gurado
gurado GmbH is a German SaaS platform founded in 2013 that enables DACH-region businesses — hotels, restaurants, retailers, wellness, leisure, and franchise chains — to sell gift vouchers, event tickets, and coupons online and on-site, and to manage loyalty programs via cloud software with POS integrations.
- Company typePrivate
- Founded2013
- HeadquartersDortmund, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What gurado does
gurado GmbH is a Dortmund-based German SaaS company founded in 2013 that operates a cloud-based platform for selling gift vouchers, event tickets, coupons, and managing customer loyalty programs online and on-site. The platform is structured as four integrated modules — Online-Gutscheinsystem (core voucher shop), Event-Ticketing, Couponing & Coupon Campaigns, and Kundenkarten & Treueprogramme (customer cards and loyalty) — supplemented by a voucher design module, a self-activator module, an embeddable shop widget, and native iOS and Android mobile applications for redemption and POS scanning. Underlying technology includes a public REST API (api-docs.gurado.de), pre-built integrations with German/Austrian POS systems (Schultes, Naramis, Bizarba, Matrix, Novacom, TC Pos), CMS platforms (WordPress, Typo3), and payment providers (PayPal, Klarna, Sofort-Überweisung, credit card), with tax-compliant reporting for the German market.
The company serves primarily SMB and mid-market businesses in the DACH region — hotels, restaurants, retail, wellness/spa, leisure/experience providers, tourism, franchise chains, and shopping center marketing associations — plus a smaller employer segment using reloadable cards as tax-free employee benefits. The business model is a three-tier fixed monthly SaaS subscription (Starter, Standard, Maxi) with no commission on voucher transactions, differentiating gurado from competitors that take a percentage of sales. Distribution is product-led via self-serve signup at dashboard.gurado.de with some direct sales for enterprise/franchise clients. The company is privately held, bootstrapped (no funding rounds disclosed), founder-managed by Managing Director Georg S. Dirk, and operates across offices in Dortmund (Germany) and Nashik (India) with 20+ employees.
gurado firmographics
Firmographics- Name
- gurado
- Legal name
- gurado GmbH
- Website
- https://site.gurado.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- gurado GmbH is a German SaaS platform founded in 2013 that enables DACH-region businesses — hotels, restaurants, retailers, wellness, leisure, and franchise chains — to sell gift vouchers, event tickets, and coupons online and on-site, and to manage loyalty programs via cloud software with POS integrations.
- Ownership category
- akta.pro rank
gurado industry classification
Industry- Product category
- Voucher & Loyalty Management Software
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where gurado is headquartered
LocationHeadquarters
- HQ city
- Dortmund
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
gurado business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS Packages): Three-tier subscription model (Starter, Standard, Maxi) with fixed monthly fees. No commission on voucher sales. Includes varying feature sets per tier.
- No Commission on Voucher Sales: Unlike competitors, gurado does not charge any commission or transaction fees on vouchers sold through the platform. Customers receive full voucher value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Three packages: Starter, Standard, and Maxi with different feature sets |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
gurado product offering
Product offeringCore offering
gurado is a cloud-based SaaS platform that enables businesses to sell vouchers, gift cards, event tickets, and manage coupon campaigns and customer loyalty programs online and on-site. The platform provides branded online voucher shops, automated email/postal dispatch, POS integration, mobile redemption apps, and tax-compliant reporting. gurado operates on a fixed monthly subscription model with no commission on voucher sales.
Product overview
gurado is a SaaS voucher management platform offering four integrated modules: the core Online-Gutscheinsystem for selling vouchers and gift certificates online and on-site, Event-Ticketing for event and course ticket management, Couponing & Couponkampagnen for discount code campaigns, and Kundenkarten & Treueprogramme for loyalty programs with physical and digital customer cards. The platform operates on a cloud-based subscription model with fixed monthly pricing and no commission on sales. Additional offerings include a voucher design module for custom layouts, a Self-Activator module for deferred voucher activation, and mobile apps for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Online-Gutscheinsystem (Online Voucher Shop System)
Quantifiable outcome
- Up to 30% of vouchers may never be redeemed, creating pure profit on voucher sales
- +2 more outcomes
Companies that use gurado
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles6 records
gurado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature8 records
gurado partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
gurado competitors and assessment
Company assessmentDirect peers
- LoyaltyLion: LoyaltyLion is a loyalty and rewards platform for e-commerce merchants. While more loyalty-centric than voucher-centric, it overlaps directly on gurado's customer-loyalty and rewards modules and is sold to similar SMB and mid-market merchants.
- e-guma: e-guma is a Swiss/DACH-focused gift voucher and ticket SaaS for hotels, wellness, and leisure providers. It is one of the most direct regional peers to gurado, overlapping on geography, vertical focus, and product wedge (online voucher + ticketing).
- VoucherCart: VoucherCart is a UK-based SaaS platform for selling gift vouchers and digital gift cards online. It directly mirrors gurado's core wedge — an online voucher shop for retailers and hospitality operators — and competes for the same SMB/mid-market customer.
- Paystone: Paystone provides gift card, loyalty, and payment processing solutions to small and mid-sized merchants. It is comparable on the combined gift card + loyalty + payments offering that gurado bundles together.
- Rise.ai: Rise.ai offers a gift card, store credit, and loyalty platform built on Shopify and other e-commerce stacks. It is comparable on the gift card / loyalty / coupon module set and competes for the same digital-native retail and DTC merchant.
- GiftUp!: GiftUp! provides digital gift card and voucher software for small businesses including retailers, restaurants, and experience providers. It is a near-direct competitor on product, target customer, and self-serve SaaS delivery model.
Broad incumbents
- Square Loyalty: Square (Block) bundles a loyalty program and digital gift cards into its broader payments and POS ecosystem. It serves a similar SMB customer base and competes with gurado's loyalty and gift card modules, but is part of a much larger payments platform.
- SpotOn: SpotOn is a broader restaurant and retail commerce platform that includes gift cards and a loyalty product. It overlaps with gurado in restaurants/retail verticals but competes from a much larger integrated software + payments stack.
- Yotpo: Yotpo is a broader e-commerce marketing platform that includes a loyalty & referrals product alongside reviews and SMS. It overlaps with gurado's loyalty and coupon modules for retail/DTC merchants, but operates as part of a wider marketing suite.
Others
- Tremendous: Tremendous operates a digital gift card and reward distribution platform used by businesses for incentives and payouts. While not a direct SMB voucher-management competitor, it is comparable on the gift card infrastructure layer that gurado sells to its customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
gurado social profiles
Digital presencegurado financial estimates
Financial estimateRevenue estimate
Valuation estimate
gurado leadership team
Management profileNumber of profiles
Profiles1 record
gurado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gurado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gurado
What does gurado do?
gurado is a cloud-based SaaS platform that enables businesses to sell vouchers, gift cards, event tickets, and manage coupon campaigns and customer loyalty programs online and on-site. The platform provides branded online voucher shops, automated email/postal dispatch, POS integration, mobile redemption apps, and tax-compliant reporting. gurado operates on a fixed monthly subscription model with no commission on voucher sales.
Is gurado a public or private company?
gurado is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gurado founded?
gurado was founded in 2013. It employs 11 to 50 people.
Where is gurado based?
gurado is headquartered in Dortmund, Germany, in the Europe region.
How does gurado make money?
Two revenue lines are on record. Software Subscription (SaaS Packages) is the primary driver. The others are no Commission on Voucher Sales.
Who are gurado's main competitors?
Direct peers on record are LoyaltyLion, e-guma, VoucherCart, Paystone, Rise.ai and GiftUp!. Broad incumbents are Square Loyalty, SpotOn and Yotpo. Tremendous is listed as an others.
Does gurado have an API?
Yes. gurado offers a public API that allows developers to build custom integrations and automate workflows. The API supports custom rule definitions for loyalty programs, integration with POS systems, and third-party applications. Integration examples include code-based success triggers (e.g., gamification codes passed via API), loyalty program rule definitions via interface, and self-activator voucher modules. Developer documentation is at api-docs.gurado.de.
What industry is gurado in?
gurado's product category is Voucher & Loyalty Management Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.