What Baseball Alberta does

Baseball Alberta is the provincial governing body for amateur baseball in Alberta, Canada, founded in 1967 and headquartered in Edmonton. Operating as a non-profit, the organization oversees sanctioned competition, official player/coach/umpire registration, and Safe Sport compliance for more than 17,000 players organized through 120+ local associations across 8 geographic zones. It runs the development pathway from Rally Cap entry-level programming through the Provincial League (A/AA/AAA tiers), the Baseball Alberta Elite League (BAEL), the Baseball Alberta Girls League (BAGL), and the provincial representative program Team Alberta Bighorns, which qualifies athletes for Western and National Championships under Baseball Canada.

The organization's core technology is the Spordle iD platform, adopted in 2022 as the official sport management and registration system, handling member registrations, rosters, eligibility, compliance, reporting, and scheduling. Supporting platforms include BA Pipeline for athlete identification and development tracking, BA Creators (launched April 2026) for connecting associations with creative professionals, and GameChanger for scorekeeping. Operational resources are centralized in a Virtual Handbook, and member engagement is delivered through the Around the Bases newsletter and an active social media presence across Facebook, Instagram, X, YouTube, LinkedIn, and TikTok.

Baseball Alberta generates revenue through a mix of recurring membership registration fees via Spordle iD, hosting fees and participation revenue from 55+ Provincial Championship tournaments annually, sponsorship arrangements (Crystal Glass as Presenting Sponsor, Freson Bros. as Official Sponsor, Evolution Sports Excellence as Preferred Supplier, plus equipment partners Rawlings Canada and Easton Canada), merchandise sales through an online shop, off-season Winter Camp programming at Kinsmen Sports Centre in Edmonton ($185–$340 per session), and coach/umpire education sessions. Customer segments include youth players (ages 5–18), coaches, umpires, local associations, and women and girls in baseball. Leadership is provided by President Jon Oko and Executive Director Danielle Moffat, with governance restructuring underway under the Governance Committee chaired by Zone 2 Director Matt Price.

Name

Baseball Alberta

Legal name

Baseball Alberta

Website

https://baseballalberta.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Baseball Alberta is the non-profit provincial governing body for amateur baseball in Alberta, Canada, serving 17,000+ players and 120+ local associations through registration, 55+ Provincial Championships, development pathways, and training programs via the Spordle iD platform.

Ownership category

akta.pro rank

Product category

Amateur Sports Governance

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Amateur baseball governance
• Provincial sports association
• Youth baseball leagues
• Baseball tournament hosting
• Coach umpire certification

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Registration Fees: Annual registration fees collected through Spordle iD from players, coaches, umpires, managers, and volunteers across 120+ member associations.
2. Provincial Championship Hosting: More than 55 Provincial Championship tournaments hosted annually in communities across Alberta, generating hosting fees and participation revenue.
3. Sponsorships and Partnerships: Partnership program with sponsors including Crystal Glass (Presenting Sponsor), Freson Bros. (Official Sponsor), Evolution Sports Excellence (Preferred Supplier), and others.
4. Shop and Merchandise: Online shop selling Baseball Alberta merchandise and apparel.
5. Winter Camp Registration: Off-season training camps at Kinsmen Sports Centre in Edmonton with session fees ranging from $185-$340 per participant.
6. Education Sessions and Workshops: Coach and umpire education programs including NCCP clinics and special guest education sessions with professional scouts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Baseball Alberta is the provincial governing body for amateur baseball in Alberta, organizing sanctioned leagues, 55+ annual Provincial Championship tournaments, training camps, and certification programs across 8 geographic zones. It supports over 17,000 players and 120+ member associations with member registration through Spordle iD, NCCP coach and umpire education, athlete development pathways (Rally Cap through Team Alberta Bighorns), and dedicated girls/women's leagues (BAGL, BAEL).

Product overview

Baseball Alberta operates as the provincial governing body for amateur baseball, supporting over 17,000 players and more than 120 local associations. The organization's digital ecosystem centers on Spordle as the central member management and registration platform, complemented by BA Pipeline for athlete talent identification and development, and BA Creators for connecting associations with creative professionals. Key programs include Team Alberta Bighorns for provincial team representation, the Baseball Alberta Girls League (BAGL) for female athletes, and the Rally Cap Program for youth development. The organization hosts the annual Provincial Championships series (55+ tournaments), manages the Baseball Alberta Elite League (BAEL), and publishes the Around the Bases newsletter series. Members access services through Spordle iD, GameChanger for scorekeeping, and the Virtual Handbook for operational resources.

Differentiator

Problem solved

Functional benefit

Brands

• Team Alberta Bighorns Baseball: Represents Alberta at national competitions and showcases top baseball talent.
• Baseball Alberta Elite League (BAEL)
• Baseball Alberta Girls League (BAGL)
• Baseball Alberta Provincial League
• Rally Cap Program
• BA Pipeline
• BA Creators Platform

