GETREIDE
GETREIDE AG is a Hamburg-based, family-controlled agricultural commodity group that processes and globally trades rapeseed, wheat, and barley, serving food manufacturers, breweries, biofuel/feed buyers, and retail consumers across 62 countries.
- Company typePrivate
- Founded1921
- HeadquartersHamburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What GETREIDE does
GETREIDE AG is a Hamburg-based, family-controlled agricultural commodity platform that processes and globally trades rapeseed, wheat, and barley. Founded in 1921 and reorganized under the Rothe family since 1982, the group operates through wholly-owned subsidiaries including Power Oil Rostock GmbH (one of Germany's largest rapeseed oil mills, processing ~1 million tons annually), Erfurter Malzwerke GmbH (~200,000 tons of brewing malt per year, sold to 45+ countries), Wurzener Nahrungsmittel GmbH (consumer snacks, cereals, and legumes), and G.T.H. Getreide Terminal Hamburg GmbH & Co. KG (the largest bulk-goods transshipment facility in Hamburg port, handling up to 15,000 tons daily). Additional subsidiaries in Denmark and Ukraine handle Baltic-region and Eastern European procurement, while a sales footprint reaches 62 countries.
The company operates a vertically integrated model that combines direct farm procurement in Germany with global commodity trading, industrial-scale processing into food ingredients and biofuels, and port-based logistics. Revenue is generated through transaction-based commodity trading, one-time sales of processed food and feed products (edible oil, rapeseed meal, brewing malt, packaged foods), and terminal service fees for transshipment, storage, and container handling. The group employs more than 370 people and reports annual revenue exceeding €1 billion.
Customer segments span farmers/agricultural cooperatives supplying raw materials, breweries and food manufacturers purchasing ingredients globally, biofuel and animal feed buyers, logistics and trading firms using the Hamburg terminal, and retail consumers purchasing Wurzener-branded packaged foods. The go-to-market is predominantly B2B and relationship-led, with direct sales contacts handling procurement from German farms and global distribution of finished products. Certification under ISO 9001:2015 and GMP+2020 supports credibility with food-industry and feed-industry buyers.
GETREIDE firmographics
Firmographics- Name
- GETREIDE
- Legal name
- Getreide-Aktiengesellschaft vorm. P. Kruse - Chr. Sieck
- Website
- https://getreide-ag.de
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GETREIDE AG is a Hamburg-based, family-controlled agricultural commodity group that processes and globally trades rapeseed, wheat, and barley, serving food manufacturers, breweries, biofuel/feed buyers, and retail consumers across 62 countries.
- Ownership category
- akta.pro rank
GETREIDE industry classification
Industry- Product category
- Agricultural Commodity Processing & Trading
- NAICS
- Soybean and Other Oilseed Processing (311224), Grain and Oilseed Milling (3112), Grain and Field Bean Merchant Wholesalers (424510), Farm Product Warehousing and Storage (493130)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Grain Mill Products (2040), Food And Kindred Products (2000)
- akta.pro primary industry
- Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)
- akta.pro secondary industries
- Import/Export & Cross-Border Food Commodity Trading (AFAIAKAL), Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH), Inland River/Barge Grain Terminals & Warehousing (AFAOACAE)
Keywords
Where GETREIDE is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
GETREIDE business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Agricultural Commodity Trading: Global trading of rapeseed, wheat, and barley. The company purchases directly from farms in Germany and trades through European and global markets.
- Rapeseed Oil and Meal Production: Processing of approximately 1 million tons of rapeseed annually to produce 280,000 tons of edible oil, 120,000 tons of Fediol oil, and 600,000 tons of rapeseed meal. Products serve food industry, biofuels, and animal feed markets.
- Brewing Malt Production: Production of 200,000 tons of high-quality brewing malt annually for beer production, sold to brewers in over 45 countries.
- Food Products (Snacks, Cereals, Legumes): Production and sale of consumer food products under the Wurzener brand including snacks, cereals, and legumes.
