WP Suspension

What WP Suspension does

WP Suspension GmbH is an Austrian manufacturer of high-performance motorcycle suspension and braking components, headquartered in Mattighofen and operating as a wholly-owned subsidiary of KTM AG within the Pierer Industrie AG / Bajaj Mobility group. The company builds its products around three segment-led sub-brands: XACT PRO for Motocross, XPLOR PRO for Enduro, and APEX PRO for Street motorcycles, plus a recently launched WP Braking Systems line and ancillary items such as factory racing wheels and apparel. Underlying technology centers on closed-cartridge forks, Cone Valve damping, Progressive and Linked Damping Systems with TXN adjusters, pressurized chambers to reduce cavitation, and a new Tecterra physical vapor deposition inner-tube coating, all marketed as derived from MotoGP, MXGP, and world championship racing experience and assembled by hand in Austria. WP generates revenue through two principal channels: OEM supply of suspension components to KTM AG for integration into new KTM, Husqvarna, and GASGAS motorcycles across Motocross, Enduro, and Street platforms, and aftermarket sales of PRO Components, braking systems, wheels, and apparel through a global network of Authorized Centers/dealers (overlapping with the KTM dealer network) and a multi-language direct e-commerce storefront. Customer segments span professional and amateur Motocross, Enduro, and Street/Track riders, plus the KTM parent organization as its OEM anchor, with pricing handled on a quote basis through authorized dealers rather than via public list pricing.

Name

WP Suspension

Legal name

WP Suspension GmbH

Website

https://wp-suspension.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

WP Suspension GmbH is an Austrian manufacturer of premium motorcycle suspension and braking components (XACT PRO Motocross, XPLOR PRO Enduro, APEX PRO Street, WP Braking Systems), supplying KTM AG as its OEM parent and selling aftermarket upgrades through a global Authorized Centers and e-commerce network.

Ownership category

akta.pro rank

Headquarters

HQ city

Mattighofen

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OEM Suspension Components: Supply of suspension systems and components as original equipment to KTM motorcycle manufacturing. Components include forks, shocks, and cartridges integrated into new vehicles.
2. Aftermarket Pro Components: Sale of high-performance upgrade suspension, braking, and wheel components to motorcycle dealers and individual consumers through authorized centers and e-commerce channels.
3. Technical Accessories: Specialty products including factory racing wheels, brake components, and other performance accessories sold separately through dealer network.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

WP Suspension designs, manufactures, and sells high-performance motorcycle suspension components (forks, shocks, and cartridges) and braking systems for motocross, enduro, and street motorcycle applications. Products are supplied as OEM equipment to parent company KTM AG and are also sold through an authorized dealer network to individual riders and motorcycle consumers worldwide.

Product overview

WP Suspension is a premium motorcycle suspension manufacturer producing high-performance suspension and braking components across three dedicated sub-brands: XPLOR PRO (Enduro/off-road), XACT PRO (Motocross/racing), and APEX PRO (Street/sport motorcycles). The product portfolio includes shock absorbers, forks, cartridges, and the newly launched WP Braking Systems. Products are handcrafted using motorsports-derived technology including Closed Cartridge technology, Cone Valve technology, Progressive Damping System, Linked Damping System, and pressurized systems. Recent additions include TECTERRA PVD coating technology for enhanced durability and 19 advanced brake components. All products are derived from MotoGP and world championship competition experience and are handcrafted in Austria.

Differentiator

Problem solved

Functional benefit

Brands

• XPLOR PRO: Enduro suspension components derived from motorsports technology
• XACT PRO
• APEX PRO
• WP BRAKING SYSTEMS
• WP FACTORY RACING

Products and services

• XPLOR PRO

Quantifiable outcome

• New flow-optimized main piston provides better damping response
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and support.

