VOGELI

What VOGELI does

Vögeli AG is a fourth-generation, family-owned Swiss printing and packaging company headquartered in Langnau im Emmental. Founded in 1911, the firm operates a single integrated production facility offering offset printing (with FM screening at Staccato 10µm), digital printing for personalized runs, and a full suite of finishing services including embossing, hot foil stamping, relief varnish, lamination, color edges, and die/laser cutting. The company is the world's first printing business to hold Cradle to Cradle Certified® Gold (since February 2019), producing print and packaging designed to be safely returned to biological cycles — a credential it uses to differentiate in the Swiss B2B market.

The company's offerings span four revenue streams: project-based print production (brochures, magazines, annual and sustainability reports, books), custom packaging (food, cosmetics, textile, gift, and mailing packaging), subscription-based digital marketing tools (the campaigner event-marketing platform and the typo marketing portal, priced at 3,400 / 7,300 / 15,000 CHF annually), and an e-commerce shop (Pureprint Shop, plus trafficposter.ch for public transport advertising) for standardized Cradle to Cradle Certified™ products. Its go-to-market is sales-led B2B targeting Swiss enterprises across banking, manufacturing, food, cosmetics, automotive, nonprofit, and education segments, supplemented by self-service e-commerce and a content marketing presence across its main website, blog, and product finder tool. Customers named in case studies include BEKB, Bernerland Bank, KADI AG, AMAG, WWF Switzerland, ESA Burgdorf, G. BOPP + Co., SwissFineLine, Müller Martini, and the cosmetics brand no excuses LANUR.

Vögeli serves primarily the DACH region (Switzerland in practice) and competes on sustainability credentials, in-house production integration, and four generations of family ownership rather than on scale. The firm has no disclosed institutional investors, parent company, subsidiaries, or M&A activity, and operates with a workforce in the 11–50 range from a single Langnau facility.

Name

VOGELI

Legal name

Vögeli AG

Website

https://voegeli.ch

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Vögeli AG is a fourth-generation Swiss printing and packaging company in Langnau im Emmental that produces Cradle to Cradle Certified® Gold print products, custom packaging, and digital marketing tools (campaigner, typo) for B2B customers across Switzerland.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Printing and Related Support Activities (323), Commercial Printing (except Screen and Books) (323111)

SIC

Paperboard Containers & Boxes (2650), Book Printing (2732), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

akta.pro secondary industries

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Commercial printing services
• Sustainable packaging solutions
• Personalized direct mail
• Digital marketing tools
• Premium finishing services

Headquarters

HQ city

Langnau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Print Production Services: Offset and digital printing services for brochures, magazines, business reports, books, and marketing materials using Cradle to Cradle certified processes. Revenue is generated through per-project pricing based on print run size, paper type, and finishing requirements.
2. Packaging Solutions: Custom packaging design and production for food, cosmetics, textiles, gifts, and 3D mailings. Includes folding cartons, sleeve boxes, and shipping packaging produced sustainably.
3. Digital Software Tools (campaigner, typo): Marketing automation and portal software provided as subscription services with annual licensing fees for Basic, Custom, and Professional tiers.
4. E-commerce Shop (Pureprint Shop): Online shop for standardized print products including business cards, postcards, flyers, and Emmental calendars. Customers can design and order directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vögeli AG is a Swiss commercial printing company that produces Cradle to Cradle Certified Gold offset and digital printed products including brochures, magazines, annual reports, books, packaging, and direct mailings for Swiss businesses. The company also offers premium finishing services (embossing, foil stamping, lamination, relief varnish, laser cutting) and digital marketing tools (campaigner and typo) for integrated cross-channel marketing campaigns. A consumer-facing Pureprint Shop sells standardized sustainable print products online.

Product overview

Vögeli AG is a Swiss printing company offering an integrated portfolio of printing, packaging, and digital marketing solutions. The core digital products include campaigner (a multi-channel marketing and event management platform) and typo (a personal print and marketing portal), both offered alongside traditional printing services. The company specializes in Cradle to Cradle Certified® Gold production across all printed materials, supported by comprehensive finishing services (embossing, foil stamping, lamination, die cutting, relief varnish, color edges) and sustainable packaging solutions. Product offerings span brochures/magazines, annual reports, books, gift packaging, games and playing cards, direct mailings, and the online Pureprint Shop for certified products.

