Sunrise Recreation and Park District

What Sunrise Recreation and Park District does

Sunrise Recreation and Park District is a California special district (public agency) founded in 1950 that delivers community recreation services to residents of Citrus Heights, Antelope, and Foothill Farms in Sacramento County. The district operates 35–40+ parks, three community centers (Rusch Park, Foothill, Crosswoods), two aquatic complexes (Antelope Aquatic Complex and Rusch Park Pool), athletic fields, picnic areas, and nature preserves across three service areas, and celebrated its 75th anniversary in 2025. Its service portfolio spans aquatics (public swim, lap swim, lessons, lifeguard training, swim teams, pool rentals), summer camps (delivered in-house and through third-party providers such as Mad Science, Dream Enrichment, IntelliBricks, and EMAC), youth and adult sports leagues, before/after-school childcare at five Sunrise Kids Club sites, two preschools, adult activities (art, fitness, dance, kayaking, travel, photography, community marching band), and older-adult programs including Meals on Wheels and senior membership.

The underlying technology stack is conventional public-sector SaaS: Streamline as the website content platform (built for special districts), Active Communities/ActiveNet for program and facility-rental registration, Procare Connect for childcare enrollment, Google Analytics for web traffic, and Aira for ADA accessibility. There is no proprietary technology, no AI/ML capability, and no app; registration and rentals are primarily self-serve online with walk-in support at community centers. Revenue is generated through unit-priced program fees ($3–$270 per item, including camp tuition, swim admission, classes, and day trips), facility and pool rental fees, and subscription-style tuition for childcare. The district supplements fee revenue with community sponsorships and statutory tax appropriation under California Recreation and Park District Law. GTM motion is community-rooted: digital (website, social channels, email newsletters, activity guide) for awareness, and self-serve online registration for enrollment, with community events (Friday Family Swim Nights, Movie in the Park, Craft Fairs) as awareness drivers.

Name

Sunrise Recreation and Park District

Legal name

Sunrise Recreation and Park District

Website

https://sunriseparks.com

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Recreation and Park District is a California special district operating 35+ parks, community centers, and two aquatic facilities in Citrus Heights, Antelope, and Foothill Farms, offering aquatics, summer camps, youth/adult sports, childcare, and senior programs.

Ownership category

akta.pro rank

Product category

Public Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219), Fitness and Recreational Sports Centers (71394), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Child Day Care Services (8351)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industries

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Public recreation services
• Community park operations
• Aquatics and swim programs
• Youth sports leagues
• Facility rental services

Headquarters

HQ city

Cà Mau

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Program Registration Fees: Fees for recreation programs including camps, sports leagues, swim lessons, fitness classes, and instructional courses
2. Pool Admissions: Entry fees for public swim at Antelope Aquatic Complex and Rusch Park Pool
3. Facility and Space Rentals: Rental revenue from picnic areas, community centers, indoor spaces, and pool rentals for private events
4. Childcare Services: Tuition fees for preschool and before/after school daycare programs (Sunrise Kids Club locations)
5. Day Trips and Tours: Fees for organized trips and excursions such as the Courtland Pear Fair Day Trip

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Sunrise Recreation and Park District is a California special district that operates public recreation programs, parks, and aquatic facilities across the Citrus Heights, Antelope, and Foothill Farms service areas. It delivers aquatics (swim lessons, public swim, swim teams), summer camps, youth and adult sports leagues, before/after school daycare, preschool, senior programs, health and safety classes, facility and pool rentals, and community events. The district maintains over 40 parks, three community centers, and two aquatic complexes.

Product overview

Sunrise Recreation and Park District provides comprehensive community recreation services through a diverse portfolio of programs and facilities. The district operates two aquatic complexes (Antelope Aquatic Complex and Rusch Park Pool) and maintains over 40 parks across Antelope, Citrus Heights, and Foothill Farms areas. Core services include year-round aquatics programs (swim lessons, public swim, lap swim, competitive swim teams), extensive summer camp programming (sport camps, STEM camps via Mad Science and IntelliBricks, creative arts camps via Dream Enrichment, martial arts, kayaking, and preschool camps), youth and adult sports leagues (baseball, basketball, tennis, pickleball, softball, volleyball), before/after school daycare at five sites, preschool programs, adult recreation activities (art, fitness, dance, travel), senior programs with meal services, and health/safety certification classes. The district also manages facility and pool rentals, operates community centers, and organizes community events. Program registration and facility bookings are managed through Active Communities (ActiveNet) online platform, while childcare enrollment uses Procare Connect. The district celebrated 75 years of service in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Sunrise Parks: The commercial/trade name used for marketing and branding of park and recreation services.

