U.S. All Star Federation

What U.S. All Star Federation does

The U.S. All Star Federation (USASF) is a Tennessee-incorporated nonprofit corporation founded in 2003 that operates as the largest membership organization for All Star cheer and dance in the United States. Its functional role is that of a sport governing body: USASF credentials coaches, certifies safety judges, sanctions competitions, maintains standardized rules and age grids for both cheer and dance, and controls the bid pathway to its flagship championship events, The Cheerleading Worlds and The Dance Worlds. Membership is required for athletes to compete at USASF-sanctioned events and to earn Worlds bids, creating a mandatory funnel for participants in the sport.

USASF's product surface is organized around a $49 annual athlete membership (June 1 to May 31) that unlocks a digital athlete profile with age verification and club/team history, background screening, abuse prevention training, a $50,000 excess accidental medical insurance benefit (MAIP), access to the Member Perks Program, and eligibility for the College Scholarship and Exceptional Athlete College Scholarship programs. Adjacent offerings include coach credentialing, rules/scoring systems for cheer and dance, competition sanctioning, the CheerABILITIES and DanceABILITIES adaptive programs, an Athlete Advisory Council, and supporting tools such as Club Finder, Competition Search, and the Member Directory. The technology stack is a digital membership platform integrated with SportsEngine for club and event management.

USASF's revenue model is a low-ticket subscription ($49 per athlete per season) supplemented by event sanctioning fees, partnership and sponsorship contributions (e.g., Varsity, Varsity Spirit, Rebel Athletics, DoubleGood, Primo, JDP), and member perks monetization. Go-to-market is direct-to-consumer via usasfmembers.net, distributed through event producers and sanctioned competitions as a channel network, and supported by a regional director field force across the United States. The organization is headquartered in Germantown, Tennessee, and operates exclusively within the U.S. market.

Name

U.S. All Star Federation

Legal name

U.S. All Star Federation

Website

https://usasf.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The U.S. All Star Federation is a 2003-founded nonprofit governing body and the largest membership organization for All Star cheer and dance in the United States, offering a $49 annual athlete membership that unlocks sanctioned competition access, coach credentialing, standardized safety rules, and bid eligibility to The Cheerleading Worlds and The Dance Worlds.

Ownership category

akta.pro rank

Product category

Sports Membership and Governance Organization

NAICS

Business Associations (813910), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Championship & Cup Organizers (MPAKADAB)

Keywords

• All star cheer membership
• Competition sanctioning services
• Coach credentialing programs
• Athlete age verification
• Sports federation governance

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Athlete Membership Fees: Annual athlete membership fee of $49 per term/season (June 1 - May 31). Membership is required to compete at USASF-sanctioned competitions and to earn bids to World championships. Multiple family members can be managed under one account.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The U.S. All Star Federation (USASF) is the largest membership organization for All Star cheer and dance in the United States. Its core offering is an annual athlete membership ($49 per season) that unlocks participation in USASF-sanctioned competitions and eligibility for bids to The Cheerleading Worlds and The Dance Worlds. The federation additionally provides competition sanctioning, standardized rules and age grids for cheer and dance, coach credentialing, scholarship programs, and digital athlete profiles with age verification and background screening.

Product overview

The U.S. All Star Federation (USASF) is a membership organization for All Star cheer and dance sports, offering a unified platform centered on membership management and competitive event governance. The core offering is the USASF Athlete Membership program ($49/season), which provides digital athlete profiles with age verification, background checks, abuse prevention training, and access to the Member Perks Program. Supporting the membership are Rules & Age Grids for both Cheer and Dance disciplines, Coach Credentialing programs, and Competition Sanctioning services that ensure standardized safety practices across events. The organization operates major championships—The Cheerleading Worlds and The Dance Worlds—requiring membership for bid eligibility. Specialized programs include CheerABILITIES and DanceABILITIES for exceptional athletes, plus two scholarship paths: the College Scholarship Program and Exceptional Athlete College Scholarship. Additional member tools include Club Finder, Competition Search, Member Directory, and the Member Accident Insurance Program (MAIP).

