InGo.me
InGo is a B2B SaaS social advocate marketing platform that integrates with 20+ event registration systems to convert event attendees into promoters, serving enterprise and mid-market event organizers and trade show producers through annual subscriptions and certified partner channels.
- Company typePrivate
- Founded2013
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InGo.me does
InGo, Inc. (operating as InGo.me) is a private U.S.-based B2B SaaS company founded in 2013 and headquartered in Arlington, Virginia. The company builds a social advocate marketing platform that integrates with event registration systems (Cvent, Eventbrite, ON24, Swoogo, HubSpot, and 15+ others) to convert event attendees into active promoters. Its core technology is a four-widget suite — Activator (social login), Autofiller (social profile data pre-population), Amplifier (network-based invite discovery), and Authorizer (timeline posting and confirmation) — supplemented by add-on modules including VIPShare, Growth Reports, Experience Profiles (via the Storycraft Lab partnership), Leaderboards, Incentives, Email Scheduling, Community Graphics, Social Surface, and a Landing Page Builder.
The platform monetizes via annual or multi-year SaaS subscriptions sold through negotiated Order Forms with auto-renewal at a 5% annual price escalator and 15-day invoicing terms. Distribution is hybrid: a direct enterprise field-sales motion (Schedule a Demo CTA) targeting event organizers and trade show producers, layered with a certified channel of registration platform partners (six Gold-tier integrators including Swoogo, HubSpot, evessio, InfoSalons, BigMarker, and Compusystems) who embed and resell InGo widgets. The company has not raised primary growth capital since a $2.7M seed round in 2015 from the Dingman Center for Entrepreneurship, suggesting a capital-efficient operating profile.
InGo serves enterprise and mid-market event organizers, with named customers including Informa, Questex, Money 20/20, Atlassian, AUSA, Greenbuild, Gastech, ICFF, ISC West, Workday Rising, and Foundry CIO Summit UK. Reported customer outcomes include 10x more referrals (homepage claim), 60% net referral increase (Greenbuild), CPA under $5 with 80% cost savings (Gastech), and 20x typical referral volume (CEMA Summit 2023). The company has 11-50 employees, is GDPR/CCPA compliant, and achieved EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications in December 2025.
InGo.me firmographics
Firmographics- Name
- InGo.me
- Legal name
- InGo, Inc.
- Website
- https://ingo.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InGo is a B2B SaaS social advocate marketing platform that integrates with 20+ event registration systems to convert event attendees into promoters, serving enterprise and mid-market event organizers and trade show producers through annual subscriptions and certified partner channels.
- Ownership category
- akta.pro rank
InGo.me industry classification
Industry- Product category
- Event Marketing Software
- NAICS
- Other Services Related to Advertising (541890), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industry
- Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK)
Keywords
Where InGo.me is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
InGo.me business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: InGo provides its platform via Order Forms with a defined Order Term. Orders auto-renew for successive terms unless terminated with 30 days advance notice. Pricing for renewals increases 5% over the most recent annualized fee unless otherwise agreed. The platform is priced as an annual or multi-year subscription with B2B invoicing (15-day payment terms).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing tied to Order Terms with annual or multi-year commitment. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
InGo.me product offering
Product offeringCore offering
InGo sells a SaaS advocate marketing platform for event marketers that drives attendee-to-attendee referrals and social amplification through four core widgets—Activator, Autofiller, Amplifier, and Authorizer—that embed into existing event registration systems (Cvent, Eventbrite, ON24, Swoogo, HubSpot, BigMarker, and others). The platform uses social login (Facebook, LinkedIn, Twitter, Xing) to identify attendees, autofill registration forms, surface relevant first-degree connections, and post registration confirmations, with Trusted Impressions technology that only counts direct social contacts as referrals. Pricing is quote-based annual or multi-year subscription sold via direct enterprise sales and through certified registration platform partners.