Products and services

• Aquatics Programs Comprehensive swimming and water safety programs including public swim, lap swim, American Red Cross lifeguard and water safety classes, swim lessons for all ages, summer pool passes, pool rentals, and swim team programs at Antelope Aquatic Complex and Rusch Park Pool.
• Summer Camps Diverse summer camp programming including sport and swim camps, Mad Science STEM camps, Dream Enrichment creative arts camps, IntelliBricks LEGO robotics camps, EMAC Kung Fu camps, babysitter training with swim, junior lifeguard camps, kayaking day camps, and preschool adventure camps.
• Youth Sports Programs Organized youth athletics including Junior Giants Baseball League, Junior Tennis Programs, Middle School Sports Leagues, Youth Camp and Clinics, and Youth Sport Leagues with various seasonal offerings.
• Adult Sports Programs Recreational sports leagues and activities for adults including Adult Basketball, Pickleball, Adult Softball, Golf, and Antelope Community Tennis Association.
• Daycare and Preschool Programs Before and after school childcare at five Sunrise Kids Club locations (Antelope Meadows, Barrett Ranch, Creekview Ranch, Oak Hill, Olive Grove) plus preschool programs at Barrett Ranch Preschool and Rusch Park Preschool.
• Adult Activities Recreation programs for adults including Art Classes, Fitness classes, Dance Classes, Kayaking, Photography, Travel programs, and Community Marching Band.
• Older Adult Programs Programs for seniors including All Season Cafe meals and home delivery (Meals on Wheels), plus Adult Membership Programs.
• Health and Safety Classes Certification and training programs including CPR Classes, Junior Lifeguarding Classes, and Scouting Classes.
• Parks and Facilities District maintains over 40 parks across three service areas (Antelope, Citrus Heights, Foothill Farms) including community centers (Crosswoods, Foothill, Rusch Park), two aquatic complexes, athletic fields, picnic areas, and nature preserves.
• Facility and Pool Rentals Rental services for parks, picnic areas, indoor facilities, pools, and bounce houses for private events, parties, and gatherings.
• Community Events District-organized events including Friday Family Swim Nights, Movie in the Park Nights, Craft Fairs, and seasonal celebrations. The district celebrated 75 years of service in 2025.
• Special Event Planning Services Support for community members interested in creating special events with application forms and planning guides available.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Antelope Lions ClubcoreGTM or Marketing PartnerSponsors Friday Family Swim Nights and Friday Family Swim & Movie Night events at Antelope Aquatic Complex. Provides discounted admission ($3/person) for sponsored swim nights.
• Mad SciencecoreStrategic or Co-development PartnerThird-party provider delivering science-themed summer camps including Ancient Explorers, Science Rockstars, NASA Journey to Outer Space, Radical Robots, Detective Madness, Crazy Chemworks, Flight Academy, Grossology, and Eureka Inventor's Camp at district facilities.
• Dream EnrichmentcoreStrategic or Co-development PartnerThird-party provider delivering creative summer camps including Treasure Island Early Engineers, Under the Sea Firefly Art, Clay Crafters, Dream Paint Studio, Space Odyssey Junior Robotics, and Animal Safari Stop Motion Animation at district facilities.
• IntelliBrickscoreStrategic or Co-development PartnerThird-party STEM enrichment provider delivering LEGO robotics and tech camps including Minecraft Animation, STEM in the Kitchen, Drone Explorers, and LEGO Robotics Space & Motion.
• Extreme Martial Arts Center (EMAC)coreStrategic or Co-development PartnerLocal martial arts school delivering Kung Fu Self-Reliance Summer Camp. Established 2004. Offers programs in Kung Fu, Tai Chi, and Jiu Jitsu.
• American Red CrosscoreStrategic or Co-development PartnerProvides curriculum and certification for Babysitter Training camps (including CPR and First Aid) and Junior Lifeguarding programs.
• Steve Cook's Fireside LanesminorStrategic or Co-development PartnerLocal bowling alley partner for Bowl & Swim combination camps. Provides bowling instruction, equipment rental, and lunch as part of camp programming.
• StreamlinecoreTechnology or IntegrationWebsite platform provider powering sunriseparks.com. Special district-focused technology platform.
• Active CommunitiescoreTechnology or IntegrationOnline registration and reservation platform (apm.activecommunities.com/sunrise) used for program registration and facility rental requests.
• Sunrise Christian Food MinistryminorGTM or Marketing PartnerCommunity nonprofit that provides free candy for Friday Family Swim & Movie Night events.
• Current AdventurescoreStrategic or Co-development PartnerProfessional kayaking instruction provider. Contact Dan at (888) 452-9254 for kayaking programs. Operates at Lake Natoma, Black Miners Bar location.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carmichael Recreation & Park District: Adjacent Sacramento County special district operating parks, pools, sports leagues, and community programs with a similar revenue mix of registration fees, facility rentals, and childcare.
• Cordova Recreation & Park District: Neighboring California special district in Rancho Cordova offering parks, pools, sports leagues, and recreation programs under the same Public Resources Code framework—the closest operational and structural analog to Sunrise.
• Arden Park Recreation & Park District: Sacramento-area special district providing parks, recreation programs, and facilities under nearly identical governance and funding structures, with a comparable mix of youth/adult/senior programming.
• Mission Viejo Community Services: Southern California municipal recreation operator offering aquatics, sports, camps, and senior services; comparable in programming breadth and customer segmentation to Sunrise.
• Fulton-El Camino Recreation & Park District: Sacramento-region special district providing parks, pools, and recreation programming to a suburban service area—a near-substitute for Sunrise in terms of program mix and scale.
• North Highlands Recreation & Park District: Sacramento-area California special district offering parks, recreation facilities, and youth/adult programming under the same legal framework as Sunrise.

Regional players

• City of Sacramento Parks & Recreation: Municipal parks and recreation department serving the City of Sacramento with aquatics, sports, camps, and senior programs—an adjacent but non-overlapping geographic operator.
• Sacramento County Regional Parks: County-level parks operator managing regional parks and some recreation services across Sacramento County; comparable in scope but operates at a larger geographic scale and competes for the same outdoor recreation audience.

Broad incumbents

• Boys & Girls Clubs of Greater Sacramento: Regional youth organization providing after-school programs, sports, and summer camps overlapping directly with Sunrise's youth and childcare offerings, though with a narrower age focus.
• YMCA of Superior California: Regional YMCA offering aquatics, childcare, youth sports, fitness, and senior programs across Sacramento. Competes for the same household budgets but operates as a broader nonprofit rather than a special district.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SunriseParks
• YouTubeyoutube.com/user/SunriseRecreation
• Facebookfacebook.com/SunriseParks
• Instagraminstagram.com/sunriseparks
• Pinterestpinterest.com/sunriseparks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Recreation and Park District