Differentiator

Problem solved

Functional benefit

Brands

• Campaigner: Digital marketing tool for personalized campaigns, event invitations, and direct marketing with online registration capabilities
• typo
• Pureprint Shop
• trafficposter.ch

Products and services

• campaigner A multi-purpose digital marketing software for direct marketing campaigns and event invitation management. Clients distribute personalized URLs (PURLs) via printed invitations, SMS, or email, leading recipients to customized registration pages with pre-filled information and individualized event details.
• typo A personal print and marketing portal that enables users to create and modify print templates and other marketing materials, then order directly online. Functions as a central hub for organizing and distributing marketing and advertising assets.
• Trafficposter Online platform for ordering advertising materials for public transport, including suspended cards, Railboards, and RailPosters. Orders are placed and managed through a digital ordering system.
• Pureprint Shop Online shop for Cradle to Cradle Certified sustainable print products including business cards, postcards, flyers, and Emmental calendars. All products sold are produced 100% sustainably and can be safely reintroduced into the biological cycle after use.
• Brochures and Magazines High-quality offset printed brochures and magazines produced using Cradle to Cradle certified processes and FM screening (Staccato 10µm) for sharp image rendering, fine tone gradations, and exceptional detail fidelity.
• Annual and Sustainability Reports High-quality printed annual and sustainability reports produced according to Cradle to Cradle principles, available in multiple formats including brochures, stitched binding, adhesive binding, and sewn binding.
• Books Book production including art books, history books, cookbooks, children's books, novels, and biographies with rigid or soft covers, various binding types including classic sewn binding for robustness.
• Custom Packaging Solutions Customized packaging solutions for food, cosmetics, textiles, gifts, and mailing applications including folding cartons, sleeve boxes, gift boxes, and shipping packaging produced sustainably under Cradle to Cradle principles without plastic.
• Personalized Jass Cards Custom Swiss Jass playing cards with personalized designs including company logos on card backs, customized face cards showing clients as kings, queens, or jacks. Produced entirely without plastic using sustainable materials.
• Direct Mailing Services Customized mailing solutions including self-mailers, letter mailings, postcards, and 3D mailings produced and shipped as a complete service from production through personalization, packaging, and distribution.
• Emmentalkalender Calendar featuring twelve photographs showcasing the diversity of the Emmental region around Langnau, produced according to Cradle to Cradle principles and available through the Pureprint Shop.
• Personalized Digital Printing Digital printing services for personalized mailings, individualized packaging, and special projects with variable data, enabling targeted outreach to specific audience segments with short production times.

Quantifiable outcome

• Successfully produced and mailed 15,000 personalized packages within 6 days for BEKB
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Renato Vögeli (Director)coreOthersCompany director Renato Vögeli is quoted as an expert in sustainability reporting, indicating his role in shaping the company's sustainability strategy and thought leadership in the industry.
• EPEA SwitzerlandcoreStrategic or Co-development PartnerEPEA Switzerland (Bäch SZ) served as consultant to help Vögeli achieve their Cradle to Cradle Gold certification, providing expertise in circular economy principles and certification requirements.
• Verein Next-GenerationsminorStrategic or Co-development PartnerVögeli is a member of the Next-Generations association, which brings together companies to develop grandchildren-friendly (enkeltauglich) business models and products. The association has over 90 member companies and institutions working on circular economy solutions.
• McKinivanminorStrategic or Co-development PartnerCreative agency collaboration for KADI AG mailing project, demonstrating partnerships with creative agencies for integrated marketing solutions.
• Casalini and SchneidercartoonminorStrategic or Co-development PartnerCollaborated on Vögeli's 111th anniversary Christmas card design and implementation.
• ALFAminorStrategic or Co-development PartnerALFA celebrated 50 years as a pioneer in environmentally friendly adhesives. Vögeli works with ALFA for adhesive solutions in their print and packaging products.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Genossenschaft gmü (Medienproduktion): Swiss cooperative media production company offering commercial printing, finishing, and mailing services to B2B customers in the DACH region; comparable service portfolio and target market.
• Druckerei Lenzburg AG: Established Swiss commercial printer offering offset, digital, and finishing services for brochures, books, and packaging across the Swiss market; directly comparable in scale, geography, and product mix.
• Engelberger Druck AG: Swiss commercial printer offering offset, digital, packaging, and finishing services to B2B customers; directly comparable in scope, scale, and Swiss-DACH market focus.
• Druckerei Odermatt AG: Swiss printing company in central Switzerland offering offset, digital and packaging services to mid-market B2B customers; similar scale and product/service mix to Vögeli.
• Favre & Associés SA: Swiss commercial printer based in Lausanne providing brochures, books, packaging and finishing services to Swiss enterprises; comparable B2B focus, geography, and product breadth to Vögeli.
• Lüdin AG (Druckerei Lenzburg): Swiss commercial printing and packaging company producing brochures, books, advertising materials, and folding cartons for B2B customers; closest geographic peer to Vögeli.
• Bruhin Druck AG: Swiss offset and digital printing company serving similar B2B customers in Switzerland with comparable brochures, magazines, and packaging offerings; comparable scale and regional competition to Vögeli.

Broad incumbents

• Heidelberger Druckmaschinen AG: Global incumbent manufacturer of offset/digital printing presses and broader print ecosystem solutions serving commercial printers like Vögeli; broad incumbent relevance rather than direct product overlap.
• Ropress Druckerei (RRD Switzerland): Swiss/German commercial print operations within a broader global marketing services group; broad incumbent providing comparable commercial print services as part of a wider portfolio across multiple geographies.

Emerging players

• Pureprint Group (UK): UK-based sustainable printing group with comparable focus on environmentally certified print products for premium B2B customers; useful international benchmark for Vögeli's C2C Gold positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/voegeliag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOGELI