MENTOR in Culture

What MENTOR in Culture does

MENTOR in Culture is a private Greek cultural-management firm founded in 2014 and headquartered in Athens, delivering strategy consulting, cultural management, content creation, marketing, and digital-culture services to public-sector cultural clients in Greece and Europe. The firm's core products combine consulting engagements with a portfolio of digital heritage platforms: myEleusis (3D, VR/AR, gamification for archaeological sites), ARVIP (AI/AR/VR/GPS-guided visitor experiences), Pros-Eleusis (ecomuseum application with personalized routes), ECHOES (3D-sound reconstruction of traditional settlements), and the HeritACT decision-support system with HERITHUBS hybrid hubs. Underlying technology spans 3D digitization (including Matterport Pro3 capture), AR/VR applications, 3D audio, GPS-based personalization, gamification, and digital storytelling, frequently developed or piloted inside EU research consortia.

The business model is predominantly project-based professional services funded through three channels: (i) direct consulting and communication-management contracts with museums, municipalities, and the Hellenic Ministry of Culture, including Greek Cultural Sponsorship scheme projects; (ii) European Union research grants (primarily Horizon Europe) where MENTOR participates as a partner in multi-country consortia such as HeritACT (14 partners across Greece, Italy, Ireland, Spain) and OSIRIS-EU; and (iii) site-specific cultural programming and festival production, exemplified by 2026 performances under the Ministry's "All of Greece, One Culture" programme. A core six-person team of cultural managers, museologists, archaeologists, and communicators is augmented by a network of academic collaborators across Greek, UK, and European universities.

The firm's go-to-market is sales-led and event-driven: procurement relationships with cultural institutions, municipalities, and Greek/European government bodies are cultivated through referrals, direct proposals, and visibility within EU research networks. The firm positions itself via the proprietary Museum (21) participatory strategic-planning methodology — first deployed at the Archaeological Museum of Thessaloniki — and recognition through Eurobank's 'egg' entrepreneurship competition. Customer concentration is significant in Greek government and museum-sector accounts; international exposure is limited to EU research consortium roles and pilots in Milan, Ballina, and the broader OSIRIS-EU partner set.

Name

MENTOR in Culture

Legal name

MENTOR in Culture

Website

https://mentorinculture.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MENTOR in Culture is a private Athens-based cultural-management firm delivering consulting, communication, research, and digital-heritage services (AR/VR, 3D, AI-driven apps) to Greek museums, municipalities, the Hellenic Ministry of Culture, and EU research consortia under multi-year projects.

Ownership category

akta.pro rank

Product category

Cultural Heritage Management Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Independent Artists, Writers, and Performers (71151)

SIC

Services-Management Consulting Services (8742), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

akta.pro secondary industries

Cultural Festivals & Events Organizations (BPAGAHAG), Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

Keywords

• Cultural heritage management
• Museum strategic consulting
• Digital heritage platforms
• Participatory museum planning
• Cultural research innovation

Headquarters

HQ city

Elefsína

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cultural Management and Consulting Services: Core revenue from providing cultural management and communication services to public and private cultural institutions, municipalities, and government bodies. Services include cultural heritage management, strategy consulting, content creation, digital culture solutions, and research innovation services.
2. European Research Project Funding: Revenue generated through participation as partner in European Union funded research projects (Horizon Europe, etc.). MENTOR receives EU funding for research and innovation work on cultural heritage activation, digital culture, and community participation.
3. Cultural Sponsorship Projects: Revenue from projects implemented under the Cultural Sponsorship scheme of the Greek Ministry of Culture, where private companies sponsor cultural activities.
4. Communication Management Services: Ongoing communication management and promotion services for cultural institutions, including social media management, digital campaigns, and marketing strategy implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MENTOR in Culture provides cultural heritage management, strategic consulting, content creation and marketing, digital culture, and cultural research and innovation services to museums, municipalities, government bodies, and cultural organizations in Greece and across Europe. The company complements these professional services with a set of proprietary digital platforms (such as ARVIP, myEleusis, Pros-Eleusis, ECHOES and LaborArtory) that apply VR/AR, 3D digitization, AI, GPS-based guidance, and digital storytelling to activate archaeological sites and cultural institutions. Its most distinctive methodology is the Museum (21) participatory strategic-planning framework, first piloted at the Archaeological Museum of Thessaloniki.

