Bedales of Borough

What Bedales of Borough does

Bedales of Borough is a privately held London hospitality business operating wine bars, retail bottle sales, sommelier-led tasting experiences, and private event hire. Founded in 2001, its flagship is a three-floor wine bar, shop, and kitchen at 5 Bedale Street inside Borough Market, set in a former potato storehouse featured in the film "Bridget Jones." A second venue at 55 Leadenhall Market serves the City of London with a traditional food menu and weekday-focused operating hours. The company also operates BOB's Lobster as a related sister seafood restaurant concept.

The core proposition centres on a curated global wine selection emphasising small producers and family-owned estates, with a rotating by-the-glass list, an extensive bottle collection for on-site or takeaway consumption, and seasonal dishes sourced from Borough Market. Supporting product lines include guided tasting formats (Wine Discoveries, Great Classics, Wine & Cheese Workshop, London Epicurean) priced from £35 to £660 per group, gift vouchers in £25–£200 denominations valid for 12 months, and three private event spaces (The Big Room, The Balcony, The Small Room) with capacities of 18 to 100 guests.

The business operates as a direct-to-consumer model with no disclosed technology platform, no app, no AI capabilities, and no digital proprietary features. Distribution is through two physical storefronts, an online Bottle Shop for delivery, and direct reservations via website, phone, email, and WhatsApp. Marketing is primarily organic via Instagram, Facebook, website content, and the events programme itself. There are no disclosed funding rounds, ownership structure details, or revenue figures.

Name

Bedales of Borough

Legal name

Bedales of Borough

Website

https://bedaleswines.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Bedales of Borough is a private London wine bar operator founded in 2001, running a flagship at Borough Market and a second site at Leadenhall Market, offering curated wines, seasonal food, tastings, and private events alongside sister brand BOB's Lobster.

Ownership category

akta.pro rank

Product category

Wine Bar & Restaurant Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (445320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Wine bar dining
• Wine retail sales
• Wine tasting experiences
• Private event venues
• Online wine shop

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. On-site dining and wine service: Revenue from food and wine consumed on-premises at the wine bars. Features seasonal dishes, wine by the glass and bottle, with sommelier-guided selections.
2. Bottle shop sales: Retail bottle sales for takeaway and delivery through the online wine shop, featuring wines from small producers and family-owned estates.
3. Wine tasting experiences: Organised wine tasting events including Bedales Wine Discoveries, Great Classics, Wine & Cheese Workshop, London Epicurean, and self-guided tastings. Group bookings starting at 10 people, with per-person pricing for self-guided options.
4. Gift vouchers: Sale of gift vouchers redeemable for wine tasting experiences, food and drink at Borough venue, or wine shop deliveries. Available in denominations of £25, £50, £60, £75, £100, and £200.
5. Private events and venue hire: Rental of venue spaces (The Big Room, The Balcony, The Small Room) for private drinks receptions, canape events, wine tastings, and seated dinners. Catering up to 100 guests at sister cellar location near London Bridge.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bedales of Borough runs two London wine bar and restaurant locations (Borough Market and Leadenhall Market) offering sommelier-curated global wine selections and seasonal food menus sourced from Borough Market. The business also sells wine bottles through an online shop for delivery and takeaway, hosts paid wine tasting experiences, sells gift vouchers, and rents private event spaces for groups up to 100 guests.

Product overview

Bedales of Borough operates two flagship wine bar locations in London—Bedales of Borough at Borough Market and Bedales at Leadenhall Market—offering food, wine, and hospitality experiences. The core offering centers on wine bars with curated global wine selections and seasonal food menus. Supporting products include an online Bottle Shop for wine sales, gift vouchers for wine tastings and food & drink experiences, private event spaces (The Big Room, The Balcony, The Small Room) for groups of 18-100 guests, and wine tasting experiences led by qualified sommeliers across multiple themed formats. The business also encompasses BOB's Lobster as a related restaurant brand.

Differentiator

Problem solved

Functional benefit

Brands

• BOB's Lobster: Sister restaurant business operated by the company, located near London Bridge. Described as a cellar bar and tasting rooms serving private drinks and canapé receptions for up to 100 guests.

Products and services

• Bedales of Borough Wine Bar (Borough Market) A wine bar, shop, and kitchen at Borough Market serving sommelier-curated global wines and seasonal food inspired by European bistros and tapas bars. Open to walk-ins and bookings for dine-in service, takeaway bottle sales, and sommelier-led tastings.
• Bedales at Leadenhall A sister wine bar set beneath the cobblestone alleyways of Leadenhall Market in the City of London, offering a more traditional food menu of platters and sandwiches alongside a curated wine list featuring classic wine regions and new world discoveries. Targets City workers for lunch and after-work dining.
• Wine Tasting Experiences

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BOB's LobsterminorOthersSister seafood restaurant concept operated by the same ownership group. Listed alongside Bedales on the main navigation. BOB's Lobster is a separate brand offering seafood dining experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• P. Franco: East London natural wine bar in Leyton with a highly curated list of small producers. Comparable as a sommelier-led London wine specialist, though it lacks the heritage / tourism pull of Bedales' Borough Market site.
• Noble Rot: London wine bar and restaurant in Bloomsbury and Lamb's Conduit with a sommelier-led list and full restaurant service. Closely comparable as a sommelier-driven wine bar/restaurant targeting enthusiasts and offering curated bottles and food pairings in a heritage setting.
• Terroirs Wine Bar: Soho natural-wine bar from the same operator as Brawn, focused on small producers and casual French-inspired food. Comparable as a London wine-led venue competing for the small-producer enthusiast and casual dine-in trade.
• The 10 Cases: Long-running Covent Garden wine bar and bistro operating an ever-changing list limited to ten cases of each wine. Comparable as a heritage London wine bar with a sommelier-curated small list and a tight food offering aimed at enthusiasts and City visitors.
• Compagnie des Vins Surnaturels: Soho-based natural wine bar with a sommelier-curated list of small producers and a small-plates kitchen. Directly comparable as a London wine specialist competing for the same sommelier-led, small-producer enthusiast segment.
• Gordon's Wine Bar: One of London's oldest and most famous wine bars (est. 1890), located in Covent Garden. Directly comparable as a heritage, on-premise wine bar with cellar seating, food platters, and an exclusively wine-led offer targeting a similar mix of locals, tourists, and pre-theatre patrons.
• Vagabond Wines: London-based wine bar chain using self-pour dispense technology with curated small-producer lists. Directly comparable as a multi-site London wine bar competing for the same customer base of wine enthusiasts seeking sommelier-quality choice at lower price points.
• Sager + Wilde: Shoreditch and Hackney wine bar and restaurant with a sommelier-curated list of small producers and a serious food offering. Comparable as a London wine bar competing on small-producer curation, food pairing, and a destination venue positioning.
• Vinoteca: London mini-chain of wine bars combining curated wine lists with full restaurant service and an off-premise retail/shop. Directly comparable as a multi-site London operator offering dine-in, retail, and events across a similar sommelier-curated model.
• The Remedy: Fitzrovia wine bar with an extensive by-the-glass list and Mediterranean-influenced food menu. Comparable as a London wine bar in a professional / city-worker catchment, competing for the after-work and casual dine-in occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BedalesWines
• Instagraminstagram.com/bedaleswines
• Xx.com/BedalesWines
• LinkedInlinkedin.com/company/bedales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bedales of Borough