Edie Insurance Group

What Edie Insurance Group does

Edie Insurance Group, LLC is a privately held independent insurance agency headquartered at 3109 W 6th St in Lawrence, Kansas. The agency sells personal and commercial insurance policies on a broker basis, accessing dozens of national and regional carriers rather than representing a single insurer. Its product portfolio spans roughly 15 lines across personal insurance (homeowners, auto, umbrella, condo/renters, life, recreational vehicles), commercial insurance (general liability, commercial auto, contractors, workers compensation, commercial property, BOP), and specialty coverage (dwelling fire for vacant and rental properties, cyber liability, professional liability E&O). The agency is licensed to operate in five states—Kansas (primary), Missouri, Texas, Colorado, and New Mexico—despite maintaining a single physical office.

The business operates on a traditional independent-agency model with no proprietary technology. Customer-facing workflows run on third-party platforms, notably the Ezlynx Customer Service portal for client login and policy management and the Advisor Evolved platform powering the company's website. The go-to-market motion is sales-led and multi-channel: online quote requests feed into the agency, phone and email inquiries are handled by named advisors Brian and Jess, and in-person consultations are available by appointment at the Lawrence office. A formal customer referral program and an educational blog support inbound lead generation, while Google and Facebook review solicitation efforts build social proof.

Revenue is generated entirely through commissions paid by the insurance carriers whose policies the agency places and services; no direct fees are charged to customers. Premiums are individually underwritten based on customer risk profiles and quoted on a custom basis, with no public pricing tiers. The named personnel footprint is small—two frontline advisors (Brian and Jess) plus a content author (Chris)—indicating a lean operating structure consistent with a locally owned, relationship-driven agency rather than a scaled brokerage operation.

Name

Edie Insurance Group

Legal name

Edie Insurance Group, LLC

Website

https://edieinsurance.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Edie Insurance Group is a privately held independent insurance agency in Lawrence, Kansas, brokering personal, commercial, and specialty insurance across five states through multi-carrier partnerships, serving individuals and small businesses via named advisors Brian and Jess.

Ownership category

akta.pro rank

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Edie Insurance Group generates revenue through commissions paid by insurance carriers. As an independent agency, they are compensated directly by the insurance companies whose policies they sell and service. The agency does not charge customers additional fees for their shopping and advisory services, as they are compensated by the carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Edie Insurance Group is an independent insurance agency that brokers personal, commercial, and specialty insurance policies on behalf of individual and business clients. The agency compares offerings from dozens of national and regional insurance carriers to deliver tailored coverage and pricing for homeowners, auto, umbrella, life, recreational vehicles, contractors, workers compensation, commercial property, and related lines.

Product overview

Edie Insurance Group is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products through multiple carrier partnerships. Their personal insurance offerings include Homeowners Insurance, Automobile Insurance, Umbrella Insurance, Condo & Renters Insurance, Life Insurance, and Boat/Motorcycle/RV/ATV Insurance. For commercial clients, they provide General Liability Insurance (CGL), Commercial Auto Insurance, Contractors Insurance, Workers Compensation Insurance, Commercial Property Insurance, and Business Owners Policies (BOP). Specialty products include Dwelling Fire/Landlord policies for rental properties and umbrella coverage options. As an independent agency, they act as a broker shop comparing multiple insurance carriers to find optimal coverage and pricing combinations for each client.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Comprehensive personal property coverage protecting home structure, personal belongings, liability, and loss of use, with options for standard or specified-loss policies, shopped across multiple carriers.
• Automobile Insurance Personal auto coverage including collision, comprehensive, property damage, bodily injury liability, and uninsured/under-insured motorist protection, sourced from multiple carriers.
• Umbrella Insurance Stand-alone personal liability policy providing additional coverage limits (typically $1M-$5M) above underlying auto and homeowners policies to protect personal assets.
• Condo & Renters Insurance (HO-6) Coverage for condo units and renters covering interior contents, personal property, and liability from the drywall inward where association insurance stops.
• Life Insurance Term Life and Whole Life insurance products to protect beneficiaries financially in case of premature death, covering income replacement, debts, and final expenses.
• Boat, Motorcycle, RV & ATV Insurance Specialized coverage for recreational vehicles and watercraft including boats, motorcycles, RVs, and ATVs to protect assets and ensure uninterrupted use.
• Specialty/Dwelling Fire Insurance Specialized coverage for rental properties, vacant properties, and unoccupied homes that cannot be insured under traditional homeowners policies.
• General Liability Insurance (CGL) Basic commercial liability coverage protecting businesses from claims involving bodily injury or property damage arising from business operations.
• Commercial Auto Insurance Coverage for business vehicles including company cars, cargo vans, limos, taxis, buses, SUVs, and pickup trucks, with options for bodily injury, property damage, collision, comprehensive, and uninsured motorist coverage.
• Contractors Insurance Comprehensive coverage for contractors including general liability, completed operations, advertising personal injury, professional liability (E&O), and options for Business Owners Policy bundling.
• Workers Compensation Insurance State-mandated coverage protecting employees from work-related injury or illness, covering lost wages and medical treatment, with rates based on employee count, job type, and industry classification codes.
• Commercial Property Insurance Coverage for commercial buildings and business personal property including lost income, business interruption, computers, money, and valuable papers.
• Business Owners Policy (BOP) Pre-packaged commercial policy combining general liability with business personal property coverage, typically for businesses with up to 100 employees and $5M or less in annual revenue.

