Vagabond Wines
Vagabond Wines operates 12 self-pour wine bars across London and Birmingham plus the UK's largest urban winery in Canada Water, serving wine-curious consumers, corporate event bookers, and aspiring wine professionals.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Vagabond Wines does
Vagabond Wines (legal entity Wineify Limited) operates a network of 12 self-pour wine bars across London and Birmingham, with a 13th venue (Vagabond Carnaby) planned to open in summer 2026. Each bar deploys contactless tap-and-pour dispensing machines that allow customers to sample more than 100 wines by the glass, with 650+ wines rotating through the estate annually alongside seasonal small plates, craft beer walls, and private event space across nine hireable venues.
The company runs the UK's largest urban winery at 9 Deal Porters Way in Canada Water — a 100-tonne production facility with stainless steel fermentation tanks, concrete egg, and solera system producing exclusive English wines such as Solena NV, Dios Mio, Night Tripper, and Pet Not Rosé. It complements the bars with a Wine Academy offering WSET Level 1 (£250) and Level 2 (£600) certifications, masterclasses (Cheese & Wine, Blending, Components), urban winery tours, and an online bottle shop at shop.vagabondwines.co.uk with case discount pricing.
Vagabond monetises primarily through on-site F&B transactions (wine by the glass/bottle, food), event and private-hire bookings, paid wine education (WSET courses and masterclasses), online retail, and gift cards. It sells to wine-curious consumers, corporate event bookers, and aspiring wine professionals via a product-led growth motion centred on the self-pour experience and an omnichannel marketing approach across Instagram, TikTok, LinkedIn, email, blog, and earned press. Founded in 2010 in Fulham, the business became part of the Majestic Wine group in 2024 and has won WineGB Boutique Producer of the Year (2024) and nine medals (3 Gold) at the 2025 Independent English Wine Awards.
Vagabond Wines firmographics
Firmographics- Name
- Vagabond Wines
- Legal name
- Wineify Limited
- Website
- https://vagabondwines.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vagabond Wines operates 12 self-pour wine bars across London and Birmingham plus the UK's largest urban winery in Canada Water, serving wine-curious consumers, corporate event bookers, and aspiring wine professionals.
- Ownership category
- akta.pro rank
Vagabond Wines industry classification
Industry- Product category
- Wine Bars and Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Wineries (31213), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Bars (THAFAEAF)
Keywords
Where Vagabond Wines is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices13 records
Markets served
Vagabond Wines business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- On-site food & beverage sales: Revenue from wine by the glass, wine by the bottle, and seasonal small plates and sharing boards consumed at bar locations. Over 650 wines pass through bars annually; the self-pour model drives both sampling and bottle upsells.
- Events & private hire: Revenue from group/table bookings, private hire, and full venue hire at 9 unique venues. Events team curates packages including hosted wine tastings and full venue takeovers.
- Wine Academy & masterclasses: WSET Level 1 (£250) and Level 2 (£600) certification courses, plus themed masterclasses (Blending Masterclass, Components Masterclass) and urban winery tours. All include access to the Vagabond Tasting Card.
- Online retail (Shop): Online store selling bottles of wine including exclusive urban winery bottles. Case discount pricing applied to minimum one case (12 bottles).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | WSET Level 1 — one-day intensive wine course |
| One time/ perpetual license | Pay-as-you-go | WSET Level 2 — four half-day wine exploration course |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Vagabond Wines product offering
Product offeringCore offering
Vagabond Wines owns and operates a network of self-pour wine bars across London and Birmingham where customers dispense 100+ wines by the glass using contactless tap-and-pour machines. The company also runs the UK's largest urban winery in Canada Water, producing award-winning English wines on-site, and offers WSET-certified wine education, masterclasses, private events, and an online bottle shop.
Product overview
Vagabond Wines operates a network of 13 self-pour wine bars across London and Birmingham, featuring 100+ wines by the glass through automated wine machines. The company also runs the UK's largest urban winery in Canada Water, where it produces award-winning English wines on-site. The product portfolio centers on the core wine bar experience enhanced by educational offerings (Wine Academy with WSET certifications), experiential masterclasses (cheese & wine pairing, blending workshops, winery tours), and event services (private hire, group bookings). An online shop complements the physical venues. Since 2024, Vagabond has been part of the Majestic Wine group.