Products and services

• Baseball Alberta Membership Registration Annual membership registration for players, coaches, umpires, managers, and volunteers processed through Spordle iD, providing eligibility, insurance coverage, and access to sanctioned competitions across Alberta.
• Baseball Alberta Provincial Championships Annual championship tournament series with 55+ tournaments hosted in communities across Alberta, covering age divisions from 11U through 18U, Senior leagues, and Girls League. Teams pay participation fees to compete for provincial titles.
• Winter Camp Training Program Off-season training camps at Kinsmen Sports Centre in Edmonton for ages 7U through 18U, offering age-specific sessions priced from $185-$340 per participant, with family discounts available for multiple-player registrations.
• Baseball Alberta Elite League (BAEL) Elite-level competitive baseball league for advanced competition among top Alberta teams, providing a high-performance development tier above standard league play.
• Baseball Alberta Girls League (BAGL) Dedicated baseball league for girls and women in Alberta, supporting talent identification and providing a development pathway to Western and National Championships.
• Team Alberta Bighorns Baseball Provincial team program representing Alberta at national competitions and showcases, representing the highest tier of Baseball Alberta's athlete development pathway.
• Rally Cap Program Entry-level youth development initiative teaching five FUNdamentals (fundamental movement skills, throwing, receiving, hitting, base running) in a fun and safe environment for players' and coaches' first experience with baseball.
• Baseball Alberta Shop Online merchandise store offering Baseball Alberta branded apparel and baseball equipment for players, coaches, and fans.
• Coach and Umpire Education Programs NCCP coaching certification clinics, umpire certification and development programs, and special guest education sessions with professional scouts, delivered to coaches and umpires across Alberta.

Quantifiable outcome

• Supports over 17,000 players and 120+ local associations
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Freson Bros.majorGTM or Marketing Partner · 1 June 2026Freson Bros. serves as the Official Sponsor of Baseball Alberta Pipeline and Team Alberta Bighorns Baseball, as well as an Official Home Run Partner. They are the exclusive Food & Grocery Category Partner within the Baseball Alberta Partnership Program.
• Evolution Sports ExcellencemajorGTM or Marketing Partner · 28 April 2026Evolution Sports Excellence serves as an Official Preferred Supplier and RBI Partner of Baseball Alberta. They support key events including the Western Canada Prospects Series, Rawlings Cup, and Baseball Alberta Awards Banquet.
• Crystal GlassmajorGTM or Marketing Partner · 30 March 2026Crystal Glass serves as the Presenting Sponsor of the Baseball Alberta Provincial Championships and an Official Grand Slam Partner. Each year, more than 55 Provincial Championship tournaments are hosted with Crystal Glass branding.
• SpordlecoreTechnology or Integration · 1 January 2022Spordle serves as Baseball Alberta's official sport management and registration system since 2022. The platform manages member registrations, rosters, eligibility and compliance, communication and reporting, scheduling and assigning. Spordle iD is the central database for all Baseball Alberta members.
• Baseball CanadacoreStrategic or Co-development PartnerBaseball Canada is the national governing body for baseball in Canada. Baseball Alberta operates as the provincial arm, adopting Baseball Canada regulations including bat changes and running national championship qualification.
• Alberta GovernmentcoreGTM or Marketing PartnerThe Alberta Government provides provincial support and recognition for baseball development in Alberta as a key government stakeholder and partner.
• Jays Care FoundationminorGTM or Marketing PartnerJays Care Foundation, affiliated with the Toronto Blue Jays MLB team, provides community support and baseball development programs across Canada including Alberta.
• Blue Jays Baseball AcademyminorGTM or Marketing PartnerBlue Jays Baseball Academy hosts the Canadian Futures Showcase, a national amateur baseball showcase. Baseball Alberta promotes tryouts and coordinates Alberta participation.
• Rawlings CanadaminorGTM or Marketing PartnerRawlings Canada provides equipment sponsorship including the Rawlings Cup tournament and custom glove giveaways for Baseball Alberta events.
• Easton CanadaminorGTM or Marketing PartnerEaston Canada provides equipment and sponsorship support for Baseball Alberta programs and events.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Little League Canada: National body for Little League Baseball in Canada, which competes with provincial associations for youth baseball registrations. Overlaps in target demographic (children 5–18) but operates as a separate affiliation system.
• Okotoks Dawgs Baseball: Premier amateur baseball academy and showcase organization in Alberta. Operates within the Baseball Alberta ecosystem but competes for elite player attention and academy-level sponsorship dollars.

Broad incumbents

• Hockey Alberta: Provincial governing body for amateur hockey in Alberta. Same organizational archetype (PSO with member associations) but operates in a much larger and more resourced sport, making it a useful incumbent benchmark for governance, sponsorship, and revenue scale.
• Soccer Alberta: Provincial governing body for amateur soccer in Alberta. Similar PSO structure with member associations, leagues, and provincial championships across multiple age groups, providing a benchmark for youth sport participation trends in the same geography.
• Baseball Canada: National amateur baseball governing body and parent in the federation hierarchy. Baseball Alberta operates as a provincial arm under Baseball Canada, making it both a peer and a structural upstream relationship.

Others

• Spordle: Sport management SaaS platform used by Baseball Alberta as its central registration and member-management system. An enabling technology peer rather than a competitor, but a key supplier dependency.
• Jays Care Foundation: Charitable arm of the Toronto Blue Jays that funds baseball development across Canada, including Alberta. An ecosystem partner and adjacent funder/influencer in the development pipeline.

Direct peers

• Softball Alberta: Provincial amateur softball governing body operating in the same province with the same member-association, championship, and development model. Directly comparable in scope, geography, and target demographic.
• Baseball BC: Provincial amateur baseball governing body for British Columbia, structurally identical to Baseball Alberta (member associations, championships, provincial teams, Spordle-based registration). Closest peer given shared mandate, governance structure, and sport.

Regional players

• Alberta Soccer Association: Another provincial amateur sport governing body in Alberta, providing a regional comparable for membership-fee structures, sponsorship yield, and operational scale of mid-sized PSOs in the same province.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BaseballAlberta
• YouTubeyoutube.com/@Baseball_Alberta
• Facebookfacebook.com/baseballalberta
• LinkedInca.linkedin.com/company/baseball-alberta
• Instagraminstagram.com/baseball.alberta
• TikToktiktok.com/@baseballalberta

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baseball Alberta