DEVOXX MOROCCO

What DEVOXX MOROCCO does

Devoxx Morocco is a large-scale developer conference operated by xHub SARL, a Moroccan limited liability company headquartered at Boulevard Dammam, Technopark, Casablanca. Positioned as the largest developer conference in the Africa and Middle East (MEA) region and held under the high patronage of King Mohammed VI, the event has run 13 consecutive editions since its founding in 2013, with the latest edition anchored in Casablanca. The three-day program delivers 150+ sessions across eight technology tracks spanning Architecture, Security, Data and AI, DevOps and Cloud, Development Practices, People and Culture, Programming Languages, and UI/UX, drawing developers, technical experts, technology decision-makers, and corporate technology vendors from across the region.

The underlying technical stack is purpose-built for event operations rather than software product distribution. Ticketing and attendee registration run on the open-source Alf.io platform, content delivery and infrastructure are hosted on Hetzner cloud, and speaker submissions are managed through a proprietary Call-for-Proposals (CFP) platform operated by xHub. The platform architecture is lean and open-source-leaning, with bank transfer listed as the primary payment method and a tiered ticket structure (VIP Pass at 7,500 MAD including three nights of hotel accommodation; Conference Pass at 3,000 MAD for standard access), both subject to Moroccan 20% VAT.

The business model rests on two revenue streams: direct ticket sales to individual attendees and corporate sponsorship across multiple tiers. The sponsor roster includes a platinum/gold-tier anchor (Neo4j) plus supporting-tier partners such as CIH Bank, Zenika, OpenValue, Mindera, and Cnexia, providing a mix of regional financial institutions and international technology vendors. Customers thus fall into two distinct segments: individual developers paying out of pocket or via employer stipends, and corporate technology buyers sponsoring the event for brand visibility, recruiting access, and ecosystem positioning. Distribution is direct via the devoxx.ma web property.

Name

DEVOXX MOROCCO

Legal name

xHub SARL

Website

https://devoxx.ma

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Devoxx Morocco is a Casablanca-based annual developer conference, operated by xHub SARL since 2013 and held under the high patronage of King Mohammed VI. It serves MEA-region software developers, technical experts, technology decision-makers, and corporate technology sponsors across eight technology tracks.

Ownership category

akta.pro rank

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Conference Ticket Sales: Devoxx Morocco generates revenue through ticket sales for its annual 3-day developer conference. Two ticket tiers are offered: VIP Pass (7,500 MAD + 20% VAT, includes 3 nights accommodation, full access, meals, and goodies) and Conference Pass (3,000 MAD). Tickets are sold via the official website with bank transfer as the primary payment method.
2. Sponsorship Revenue: The conference partners with various technology companies as sponsors, displaying their logos on the website and at the event venue. Multiple sponsor tiers are implied by the diverse range of company logos displayed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

DEVOXX MOROCCO is an annual 3-day developer technology conference held in Morocco, organized by xHub SARL. It delivers 150+ sessions across 8 tracks covering Java, Cloud, Containers, DevOps, Big Data/AI/ML, Modern Web, UX, Architecture, Mobile, IoT, and Blockchain. The conference is sold through two ticket tiers (VIP Pass at 7,500 MAD including 3 nights accommodation, and Conference Pass at 3,000 MAD) and supplemented by technology company sponsorships.

Product overview

DEVOXX MOROCCO is the largest developer conference in the Africa & Middle East (MEA) region, organized by xHub SARL. The conference offers two ticket tiers: VIP Pass (premium tier with accommodation included) and Conference Pass (standard access). Both passes provide 3-day access to sessions covering Java, Cloud, Containers & Cloud Native, DevOps & Culture, Big Data Machine Learning & AI, Modern Web, JS, UX, Architecture, Mobile, IoT, and Blockchain topics.

Differentiator

Problem solved

Functional benefit

Products and services

• VIP Pass Premium conference ticket tier priced at 7,500 MAD + 20% VAT (720 EUR equivalent). Includes 3 nights accommodation at the conference venue, full access to all conference sessions for 3 days, daily lunch and coffee breaks, and the official Devoxx Morocco goodies pack. Targeted at professional developers seeking a premium conference experience.
• Conference Pass Standard conference ticket tier priced at 3,000 MAD + 20% VAT (285 EUR equivalent). Provides 3 days of full access to all conference sessions covering Java, Cloud, DevOps, AI/ML, Modern Web, Architecture, Mobile, IoT, and Blockchain. Includes daily lunch and coffee breaks. Does not include accommodation.
• Devoxx Morocco Annual Conference Event The annual 3-day developer conference event featuring 150+ sessions across 8 tracks including Architecture, Security, Data and AI, DevOps & Cloud, Development Practices, People and Culture, Programming Languages, and UI/UX. Targets software developers, technology experts, decision-makers, and technology enthusiasts from the MEA region.

Quantifiable outcome

• Largest developer conference in Africa & Middle East region
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, supporting and major.

