Fitzgerald Peterbilt

What Fitzgerald Peterbilt does

Fitzgerald Peterbilt is a privately held, authorized Peterbilt (PACCAR) commercial truck dealership group operating six full-service locations across Alabama (Huntsville, Montgomery, Birmingham, Gadsden) and Virginia (Glade Spring flagship and Fancy Gap). The company sells new and pre-owned heavy- and medium-duty trucks — including Peterbilt models 579, 589, 567, 520, 220, 365, 367, 535, 536, 537, and 548 as well as battery-electric variants 220EV, 520EV, and 579EV — alongside Freightliner units in its used inventory. Customers include over-the-road fleet operators, independent owner-operators, and vocational/construction-site buyers served through direct enterprise field sales, in-person parts and service counters, a 24/7 Online Parts Counter, and a live online inventory portal.

The underlying technology stack is OEM-sourced rather than proprietary: SmartLinq reasoning diagnostics, Rapid Check service-bay workflow, VMUX multiplex electrical integration, and the Peterbilt Online Parts Counter are deployed across locations, with the Glade Spring flagship operating 14 service bays (including a dedicated Rapid Check bay) and mobile service, staffed by 10+ certified PACCAR MX, Cummins, and CAT technicians. The business operates five distinct revenue streams: new truck sales, used truck sales, parts (genuine OEM and all-makes), service and repair, and financing facilitation. Pricing is quote-based on trucks, transactional on parts, and labor-based on service, with all transactions conducted through the dealership rooftops rather than a national platform. The company does not disclose revenue, has no parent organization, no subsidiaries, no institutional funding rounds, and operates exclusively in the Southeast United States.

Name

Fitzgerald Peterbilt

Legal name

Fitzgerald Peterbilt

Website

https://fitzgeraldpeterbilt.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Fitzgerald Peterbilt is a privately held authorized Peterbilt (PACCAR) commercial truck dealership group operating six full-service locations across Alabama and Virginia, selling new and used heavy- and medium-duty trucks, OEM-certified service, and parts to fleet operators, owner-operators, and vocational buyers.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (423130)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

akta.pro secondary industries

Mobile Hydraulic, Pneumatic & Liftgate Repair (On-Vehicle Systems) (TLAKAFAK), Terminal & Port Vehicles (Yard Tractors, RoRo Tractors, Straddle Carriers) (IMAHAIAE)

Keywords

• Commercial truck sales
• Truck service and repair
• Truck parts dealership
• Peterbilt dealer network
• Vocational truck sales

Headquarters

HQ city

Glade Spring

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Truck Sales: Sales of new Peterbilt trucks including models 579, 589, 567, 520, 220 and their EV variants, as well as Freightliner models. Sales team assists with custom spec'ing and building trucks to customer specifications.
2. Used Truck Sales: Sales of pre-owned trucks including both Peterbilt and Freightliner models with live inventory updates.
3. Parts Sales: Sales of Peterbilt genuine parts and all-makes parts through in-person visits and online ordering via the Online Parts Counter. Parts inventory increased across all locations with competitive pricing.
4. Service and Repair: OEM-certified service technicians provide maintenance and repairs including preventive maintenance, DOT inspections, brake systems, drivetrains, and complex engine repairs using state-of-the-art tools and diagnostic equipment.
5. Financing Services: Many great financing options available for truck purchases, with financing calculator available on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fitzgerald Peterbilt is an authorized Peterbilt dealership network operating six full-service locations across Alabama and Virginia. The company sells new and pre-owned Peterbilt trucks (including Class 7 and Class 8 vocational, over-the-road, and battery-electric models), provides OEM-certified truck service and repair, and operates a fully stocked parts department with 24/7 online ordering. They also offer custom truck spec'ing and build services and multiple financing options for fleet and independent buyers.

Product overview

Fitzgerald Peterbilt is a truck dealership network operating six full-service locations across Alabama and Virginia. The company offers a portfolio of Peterbilt truck models spanning Class 7 and Class 8 vehicles, including the Peterbilt 579, 589, 567, 520, and 365 series for vocational applications, along with electric vehicle variants (220EV, 520EV, 579EV) for environmentally conscious customers. The product portfolio also includes medium-duty trucks (535, 536, 537, 548, 220, 367). These trucks are complemented by comprehensive dealership services including truck sales with financing options, OEM-certified repair and maintenance services using SmartLINQ diagnostics and Rapid Check technology, and a fully stocked parts department with 24/7 online ordering. The company serves over-the-road and vocational trucking operations, whether buying one truck or a hundred.