Product overview
InGo.me is an advocate marketing and social referral platform designed specifically for event marketers. The platform consists of a core widget suite (Activator, Autofiller, Amplifier, and Authorizer) that integrates with event registration systems to enable social authentication, data autofill, personalized networking, and automated social sharing. The platform extends its core functionality through additional modules including VIPShare for personalized VIP notifications, Growth Reports for analytics, Experience Profiles (via Storycraft Lab partnership) for attendee segmentation, Company Posts for branded content, Incentives for gamification, Email Scheduling, Social Surface, Landing Page Builder, and Community Graphics. The offering operates as a plugin/supplement to existing event registration platforms rather than a standalone registration system.
Differentiator
Problem solved
Functional benefit
Products and services
- InGo Advocate Marketing Platform A widget-based SaaS platform that integrates into existing event registration systems to enable attendee-driven referrals and social amplification. Includes the Activator Widget (social login), Autofiller Widget (registration form pre-fill), Amplifier Widget (attendee network discovery and personal invite referrals), and Authorizer Widget (post-registration social posting). Sold to enterprise event organizers and trade show producers via direct sales and certified registration platform partners.
- Experience Profiles Identity-driven attendee profiling product delivered through the Storycraft Lab partnership that segments attendees into categories such as Connector, Innovator, Seeker, Harmonizer, and Unicorn, then pairs the resulting Experience Profiles with InGo's social advocacy widgets to drive belonging, community connection, and referrals. Sold as a combined InGo + Storycraft Lab solution to enterprise event organizers.
- Landing Page Builder Standalone landing page creation tool that enables event organizers to build on-brand, conversion-oriented event landing pages without external design resources, integrated with the InGo advocate marketing platform and its widgets.
Quantifiable outcome
- 10x more referrals for event organizers using the platform
- +7 more outcomes
Companies that use InGo.me
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
InGo.me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature6 records
InGo.me partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, gold and general.
- Storycraft LabcoreInGo and Storycraft Lab formed a strategic partnership to combine Experience Profiles (identity-based personalization quizzes) with InGo's social advocacy platform. The partnership enables events to increase belonging, inclusion, and growth by connecting attendees to a deeper sense of identity and then providing tools to amplify that belonging through social referrals. Successfully deployed at CEMA Summit 2023 (70% participant referral rate, 20x typical referrals) and IMEX 2023 (560 posts, 6,600 referral clicks).
- SwoogogoldSwoogo is a Gold Integration Partner with InGo, providing seamless widget integration for event registration and social amplification within the Swoogo event management platform.
- HubSpotgoldHubSpot is listed as a Gold Integration Partner, enabling InGo's social advocacy widgets to work in conjunction with HubSpot's marketing automation and CRM platform.
- evessiogoldevessio is a Gold Integration Partner providing event management and data analytics integration with InGo's social referral platform.
- InfoSalonsgoldInfoSalons is a Gold Integration Partner offering badge printing and event services integrated with InGo's social advocacy widgets.
- BigMarkergoldBigMarker is a Gold Integration Partner providing webinar and virtual event platform integration with InGo's social referral capabilities.
- Compusystems (CSI)goldCompusystems is a Gold Integration Partner providing registration and event management integration with InGo's social amplification widgets.
- CventgeneralCvent is an integration partner enabling InGo's social advocacy widgets to be embedded within the Cvent event management platform for enterprise customers.
- EventbritegeneralEventbrite integration allows InGo widgets to be embedded within Eventbrite's event registration flow, enabling social referral amplification for Eventbrite customers.
- ON24generalON24 integration enables InGo's social advocacy widgets to function within ON24's digital experience platform for virtual and hybrid events.
- AventrigeneralAventri is an integration partner providing event management and venue sourcing capabilities that work with InGo's social referral platform.
- Marketo (Adobe)generalMarketo integration allows InGo's advocacy and referral data to flow into marketing automation workflows, enabling retargeting and engagement follow-up based on social referral activity.
- ShepardgeneralShepard is an event services and production company partnership announced in March 2024, providing event production and logistics integration with InGo's advocacy platform.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
InGo.me competitors and assessment
Company assessmentBroad incumbents
- Cvent: Cvent is a large enterprise event management platform covering venue sourcing, registration, marketing and attendee engagement. It is both an InGo integration partner and a potential broad incumbent competitor with the scale to bundle referral or social advocacy features natively into its registration product.
- Eventbrite: Eventbrite is a broad self-service ticketing and event registration platform serving consumer and professional events. Comparable as an integration partner for InGo widgets and as a broad incumbent that could embed social referral features into its registration flow.
