McKinivan Moos

What McKinivan Moos does

McKinivan Moos Inc. is a privately held Swiss communications agency headquartered in Cham, Canton of Zug, operating under the trade name 'McKinivan the Content Studio'. The agency specialises in brand storytelling across four interconnected service pillars: Strategy (brand and product positioning, workshops, employer branding), Content (editorial planning, copywriting, content strategy, storyboarding), Design (visual and motion design, editorial design, corporate publishing), and Live (event concepts, brand experiences, exhibitions, and shareholder communications). The core team comprises five members led by partners Pius Sidler (strategy and management) and Victor Escobar (design), supported by Andreas Treichler (design), Nina Goldiger (content), and Michael Meier (freelance), with an extended network of specialist partners covering event production, film, photography, motion, illustration, and web development.

The agency serves primarily large Swiss enterprises and institutions, with a publicly disclosed client roster of more than 30 named organisations across banking (Zuger Kantonalbank, Luzerner Kantonalbank, Thurgauer Kantonalbank, Basellandschaftliche Kantonalbank, UBS), insurance (CSS, Swiss Re, Zurich Schweiz), telecommunications (Swisscom), pharmaceuticals (Novartis), retail and food (Migros, McDonald's, KADI), manufacturing (Victorinox), and trade associations (economiesuisse), plus a smaller set of SMB clients (Le Picot, BioConcept, adOpes). Engagements span annual reports, General Assemblies, anniversary campaigns, packaging, employer branding, and live events such as the Tag der Wirtschaft 2023 and LUKB Entrepreneur Day 2023.

Revenue is generated through project-based professional services engagements priced on a time-and-materials basis, with free initial consultations and brand storytelling checks as lead-generation entry points and net-30 payment terms. Distribution is direct: no resellers or marketplaces. The agency acquired its first two core team additions (Robin and Bailey) and a new client (Tech Cluster Zug AG) in 2024, while continuing to deepen multi-year relationships with established Swiss enterprise accounts. No funding rounds, M&A activity, or AI/ML capabilities are disclosed in the available source material.

Name

McKinivan Moos

Legal name

McKinivan Moos Inc.

Website

https://mckinivan.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

McKinivan Moos is a privately held Swiss content studio in Cham, Zug, specialising in brand storytelling, content, design, and live event production for large Swiss enterprise clients across banking, insurance, telecoms, pharma, and retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Cham

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Project-based creative services: McKinivan generates revenue through project-based engagements in brand storytelling, content creation, design, and live events. Services are priced on a time-and-materials basis ('nach Aufwand vergütet'), with rates aligned to industry standards. The agency offers first consultations and price quotes free of charge; detailed project proposals and detailed offers are billable. Non-credit terms are net cash within 30 days. Vorschüsse (advance payments) and Akontozahlungen (progress payments) may be requested.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

McKinivan Moos is a Swiss brand storytelling agency that develops and executes integrated communication strategies for enterprise clients across strategy, content creation, visual/motion design, and live event production. The agency delivers brand storytelling, annual reports, event concepts, digital content, motion graphics, and corporate publishing — combining four service pillars (Strategie, Content, Design, Live) under one roof to create authentic brand experiences across digital, print, and experiential channels.

Product overview

McKinivan Moos is a Swiss content studio (Agentur für Brand Storytelling) specializing in strategic brand storytelling, communications strategy, and experience design. The company offers four interconnected core service areas: Strategie (strategy consulting), Content (content creation and management), Design (visual and motion design), and Live (events and brand experiences). The portfolio includes work for clients across banking (Zuger Kantonalbank, Luzerner Kantonalbank, Thurgauer Kantonalbank), insurance (Swisscom, Zurich, Swiss Re, CSS), retail (Migros, McDonald's, KADI), healthcare (Novartis), and other sectors. The company is headquartered in Cham, Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Strategy Services) Strategic consulting services including brand and product positioning, brand storytelling workshops, and employer branding for Swiss enterprises seeking integrated communication strategies.
• Content Services Content creation and management services including content analysis, editorial planning, content management, copywriting, content strategy, and storyboarding for enterprise brand storytelling across digital, print, and live channels.
• Design Services Visual design and video/motion animation services for brand identity, corporate publishing, editorial design, packaging, web design, and digital signage across client brand and marketing materials.
• Live Communication Services Live event concepts, brand experiences, exhibitions, and shareholder communications including General Assembly production, event dramaturgy, stage design, and live-edited video content for corporate events.