Differentiator

Problem solved

Functional benefit

Products and services

• USASF Athlete Membership
• Competition Sanctioning
• Rules & Age Grid (Cheer)
• Rules & Age Grid (Dance)
• Coach Credentialing
• College Scholarship Program
• Exceptional Athlete College Scholarship
• CheerABILITIES
• DanceABILITIES
• The Cheerleading Worlds
• The Dance Worlds

Quantifiable outcome

• Over $1 million awarded in scholarships to more than 300 athletes since 2008

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Action MomentsminorOthersPartner providing photo/moment services for USASF events and community.
• BlejitminorOthersPartner supporting USASF scholarship program and member perks.
• CheerSoundsminorOthersMusic and sound partner supporting USASF events and scholarship program.
• DoubleGoodminorOthersFundraising partner supporting USASF scholarship programs for athletes.
• Insight Risk ManagementminorOthersRisk management services partner for USASF operations.
• JDPminorOthersPartner supporting USASF scholarship programs.
• Positive Coaching Alliance (PCA)coreOthersPCA provides coach development and positive culture training at USASF National Conference, supporting the organization's commitment to athlete development and positive coaching environments.
• VarsityminorOthersMajor All Star industry company and scholarship sponsor for USASF college scholarship program.
• Varsity SpiritminorOthersVarsity Spirit brand sponsor for USASF scholarships.
• Rebel AthleticsminorOthersCheer equipment and apparel company sponsoring USASF scholarships.
• PrimominorOthersScholarship sponsor for USASF college scholarship program.
• Star Spirit ProductionsminorOthersEvent producer and scholarship sponsor for Exceptional Athlete programs.
• JDP (Scholarship)minorOthersExceptional Athlete scholarship sponsor for CheerABILITIES and DanceABILITIES programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Varsity Spirit: Varsity Spirit owns the largest cheerleading industry brands (NCA, UCA, USA Cheer, JAMZ) and operates camps, competitions, and apparel. It is a major USASF partner and scholarship sponsor, but also a commercial incumbent whose interests can diverge from USASF's governance mission.
• The International Cheer Union (ICU): ICU is the international cheerleading federation recognized by the IOC. USASF maintains an ICU/IASF Liaison on staff, indicating the two federations operate in adjacent governance layers, with ICU providing international recognition beyond USASF's domestic scope.
• National Cheerleaders Association (NCA): NCA, owned by Varsity Spirit, is a legacy cheerleading organization running national championships. It competes for athletes and events in the broader cheer marketplace alongside USASF-sanctioned events.

Direct peers

• USA Cheer: USA Cheer is the U.S. national governing body for cheerleading recognized by the IOC, focused on STUNT, cheer, and the U.S. national teams. It overlaps with USASF on national cheer governance but operates a different competitive pathway.
• International All Star Federation (IASF): IASF is the international body governing All Star cheer specifically, and co-operates The Cheerleading Worlds with USASF. It is the most direct international counterpart in the All Star cheer segment.
• JAMZ: JAMZ is an All Star cheer event producer and apparel company that operates major competitions. It operates within USASF's sanctioning framework and competes for event producers and athlete participation.
• WDA (World Dance Association): WDA is an international dance competition organization that awards bids to dance world championships. It parallels USASF's role in dance, offering a competing pathway to Dance Worlds.
• CheerSport: CheerSport is a cheerleading event producer operating sanctioned competitions across the U.S. It sits within USASF's sanctioned event network and competes for athlete participation at the event level.

Others

• Positive Coaching Alliance (PCA): PCA is a USASF educational partner providing coach development and positive culture training. It is an ecosystem partner rather than a competitor, but it shares the youth sports development mission.
• SportsEngine: SportsEngine is a USASF technology partner providing sports management platform integration for member clubs and event management. It serves as an infrastructure enabler for USASF's digital membership ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/usasfAllStarCheerDance
• Facebookfacebook.com/USASF
• Instagraminstagram.com/usasf_cheer
• Xx.com/usasfdance
• LinkedInlinkedin.com/company/u-s-all-star-federation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about U.S. All Star Federation