Quantifiable outcome

• 90% of insurance quotes complete within 24 hours or less
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Mahoney Group: The Mahoney Group is a privately held independent insurance agency and brokerage serving personal and commercial clients across multiple states. Comparable to Edie in serving as a multi-state independent broker with access to regional and national carriers for personal and commercial lines.
• TrueNorth Companies: TrueNorth Companies is a privately held insurance brokerage and financial services firm serving personal and commercial clients in the Midwest and beyond. Comparable to Edie as a multi-state independent brokerage with a personal-service-driven, multi-carrier comparison model.
• Foundation Insurance Group: Foundation Insurance is a Texas-based independent insurance agency offering personal and commercial lines through multiple carrier partnerships. Comparable to Edie in being a regional independent broker with a multi-carrier comparison-shopping value proposition and similar personal/commercial product mix.
• Goosehead Insurance: Goosehead Insurance is a publicly traded independent insurance agency that distributes personal and commercial lines through a network of agents who shop multiple carriers on behalf of clients. It is the most directly comparable scaled version of Edie's independent broker model and uses a similar product portfolio across home, auto, umbrella, and commercial lines.

Broad incumbents

• Hilb Group: Hilb Group is a national insurance brokerage that has grown through acquisition of independent agencies across multiple states. Its proptech-adjacent brokerage model and personal-lines emphasis make it comparable to Edie, especially as a possible roll-up acquisition target or expansion template for the agency.
• Acrisure: Acrisure is a top global insurance brokerage that has aggregated independent agencies across the U.S. It is comparable to Edie as the operating model references Edie's independent agency structure, though at vastly different scale and with deeper specialty expertise.
• AssuredPartners: AssuredPartners is one of the largest U.S. independent insurance brokerages, with a heavy personal and commercial lines book built largely through acquisitions of regional independent agencies. Comparable to Edie in business model and product mix, with a similar growth trajectory of acquiring similarly positioned independents.
• Insurance Office of America (IOA): Insurance Office of America is a large independent insurance brokerage offering personal, commercial, and employee benefits across dozens of states. It illustrates the scaled end-state of Edie's independent broker model with a multi-state footprint and broad carrier partnerships.
• Higginbotham: Higginbotham is a large, multistate independent insurance brokerage offering personal, commercial, and employee benefits coverage through carrier partnerships. It is comparable to Edie as an independent agency model but operates at significantly greater scale across many states and provides a broader portfolio including specialty and benefits lines.

Emerging players

• Quotit: Quotit and other aggregated online insurance quote platforms partially overlap with Edie's multi-carrier comparison-shopping value proposition by offering online direct-quote aggregation. They relate to Edie as threats/adjacencies that increasingly compete for the same top-of-funnel home and auto shopper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/edieinsurance
• LinkedInlinkedin.com/company/edie-insurance-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edie Insurance Group