Quantifiable outcome

• Over 200 guests at a single LUKB Entrepreneur Day event, nearly double the previous year
• +1 more outcomes

Named customers25 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• GislerprotokollcoreOthersMcKinivan has joined the Gislerprotokoll, an agency-wide association dedicated to making Swiss communication more diverse and equal. The agency states: 'Pluralität und Facettenreichtum sind uns wichtig' (Plurality and diversity of perspectives are important to us), positioning this membership as a commitment to reflecting Switzerland's diversity in its work.
• NetworkingcoreImplementation/ SI/ Consulting PartnerWeb development partner for digital projects, notably co-implementing the CSS 125th anniversary microsite alongside Sir Mary. Networking handles the technical web implementation while McKinivan provides creative direction and content strategy.
• Eggert+FriendssupportingImplementation/ SI/ Consulting PartnerEvent production partner for live events and conferences. Eggert+Friends provides event production expertise complementing McKinivan's event concept and content creation capabilities.
• premotionsupportingTechnology or IntegrationDigital experience platform partner referenced as part of McKinivan's event production network for live event technology solutions.
• Raphael WannersupportingOthersFilm production partner for video content creation across client projects. One of several film professionals in McKinivan's extended network.
• Jonas WeibelsupportingOthersPhotography partner providing professional imagery for client projects. One of several photographers in McKinivan's creative network.
• Patrick Portmann (Flugdesign)supportingOthersMotion design specialist partner for animated content and motion graphics projects.
• Konrad BecksupportingOthersIllustration partner for custom illustration work across client projects.
• Sir MarysupportingImplementation/ SI/ Consulting PartnerCreative and digital partner that co-implemented the CSS 125th anniversary microsite alongside Networking and McKinivan's creative direction.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spillmann Felser Leo Burnett: Zurich-based creative agency within the Leo Burnett network, offering brand communication and integrated creative campaigns for Swiss enterprise clients. Closely comparable in Swiss market positioning and blue-chip client roster.
• Jung von Matt: Swiss-origin global creative agency group offering brand storytelling, campaign work, and integrated creative services for major enterprise clients. Directly comparable in offering mix (strategy, content, design, experiential) and in serving premium Swiss and international brands.
• KMS TEAM: Swiss communications agency focused on brand, content, and integrated campaigns for enterprise clients. Comparable in mid-sized Swiss agency positioning and blue-chip client mix.
• Rod Kommunikation: Swiss creative agency delivering brand communication, campaigns, and content for major Swiss clients. Comparable in approach and Swiss market focus.
• Wirz Group: One of Switzerland's largest independent advertising and communications agencies, providing brand strategy, campaigns, and content production for Swiss enterprise clients. Comparable in scale and integrated offering.
• Hinderling Volkart: Swiss brand and design consultancy focused on brand strategy, identity, and experience design for premium and corporate clients. Comparable in design-led brand storytelling positioning.
• Farner Consulting: Swiss communications and PR consultancy with strong corporate and public-sector client base. Comparable in serving large Swiss enterprises with strategic communication and storytelling mandates.

Broad incumbents

• Serviceplan Group: Europe's largest independent creative agency group with integrated brand, content, and digital capabilities. Comparable in interdisciplinary offering but operates at significantly larger scale.
• TBWA\Switzerland: Swiss arm of TBWA\ global creative network, serving enterprise clients with full-service advertising and brand communications. Comparable in client base but operates with broader network resources.

Regional players

• Heimat: Independent German creative agency known for integrated brand storytelling across digital, content, and live channels. Comparable in creative model and integrated offering, but primarily serves the German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/mckinivan
• Facebookfacebook.com/mckinivan
• LinkedInch.linkedin.com/company/mckinivan-moos
• Instagraminstagram.com/mckinivan
• Xx.com/mckinivan

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKinivan Moos