Product overview

MENTOR in Culture is a cultural management and communication company offering a portfolio of services and digital products for heritage management. The core offerings include digital platforms (myEleusis, ARVIP Platform, Pros-Eleusis, ECHOES) providing immersive cultural experiences through 3D digitization, VR/AR, digital storytelling, and gamification. Supporting services encompass cultural management, strategy consulting, content creation and marketing, digital culture services, and cultural research and innovation. The company specializes in site-specific performances and research projects (Transition to 8, HeritACT, OSIRIS-EU) connecting cultural heritage with contemporary artistic creation and European funding opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Management Services Festival design, cultural events, artistic productions, and event management for cultural organizations and municipalities, leveraging innovative cultural management practices.
• Strategy & Consulting Services Research and mapping, financial tools, national and European programs support, business plans, feasibility studies, and tourism development planning for cultural institutions and public-sector clients.
• Content Creation & Marketing Services Website design, corporate identity development, social media management, and advertising campaigns for cultural institutions and heritage projects.
• Digital Culture Services Design and development of destination websites, applications, digital cultural routes, digital educational games, and virtual or augmented reality applications for heritage and tourism clients.
• Cultural Research & Innovation Services Applied cultural research, digital heritage studies, community participation programs, and policy-driven design that connects local cultural realities with European research and innovation strategies.
• AMTh Communication Management Services Communication management and promotion services for the Archaeological Museum of Thessaloniki including social media management, digital campaigns, and press office operations.
• ARVIP Platform Interactive AI, AR and VR platform for cultural heritage promotion, using augmented reality, artificial intelligence, GPS tracking, and digital interactive maps to deliver enhanced, personalized visitor experiences at heritage sites.
• myEleusis Digital Platform Multifunctional digital platform for visualizing and highlighting the archaeological site of Eleusis through interactive experiences using 3D digitization, virtual and augmented reality, digital storytelling, and gamification.
• Pros-Eleusis Ecomuseum App Ecomuseum application providing personalized cultural and tourist routes in Eleusis to enrich the visitor experience and promote local heritage.
• ECHOES 3D Sound Heritage Platform Research-driven platform creating interactive experiences using 3D sound and panoramic drawings to reconstruct the life of traditional settlements for cultural site visitors.
• Pityos 360° 3D Virtual Tour 3D virtual tour of Pityos village in Chios using Matterport 3D capture technology, accessible via a website with bilingual content for heritage and tourism promotion.
• LaborArtory Youth Training Program Cultural production and management training program for youth ages 16–29 that combines workshops, theoretical knowledge, and applied practices in cultural management.

Quantifiable outcome

• Eleusis awarded European Capital of Culture 2021 after MENTOR-led marketing and communication campaign
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature6 records

Partnerships

25 partnerships are on record, tiered core, key and minor.

