What United Influencers does

United Influencers is a Nordic influencer marketing agency headquartered in Malmö, Sweden (United Influencers International AB, company no. 559019-1820), with a regional office in Oslo, Norway. Founded in 2014, the company provides full-service influencer marketing, user-generated content services, and — since 2017 — management of ELLE Magazine in Norway. It serves enterprise B2C brands across fashion, beauty, lifestyle, outdoor, premium consumer electronics, home improvement, hospitality, and skincare verticals. Named customers include Husqvarna, Hifi Klubben, Björn Borg, Hornbach, Gina Tricot, ESS Group, Outnorth, DermaLogica, Tretorn, and Eurosko.

The agency's core technology stack combines Kolsquare (a European influencer analytics platform) with proprietary creator research and manual quality review, evaluating creators on engagement rate, audience demographics, location accuracy, average views, and brand-fit. Rather than operating an open marketplace, United Influencers curates a Nordic-and-global influencer network, with creators recruited through direct email outreach. Nepa is integrated as a third-party marketing research partner for long-term ROI measurement beyond platform tracking data. IAB Gold certification supports credibility positioning.

United Influencers generates revenue through three streams: (1) professional services fees for bespoke campaign management priced around objectives rather than per content placement, (2) marketplace commissions on services routed through its proprietary platform (100% retained on premium display advertising, 20% commission on assignments, affiliate programs, brand ambassadorships, and e-commerce), and (3) tiered subscription support services with published pricing. Go-to-market is sales-led: consultative direct outreach to enterprise brands, website contact form, and referrals, with no self-serve creator onboarding. The company is independently owned with no disclosed external funding rounds.

Name

United Influencers

Legal name

United Influencers International AB

Website

https://unitedinfluencers.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

United Influencers is a privately held Nordic influencer marketing agency (founded 2014) headquartered in Malmö, Sweden, serving enterprise B2C brands across fashion, beauty, lifestyle, and outdoor verticals through curated influencer campaigns, UGC services, and ELLE Norway management.

Ownership category

akta.pro rank

Product category

Influencer Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

Keywords

• Influencer marketing services
• User generated content
• Creator marketing campaigns
• Social media marketing
• Influencer campaign management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Platform Services and Commission: United Influencers operates a platform that connects marketers/brands with influencers for content distribution. The company collects revenues from services including premium display advertising (100% retained) and other services like assignments, affiliate programs, brand ambassadorships, and e-commerce (20% commission). Marketers place orders for services through the platform.
2. Campaign Management Services: Full-service influencer marketing campaigns including strategy, influencer briefing, project management, content approval, and reporting. Budgets are structured around campaign objectives and expected outcomes rather than isolated content placements.
3. Support Services: Tiered support services available through the platform account with fees set out in a price list. Support levels can be selected by users and fees are subject to amendments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

United Influencers is a Nordic influencer marketing agency that plans and executes full-service influencer and user generated content campaigns for enterprise brands. Services span strategy, creator identification and briefing, negotiation, content production oversight, activation, and performance reporting, delivered alongside management of ELLE Magazine in Norway and a curated in-house influencer network.

Product overview

United Influencers is a Nordic influencer marketing agency serving clients globally from offices in Sweden and Norway. The company operates as a single unified service offering that combines influencer marketing strategy, user generated content services, and ELLE Norway magazine management. The core offering centers on connecting brands with vetted influencers through a carefully curated network, supported by campaign management, content creation oversight, and performance analytics across platforms including Instagram, TikTok, Snapchat, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Services

Quantifiable outcome

• Successful brand awareness and engagement campaigns for Hifi Klubben in Sweden and Norway through authentic Instagram and Instagram Stories content
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• ELLE Magazine (Norway)coreStrategic or Co-development Partner · 1 January 2017United Influencers has proudly managed ELLE Magazine in Norway since 2017, with a mission to redefine the experience with one of the world's leading fashion magazines. The partnership provides access to fashion/lifestyle content creation and industry credibility.
• KolsquarecoreTechnology or IntegrationUnited Influencers uses Kolsquare, one of Europe's leading influencer marketing platforms, for creator identification and selection. Kolsquare provides data-driven insights for evaluating influencers based on engagement rate, audience demographics, location accuracy, and performance metrics.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• INGO: INGO is a Stockholm-based creative and influencer marketing agency with strong Nordic brand clients. It competes head-to-head with United Influencers for influencer-led briefs from the same enterprise roster of Swedish and Nordic consumer brands.
• Kolsquare: Kolsquare is a Paris-based influencer marketing SaaS platform that United Influencers uses for creator discovery and analytics. It is a directly comparable platform serving the same brands and agencies for influencer campaign sourcing, measurement and competitive intelligence.
• Storyled: Storyled is a Stockholm-based influencer marketing agency offering strategy, creator matching and campaign execution for Nordic and European brands. It directly competes for the same enterprise Nordic clients (fashion, lifestyle, retail) that United Influencers serves.
• BOOSTE: BOOSTE is an influencer marketing platform combining a curated creator marketplace with campaign management tools. It is comparable as an end-to-end influencer marketing solution targeting European brands and agencies in adjacent verticals.
• Waltz Group: Waltz Group is a Stockholm-based creative and influencer agency serving Nordic enterprise brands. It competes for similar briefs in fashion, lifestyle, retail and hospitality, making it a directly comparable Nordic peer.

Broad incumbents

• Edelman: Edelman is a global communications firm with an established influencer marketing and earned-creator practice. It competes for the same Nordic and pan-European brand briefs but as a wider PR and communications incumbent rather than a specialist influencer agency.
• Dentsu Creative: Dentsu Creative is the creative arm of the global Dentsu network with influencer marketing capabilities. It competes with United Influencers at the enterprise end of the Nordic market, but as part of a broader full-service agency offering rather than as a Nordic specialist.
• Ogilvy: Ogilvy is a global advertising and influencer marketing network with significant Nordic operations. It is a competitor for large enterprise influencer mandates, but offers influencer marketing as part of a much broader creative and media portfolio.
• GroupM: GroupM is WPP's global media investment network with influencer marketing capabilities through agencies such as Essence and Wavemaker. It is comparable as a large incumbent that increasingly competes with specialist agencies like United Influencers for Nordic enterprise influencer budgets.

Emerging players

• Webedia Group: Webedia is a European digital media network operating creator, influencer and content properties across multiple verticals. It is comparable because it blends media, creator management and influencer marketing — a model adjacent to United Influencers' ELLE Norway + agency combination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/united-influencers
• Instagraminstagram.com/unitedinfluencers
• TikToktiktok.com/@unitedinfluencers
• Facebookfacebook.com/unitedbloggers.no

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Influencers