• xHubcoreStrategic or Co-development PartnerxHub is the organizing company behind Devoxx Morocco. xHub describes itself as a global IT company formed by technology enthusiasts using coding culture to solve customers' real problems. They are described as 'YOUR AGILE SOFTWARE DEVELOPMENT PARTNER' and share a deep love for code with a developer-centric approach.
• HetznersupportingTechnology or IntegrationHetzner provides cloud server hosting for Devoxx Morocco's infrastructure. The privacy policy states 'Our cloud servers are hosted by Hetzner.'
• Alf.iosupportingTechnology or IntegrationAlf.io is the open-source ticket reservation system used for Devoxx Morocco's registration. The registration page at register.devoxx.ma uses Alf.io for ticket management.
• Palm Plaza Hotel & SPAsupportingOthersPalm Plaza Hotel & SPA is a 5-star hotel venue hosting Devoxx Morocco. The FAQ mentions the conference will be held at this venue in Marrakech.
• Neo4jmajorGTM or Marketing PartnerNeo4j is a platinum/gold sponsor and exhibitor at Devoxx Morocco. Their VP of DevRel Stephen Chin provided a testimonial calling it 'the biggest developer event in the MEA region.' Neo4j had a booth with many interactions and interest in graph technology.
• CIH BanksupportingGTM or Marketing PartnerCIH Bank is a Moroccan financial institution that participated in Devoxx Morocco. Their Project Manager Mouncef Mkarrem provided a testimonial about the conference experience.
• ZenikasupportingGTM or Marketing PartnerZenika is an IT Services and IT Consulting company that attended Devoxx Morocco. They described it as an incredible experience with exciting discussions on cutting-edge topics shaping the tech landscape.
• OpenValuesupportingGTM or Marketing PartnerOpenValue is a technology consulting company whose Managing Director Gerrit de Boe attended Devoxx Morocco. They enjoyed the conference, talks, and meeting the Java community.
• MinderasupportingGTM or Marketing PartnerMindera is a technology company that participated as an exhibitor at Devoxx Morocco. They expressed gratitude to attendees who visited their stall.
• ApplesupportingGTM or Marketing PartnerApple's Senior Kubernetes Field Engineer Katie Gamanji attended and provided a testimonial about the incredible event and community at Devoxx Morocco.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Web Summit: Web Summit is one of the world's largest technology conferences held annually in Lisbon. While much broader in scope (startups, policy, enterprise), it serves an overlapping tech professional audience with a similar multi-track, sponsor-driven model, positioning it as a scaled benchmark for tech conference operations.

Direct peers

• Devoxx France: Devoxx France is a sister conference in the Devoxx franchise, organized in Paris. It shares the same brand, conference format (Java/cloud/AI tracks), and developer community focus as Devoxx Morocco, providing a directly comparable peer for format, sponsorship model, and content structure.
• GOTO Conferences: GOTO Conferences is a series of developer-focused conferences (GOTO Amsterdam, Berlin, Chicago, etc.) covering Java, cloud, AI, and software architecture. The technology track overlap and developer audience targeting make GOTO a direct format peer for Devoxx Morocco.
• Step Conference: Step Conference is a major technology and startup conference held annually in Dubai, targeting the Middle East and Africa region. It directly competes with Devoxx Morocco for regional developer and tech community mindshare, sponsor budgets, and MEA enterprise attendees.
• Devoxx Belgium: Devoxx Belgium is the original Devoxx conference and parent brand of the Devoxx franchise. Devoxx Morocco operates under the same brand family, sharing content philosophy, speaker networks, and community ethos. This is the most direct comparable—the Belgian origin against which Morocco's positioning is defined.
• QCon: QCon is InfoQ's enterprise software development conference series held in multiple cities worldwide. It targets senior developers, architects, and tech leads—overlapping significantly with Devoxx Morocco's audience and its architecture, security, and programming languages tracks.
• KubeCon + CloudNativeCon: KubeCon + CloudNativeCon is the flagship conference of the Cloud Native Computing Foundation, focused on cloud-native, DevOps, and Kubernetes topics. Devoxx Morocco's "DevOps & Cloud" track and DevOps-heavy content directly overlap with KubeCon's developer audience and sponsor ecosystem.
• GitHub Universe: GitHub Universe is GitHub's annual flagship developer conference covering software development, DevOps, and AI tooling. Its developer-centric format, sponsor-driven model, and global community engagement make it a directly comparable peer for Devoxx Morocco's developer audience and event economics.

Regional players

• LEAP: LEAP is a major technology conference held in Riyadh, Saudi Arabia, with significant regional tech ecosystem focus. As a MENA-region competitor for tech community attention and sponsorship dollars, it represents a regional alternative for developers and enterprises in the same geographic catchment as Devoxx Morocco.
• RiseUp Summit: RiseUp Summit is a leading startup and technology conference held in Cairo, Egypt. It targets the MENA region's developer and startup community, serving a similar audience profile to Devoxx Morocco while operating in a different (Egyptian) national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/DevoxxMA
• YouTubeyoutube.com/user/JMaghreb
• Facebookfacebook.com/DevoxxMA
• LinkedInlinkedin.com/company/devoxx-ma
• Instagraminstagram.com/devoxxma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEVOXX MOROCCO