• KTM AGcoreOEM/ Whitelabel/ Licensing PartnerWP Suspension GmbH is a directly and wholly owned subsidiary of KTM AG (FN 107673 v, Stallhofner Straße 3, 5230 Mattighofen). KTM AG is the primary OEM customer receiving suspension components for motorcycle manufacturing, and serves as the parent company providing corporate governance and strategic direction.
• Pierer Industrie AGcoreStrategic or Co-development PartnerPierer Industrie AG is the ultimate parent company of the PIERER Group, which includes KTM AG. WP Suspension's Terms of Use and digital properties are governed under the PIERER Industrie AG Group. The group encompasses KTM, Husqvarna, GASGAS, and other Powersports brands.
• ARC EuropesupportTechnology or IntegrationARC Europe operates the KTM Assistance Center for the Mobility/Roadside Assistance feature in the app. Provides 24/7/365 breakdown assistance throughout Europe with a dense network of service providers.
• HERE EUROPE B.V.supportTechnology or IntegrationHERE provides map data and traffic data for the Navigation Feature in the WP/KTM app. The Navigation Feature must be used in accordance with HERE's End User License Agreement.
• NZN Labs, Inc. (LITPro)supportTechnology or IntegrationLITPro provides lap time comparison functionality allowing riders to compare lap times with other customers and display rankings. Located at 43200 Business Park Drive, STE 101, Temecula, CA, 92590, United States.
• JENTIS GmbHsupportTechnology or IntegrationJENTIS GmbH acts as a data processor for cookie consent management on WP Suspension digital properties, implementing compliance with data protection regulations.
• Bajaj Mobility AGcoreStrategic or Co-development PartnerBajaj Mobility AG (Stallhofnerstraße 3, 5230 Mattighofen, Austria) is referenced as the controller for personal data processing across WP Suspension digital properties, indicating a shared corporate data governance structure within the Bajaj/Pierer group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brembo S.p.A. Brembo is a global leader in braking systems for premium motorcycles and cars, and now owns Öhlins (WP's closest direct competitor). Brembo's motorcycle braking portfolio (radial calipers, master cylinders, discs) directly overlaps with WP's newly launched WP Braking Systems. Brembo serves substantially all premium motorcycle OEMs (Ducati, Aprilia, Triumph, BMW, Yamaha) and brings scale, OEM relationships, and global distribution WP currently lacks outside KTM.
• ZF Friedrichshafen AG (Sachs): ZF is a global Tier 1 automotive supplier whose product portfolio includes motorcycle suspension systems (historically via Sachs brand) and broader chassis/suspension technology. ZF competes with WP at the OEM level for motorcycle suspension design wins, particularly with European manufacturers (BMW, Ducati). Broader incumbent than WP, with deep R&D resources and electronic/semi-active suspension capabilities (relevant to electrified motorcycle trend).

Emerging players

• K-Tech Suspension: K-Tech is a specialist motorcycle suspension manufacturer focused on aftermarket and race-team components for motocross, superbike, and road racing. K-Tech offers a comparable product range (fork cartridges, shocks, steering dampers) at premium price points. Smaller and more niche than WP, but competes in similar aftermarket channels and serves similar professional/amateur racing customer segments.
• Race Tech (Race Tech Motor Sports): Race Tech is a US-based specialist in high-performance motorcycle suspension, including Gold Valve technology, fork cartridges, and shock absorbers. Race Tech serves motocross, off-road, and street segments with custom tuning services. Comparable in aftermarket positioning and product category (motorcycle suspension components) but smaller scale and primarily US-focused.

Direct peers

• Fox Factory Holding Corp. Fox Factory designs and manufactures premium ride-dynamics products including motorcycle suspension (FOX brand for motocross/enduro) and powersport components. Fox competes with WP in motocross/enduro aftermarket, supplies OEM components to motorcycle manufacturers, and has a comparable premium aftermarket brand position anchored in racing heritage (Supercross, MXGP). Public company with disclosed financials serving as a useful valuation reference.
• Marzocchi (Tenneco / DRiV): Marzocchi manufactures premium motorcycle suspension (forks, shocks) historically associated with motocross and mountain biking. Acquired by Tenneco (now DRiV), Marzocchi competes with WP in OEM motorcycle suspension supply (notably Ducati, Yamaha in past) and in aftermarket channels. Direct product overlap in motorcycle suspension components.
• Showa (Hitachi Astemo): Showa is a major Japanese motorcycle suspension manufacturer, majority-owned by Honda. Showa supplies suspension components for OEM motorcycle platforms (including Honda, Kawasaki) and operates in aftermarket segments. Direct product overlap with WP in forks and shocks for motocross/enduro/street segments; comparable technology stack (cartridge systems, pressurized systems).
• Öhlins Racing AB: Öhlins is the most direct competitor to WP Suspension — both manufacture premium motorcycle suspension (and now braking) components targeting motocross, enduro, and street sport segments with race-derived technology. Öhlins is now owned by Brembo, which gives it deep OEM integration capability and a global distribution network analogous to WP's KTM-backed footprint. Both compete head-to-head in aftermarket channels and OEM motorcycle design wins.
• KYB Corporation (Kayaba): KYB is a global Tier 1 manufacturer of motorcycle and automotive suspension systems with deep OEM penetration (Yamaha, Honda, Suzuki, Kawasaki). Like WP, KYB supplies forks, shock absorbers, and cartridge systems; however, KYB competes primarily at mass-market OEM scale, while WP operates at the premium/aftermarket tier. Comparable in product category (motorcycle suspension components) but distinct in positioning.

Regional players

• Husqvarna Motorcycles (PIERER Group): Husqvarna Motorcycles is a sister brand within the PIERER Industrie AG group (alongside KTM and GASGAS). While not a direct external competitor, Husqvarna serves as an internal peer and channel partner for WP components — many Husqvarna motocross/enduro motorcycles are equipped with WP suspension. This is a captive internal customer within the same corporate group, useful for understanding WP's intra-group reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/WPPerformanceSystems
• Facebookfacebook.com/WPSuspension
• LinkedInlinkedin.com/company/wp-suspension
• Instagraminstagram.com/wp_suspension/?hl=de
• Xx.com/wppsystems

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WP Suspension