Differentiator

Problem solved

Functional benefit

Brands

• Semi Casual: Chrome shop located in Crossville, TN. A one-stop destination for top-tier custom truck parts and service, with a YouTube channel showcasing unique builds.

Products and services

• New and Used Truck Sales Sales of new and pre-owned Peterbilt and Freightliner trucks with custom spec and build services, financing options, and live online inventory across multiple locations.
• Peterbilt 579 Aerodynamic and fuel-efficient day cab and sleeper truck validated through million-mile endurance testing, designed based on driver, technician, and safety manager feedback.

Quantifiable outcome

• Minimized downtime through Rapid Check technology and pre-staged parts availability
• +2 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Peterbilt (PACCAR)coreChannel Partner/ Reseller/ DistributorAuthorized Peterbilt truck dealership representing the Peterbilt brand across six locations in Alabama and Virginia. Offers full sales, service, and parts for new Peterbilt trucks and utilizes Peterbilt's diagnostic technologies including SmartLinq and Online Parts Counter.
• SemiCasual (Chrome Shop)minorStrategic or Co-development PartnerSEMI CASUAL Chrome Shop located in Crossville, TN is a one-stop destination for top-tier custom truck parts and service. The partnership includes a YouTube Channel (Semi Casual Show) that showcases Fitzgerald Peterbilt's unique builds and shop culture.
• Universal Technical Institute (UTI) / Peterbilt Technical Institute (PTI)minorStrategic or Co-development PartnerFitzgerald Peterbilt employs graduates of Peterbilt Technical Institute through UTI and Wallace State Community College apprenticeship program. Both programs lead students to employment within the Fitzgerald Peterbilt family.
• Wallace State Community CollegeminorStrategic or Co-development PartnerApprenticeship program partnership that leads students to employment at Fitzgerald Peterbilt dealerships in the community.
• FreightlinerminorChannel Partner/ Reseller/ DistributorFitzgerald Peterbilt also carries Freightliner models in their used truck inventory alongside Peterbilt vehicles.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rush Enterprises: Largest Peterbilt dealer network in North America operating over 100 locations across the U.S. and Canada. Direct competitor in new truck sales, parts, and service with materially greater scale, broader geographic reach, and multi-brand portfolio (Peterbilt, International, Ford).
• Nuss Truck & Equipment: Multi-location commercial truck and equipment dealer group serving the Upper Midwest with Volvo, Mack, and other franchises. Comparable regional dealer model with sales, parts, service, and rental operations.
• Premier Truck Group: Multi-location commercial truck dealer group with full-service sales, parts, and repair operations. Directly comparable in business model as a regional/full-line truck retailer with authorized OEM franchises.
• Velocity Vehicle Group: Commercial truck dealership group with Daimler Truck (Freightliner, Western Star) franchises and full-service operations. Comparable dealer model with new/used truck sales, parts, and service across multiple U.S. locations.
• Allstate Peterbilt Group: Authorized Peterbilt dealer group with multiple locations across the Upper Midwest and beyond. Direct competitor in Peterbilt franchise territory with similar full-service dealership footprint.
• Truck Country / Stoops Group: Large multi-brand commercial truck dealer group with locations across the Midwest. Comparable full-service dealership offering with new truck sales, parts, service, and collision repair.

Broad incumbents

• PACCAR Parts: PACCAR's own parts distribution and OEM service arm. Sets parts pricing, training, and diagnostic technology standards that Fitzgerald Peterbilt relies on; a structural partner rather than pure competitor.
• MHC Kenworth: Major Kenworth/PACCAR-affiliated dealer network with locations across the South and Midwest. Comparable in servicing PACCAR family trucks, though franchised under Kenworth rather than Peterbilt brand.

Others

• Ritchie Bros. Auctioneers: Global used equipment and truck marketplace providing alternative procurement channel for used trucks. Adjacent competitor in used truck sales and fleet remarketing where Fitzgerald also operates.

Regional players

• Worldwide Equipment: Commercial truck dealer group operating across the Appalachian and Southeast U.S. with multiple franchises. Overlaps with Fitzgerald in Southeast geography, competing for regional fleet customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FitzPeterbilt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitzgerald Peterbilt