Stainless steel handheld frother for blending matcha or tea lattes, battery operated with a push-button on/off.
• GKTC Tea Cup Handmade locally in Lynchburg, Virginia tea cup sized for a perfect cup of tea, available in Goldenrod, Parchment, and Pond colors, handcrafted by Willow and Vessel Pottery.
• Tea Steep Bags (20 Count) Individual tea steep bags for convenient loose-leaf tea brewing, sold in packs of 20.
• Extra Fine Tea Strainer Extra fine 18/8 stainless steel tea strainer with a double-handled design that seats firmly on cup edges, includes a stainless steel drip tray.
• Favor Bags Smaller-sized bags of a chosen tea blend for events and gift-giving; matcha not available in favor bag sizes.
• Matcha Gift Box Gift box containing a jade tea cup, Tea House Matcha, and a battery-operated handheld matcha whisk, all nestled in soft packaging with a Good Karma Tea Co. vinyl sticker. Priced at $49.
• Tea Gift Box Gift box with a custom Good Karma Tea Co. label containing a custom-color tea cup, bamboo teaspoon, 10 tea steep bags, and a standard retail-size bag of the chosen tea, nestled in soft packaging with a vinyl sticker. Priced at $49.
• Good Karma Tea eGift Card Electronic gift card available in $25, $50, and $100 denominations, redeemable for tea products and accessories on the Good Karma Tea Co. website.

Quantifiable outcome

• Free shipping on orders over $60

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Nomad CoffeeminorChannel Partner/ Reseller/ DistributorLocal coffee shop partner in Lynchburg, Virginia where Good Karma Tea products are available for purchase.
• Health Nut NutritionminorChannel Partner/ Reseller/ DistributorLocal health food store in Lynchburg, Virginia retailing Good Karma Tea products.
• County SunriseminorChannel Partner/ Reseller/ DistributorLocal retailer in Lynchburg, Virginia offering Good Karma Tea products.
• Isabella's Italian TrattoriaminorChannel Partner/ Reseller/ DistributorLocal Italian restaurant in Lynchburg, Virginia carrying Good Karma Tea products.
• The Flour DistrictminorChannel Partner/ Reseller/ DistributorLocal partner in Lynchburg, Virginia retailing Good Karma Tea products.
• James River Yoga StudiocoreStrategic or Co-development PartnerTea Blending Room is located inside James River Yoga Studio in Lynchburg, VA. Offers personalized tea tastings and recommendations by appointment.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Ippodo Tea: Specialty Japanese tea company offering premium matcha and loose-leaf green teas via DTC. Comparable on premium matcha positioning (Ceremonial Matcha, Tea House Matcha) and the curated, education-driven brand experience Good Karma aspires to.
• Teatime Gift Co. Smaller DTC tea and gift-box brand. Comparable on tea gift-box merchandising strategy and small-batch positioning, illustrating the same niche Good Karma occupies with its $49 Tea Gift Box and Matcha Gift Box offerings.

Direct peers

• Yogi Tea: Wellness-positioned tea brand built around functional herbal blends (sleep, stress, detox). Directly comparable to Good Karma's adaptogen and wellness-forward positioning (Relax + Rest, Cortisol Calm, Dreamcatcher) though operating at substantially larger scale with bagged tea formats.
• Harney & Sons: Family-owned premium loose-leaf tea company selling black, green, herbal, and specialty blends through DTC and wholesale. Directly comparable on product format (loose-leaf), premium positioning, and family-led ownership, though at far greater scale and brand recognition.
• The Republic of Tea: Direct-to-consumer specialty tea brand offering curated loose-leaf blends, herbal infusions, and gift collections. Closely comparable on DTC-led premium positioning, broad SKU portfolio, and wellness-themed blends targeting health-conscious consumers.
• Adagio Teas: Online-first specialty tea retailer with an extensive loose-leaf catalog including black, green, herbal, and matcha plus a build-your-own blend tool. Comparable on DTC distribution model, loose-leaf format, and broad category coverage.
• Traditional Medicinals: Herbal tea brand focused on therapeutic and wellness blends including sleep, digestive, and stress support. Comparable on the functional/wellness positioning of Good Karma's herbal line, though operating as a larger, certified organic incumbent.
• DavidsTea: Specialty tea retailer offering loose-leaf teas, matcha, and accessories through e-commerce and physical stores. Comparable on premium DTC positioning, broad SKU catalog, and gift-box merchandising.

Broad incumbents

• Celestial Seasonings: Mass-market herbal and specialty tea brand owned by Hain Celestial. Overlaps with Good Karma's herbal tea category but operates at a fundamentally different price point, distribution scale, and format (mass-market tea bags).
• Twinings: Established global tea brand with broad black, green, and herbal lines. Comparable product categories but operates at vastly greater scale across grocery and foodservice channels rather than DTC specialty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sipgoodkarma
• Instagraminstagram.com/goodkarmateaco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Karma Tea