LOLA

What LOLA does

LOLA is a global creative advertising agency operating under Omnicom Group's TBWA network, with offices in Madrid (headquarters), New York, Los Angeles, and São Paulo. The agency was established around a 'Crazy Ambition' creative philosophy targeting global, ambition-driven brands seeking iconic, culturally resonant work. The current US entity, LOLA USA, was created in 2026 by combining adam&eveDDB New York and 180 US under CEO Agathe Guerrier and CCO Jared Jurentkuff, with regional CEOs leading Madrid (Tom Elliston) and Brazil (Carol Boccia).

LOLA delivers creative advertising services through six capability areas: audience definition and activation, enduring brand platforms, integrated tentpole campaigns, design and craft, social and editorial content, and data and measurement. The agency serves enterprise clients including adidas, Porsche North America, De'Longhi, Magnum, Lynx/Axe, Cornetto, Talenti, Burger King, Disney, JetBlue, McCain, and Dove, with a particularly deep portfolio of Unilever-owned brands. Notable recent work includes adidas's FIFA World Cup 2026 campaign, De'Longhi's Brad Pitt x Taika Waititi collaboration, and Lynx scratch-and-sniff billboards.

LOLA generates revenue through professional services engagements — project-based work and retainer agreements negotiated directly with senior brand and marketing leadership at enterprise clients. The agency is distributed via direct field sales and is positioned in trade media through award recognition and case-study press. As a wholly-owned subsidiary within Omnicom, LOLA combines the scale of the parent conglomerate with the agility positioning of an independent creative shop, though no proprietary technology platform or productized software offering exists; all deliverables are bespoke client-specific campaign work.

Name

LOLA

Legal name

LOLA

Website

https://lola-mullenlowe.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

LOLA is a global creative advertising agency under Omnicom's TBWA network, operating from Madrid, New York, Los Angeles, and São Paulo to deliver integrated brand campaigns for major enterprise clients including adidas, Porsche, De'Longhi, and Unilever-owned brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Lola generates revenue through providing creative advertising services, brand strategy, campaign development, and marketing execution for enterprise clients. Revenue is derived from project-based work, retainer agreements, and ongoing client partnerships for major brands globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

LOLA is a global creative advertising agency that develops brand campaigns, advertising, and creative content for major multinational brands across consumer goods, automotive, technology, food, and travel sectors. The agency operates from offices in Madrid, New York, Los Angeles, and São Paulo, serving clients such as adidas, Porsche, Magnum, De'Longhi, Lynx/Axe, Burger King, Cornetto, Talenti, and JetBlue. LOLA USA was formed through the combination of adam&eveDDB New York and 180 US, operating within the TBWA network under Omnicom Group.

Product overview

LOLA is a creative advertising agency, not a product-based company. The agency operates as a single unified service offering—creative campaign development—rather than a platform-plus-modules architecture. The agency's services span six core capability areas: Audience Definition and Activation (using syndicated research and proprietary intelligence tools for audience strategies), Enduring Platforms (long-term brand platform design), Integrated Tentpoles (360 campaigns combining communications planning and brand creativity), Design and Craft (conceptual executions for social, OOH, and digital channels), Social and Editorial (platform-native strategic and creative content), and Data & Measurement (KPI frameworks and optimization). The company is backed by Omnicom and TBWA, with offices in Madrid, New York, LA, and Sao Paulo, and serves global brands including adidas, Porsche, Magnum, De'Longhi, Burger King, and AXE/Lynx. No discrete software products, modules, or named product offerings exist in the portfolio—all deliverables are client-specific campaign work rather than standardized products.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Campaign Development End-to-end development of creative advertising campaigns for global brands, including strategy, concept development, creative execution, and multi-market rollout. Serves multinational consumer brands such as adidas, Porsche, Magnum, De'Longhi, Burger King, Cornetto, Talenti, Lynx/Axe, and JetBlue.
• Global Brand Strategy & Campaign Platforms Strategic brand planning and the creation of global creative platforms that can be adapted across multiple regions and markets. Supports multinational brands in maintaining globally consistent brand identity while enabling local cultural relevance.
• Multi-Market Campaign Rollout & Localization Cross-regional execution and localization of advertising campaigns across Europe, North America, and Latin America, leveraging offices in Madrid, New York, Los Angeles, and São Paulo. Designed for brands that require synchronized multi-market campaign delivery.
• Creative Content Production Production of creative content assets including advertising films, digital content, and campaign assets for global and regional brand activations.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• Omnicom GroupflagshipOthersOmnicom Group is the parent company of LOLA, providing global scale, resources, and network support. LOLA operates under the Omnicom umbrella while maintaining independent agency spirit.
• TBWAflagshipOthersLOLA operates under the TBWA network, leveraging the global agency's methodologies and infrastructure while maintaining independent creative positioning.
• 180 UScoreStrategic or Co-development Partner180 US was merged into LOLA USA as part of the agency launch, combining talent and momentum from both agencies.
• adam&eveDDB New YorkcoreStrategic or Co-development Partneradam&eveDDB New York was merged into LOLA USA, bringing additional creative talent and client relationships to the combined agency.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• 72andSunny: Independent creative agency serving major brands with integrated campaign work. Comparable to LOLA as a creatively-led, brand-strategy agency competing for global enterprise accounts.
• Wieden+Kennedy: Independent creative agency known for iconic global brand work (Nike, Coca-Cola, Levi Strauss). Directly comparable to LOLA as an enterprise-focused creative shop that prizes distinct creative voice and senior-led client relationships.
• Mother: Independent creative agency serving global brands with a strong craft and culture-driven positioning. Comparable to LOLA in its independent spirit, senior-led model, and pursuit of culturally distinctive work.
• Droga5: Award-winning creative agency (now part of Accenture Song) serving global brands like Heineken, Meta, and The New York Times. Comparable to LOLA in its bold creative positioning and tier-one enterprise client roster.
• TBWA\Chiat\Day: Sister agency under TBWA, also part of Omnicom Group. Operates as a creative-led network agency with similar global infrastructure and enterprise client relationships, making it LOLA's closest internal comparable.
• adam&eveDDB: Parent precursor of LOLA's NYC operations and a top-tier creative agency (DDB/Omnicom). Highly comparable given the talent and client overlap that flowed into the LOLA USA launch.
• Anomaly: Independent creative agency with a non-traditional, partner-led model serving major brands like Budweiser, Google, and Coca-Cola. Comparable to LOLA in its differentiated agency model and enterprise client focus.

Broad incumbents

• BBDO: Global creative network and sister Omnicom agency. Comparable as a broader advertising services platform under the same parent group, competing for some of the same enterprise clients.
• Saatchi & Saatchi: Global creative network under Publicis. Comparable to LOLA as a major global creative agency serving similar enterprise clients with broader portfolio offerings across geographies.

Emerging players

• GUT: Independent creative agency with strong momentum in major brand work (Google, Twitter/X, Popeyes). Comparable to LOLA as a growing independent creative shop competing for high-profile global accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lolamullenlowe
• Instagraminstagram.com/itslolamadrid
• Xx.com/LOLAmullenlowe

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOLA