LiftPower
LiftPower is a single-source material handling equipment dealership and service provider serving warehouse, distribution, and manufacturing customers across Northeast Florida and Southeast Georgia, offering forklifts, parts, maintenance, automation, and dock & door solutions from six branch locations.
- Company typePrivate
- Founded1971
- HeadquartersJacksonville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
LiftPower firmographics
Firmographics- Name
- LiftPower
- Legal name
- Lift Power Inc.
- Website
- https://liftpower.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LiftPower is a single-source material handling equipment dealership and service provider serving warehouse, distribution, and manufacturing customers across Northeast Florida and Southeast Georgia, offering forklifts, parts, maintenance, automation, and dock & door solutions from six branch locations.
- Ownership category
- akta.pro rank
LiftPower industry classification
Industry- Product category
- Material Handling Equipment and Services
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392), Conveyor and Conveying Equipment Manufacturing (333922)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
Keywords
Where LiftPower is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LiftPower business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sales of new and pre-owned/used forklifts, lift trucks, and material handling equipment including Crown, Komatsu, Doosan, Landoll, Bendi, Drexel, CombiLift, and Genie brands
- Equipment Rentals: Short-term and long-term forklift rental programs for customers needing flexible equipment access
- Service & Maintenance: Preventative maintenance plans, on-demand service, 24/7 emergency support, with 2-hour average response time and 97%+ service agreement renewal rate
- Parts Sales: Single-source parts provider for Southeast region with express parts delivery, fully manned in-house parts counter, and on-site parts consignment program
- Warehouse Solutions: Pallet racking, warehouse design, storage and handling products, conveyor systems, modular offices, mezzanines, and automation integration
- Dock and Door Products: Loading dock equipment, dock levelers, overhead doors, dock seals, vehicle restraints, facility lighting, and installation/maintenance services
- Automation Solutions:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Service Plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
LiftPower product offering
Product offeringCore offering
Lift Power Inc. is a single-source provider of forklifts, warehouse optimization, operation automation, and industrial material handling equipment in the Southeast. The company sells, rents, and services new and pre-owned lift trucks and material handling equipment from brands including Crown, Komatsu, Doosan, Landoll, Bendi, Drexel, CombiLift, and Genie, complemented by warehouse automation systems (AS/RS, VLM, conveyors, robotic palletizers), dock and door products, pallet racking, fleet management (InfoLink), parts supply, 24/7 emergency maintenance, operator training, and warehouse consulting.
Product overview
Lift Power is a material handling equipment dealer and service provider offering a comprehensive portfolio of products and services for warehouse and distribution center operations. The core offering centers on forklifts and lift trucks (new, used, and rental) from brands including Crown, Komatsu, Doosan, Landoll, Bendi, Drexel, CombiLift, and Genie, complemented by the InfoLink fleet management system for real-time data collection and operational optimization. The company provides complete warehouse automation solutions including Automatic Storage & Retrieval Systems (AS/RS), Vertical Lift Modules (VLM), conveyor systems, robotic palletizers, loaders/unloaders, and dual-mode automated forklifts (Crown R 1000 and T 1000 Series) that operate in manual or autonomous modes. Supporting services include forklift batteries and chargers (including lithium ion options), dock and door equipment and installation, pallet racking and warehouse design, rack repair, parts supply, and 24/7 service maintenance. The company also offers floor care solutions (sweepers and scrubbers), operator training, and consulting services. Lift Power operates as a one-stop shop for Southeast U.S. customers in Florida and Georgia.
Differentiator
Problem solved
Functional benefit
Products and services
- Forklifts and Lift Trucks New and pre-owned (used) forklifts and lift trucks from brands including Crown, Komatsu, Doosan, Landoll, Bendi, Drexel, CombiLift, and Genie, with specialized trucks for specific applications, for enterprise warehouse and manufacturing customers.
- Forklift Rentals Short-term and long-term forklift and material handling equipment rental programs for customers needing flexible equipment access.