- Hubilo: Hubilo is a virtual and hybrid event platform with registration, engagement and marketing tools aimed at B2B event marketers. Comparable to InGo on the event-marketer buyer and registration-growth use case, with a broader platform footprint.
Direct peers
- Splash: Splash is an event marketing platform that helps organizers drive registrations and engagement through branded event pages and email/automation tools. Directly comparable to InGo because both serve event marketers with mid-market and enterprise customers and overlap in registration-flow tooling and referral/advocacy features.
- Bizzabo: Bizzabo offers an end-to-end event experience platform with registration, onsite and attendee engagement features for B2B event organizers. Comparable as a direct competitor in enterprise event technology where InGo's social advocacy widgets plug in to drive registration growth.
- Swapcard: Swapcard delivers registration, networking and engagement software for trade shows and conferences, including AI-driven matchmaking. Comparable to InGo because both target trade-show and conference organizers and compete for the same attendee-engagement and registration-growth budgets.
- Certain (Community Brands): Certain provides enterprise event management software with registration, mobile apps and engagement tools for trade shows and corporate events. Overlaps with InGo on registration-flow integrations and event-marketer targeting at large organizations.
Emerging players
- Pathable: Pathable provides event apps, websites and community/networking tools for conferences and trade shows. Comparable as an emerging player in event attendee engagement that competes for a portion of InGo's referral and networking value proposition within enterprise organizer accounts.
- Attendify: Attendify provides event apps and engagement platforms for conferences and trade shows, with features for networking and content. Comparable to InGo as a niche player targeting attendee engagement at events, but with a different primary deliverable (mobile app vs. social advocacy widget).
- EventMobi: EventMobi offers event apps, registration and engagement tools for in-person, virtual and hybrid events. Overlaps with InGo on registration-flow and event-marketer targeting, but focuses on the event app experience rather than attendee social referral mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InGo.me social profiles
Digital presenceInGo.me compliance and trust
Trust signalCompliance5 records
InGo.me financial estimates
Financial estimateRevenue estimate
Valuation estimate
InGo.me leadership team
Management profileNumber of profiles
Profiles3 records
InGo.me funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InGo.me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InGo.me
What does InGo.me do?
InGo sells a SaaS advocate marketing platform for event marketers that drives attendee-to-attendee referrals and social amplification through four core widgets—Activator, Autofiller, Amplifier, and Authorizer—that embed into existing event registration systems (Cvent, Eventbrite, ON24, Swoogo, HubSpot, BigMarker, and others). The platform uses social login (Facebook, LinkedIn, Twitter, Xing) to identify attendees, autofill registration forms, surface relevant first-degree connections, and post registration confirmations, with Trusted Impressions technology that only counts direct social contacts as referrals. Pricing is quote-based annual or multi-year subscription sold via direct enterprise sales and through certified registration platform partners.
Is InGo.me a public or private company?
InGo.me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InGo.me founded?
InGo.me was founded in 2013. It employs 11 to 50 people.
Where is InGo.me based?
InGo.me is headquartered in Washington, United States, in the North America region.
How does InGo.me make money?
One revenue line is on record: saaS Subscription.
Who are InGo.me's main competitors?
Broad incumbents on record are Cvent, Eventbrite and Hubilo. Direct peers are Splash, Bizzabo, Swapcard and Certain (Community Brands). Emerging players are Pathable, Attendify and EventMobi.
Does InGo.me have an API?
Yes. InGo provides a partner-facing API for event registration automation. Partners must be certified to access the API. The API uses staging environment endpoints (https://partner-api-staging.ingo.me/) for development and production endpoints (https://partner-api.ingo.me/) for live implementations. Supports event creation, widget management (Activator, Autofiller, Amplifier, Authorizer), and programmatic implementation of widget snippets. Requires partner certification before access. Developer documentation is at docs.ingoevents001alpha.apiary.io.
What industry is InGo.me in?
InGo.me's product category is Event Marketing Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of THAHAFAK, Data, Analytics, CRM & Marketing Automation Integrations for Event Registration. Its NAICS code is 541890 and its SIC code is 7310.