Bob Steele Salon

What Bob Steele Salon does

Bob Steele Salon is a privately held multi-location hair and beauty salon chain founded in 1979 and headquartered in Smyrna, Georgia, operating under the So Chic Salon Brands portfolio. The company runs eight Bob Steele-branded locations across the Atlanta metropolitan area (Alpharetta, Atlanta proper, East Cobb/Marietta, Newnan, Peachtree City, Roswell, Smyrna, and West Cobb/Marietta) plus two sister salons, employing over 150 stylists across the network. Service offerings span haircuts, coloring, styling, texture treatments (Keratin Express, Keratin Smoothing, Relaxers, Perms), extensions, professional makeup, and bridal packages.

The company operates a tiered stylist career ladder (Intern, Levels 3-13, Verge, Elite, Luxe), formalized through an Internship Program and Georgia Cosmetology Apprentice track, with continuous education requirements. Retail operations include seven premium product lines (IGK, Oribe, Kerastase, Aveda, Redken, Moroccan Oil, Pureology), and a Salontourage loyalty program supports repeat visits. Technology infrastructure is limited to Aura Salonware for online appointment booking and gift-card fulfillment; no proprietary technology, AI/ML capabilities, patents, or APIs are disclosed.

Bob Steele Salon's revenue model is purely direct-to-consumer service revenue, with per-appointment pricing varying by stylist tier (haircuts from $32 to $100, makeup application from $52 to $121, Keratin Smoothing from $325, and bridesmaid services from $71 to $125 across Premium, Luxury, and Couture bridal packages). The chain serves both men and women across general consumer use cases (cuts, color, styling, texture, extensions) and a dedicated bridal segment for weddings and special occasions. Customers book through the website, and the company is featured in Modern Luxury Atlanta's 2026 Best of Beauty list. There is no external investor, PE backing, or public-ownership data in the source material.

Name

Bob Steele Salon

Legal name

Bob Steele Salon

Website

https://bobsteele.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Bob Steele Salon, founded in 1979 in Smyrna, Georgia, operates eight hair and beauty salon locations across the Atlanta metro area plus two sister salons under the So Chic Salon Brands portfolio, employing over 150 stylists. It serves men, women, and bridal clients with tiered haircuts, coloring, styling, texture treatments, extensions, and makeup services using premium professional product lines.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro industry

PRIMARYHSALAAAC

Unisex/Family Hair Salons

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYCRABALAB

Professional Hair Care (Shampoo, Conditioner, Treatments)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Hair salon services
• Professional hair coloring
• Hair styling and cuts
• Bridal hair services
• Premium hair care brands

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hair and Beauty Services: The salon generates revenue through providing hair and makeup services including coloring, cuts, styling, texture treatments, extensions, and bridal services. Services are priced per appointment with different stylist levels commanding different price points. The company uses a tiered pricing model based on stylist experience levels (Intern, Level 3-13, Verge, Elite, Luxe).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bob Steele Salon operates a multi-location hair salon chain founded in 1979, providing professional hair services across eight Atlanta metro locations (Alpharetta, Atlanta, East Cobb, Newnan, Peachtree City, Roswell, Smyrna, and West Cobb) with a team of more than 150 stylists. The salon offers coloring, haircuts, styling, texture treatments, extensions, makeup, and dedicated bridal services using premium product lines including IGK, Oribe, Kerastase, Aveda, Redken, Moroccan Oil, and Pureology.

Product overview

Bob Steele Salon is a multi-location hair and beauty salon chain under the So Chic Salons brand, operating 8 locations across the Atlanta metropolitan area since 1979. The company offers a comprehensive suite of hair and beauty services including Coloring, Styling, Hair Cuts, Texture treatments (Keratin Express, Keratin Smoothing, Relaxers, Perms), Hair Extensions, Make Up services, and Bridal services. The salon employs over 150 stylists across its locations and uses premium professional hair care products including IGK, Oribe, Kerastase, Aveda, Redken, Moroccan Oil, and Pureology. Services are tiered by stylist level (Intern, Verge, Elite, Luxe) with corresponding pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Coloring Services
• Hair Cuts
• Hair Styling and Blowouts
• Texture Treatments
• Hair Extensions
• Makeup Services
• Bridal Hair and Makeup

Quantifiable outcome

• Established in 1979 - over 45 years of operations

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• AvedaminorOthersPremium professional hair care product brand used exclusively at Bob Steele Salon locations
• OribeminorOthersPremium professional hair care product brand used exclusively at Bob Steele Salon locations
• IGKminorOthersPremium professional hair care product brand used exclusively at Bob Steele Salon locations
• KerastaseminorOthersPremium professional hair care product brand used exclusively at Bob Steele Salon locations
• RedkenminorOthersPremium professional hair care product brand used exclusively at Bob Steele Salon locations
• Moroccan OilminorOthersPremium professional hair care product brand used exclusively at Bob Steele Salon locations
• PureologyminorOthersPremium professional hair care product brand used exclusively at Bob Steele Salon locations

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Empire Beauty Schools: Operator of the largest network of cosmetology schools in North America; comparable as a talent pipeline feeding the salon industry, relevant because Bob Steele also runs stylist training/internship programs.

Direct peers

• Fantastic Sams: National full-service hair salon franchise comparable in scope (cuts, color, styling, texture) with a similar franchise/multi-location footprint model.
• Supercuts: National walk-in hair salon chain owned by Regis Corporation; comparable multi-unit salon operator with tiered stylist pricing and similar service menus (cuts, color, texture).
• Cost Cutters Family Hair Salon: Value-positioned franchise salon chain under Regis Corporation; comparable multi-location salon operator but at lower price points, useful as a lower-bound competitor reference.
• Hair Cuttery: Largest family-owned hair salon chain in the U.S.; directly comparable multi-unit salon operator with broad service offerings and walk-in convenience.
• Great Clips: The largest U.S. walk-in hair salon franchise chain with thousands of locations; directly comparable as a multi-location, multi-stylist hair salon chain serving broad consumer demand, though positioned at a lower price point than Bob Steele.
• Sport Clips: Franchised sports-themed hair salon chain specializing in men's and boys' haircuts; comparable as a multi-location salon operator with strong brand positioning, though more focused on the male segment.

Broad incumbents

• Aveda (salons): Brand-owned and franchised salon network under Estée Lauder; comparable as a premium product-and-service ecosystem using one of Bob Steele's key product suppliers, with a similar multi-location salon-and-retail model.
• Regis Corporation: Public parent company of SmartStyle, Supercuts, Cost Cutters and other salon brands; comparable as a larger incumbent operator of multiple hair salon chains with corporate/franchise structures.
• Ulta Beauty: National beauty retailer with in-store salon services; comparable at the broader level as a multi-channel beauty services and product retailer targeting consumers across price tiers, though primarily retail-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BobSteeleSalonAtlanta
• LinkedInlinkedin.com/company/bob-steele-salon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob Steele Salon