1st Choice Property Management
1st Choice Property Management is a family-owned residential property management company in Odenton, Maryland, serving property owners and tenants across Maryland (excluding Baltimore). It manages 850+ single-family homes and small apartment complexes through AppFolio-powered owner and tenant portals.
- Company typePrivate
- Founded-
- HeadquartersOdenton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 1st Choice Property Management does
1st Choice Property Management is a family-owned residential property management company headquartered in Odenton, Maryland, operating under the legal entity 1st Choice Realty Inc. The company manages single-family homes and small apartment complexes for property owners, and also rents properties directly to residential tenants, primarily serving clients in Anne Arundel County and surrounding jurisdictions including Howard, Montgomery, Prince George's County, and Annapolis. The firm covers the entire state of Maryland with the exception of Baltimore, reports 35+ years of combined staff experience, and claims to have professionally managed more than 850 properties over its 10+ year operating history.
The service portfolio spans tenant screening (background, credit, rental history, and income verification), monthly rent collection with late charge enforcement and eviction filing, maintenance coordination with 24-hour emergency availability, monthly exterior and bi-annual interior inspections, HOA fee and utility management, and bookkeeping. The technology backbone is the AppFolio property management platform, which powers the Owner Portal (financial statements, year-end tax documents, eCheck and debit card payments) and Tenant Portal (rent payment, maintenance requests, account viewing) accessible via web and native iOS/Android mobile apps. A standalone Home Watch service provides documented inspections for vacant or absentee-owned properties. Distribution is digital-first through the company website, AppFolio-powered portals, and blog content, supported by phone intake and in-person visits at the Odenton office.
Revenue is generated through two primary streams: recurring property management fees for owner clients on customizable/leasing/management assistance terms, and rental income from properties the company owns and leases directly. Pricing is individually set per property, with sample listings ranging from $2,300/month for a 1,000 sqft ranch to $6,500/month for a luxury estate, alongside a $50 application fee and pet fees of $250 non-refundable plus $50/month per pet. The company holds BBB accreditation and NARPM membership, and operates as a private, bootstrapped, founder-operated business with 11-50 employees and no disclosed external investors or parent company.
1st Choice Property Management firmographics
Firmographics- Name
- 1st Choice Property Management
- Legal name
- 1st Choice Realty Inc
- Website
- https://1choicepropertymanagement.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1st Choice Property Management is a family-owned residential property management company in Odenton, Maryland, serving property owners and tenants across Maryland (excluding Baltimore). It manages 850+ single-family homes and small apartment complexes through AppFolio-powered owner and tenant portals.
- Ownership category
- akta.pro rank
1st Choice Property Management industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
- akta.pro secondary industries
- Multifamily Apartment Property Management (BPAJAFAA), Residential Lease Administration & Tenant Services (BPAJAFAL)
Keywords
Where 1st Choice Property Management is headquartered
LocationHeadquarters
- HQ city
- Odenton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
1st Choice Property Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Fees: Customizable management assistance for property owners at reasonable rates. Services include tenant screening, rent collection, maintenance coordination, property inspections, and financial reporting.
- Rental Income: Company rents properties to residents at prices they can afford, serving as both property manager and landlord for certain properties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Single-family home rental |
| Unit Pricing | Monthly | Townhome rental |
| Unit Pricing | Monthly | Single-family colonial home |
| Unit Pricing | Monthly | End-unit townhome |
| Unit Pricing | Monthly | Luxury estate |
| One time/ perpetual license | Pay-as-you-go | Application fee |
| Subscription | Monthly | Pet fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
1st Choice Property Management product offering
Product offeringCore offering
1st Choice Property Management is a Maryland-based residential property management company that provides complete, customizable management services for owners of single-family homes and small apartment complexes. Core offerings include tenant screening, monthly rent collection with late charge enforcement, maintenance coordination, property inspections, HOA and utility payments, and bookkeeping. The company also rents properties directly to residents and provides standalone home watch services for vacant or absentee-owned properties.