Differentiator
Problem solved
Functional benefit
Products and services
- Vagabond Wine Bars Self-pour wine bar chain with 100+ wines available by the glass through automated contactless wine machines, plus seasonal small plates and craft beer on tap at select venues. Targets wine enthusiasts and casual consumers seeking discovery and casual dining experiences.
- Vagabond Urban Winery
- Vagabond Wine Academy (WSET Courses)
- Events and Private Hire
- Online Shop
- Vagabond Card (Gift Cards)
Quantifiable outcome
- Solena NV named Best English Still Wine at the 2025 Independent English Wine Awards
- +3 more outcomes
Companies that use Vagabond Wines
Customer profileSegments3 records
Ideal customer profiles3 records
Vagabond Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vagabond Wines partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Vagabond Wines competitors and assessment
Company assessmentDirect peers
- Vinoteca: London-based chain of wine bars and shops offering an extensive by-the-glass wine list alongside food, with a similar bar-plus-retail model to Vagabond. Direct peer in the UK urban wine bar category.
- The Sampler: UK wine bar operator that pioneered self-serve wine dispensing machines (Enomatic-style taps) in London, offering 80+ wines by the glass via dispensing cards. Closest direct peer to Vagabond's self-pour technology concept.
- Chapel Down: England's largest premium wine producer with a visitor centre and B2B/B2C retail, including by-the-glass offerings. Comparable as a UK winery with on-site hospitality and tasting experience.
- Nyetimber: Award-winning English sparkling wine producer with vineyards in Sussex and Hampshire, plus a hospitality programme. Comparable as a UK-based premium winery producing award-winning still and sparkling wines.
- Gusbourne: English sparkling and still wine producer based in Kent with a tasting room at the winery. Comparable to Vagabond's urban winery as a UK boutique producer focused on premium English wines.
- Hambledon Vineyard: England's oldest commercial vineyard producing traditional method sparkling wines, with an on-site cellar door and tours. Comparable to Vagabond's urban winery as a UK boutique producer combining production with on-site hospitality.
Broad incumbents
- Majestic Wine: Vagabond's parent company since 2024 and the UK's largest specialist wine retailer with nationwide store estate. Broader incumbent operating retail, online, and B2B channels beyond Vagabond's bar-led model.
- Berry Bros. & Rudd: Historic London-based fine wine merchant with retail shops, cellars, and a hospitality programme (in-store tastings and dining). Comparable as a premium UK wine retailer with experiential elements.
- Corney & Barrow: Long-established UK wine merchant with wholesale, retail, and on-trade operations. Comparable as a specialist UK wine business operating across multiple customer channels.
Regional players
- Hatch Mansfield: UK-based premium wine agency and distributor representing family-owned wineries, with a UK hospitality and trade programme. Comparable as a UK-focused premium wine operator with experiential and educational components.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vagabond Wines social profiles
Digital presenceVagabond Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vagabond Wines leadership team
Management profileNumber of profiles
Profiles5 records
Vagabond Wines funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vagabond Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vagabond Wines
What does Vagabond Wines do?
Vagabond Wines owns and operates a network of self-pour wine bars across London and Birmingham where customers dispense 100+ wines by the glass using contactless tap-and-pour machines. The company also runs the UK's largest urban winery in Canada Water, producing award-winning English wines on-site, and offers WSET-certified wine education, masterclasses, private events, and an online bottle shop.
Is Vagabond Wines a public or private company?
Vagabond Wines is a private company. It is classified as corporate owned and is currently operating.
When was Vagabond Wines founded?
Vagabond Wines was founded in 2010. It employs 101 to 250 people.
Where is Vagabond Wines based?
Vagabond Wines is headquartered in London, United Kingdom, in the Europe region.
How does Vagabond Wines make money?
Four revenue lines are on record. On-site food & beverage sales are the primary driver. The others are events & private hire, wine Academy & masterclasses and online retail (Shop).
Who are Vagabond Wines's main competitors?
Direct peers on record are Vinoteca, The Sampler, Chapel Down, Nyetimber, Gusbourne and Hambledon Vineyard. Broad incumbents are Majestic Wine, Berry Bros. & Rudd and Corney & Barrow. Hatch Mansfield is listed as a regional player.
Does Vagabond Wines have an API?
No public API is recorded for Vagabond Wines.
What industry is Vagabond Wines in?
Vagabond Wines's product category is Wine Bars and Hospitality. Its primary akta.pro industry code is THAFAEAF, Wine Bars. Its NAICS code is 722410 and its SIC code is 2080.