• Universidad de SalamancacoreStrategic or Co-development Partner · 22 May 2026Project coordinator for OSIRIS-EU Horizon Europe project. MENTOR participates as partner in this 48-month staff exchange project on Open Science, with kick-off meeting at Universidad de Salamanca.
• The University of EdinburghcoreStrategic or Co-development PartnerPartner in OSIRIS-EU Horizon Europe project bringing expertise in Open Science and research innovation.
• Institut PasteurcoreStrategic or Co-development PartnerPartner in OSIRIS-EU Horizon Europe project on Open Science and inclusive research.
• CERNkeyStrategic or Co-development PartnerAssociated partner in OSIRIS-EU project, bringing expertise in open science and research infrastructure.
• King's College LondonkeyStrategic or Co-development PartnerAssociated partner in OSIRIS-EU project.
• Katholieke Universiteit LeuvencoreStrategic or Co-development PartnerBeneficiary partner in OSIRIS-EU Horizon Europe project.
• Municipality of EleusiscoreStrategic or Co-development PartnerCore partner in HeritACT Horizon Europe project. MENTOR responsible for community engagement activities in Eleusis pilot location.
• University of PatrascoreStrategic or Co-development PartnerPartner in HeritACT project with Civil Engineering and Architecture departments involved in heritage activation solutions.
• Institute for Advanced Architecture of Catalonia (IAAC)coreStrategic or Co-development PartnerPartner in HeritACT project contributing architectural design expertise for heritage site activation.
• University College DublincoreStrategic or Co-development PartnerPartner in HeritACT project.
• Comune di MilanocoreStrategic or Co-development PartnerPartner in HeritACT project, with Milan as one of three pilot locations alongside Eleusis and Ballina.
• Mayo County CouncilcoreStrategic or Co-development PartnerPartner in HeritACT project, with Ballina, Ireland as one of three pilot locations.
• Athena Research CentercoreStrategic or Co-development PartnerLong-standing research partner in multiple projects including Transition to 8 and myEleusis, combining cultural heritage with digital technology research.
• CITE (Telecom Company)keyTechnology or IntegrationTechnology partner in myEleusis project for digital platform and application development.
• Eleusis 2021 / European Capital of CulturecoreStrategic or Co-development PartnerMENTOR was born in Eleusis and supported the city's successful bid for European Capital of Culture 2021, implementing marketing and communication strategy.
• Animasyros International Animation FestivalkeyStrategic or Co-development PartnerCollaboration partner for European Animation Competition and cultural projects.
• Heritage Management Organization (HERITAGE)keyStrategic or Co-development PartnerStrategic partner in heritage management initiatives.
• Athens Tourism Development and Promotion Company (EATA)keyStrategic or Co-development PartnerPartner through 'This is Athens' initiative for tourism promotion and exclusive cultural experiences.
• Stefano Boeri ArchitettikeyStrategic or Co-development PartnerPartner in HeritACT project, contributing architectural and urban design expertise.
• European Network of Cultural CentreskeyStrategic or Co-development PartnerPartner in HeritACT project representing cultural sector network.
• THINGSkeyStrategic or Co-development PartnerPartner in HeritACT project.
• Ideas for ChangekeyStrategic or Co-development PartnerPartner in HeritACT project contributing innovation methodology expertise.
• ACT (Accelerating Change Together)keyStrategic or Co-development PartnerPartner in HeritACT project.
• LAND Italia SRLminorStrategic or Co-development PartnerPartner in HeritACT project contributing landscape and urban design expertise.
• University of the AegeankeyStrategic or Co-development PartnerAcademic partner in HeritACT project and other cultural heritage initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Knowscape (cultural heritage digital experiences): A European SME specializing in digital cultural heritage experiences, AR/VR applications, and 3D documentation similar to MENTOR's myEleusis, ARVIP, and ECHOES products. Competes for similar EU Horizon Europe digital heritage project slots.

Regional players

• Foundation for the Hellenic World: A Greek cultural foundation running museum, heritage, and digital culture programs with European and international reach. Closest Greek cultural institution peer on the operator side, though structured as a foundation rather than a private consultancy.
• Heritage Malta: Malta's national heritage agency managing museums, sites, and collections across an EU member state with a small-country focus. Operates in a similar Mediterranean heritage tourism and research context, though at much larger scale as a national body.
• Elliniki Etairia (Hellenic Society for the Environment and Cultural Heritage): A Greek nonprofit dedicated to cultural heritage and environmental preservation with strong European and UNESCO affiliations. Shares MENTOR's Greek heritage-focused mission and access to EU cultural policy networks, but operates at larger scale on a nonprofit basis.
• Anthropos (CULTURAL HERITAGE) consulting: Greek/Cypriot cultural heritage consulting working alongside EU-funded research projects in archaeology and cultural management. Operating in the same Southern European heritage research-consulting niche.

Broad incumbents

• Europeana Foundation: A European cultural organization operating the EU's flagship digital cultural heritage platform alongside a network of national partners. Comparable on the digital cultural heritage technology front, but at EU institutional scale rather than private boutique.
• Cultural Infonet (ICCU / MiC Italy cultural digital services): Italy's Ministry of Culture operates large-scale cultural heritage digital platforms (e.g., Cultura Italia, digital cultural heritage portals). Comparable in the digital heritage technology space but at government scale, not a private consultancy.

Direct peers

• Cultural Heritage without Borders (CHwB): A pan-European heritage NGO that delivers cultural heritage management, training, and capacity-building projects across the Balkans and Southern/Eastern Europe. Directly comparable to MENTOR in Culture's mix of heritage consulting, training, and EU-funded project delivery.
• Boffa Farkas: A boutique cultural consultancy advising museums, galleries, and cultural institutions on strategy, audience development, and digital transformation. Matches MENTOR's niche size, methodology-led consulting, and museum/heritage client base.
• Interpret Europe: A European heritage interpretation association providing training, certification, and consulting on interpretive planning at cultural and natural heritage sites. Comparable to MENTOR's work on participatory heritage activation, museum strategic planning, and site-specific visitor experience design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MentorinCulture
• LinkedInlinkedin.com/company/mentorinculture/posts/?feedView=all
• Instagraminstagram.com/mentorinculture
• Xx.com/MentorInCulture

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MENTOR in Culture