Product overview
1st Choice Property Management offers a comprehensive residential property management platform built around their core Property Management Services, which include tenant screening, rent collection, maintenance coordination, property inspections, and utility/HOA management. The company supplements these core services with an Owner Portal for financial management and reporting, a Tenant Portal for rent payments and maintenance requests available via web and mobile apps, and Home Watch Services for vacant property monitoring. The product portfolio is a unified property management solution designed for residential landlords in Maryland, covering single-family homes and small apartment complexes across Howard, Montgomery, Annapolis, Prince Georges County, and Anne Arundel County.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Services
Companies that use 1st Choice Property Management
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
1st Choice Property Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
1st Choice Property Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AppFoliocoreAppFolio provides the property management software platform powering 1st Choice's tenant portal, owner portal, online rent payments, maintenance request submission, and listing management. The platform enables 24/7 access to financial statements, property insights, and account management for both tenants and property owners.
- NARPM (National Association of Residential Property Managers)minorProfessional association membership indicating adherence to industry standards and best practices in residential property management.
- BBB (Better Business Bureau)minorBBB accreditation demonstrates commitment to ethical business practices and consumer trust. Accredited business profile available for verification.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
1st Choice Property Management competitors and assessment
Company assessmentDirect peers
- Mynd: Tech-enabled residential property manager specializing in single-family rental and small multifamily portfolios, with strong portal technology and vertically integrated maintenance. Directly comparable target customer and service model.
- Evernest: Tech-enabled residential property management company serving single-family and small multifamily landlords across multiple U.S. metros. Similar value proposition combining full-service management with online owner/tenant portals.
- Real Property Management: National residential property management franchise operating a similar owner-service model across multiple U.S. markets. Directly comparable in single-family and small multifamily management scope, recurring fee structure, and AppFolio-style technology reliance.
- Renters Warehouse: One of the largest single-family rental property management companies in the U.S., offering tenant placement, rent collection, and maintenance for residential landlords. Comparable in core service mix and target customer (individual/institutional SFR owners).
- HomeRiver Group: National residential property management company providing single-family and multifamily management, with operations in multiple states including the Mid-Atlantic. Comparable in scale, service breadth, and institutional client orientation.
Others
- AppFolio: Property management software platform that powers 1st Choice's owner and tenant portals. Not a competitor but an ecosystem enabler and infrastructure partner whose product roadmap directly shapes 1st Choice's service delivery capabilities.
Regional players
- Bay Property Management Group: Residential property management firm serving the Baltimore and Maryland region. Comparable service offering and customer base, but operates in the Baltimore metro that 1st Choice explicitly excludes from its service area.
Broad incumbents
- GRE Property Management: Large-scale U.S. residential property manager with portfolio oversight, technology platforms, and institutional landlord relationships. A scaled incumbent offering overlapping capabilities but operating across a much wider footprint than 1st Choice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
1st Choice Property Management social profiles
Digital presence1st Choice Property Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
1st Choice Property Management leadership team
Management profileNumber of profiles
1st Choice Property Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1st Choice Property Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1st Choice Property Management
What does 1st Choice Property Management do?
1st Choice Property Management is a Maryland-based residential property management company that provides complete, customizable management services for owners of single-family homes and small apartment complexes. Core offerings include tenant screening, monthly rent collection with late charge enforcement, maintenance coordination, property inspections, HOA and utility payments, and bookkeeping. The company also rents properties directly to residents and provides standalone home watch services for vacant or absentee-owned properties.
Is 1st Choice Property Management a public or private company?
1st Choice Property Management is a private company. It is classified as family owned and is currently operating.
When was 1st Choice Property Management founded?
1st Choice Property Management was founded in -1. It employs 11 to 50 people.
Where is 1st Choice Property Management based?
1st Choice Property Management is headquartered in Odenton, United States, in the North America region.
How does 1st Choice Property Management make money?
Two revenue lines are on record. Property Management Fees are the primary driver. The others are rental Income.
Who are 1st Choice Property Management's main competitors?
Direct peers on record are Mynd, Evernest, Real Property Management, Renters Warehouse and HomeRiver Group. AppFolio is listed as an others. Bay Property Management Group is listed as a regional player. GRE Property Management is listed as a broad incumbent.
Does 1st Choice Property Management have an API?
No public API is recorded for 1st Choice Property Management.
What industry is 1st Choice Property Management in?
1st Choice Property Management's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management, with a secondary code of BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 531311 and its SIC code is 6531.