Btob Marketing

Name

Btob Marketing

Legal name

BTOB MAKETING S.L.

Website

https://btob.es

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

Btob Marketing (also known as BOB Agency) is a creative intelligence agency that combines strategy, creativity, technology, and media to develop brand communications and integrated marketing campaigns. The firm serves enterprise brands across industries including banking, energy, pharmaceuticals, retail, food & beverage, and media, applying its proprietary Pulso methodology that analyzes brand, category, consumer, and context dimensions.

Product overview

Btob Marketing operates as a marketing agency (BTOB MAKETING S.L.) based in Madrid, Spain, at Calle Concepción Jerónima 22. The company is described as a creative intelligence agency that combines strategy, creativity, technology and media to build brands. BOB Agency, which shares the same Madrid address, is presented as part of the same business ecosystem, offering hybrid agency services where artificial intelligence and human talent work together. The agency's methodology centers on analyzing four key dimensions: brand pulse (Pulso de tu marca), category pulse (Pulso de la categoría), consumer pulse (Pulso del consumidor), and context pulse (Pulso del contexto). They serve clients including IQOS, POMPADOUR, FRIPOZO, Merck, BBVA, Endesa X, National Geographic, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Creative Communications Strategic brand development and creative communication services that help enterprise brands build authentic connections with consumers through strategically coherent messaging.
• Integrated Marketing Campaigns End-to-end integrated marketing campaign execution combining strategy, creativity, technology, and media across disciplines to deliver culturally relevant brand activations for enterprise clients.
• BOB Pulso Methodology Consulting Proprietary four-pillar analytical methodology (Pulso de tu marca, Pulso de la categoría, Pulso del consumidor, Pulso del contexto) applied to brand diagnostic and strategic positioning engagements for clients.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Direct peers

• David Madrid: Independent creative agency based in Madrid known for campaigns for Burger King, Škoda, and Coca-Cola. Directly comparable to Btob Marketing as a similarly sized Spanish independent competitor for the same enterprise brand budgets.
• El Ruso de Rocky: Spanish independent creative agency with award-winning work for brands like Campofrío and Netflix Spain. Comparable to Btob Marketing as a Spanish independent competing for enterprise brand creative briefs.
• Lola MullenLowe: Madrid-based creative agency within the MullenLowe global network, serving clients like Nike, Volkswagen, and Movistar. Directly comparable to Btob Marketing for enterprise creative accounts in the Spanish market.
• Goodby Silverstein & Partners: San Francisco-based independent creative agency with a portfolio of enterprise brand work for clients like Sonic and Xfinity. Comparable to Btob Marketing in independent ownership, integrated creative/strategy offering, and enterprise client focus.
• &Rosås: Independent creative agency based in Barcelona with a strong portfolio of brand strategy and creative campaigns. Comparable to Btob Marketing in geographic scope, independent ownership, and enterprise client focus in Spain.

Broad incumbents

• MediaMonks (S4 Capital): Global digital-first content and media production network. Comparable to Btob Marketing as a technology-enabled creative and content provider competing for enterprise brand marketing budgets, though at significantly larger scale.
• Droga5: Independent creative agency known for enterprise brand work for clients like The New York Times, Heineken, and IKEA. Comparable to Btob Marketing as a creatively led independent competing for major brand accounts.
• VMLY&R Spain: Global agency network with Spanish operations serving enterprise clients across brand strategy and creative. Comparable to Btob Marketing as a larger incumbent competitor for the same enterprise brand budgets.
• TBWA\Spain: Spanish arm of the global TBWA creative network, serving Apple, Adidas, and Nissan. Relevant incumbent benchmark for Btob Marketing in scale, network resources, and enterprise client targets in Spain.

Others

• PHD Media Spain: Global media-buying and planning network with Spanish operations. Comparable to Btob Marketing as an enterprise marketing services partner, though focused on media planning rather than the creative and strategic services Btob provides.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/btob
• Xx.com/btob_words
• Facebookfacebook.com/btobfans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Btob Marketing