- InfoLink Fleet Management and Telematics Real-time data collection fleet management system that helps operations reduce fleet size by 3% to 5%, including operator-assist tools like QuickPick Remote, guided aisle navigation, and operational analytics for decision-makers.
- Forklift Batteries and Chargers Advanced stored energy solutions including forklift batteries, chargers, lithium ion options, and alternative fuel options along with battery and charger analyses.
- Automatic Storage and Retrieval Systems (AS/RS) Automated storage and retrieval systems for warehouses enabling automated handling of inventory storage and retrieval operations.
- Vertical Lift Modules (VLM) Vertical lift modules that maximize warehouse space by utilizing vertical storage capacity with automated retrieval capabilities.
- Conveyor Systems Conveyor systems for material handling and transportation within warehouses and distribution centers.
- Robotic Palletizers Robotic palletizing solutions for automated stacking and organization of products on pallets.
- Dual Mode Automated Forklifts Crown Dual Mode Automated Forklifts (R 1000 Series Reach Truck and T 1000 Series Tow Tractor) capable of operating in either manual or autonomous modes at the flip of a switch for flexible warehouse automation.
- Loaders and Unloaders Automated loading and unloading equipment for warehouse and distribution center operations.
- Pallet Wrappers Pallet wrapping equipment for securing loads during storage and transport.
- Dock and Door Equipment Complete loading dock and door solutions including dock levelers, dock seals, overhead doors, vehicle restraints, bumpers, facility lighting, dock fans, sheet doors, rolling steel doors, sectionals, fire doors, and high-speed doors.
- Pallet Racking and Warehouse Design Warehouse storage solutions including pallet racking, warehouse design, storage and handling systems, modular offices and mezzanines, and system integration.
- Sweepers and Scrubbers Industrial floor cleaning equipment including scrubbers and sweepers for maintaining clean warehouse and facility floors.
- Forklift Parts, Service, and Maintenance Forklift parts supply with express delivery, fully-manned in-house parts counter, and on-site parts consignment program. Preventative maintenance plans, on-demand service, 24/7 emergency support with 2-hour average response time from certified technicians.
- Rack Repair Service Professional warehouse rack repair services including pallet rack repairs, beam replacements, row spacers, pallet supports, beam locks, and connectors with 2-4 hour response time.
- Dock and Door Service Loading dock and door maintenance, repair, preventative maintenance programs, and safety inspections for dock levelers, lifts, overhead doors, and industrial fans.
- Operator Training Services Operator training and safety programs for forklift operation and warehouse safety compliance.
- Warehouse Consulting Services Warehouse consulting services for facility design, expansion, and operational optimization.
Quantifiable outcome
- Reduce fleet size by 3% to 5%
- +2 more outcomes
Companies that use LiftPower
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
LiftPower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
LiftPower partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, supporting and minor.
- Crown Lift TruckscoreAuthorized Crown Lift Trucks dealer representing one of the major brands in material handling equipment. Lift Power has received multiple Crown awards including Summit Awards (2014-2020, 2022), Ascent Award (2021), and James F. Dickie Pioneer Award (2014).
- DoosancoreAuthorized Doosan dealer for forklifts and material handling equipment. Recipient of Doosan Platinum Award (2021) and Diamond Awards (2010, 2013).
- KomatsucoreAuthorized Komatsu dealer for lift trucks and material handling equipment serving the Southeast region.
- Landoll CorporationcoreAuthorized Landoll dealer recognized with Material Handling Achieved Sales Objective awards in 2014 and 2015.
- C.H.I. Overhead DoorssupportingAuthorized dealer for C.H.I. Overhead Doors, receiving Emerald Distributor Award in 2021 for excellence.
- Bendi, Drexel, CombiLift, GeniesupportingAuthorized dealer for additional material handling equipment brands including Bendi, Drexel, CombiLift, and Genie.
- One BloodminorCommunity partnership with One Blood for charitable blood drives supporting local communities.
- Hunger FightminorCommunity partnership with Hunger Fight to address food insecurity in local communities.
- Make A WishminorCommunity partnership with Make A Wish foundation to grant wishes for children in the communities where Lift Power operates.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LiftPower competitors and assessment
Company assessmentBroad incumbents
- Dematic: Global integrator of automated warehousing, AS/RS, conveyors, and robotics. Overlaps with Lift Power's automation portfolio (AS/RS, VLMs, conveyors, robotic palletizers) and competes for the same larger warehouse-automation budgets.
- Crown Equipment: Major U.S. forklift manufacturer and Lift Power's anchor OEM partner. Highly relevant as both a supplier and a benchmark — Crown's direct customer relationships and emerging equipment-as-a-service offerings could pressure dealer margins over time.
- Raymond Corporation: U.S. lift truck and intralogistics OEM with a strong focus on automation, telematics, and warehouse solutions. Directly comparable to Lift Power's automation line (AS/RS, VLMs, telematics) and competes for the same end customers.
- Hyster-Yale Group: Global lift truck OEM (Hyster, Yale) competing across the same product categories Lift Power sells, with its own dealer network and growing automation portfolio in the Southeast.
- Toyota Material Handling Systems: Largest U.S. forklift OEM with a national dealer network. Competes with Lift Power indirectly via its authorized dealers; represents the dominant national incumbent whose scale and brand Lift Power must compete against in Florida/Georgia.
- KION North America: Parent of Linde Material Handling and STILL in North America. Competes in the same forklift and intralogistics categories Lift Power serves, with a large dealer footprint and growing automation/software stack.
Direct peers
- MH Equipment: Large multi-state material handling equipment dealer and integrator (forklifts, automation, service) operating across the Midwest and South. Closely comparable business model to Lift Power as a full-line forklift dealer that pairs equipment sales with service, parts, and warehouse automation.
Emerging players
- Big Joe Forklifts: U.S. forklift and material handling equipment maker with growing dealer and direct channels. Relevant as a smaller, nimbler competitor and as a potential brand line for a multi-line dealer like Lift Power.
Regional players
- Carolina Handling: Southeast-focused material handling distributor and integrator representing Yale and other brands. Comparable full-service dealer model (sales, service, automation) with overlapping coverage in the Carolinas and parts of Georgia.
- Ring Power Lift Trucks: Florida-based material handling dealer (Caterpillar lift trucks) serving the same state as Lift Power. Direct overlap in territory and product category, with a comparable mix of new/used equipment, rentals, service, and parts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LiftPower social profiles
Digital presenceLiftPower financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiftPower leadership team
Management profileNumber of profiles
Profiles1 record
LiftPower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiftPower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiftPower
What does LiftPower do?
Lift Power Inc. is a single-source provider of forklifts, warehouse optimization, operation automation, and industrial material handling equipment in the Southeast. The company sells, rents, and services new and pre-owned lift trucks and material handling equipment from brands including Crown, Komatsu, Doosan, Landoll, Bendi, Drexel, CombiLift, and Genie, complemented by warehouse automation systems (AS/RS, VLM, conveyors, robotic palletizers), dock and door products, pallet racking, fleet management (InfoLink), parts supply, 24/7 emergency maintenance, operator training, and warehouse consulting.
Is LiftPower a public or private company?
LiftPower is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LiftPower founded?
LiftPower was founded in 1971. It employs 101 to 250 people.
Where is LiftPower based?
LiftPower is headquartered in Jacksonville, United States, in the North America region.
How does LiftPower make money?
Seven revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, service & Maintenance, parts Sales, warehouse Solutions, dock and Door Products and automation Solutions.
Who are LiftPower's main competitors?
Broad incumbents on record are Dematic, Crown Equipment, Raymond Corporation, Hyster-Yale Group, Toyota Material Handling Systems and KION North America. MH Equipment is listed as a direct peer. Big Joe Forklifts is listed as an emerging player. Regional players are Carolina Handling and Ring Power Lift Trucks.
Does LiftPower have an API?
No public API is recorded for LiftPower.
What industry is LiftPower in?
LiftPower's product category is Material Handling Equipment and Services. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric). Its NAICS code is 333924 and its SIC code is 3537.