What Luna Bakery does

Luna Bakery & Cafe is a privately held, multi-location scratch bakery and café operating in the Cleveland, Ohio metropolitan area since 2011. The company runs three physical stores — Moreland Hills (flagship), Downtown Cleveland, and Cleveland Heights — serving local consumers with made-from-scratch baked goods, café menu items such as sandwiches and paninis, custom cakes and desserts, and a full-service catering line. The company extends its retail offering through online ordering, gift cards, and a Toast Tab–powered loyalty program, plus a take-and-bake line for at-home preparation and seasonal holiday menus.

The business model is primarily B2C retail with a B2B catering overlay. Revenue is generated per-transaction at the counter, through catering contracts, and via digital channels (online ordering, gift cards). GTM is largely local: organic social on Facebook, Instagram, Yelp, and LinkedIn, supported by a rewards program that drives repeat visits. The company employs 51–100 people, has no disclosed institutional investment or parent entity, and does not publicly report revenue. The technology stack is thin and commodity — a Wix website and the Toast Tab commerce platform — with no proprietary systems, data assets, or AI/ML components disclosed. The competitive narrative rests on scratch preparation, ingredient quality, and decade-plus local brand equity rather than on differentiated technology or scale.

Name

Luna Bakery

Legal name

Luna Bakery & Cafe

Website

https://lunabakerycafe.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Luna Bakery & Cafe is a privately held, three-location scratch bakery and café in the Cleveland, Ohio metro, serving local consumers with made-from-scratch baked goods, café fare, custom cakes, catering, and take-and-bake items.

Ownership category

akta.pro rank

Product category

Bakery & Cafe Services

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Dessert Cafes (Coffee + Desserts) (THAFADAH), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Scratch bakery
• Cafe dining
• Custom cakes
• Event catering
• Take-and-bake

Headquarters

HQ city

Cuyahoga Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

Luna Bakery & Cafe operates three physical cafe locations in the Cleveland, Ohio metro area, selling scratch-made baked goods, cafe menu items (sandwiches and paninis), custom cakes and desserts, and take-and-bake products. It also offers full-service catering featuring its scratch-cooked and baked items for events and gatherings. All offerings are prepared fresh from quality ingredients and sold via dine-in, takeout, online ordering (Toast Tab), and direct catering sales.

Product overview

Luna Bakery & Cafe operates as a scratch bakery and cafe with three locations in the Cleveland area (Moreland Hills, Downtown Cleveland, and Cleveland Heights). The company offers a unified retail bakery and dining experience featuring fresh-baked goods, cafe menu items (sandwiches, paninis), custom cakes and desserts, catering services, and take-and-bake products. All offerings are prepared from scratch using fresh ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Luna Bakery & Cafe: Scratch bakery and cafe offering fresh, homemade baked goods and catering services.

Products and services

• Luna Bakery & Cafe (in-store bakery and cafe) Scratch bakery and cafe offering fresh, made-from-scratch baked goods, cafe menu items including sandwiches and paninis, and dine-in/takeout service across three Cleveland-area locations (Moreland Hills, Downtown Cleveland, Cleveland Heights). Targets local Cleveland-area consumers.
• Catering Full-service catering featuring fresh, scratch-cooked and scratch-baked offerings suitable for events and gatherings, delivered from Luna's Cleveland-area kitchen. Targets event hosts and organizations in the Cleveland metro area.
• Custom Cakes & Desserts Custom cake and dessert creation services for special occasions and events, ordered through Luna Bakery's Custom Cakes & Desserts page. Targets customers planning personal or event-based celebrations in the Cleveland metro area.
• Take & Bakes Ready-to-bake items sold by Luna Bakery that customers can take home and prepare themselves, offering at-home baking convenience with Luna's recipes and quality. Targets Cleveland-area consumers who want to bake at home.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Insomnia Cookies: National late-night bakery chain with strong digital ordering and delivery. Comparable to Luna on bakery products and digital-first ordering infrastructure.
• Paris Baguette: National bakery-cafe franchise offering scratch-baked pastries, cakes, sandwiches, and coffee in a cafe setting. Closest scaled analog to Luna's combined bakery/cafe model with custom cake services.
• Crumbl Cookies: Fast-growing franchised bakery chain with rotating menu, strong social media presence, and loyalty-driven repeat visits. Comparable to Luna on bakery retail and customer engagement tactics.
• Nothing Bundt Cakes: Franchised bakery specializing in scratch-baked cakes and desserts with custom orders and catering. Comparable to Luna's custom cake and dessert service line.
• Levain Bakery: Multi-location scratch bakery known for premium cookies and pastries, with cafe-style service and a strong local-brand identity in each city. Closely mirrors Luna's "best scratch bakery" positioning and multi-unit growth strategy.
• Sprinkles Cupcakes: Multi-location bakery-cafe known for scratch cupcakes, custom orders, and a sit-in cafe experience. Comparable to Luna on the custom cake/dessert and cafe-retail hybrid model.
• Tatte Bakery & Cafe: Multi-location upscale bakery-cafe offering pastries, sandwiches, and coffee in a sit-down format. Closely comparable to Luna's scratch-made cafe positioning and multi-location urban/suburban footprint.
• Magnolia Bakery: Iconic multi-location scratch bakery and cafe famous for cupcakes, cakes, and classic American desserts with cafe seating. Comparable product mix and brand-led positioning to Luna.

Broad incumbents

• Panera Bread: National bakery-cafe chain combining scratch-style baked goods, sandwiches, and soups with dine-in and digital ordering. Comparable to Luna's bakery + cafe + online format at significantly larger scale.
• Starbucks: Dominant coffee chain with expanding bakery/food menu and digital ordering/loyalty. Comparable to Luna on the cafe + pastry + loyalty program intersection, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lunabakerycafe
• LinkedInlinkedin.com/company/lunabakerycafe
• Instagraminstagram.com/lunabakerycafe/?hl=en
• Xx.com/LunaBakeryCafe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Bakery