- Terminal and Logistics Services: Transshipment and storage services at the Hamburg terminal. Handling up to 15,000 tons of grain, rapeseed, and raw coffee daily with the largest capacity in Hamburg port.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
GETREIDE product offering
Product offeringCore offering
GETREIDE AG processes and refines agricultural raw materials, primarily rapeseed, wheat and barley, into food ingredients and consumer products including edible rapeseed oil, rapeseed meal, brewing malt, and savory snacks, cereals and legumes. The company also conducts global trading of these agricultural commodities, sourcing directly from German farms and supplementing with European and worldwide markets, and operates the largest bulk-goods transshipment and storage terminal in Hamburg port under its G.T.H. subsidiary.
Product overview
GETREIDE AG is an agricultural commodity trading and processing company operating a platform-plus-subsidiaries architecture. The core offerings consist of three integrated service lines: Production (processing and refining rapeseed, wheat, and barley into food products), Trade (global commodity trading with direct purchasing from German farms), and Services (logistics and terminal operations through Hamburg facility). These are supported by subsidiary brands including Power Oil Rostock GmbH (oil milling producing edible oil and feed meal), Erfurter Malzwerke GmbH (malting operations), Wurzener Nahrungsmittel GmbH (snacks and cereals), G.T.H. Getreide Terminal Hamburg (port logistics), Getreide Danmark ApS (Baltic region sourcing), and GETREIDE AG LLC Ukraine (Ukrainian exports). The company employs over 370 people across Hamburg, Rostock, Erfurt, and Wurzen locations, achieving annual revenue exceeding 1 billion euros.
Differentiator
Problem solved
Functional benefit
Brands
- Power Oil: One of Germany's largest oil mills, producing cooking oil, feed meal, and biofuel from rapeseed
- Erfurter Malzwerke
- Wurzener
- G.T.H. Getreide Terminal Hamburg
Products and services
- Rapeseed Oil and Rapeseed Meal Production (Power Oil Rostock) Industrial-scale rapeseed processing at Power Oil Rostock GmbH, one of Germany's largest oil mills. Crushes approximately 1 million tons of rapeseed annually to produce 280,000 tons of edible oil, 120,000 tons of Fediol oil, and 600,000 tons of rapeseed meal for food industry, biofuel and animal feed customers.
- Brewing Malt Production (Erfurter Malzwerke) Malting at Erfurter Malzwerke GmbH producing approximately 200,000 tons of high-quality brewing malt annually, sold to breweries in over 45 countries for beer production.
- Wurzener Consumer Food Products Branded consumer food products manufactured by Wurzener Nahrungsmittel GmbH in Wurzen (Saxony): snacks, cereals and legumes sold under the Wurzener label through retail channels.
- Global Agricultural Commodity Trading Direct procurement of rapeseed, wheat and brewing barley from German farms, supplemented with European and worldwide origins, and global trading of agricultural commodities sold into more than 62 countries.
- Hamburg Port Terminal and Logistics Services (G.T.H.) Transshipment, storage and handling services at the G.T.H. Getreide Terminal Hamburg facility in Hamburg port - the largest bulk-goods transshipment and storage facility in the port, with daily capacity of up to 15,000 tons of grain, rapeseed and raw coffee, plus container filling/emptying, cleaning, storage and packaging into truck goods or big bags.
Quantifiable outcome
- Processing 1 million tons of rapeseed annually producing 280,000 tons of edible oil
- +2 more outcomes
Companies that use GETREIDE
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
GETREIDE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GETREIDE partnerships and signals
Strategic signalScale indicators10 records
Recent moves8 records
Expansion highlights5 records
GETREIDE competitors and assessment
Company assessmentDirect peers
- BayWa AG: German-headquartered agribusiness spanning crop trading, agricultural inputs, and food/energy processing. Highly comparable on vertical integration from farmer procurement through to global commodity marketing, overlapping directly with GETREIDE's rapeseed, grain, and oilseed meal operations.
- Ireks GmbH: German family-owned malting and food ingredients company headquartered in Kulmbach. Overlaps with Erfurter Malzwerke on brewing malt and with Wurzener on snack/bakery ingredient categories.
- Boortmalt (Axereal Group): One of the world's largest malting groups, producing brewing malt for breweries globally. Most direct comparable to Erfurter Malzwerke's 200,000 t p.a. brewing malt business serving 45+ countries.
- AGRAVIS Raiffeisen AG: Major German agricultural cooperative active in grain and rapeseed trading, agricultural inputs, and feed/food processing. Direct competitor on Northern German farm procurement and downstream milling/feed output channels used by GETREIDE.
Broad incumbents
- Archer Daniels Midland (ADM): Global agribusiness with parallel activities in oilseed crushing, grain merchandising, and food/feed ingredients. Competes with GETREIDE at the oilseed-crush level (Power Oil Rostock) and in international grain trading flows through European ports.
- Louis Dreyfus Company: Global commodity merchant with strong European grain, oilseed, and coffee logistics operations. Comparable to GETREIDE's trading arm and Hamburg-based transshipment services for grains and oilseeds.
- Cargill: Global agribusiness giant operating oilseed crushing, grain origination, malt, and bulk logistics at massive scale. Overlaps broadly with GETREIDE's rapeseed crush (Power Oil), malt (Erfurter Malzwerke), and worldwide commodity trading business.
- Bunge Global SA: Global oilseed processor and grain trader with significant European crushing and origination footprint. Directly comparable on rapeseed/canola processing economics and on commodity origination flows that pass through Hamburg and other European export hubs.
- Viterra (formerly Glencore Agriculture): Global grain, oilseeds, and soft commodities originator and marketer with significant European footprint. Competes directly with GETREIDE Handel on rapeseed and grain sourcing/marketing and on Hamburg-area port logistics.
Regional players
- Avril Group: French agricultural and bio-based industrial group active in oilseed crushing (oleochemistry/biofuels) and grain trading. Comparable on rapeseed-to-biodiesel value chain (parallel to Power Oil Rostock) and on European grain/feed logistics, but operates mainly in Western Europe versus GETREIDE's Northern European/Baltic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GETREIDE social profiles
Digital presenceGETREIDE financial estimates
Financial estimateRevenue estimate
Valuation estimate
GETREIDE leadership team
Management profileNumber of profiles
Profiles7 records
GETREIDE subsidiaries and ownership
Company hierarchySubsidiaries6 records
GETREIDE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GETREIDE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GETREIDE
What does GETREIDE do?
GETREIDE AG processes and refines agricultural raw materials, primarily rapeseed, wheat and barley, into food ingredients and consumer products including edible rapeseed oil, rapeseed meal, brewing malt, and savory snacks, cereals and legumes. The company also conducts global trading of these agricultural commodities, sourcing directly from German farms and supplementing with European and worldwide markets, and operates the largest bulk-goods transshipment and storage terminal in Hamburg port under its G.T.H. subsidiary.
Is GETREIDE a public or private company?
GETREIDE is a private company. It is classified as family owned and is currently operating.
When was GETREIDE founded?
GETREIDE was founded in 1921. It employs 101 to 250 people.
Where is GETREIDE based?
GETREIDE is headquartered in Hamburg, Germany, in the Europe region.
How does GETREIDE make money?
Five revenue lines are on record. Agricultural Commodity Trading is the primary driver. The others are rapeseed Oil and Meal Production, brewing Malt Production, food Products (Snacks, Cereals, Legumes) and terminal and Logistics Services.
Who are GETREIDE's main competitors?
Direct peers on record are BayWa AG, Ireks GmbH, Boortmalt (Axereal Group) and AGRAVIS Raiffeisen AG. Broad incumbents are Archer Daniels Midland (ADM), Louis Dreyfus Company, Cargill, Bunge Global SA and Viterra (formerly Glencore Agriculture). Avril Group is listed as a regional player.
Does GETREIDE have an API?
No public API is recorded for GETREIDE.
What industry is GETREIDE in?
GETREIDE's product category is Agricultural Commodity Processing & Trading. Its primary akta.pro industry code is AFAKABAD, Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours), with a secondary code of AFAIAKAL, Import/Export & Cross-Border Food Commodity Trading. Its NAICS code is 311224 and its SIC code is 5150.